Experiencing Innovation - isaconnection.org · an ISA case study + 11 17 11. ... iDEo has very few...

Experiencing Innovationan ISA case study

+

11 17 1 1

2IDEO + ExperiencePoint Design Thinker

I N T R O D U C T I O N I N S P I R E I D E AT E I M P L E M E N T

experiencepoint



The Story of Design Thinker

» D e s i g n T h i n k i n g



How Design Thinking Changed ExperiencePoint


» Planning

» Experimentation

» Human-centered design

» Collaboration

What is Design Thinking?


I N T R O D U C T I O N I N S P I R E I D E AT E I M P L E M E N T» D e s i g n T h i n k i n g

— Tim Brown, CEo, iDEoCHangE By DEsign, 2009

Design thinking is about accelerating innovation to create better solutions to the challenges facing business and society.

It starts with people – what we call human centered design – and applies the creative tools of design, like storytelling, prototyping, and experimentation to deliver new breakthrough innovations.


I N T R O D U C T I O N I N S P I R E I D E AT E I M P L E M E N T» D e s i g n T h i n k i n g

The solutions that emerge at the end of the Design Thinking innovation process should hit the overlap of these three lenses; they need to be Desirable, Feasible, and Viable.

DESIRABILITY

Start Here

FEASIBILITY VIABILITY



What can Design Thinking do for you?


» see new opportunities consistently.

» Connect deeply with customers.

» Transform insights and data into actionable ideas.

» Create and implement new solutions with business impact, faster and more effectively.



Design Thinking Innovation ProcessC

ON

CR

ET

EA

BS

TR

AC

T

Define the Challenge

Observe People

Form Insights

Frame Opportunities

Try Experiments

INSPIRE IDEATE IMPLEMENT

» T h e I n n o v a t i o n P ro c e s s

Brainstorm Ideas

© iDEo



This is a “wisdom of the Crowds” game with points for:

Originating great ideas

Recognizing great ideas of others

Efficiency badges for submitting work on time

First place and Runner-up badges for originating and recognizing great work

Top Design Thinker after 3 rounds will be recognized

» T h e S i m u l a t i o n

Welcome to Design Thinker

Win Points

Earn Badges

Take the Trophy!



go to http://login.experiencepoint.com

Username

Password

Choose a team name and mascot.

Be Playful!

To begin, log in to the Design Thinker game system.

» T h e S i m u l a t i o n



Let’s Meet the teams

Define the Challenge

Form Insights

Observe People

ImplementIdeateInspire



!

How might we thrive in a world that wants everything for free?

Today’s Design Challenge

» D e f i n e T h e C h a l l e n g e



— sTEVE JoBs

A lot of times people don’t know what they want until you show it to them.

insPirE



!

The “Free” modelinspiration Examples



! » How might we enable others to develop content for us?



!» D e f i n e T h e C h a l l e n g e

» How might we share our full development costs with our customers?




» How might we make money by encouraging people to freely share our iP?




» How might we create value with content from the community of learning professionals?




» How might we create buzz with free items to then attract customers to the paid ones?




» How might we make money around a free offering?



Other Examples?

Frame Opportunities

Brainstorm Ideas

ImplementInspire Ideate



— LinUs PaULing, noBEL PrizE winning CHEmisT/PEaCE aCTiVisT/aUTHor/EDUCaTor

» B r a i n s t o r m I d e a s

The best way to have a good idea is to have lots of ideas.

BrainsTorm iDEas

— LinUs PaULing, sCiEnTisT (noBEL x2)



Brainstorm Ideas


a fruitful brainstorm requires preparation and discipline and creates permission to think expansively without constraints. it allows for silly or impossible ideas so as to spark relevant and reasonable ones.



Things to look for...

one idea per post-it

Pacing Use of post-its sketching


Brainstorm Video


I N T R O D U C T I O N I N S P I R E I D E AT E I M P L E M E N T» B r a i n s t o r m I d e a s

Brainstorm Video

36


IDEO & ExperiencePoint Design Thinker

Brainstorm RulesiDEo has very few rules, but the rules for a good brainstorm are so important that they are painted on the walls of every meeting room.


Defer judgmentThere are no bad ideas at this point. There will be plenty of time to judge ideas later.

Copyright 2010 iDEo.

37




Encourage wild ideasit’s the wild ideas that often create real innovation.it is always easy to bring ideas down to earth later!


38




Build on the ideas of othersThink in terms of ‘and’ instead of ‘but.’ if you dislike an idea, challenge yourself to build on it and make it better.


39




Stay focused on the topicyou will get better output if everyone is disciplined.


40




One conversation at a timeallow ideas to be heard and built upon.


41




Be VisualTry to engage the logical and the creative sidesof the brain. a quick sketch can help make your idea more understandable to someone else.


42




Go for quantityset a big goal for the number of ideas and surpass it!remember there is no need to make a lengthy casefor your idea since no one is judging. ideas should flow quickly.


43






Defer judgmentThere are no bad ideas at this point. There will be plenty of time to judge ideas later.

Encourage wild ideasit’s the wild ideas that often create real innovation. it is always easy to bring ideas down to earth later!

Build on the ideas of othersThink in terms of ‘and’ instead of ‘but.’ if you dislike an idea, challenge yourself to build on it and make it better.

Stay focused on the topicyou will get better output if everyone is disciplined.

Brainstorm Rules

Be visualTry to engage the logical and the creative sides of the brain. a quick sketch can help make your idea more understandable to someone else.

One conversation at a timeallow ideas to be heard and built upon.

Go for quantityset a big goal for number of ideas and surpass it! remember there is no need to make a lengthy case for your idea since no one is judging. ideas should flow quickly.




How might we thrive in a world that asks for everything for free?


It’s time to brainstorm!



INSPIRATIONAL

your idea should be novel, exciting, and easy to understand by someone not steeped in the process or the topic.

CONNECTED

your idea should meet a real need and solve a real problem.

RELEVANT

your idea should be relevant to the original design challenge.


Select your best idea based on these criteria.



Storyboards help evolve ideas.



Storyboards

storyboards quickly reveal the breadth of questions related to an idea’s implementation.

storyboards help create a shared understanding of an idea in order to create alignment.

storyboards create an invitation to explore key aspects of an idea.



» who is your target user?

» How will they interact with your solution?

Create a four-frame storyboard of your idea.



Prepare a 60 second presentation that includes:

» The Hmw statement you used

» The name of your idea

» How a user interacts with it



Prepare a 60 second presentation on your idea. Enter a catchy title for your idea into the system.




Time to present! In 60 seconds, tell us:

» The Hmw statement you used

» How a user interacts with it

» How it addresses the design challenge



Rank your colleagues’ ideas.



The wisdom of the crowd has spoken...



Who recognized great ideas?



How did you do this round?

Thank YouiDEo + ExperiencePoint

Experiencing Innovation - isaconnection.org · an ISA case study + 11 17 11. ... iDEo has very few...

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