UCD Smurfit: Dublin bus listening the digital consumer netnography
Experiences with Netnography data collection
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Transcript of Experiences with Netnography data collection
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Facebook Netnography: a lesson learned
Sarah SloanGriffith University
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Facebook is a social space & we are the intruders
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User User
What I wanted to know
Firm
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MethodOnline
Ethnography
Netnography
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Entrée ProcessLurking the Page
Like the Facebook Page
Comment on posts
Create own Posts
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Lurking the Page
Like the Facebook Page
Comment on posts
Create own Posts
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Lurking the Page
Like the Facebook Page
Comment on posts
Create own Posts
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Lurking the Page
Like the Facebook Page
Comment on posts
Create own Posts
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Lurking the Page
Like the Facebook Page
Comment on posts
Create own Posts
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Data
Insights
Textual Data in
PDF form
Field Notes
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Data
Insights
Textual Data in
PDF form
Field Notes
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Before March 30, 2012
After March 30, 2012
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What does this mean for the data?Before March 30, 2012
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What does this mean for the data?After March 30, 2012
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Did this impact results?
Partially
Enough data was
collected to draw
conclusions
More data would have made the
findings more reliable
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A lesson learned!
Full details of this study can be found on my poster in
the foyer
Questions?