EXPERIENCE THE THRILL OF DISCOVERY

IN 2013, DISCOVERY CHANNEL GROWS THROUGH STRONG NEW SERIES ALONG WITH A RAFT OF KEY RETURNING SHOWS – WITH MORE NEW HOURS AND STRONGER REGIONAL RELEVANCE.

THRILL OF DISCOVERYRefers to the emotion generated by the “Aha” moment brought by compelling new knowledge. Represents the fun and exciting moment when you realize you've learned, understood or found out something new!

Is knowledge delivered in an entertaining way

At Discovery you meet the people who have never stopped chasing that thrill. Whether it’s the sheer exhilaration of stepping out onto a high-wire 100 metres in the air or the rush of escaping the jungle in your customized 4x4. These are the guys that are constantly on the look out for the next challenge.

THE CONSUMERMen aged 20 - 49

KEY INSIGHTOur viewers aspire to live extraordinary and fulfilling lives. They are finding their place in the world. They are curious about the possibilities the world might hold for them in all aspects of life.

BRAND PERSONALITYTHE HERO- Curious and open-minded- Passionate- Determined- Aspirational- Knowledge as social currency

CATEGORIES

SURVIVAL AND ADVENTURE

POP SCIENCE & ENGINEERING

TURBO

REAL PEOPLE, EXTRAORDINARY

CIRCUMSTANCES

FACT LIGHT

BLUE CHIP, INNOVATION & SPECIALS

APRIL PREMIERES

Life (10 x 60’)

Promo availableDC SEE: NODC RO: Mar 5thDC BG: Mar 5th

Friday, Apr 5th, 21 EET (only on DCRO & DCBU)

Packed with excitement, revelation andentertainment – with stunning screen ‘firsts’ – this breathtaking ten-part blockbuster brings you 130 incredible stories from the frontiers of the natural world.

World’s Scariest (4 x 60’)

Promo availableDC SEE: ExpectedDC RO: NODC BG: Mar 6th

Fri, Apr 5th, 21 CET (DCEN, DCRO, DCBU)

With over a billion videos now uploaded online there is a vast untapped treasure trove of incredible User Generated Content crying out for public broadcast.  In this brand new series we reveal some of the most extreme uncut footage ever caught on camera and speak to those at the centre of incredible, life-changing events. From terrifying near misses and brave amateur daredevils performing outrageous stunts through to genuine, real life heroes saving lives and hair-raising plane landings, each show will provide adrenaline-fuelled, high-octane action that's 100% real.

Yukon Men (8 x 60’)

Promo availableDC SEE: ExpectedDC RO: Mar 7thDC BG: Mar 8th

Mon, Apr 8th, 21 CET (DCEN, DCRO, DCBU)

The residents of the remote community of Tanana, Alaska face one of the most brutal winters on record. In this unknown America where men hunt and trap to survive, and where the howling wolves are a constant reminder of how isolated it is, life is harsh: hypothermia and starvation are a constant menace, and it is an epic struggle to find the meat and fur vital to the town's survival. Each changing season brings new struggles, new threats and new dangers, yet, against the odds, the men overcome daily obstacles by sticking together.

Dirty Jobs (4 x 60’)

Promo availableDC SEE: ExpectedDC RO: Mar 21stDC BG: Mar 21st

Sun, Apr 14th, 21 EET (DCRO, DCBU) /

21 CET (DCEN)

Join Discovery for the all-new extreme and outrageous seventh series of 'Dirty Jobs.' Host and apprentice, Mike Rowe continues to scour the US to take an unflinching look at the unsung American worker, and the unusual but vital vocations that must be done. Mike meets the hardworking groups of men and women who make their living doing the most unthinkable jobs, overcoming fear, danger and even foul smells to accomplish their daily tasks. Find out exactly what it takes to perform these outrageous occupations.

World’s Strangest (8 x 60’)

Promo availableDC SEE: ExpectedDC RO: Mar 22ndDC BG: Mar 25th

Tue, Apr 23rd, 21 CET (DCEN, DCRO, DCBU)

It’s all new, all true, and what’s even weirder, we can explain it all. This show takes an intelligent and witty look at some of the strangest things mankind has created, been affected by, or is intrigued by. We’ve got the world’s strangest stories, but we can also show you why and how it all works and what it all means. World’s Strangest features: Vortex Lakes, Jet Plane Surfing, a Cathedral made of Salt, Bomb Sniffing Rats, Skiing Buildings, Invisible Tree Houses, Blood Rain, an Underwater Pizza Delivery Boy and lots, lots more.