EXPERIENCE SAPPHIRE®THE BUSINESS AND TECHNOLOGY EVENT OF THE YEAR

Messe Berlin – Berlin, GermanyMay 19–21, 2008

“Well, this is my first SAPPHIRE event, and I think what’s really opened my eyes is the expertise that SAP has in so many different business domains.”

Travis Tobias, Manager, Global Sales Services, SWIFT, Belgium

Through visionary keynotes, informa-tive presentations, hands-on demon-strations, and hundreds of partner exhibits, SAPPHIRE offers a unique showcase for the latest business strat-egies and industry best practices.

In addition, this annual event offers you the opportunity to network with your colleagues and peers from around the world and to get firsthand advice from SAP and partner executives.

These advantages make SAPPHIRE a must-attend event for any professional who wants to build a more efficient, productive, and profitable business.

SAPPHIRE is sponsored by SAP, the world’s leading provider of business software. Today, more than 43,400 customers in more than 120 countries run SAP® applications – from distinct solutions addressing the needs of small and midsize enterprises to suite offer-ings for global organizations.

Who Should Attend – And Why

SAPPHIRE offers valuable presenta-tions and insights for executives, IT decision makers, and business manag-ers. It’s the one event where you can:• Get visionary updates directly from

SAP executives • Learn best practices and approaches

from other top-level executives• Get an in-depth look at future SAP

applications that will support your growth strategies and create a com-petitive advantage

• Gather your entire team – from proj-ect managers to senior executives – and take a holistic approach to solv-ing key business challenges

• Access SAP partners and solution providers for the latest on SAP software–supporting technologies

• Discover industry solutions with built-in support for best practices

For details, visit www.sap.com/emea /sapphire.

WELCOME TO A WORLD OF INSIGHT

The SAPPHIRE® conference is the world’s premier business technology event, bringing together thousands of customers and prospects to discover new initiatives, solutions, products, and services.

Details

For details, visit: www.sap.com/emea/sapphire.

“What I find valuable in coming to SAPPHIRE is that not only is it a conference that deals with IT from a technical perspective, but I can also sort of get the feeling of what is going on in the business world.”Esben Viskum, IT Manager, AarhusKarlshamn, Denmark

AGENDAMAY 18 – 21, 2008

Event At a Glance

Every hour of SAPPHIRE 2008 offers a new and enriching experience. The agenda includes:

Sunday, May 18

 5:00 p.m. –  9:00 p.m. Welcome and networking reception

Monday, May 19

 8:30 a.m. –  6:00 p.m. Show floor• Exhibitors • SAP demo stations • SAP customer pavilions

10:00 a.m. – 11:30 a.m. General session

Noon –  5:00 p.m. Presentation sessions

 1:00 p.m. –  2:00 p.m. Meet our exhibitors

Tuesday, May 20

 8:00 a.m. –  7:00 p.m. Show floor• Exhibitors • SAP demo stations • SAP customer pavilions

 9:00 a.m. – 10:30 a.m. General session

11:00 a.m. –  5:00 p.m. Presentation sessions

 1:00 p.m. –  2:00 p.m. Meet our exhibitors

 7:00 p.m. – Midnight Concert celebration

Wednesday, May 21

 8:00 a.m. –  4:30 p.m. Show floor• Exhibitors • SAP demo stations • SAP customer pavilions

 9:00 a.m. – 10:30 a.m. General session

11:00 a.m. –  3:00 p.m. Presentation sessions

 1:00 p.m. –  2:00 p.m. Meet our exhibitors

“I would say if you want to know what strategy that SAP is planning for, or what actual applications you can support that you can get from SAP, then you have to go to SAPPHIRE.”

Ludger Klockenbusch, Head, Internal Services and Support, Siemens Transpor-tation Systems, Germany

For specific hours and an up-to-date agenda, please go to: www.sap.com/emea/sapphire..

A SNEAK PREVIEWKEYNOTES

When you attend SAPPHIRE 2008 Berlin, your experience will include the following activities.

“I think the keynote speeches, which lay out the onward vision for SAP and where SAP as an organization is trying to go, are very important to us in business.”Richard Webb, CIO, Smiths News PLC, United Kingdom

Henning Kagermann

Henning Kagermann joined SAP AG in 1982 and has been a member of the SAP Executive Board since 1991. As chairman of the SAP Executive Board and CEO, Henning Kagermann is a featured speaker at many leading business events and is featured regularly in business journals throughout the world.

Léo Apotheker

Léo Apotheker, Deputy CEO, has been a member of the SAP AG Executive Board and president of Global Customer Solutions and Operations since 2002. In his role, he is responsible for all of SAP’s customer operations, including consulting, education and training, sales, marketing, SAP solutions for small businesses and midsize companies, and field services.

Visionary Keynotes

You won’t want to miss the insights from SAP keynote speakers into what’s next for technology, business, and the global economy.

Discrete Manufacturing Industries

Requirements Management with SAP Product Lifecyle Management at ContinentalClaus Thiede, Head, Competence Center PLM, Continental AG, Automotive Systems Division

Enterprise SOA Improves Customer Intimacy at PhilipsAndreas Schumm, CEO, Philips Business Applications Services (Royal Philips Electronics N.V.)

Process Manufacturing Industries

Improving Customer Responsiveness Through Optimized Production PlanningKarl Heinz Boländer, Head, Information Technology, ThyssenKrupp Electrical Steel

Maximize Profitability Through Integrated Supply Chain OptimizationGordon Smith, SD & L Support Lead, ConocoPhillips Co.

High-Performing Asset Enablement with RCMO at Anglo PlatinumHenk Jordan, Program Mgr, Anglo Platinum Ltd.

Matthias Wobbe, Managing Dir, Meridium Europe, Meridium Inc.

Consumer and Life Sciences Industries

Driving New Product Development in the Food and Beverage IndustrySune Slemming, Business Process Mgr, Global IT, Arla Foods

SAP Trade Promotion Management at MaxxiumAnsgar Schulte, CIO, Maxxium Worldwide BV

SAP for Consumer Products Specialized for Meat Processing at NIKASGeorge Giatrakos, Dir, Production, P.G. NIKAS S.A.

Retail and Wholesale Distribution Industries

Enterprise SOA in Wholesale for Purchase Order and Shipment TrackingSteven Becker, VP and CIO, Graybar Electric Co.

Jarnail Lail, VP, Applications Services, W.W. Grainger Inc.

Understand. Anticipate. Inspire: The Executive Vision for SAP for RetailDarryl Owen, VP and Head, Trade Industries EMEA, SAP

Unification Through Business Process Excellence at the EDEKA GroupDr. Stephan Schelo, Managing Director, LUNAR GmbH (EDEKA Zentrale AG & Co. KG)

Services Industries

Implementing SAP Solutions for Practice Management at Deloitte UK LLPMike Kennedy, Dir, IT, Deloitte UK LLP

Jonathan Rhodes, Professional Services Industry Expert, SAP

SAP Intellectual Property Management at Oxford University PressGraeme Paskins, Project Dir, Oxford University Press

Mark Harwood, SAP Integration Consultant, Oxford University Press

Axel Foerste, Head, Broadcasting and Intellectual Property Management, SAP

Utilities: Adapting to Deregulated Energy Markets with SAP SolutionsFranz Fischer, Head, System and Quality Management, Energie AG

Harald Knust, Solution Management, SAP

A SNEAK PREVIEWPRESENTATIONS

Presentation Theaters

At the heart of SAPPHIRE 2008 Berlin are more than 150 informative and insightful presentations by SAP personnel, our customers, our partners, and leading independent analysts. Here is a preview of the topics and presentations that you will find at SAPPHIRE Berlin:

Financial Services Industries

The Insurance Factory at ING NNHans Tesselaar, Dir, ING NN

SAP Customer Relationship Management for Internal Customer Service at SantanderMiguel Angel Muñoz, Project Leader, Grupo Santander

José Carlos de Felipe, SAP CRM Expert, SAP

How to Roll Out SAP Employee Self-Service for 50,000 EmployeesIneke ten Hoedt, Mgr, HR Shared Services, Rabobank

Public Services Industries

Designed to help all levels of government maximize public value, SAP for Public Sector solutions enable governments to optimize limited resources in public administration while delivering responsive front-office services.

SAP Applications: ERP

SAP ERP: Foundation for Innovation and GrowthTobias Dosch, SVP, Solution Management, SAP ERP, SAP

Achieving Financial Excellence with SAP SolutionsSantosh Takoor, Dir, CFO Solutions, SAP

The Best People and Talent with SAP ERP HCMDavid Ludlow, VP, Product Strategy, SAP

SAP NetWeaver® Technology Platform

High-Performance, Standardized Integration and Enterprise SOA ProvisioningEduardo Gonzalez, Program Mgr, PI Program, adidas

Harald Nehring, Dir, Platform Marketing, SAP

Business Process Management in Action: No Detours from Model to ExecutionThomas Volmering, Head, Product Management, SAP NetWeaver, BPM, SAP

SAP NetWeaver®: Making IT Strategic to Your BusinessFergus Griffin, VP, Platform Marketing, SAP

Enterprise SOA

Customer Best Practices in Business Justification for Enterprise SOAGeorge Rimnac, VP, CIO -- U.S., W.W. Grainger Inc.

Ina Arndt, Dir, Solution Marketing, SAP

Building an Enterprise SOA with SAP NetWeaver and Enterprise ServicesGunter Schlageter, Prof. Dr., Institute for Cooperative Systems, City of Hagen

Ulrich Scholl, VP, Platform Marketing, SAP

Customer Enterprise SOA Deployment Strategies and DriversRudolf Hois, Chief Solution Architect, SAP

SAP Solutions for Information Workers

SAP NetWeaver Enterprise Search: Simple and Secure Access to InformationMatthias Weber, Marketing Mgr, SAP

Duet™ Software Customer Success StoryThomas Grassl, Dir, Information Worker Marketing, Duet, SAP

Duet Software: Using Microsoft Office with SAP ApplicationsUdo Waibel, SVP, Information Worker Solutions, SAP

Business Objects

The Business Objects Village will feature a combination of innovative technologies in the areas of governance, risk, and compliance (GRC), enterprise performance management (EPM), and business intelligence (BI).

Business Intelligence at Transnet LtdKevin Govender, TBI Program Executive, Transnet Ltd

Detect, Evaluate, and Eliminate High-Risk UsersAndreas Heinrich, Department Mgr, E-Plus Mobilfunk GmbH & Co. KG

Reporting and Consolidation with SAP Business Planning and ConsolidationJean-Frederic Thomas, VP, Corporate Controlling, Cotecna

SAP Services

Kraft Foods: We Did It! An Upgrade to the Latest Version of SAP ERPVijay Jerome, Head, Global System Landscape, Kraft Foods International Ltd.

Susanne Erbel, Program Mgr, SAP

Enterprise Learning: How to Let Your People LearnBastian Stroucken, EMEA Sales Education, SAP

SAP Applications: CRM

SAP Customer Relationship Management: Simple and PowerfulBob Stutz, SVP, SAP CRM Product and Strategy, SAP

The Road Map for SAP Customer Relationship Management: 2008 and BeyondMichael De La Cruz, SVP, SAP CRM Application Solution Management, SAP

E-commerce with SAP Customer Relationship Management at HasbroScott Woods, Director Global CRM and E-Commerce Applications, Hasbro

SAP Applications: PLM/SCM/SRM/SAM

Managing an Automated High-Bay Warehouse at esco with SAP Extended Warehouse ManagementJohann Zrenner, Managing Dir, IGZ Logistics + IT GmbH

Andreas Walczyk, IT Mgr, K+S IT-Services GmbH

Product and Service Leadership: Striving for Market-Leading ProductsThomas Ohnemus, Dir, Solution Marketing, SAP

Taking Control of Source to Pay with Procurement Software from SAPPaige Leidig, Sr Dir, SRM Solutions Marketing, SAP

Latest Information

For the latest presentation offerings, please visit: www.sap.com/emea/sapphire.

A SNEAK PREVIEWADDITIONAL FEATURES

you build a foundation for future growth and deliver demonstrable results in a defined period of time.

Meet Our Customers Pavilion

The Meet Our Customers Pavilion offers a key opportunity to meet face-to-face with executives from companies in your industry that are successfully running SAP solutions. Here you can learn for yourself how

SAP solutions are helping successful companies operate their businesses more efficiently and create a competi-tive advantage.

SAP Demo Stations

Get hands-on experience at ongoing application demos of a wide range of business solutions. You’ll find demo stations throughout the show floor.

SAP Services

At the SAPPHIRE lounge, you can connect with experts and executives from the SAP Services organization who can provide the guidance to help

“The Meet Our Customers Pavilion for me has been an area of networking and having very valuable discussions. So for us, it has tremendous benefits.”

Christopher Lumley, Business Solutions Manager, Anglo Platinum Ltd., South Africa

EXHIBITORS

“For me personally, I’ve found it hugely helpful to see an awful lot of products that sit on top of SAP software. And I actually see what those products do.”Ed Alford, Chief Information Manager, BP International Ltd., United Kingdom

Exhibitors

For a complete and updated listing of exhibitors, please visit: www.sap.com/emea/sapphire.

Exhibitors

As a SAPPHIRE attendee, you’ll have full access to the show floor. Here, hundreds of SAP software, services, and technology partners will be

available to discuss how their solutions can help you succeed in today’s challenging business environment. It’s a unique opportunity to get new ideas, expert advice, and hands-on demonstrations.

EXHIBITORS

• 170 Systems Inc.

• Accenture Dienstleistungen GmbH• Adobe Systems GmbH• ADP-GSI France S.A.S. • Allen Systems Group Inc. (ASG)• Aquire Inc.• Atos Origin SA• attune Consulting• Avaya Inc.• Axxom Software AG

• BackOffice Associates LLC• BearingPoint Inc.• Business Applications Associates

Ltd. (BizAps)

• Capgemini• Catalyst International Inc.• Cognizant Technology Solutions

Corp.• Cognos ULC• cundus AG• Cúram Software Ltd.

• Deloitte Touche Tohmatsu

• EASY SOFTWARE AG • Electronic Data Systems Corporation

(EDS)• Elsys Consulting Services• EMC Deutschland GmbH• Esker GmbH• Environmental Systems Research

Institute Inc. (ESRI)

• Fujitsu Services• Fujitsu Siemens Computers GmbH

• Gamma Enterprise Technologies Inc.• gicom GmbH

• Harte-Hanks Trillium Software UK Ltd• HCL Technologies GmbH• Hewlett-Packard Company• Human Inference GmbH

• IBIS Prof. Thome AG• IBM Deutschland GmbH• IDS Scheer AG• IGZ Logistics & IT GmbH• Infosys Technologies Limited• itelligence AG

• Kaba GmbH• Keytree Ltd• KMD A/S• KSS Ltd

• LogicaCMG plc

• MCA Solutions Inc.• Meridium Inc.• Microsoft Corporation• Movilitas GmbH• MPDV Mikrolab GmbH

• Nakisa Inc.• Network Appliance Inc. (NetApp)

• Open Text GmbH• OR Soft Jänicke GmbH• Oracle Corporation• ORTEC LOGIPLAN GmbH

• Panaya Inc.• PIRONET NDH AG• PricewaterhouseCoopers

• Questra Corporation• Quintiq B.V.

• ReadSoft GmbH• REALTECH system consulting GmbH• Redwood Software Inc.• retarus GmbH• RWD Technologien Deutschland

GmbH

• Satyam Computer Services Limited• Security Weaver LLC• Serco Group plc• SI PRO GmbH• Siemens AG – Siemens IT Solutions

and Services• Sky Technologies Pty Ltd• steria mummert consulting AG• Sun Microsystems Inc.• System Innovation Consult A/S

• Tata Consultancy Services• Taurus-i NV• Team Training Solutions GmbH• The cc-hubwoo Group• Tidal Software Limited• T-Systems Enterprise Services

GmbH

• UC4 Software GmbH

• Vendavo Inc.• Visiprise Inc.• VMware Global Inc.• Vocollect Inc.

• Wellesley Information Services (WIS)• Winshuttle Inc.

• zetVisions AG

On Tuesday night, May 20, SAPPHIRE will come alive with a private concert by a legendary performer: Zucchero.

Adelmo Fornaciari started his musical career in 1970. By this time, he was already known as “Zucchero,” a nickname given to him by one of his schoolteachers.

Zucchero is now one of the most famous Italian artists worldwide. His music has hit several No. 1s on the European and American lists, including “Senza una Donna” (duet with Paul Young), “Baila Morena (Sexy Thing),” and “Diamante.” He is also featured on duets and collaborations with many international stars, including Luciano Pavarotti, Eric Clapton,

ZUCCHEROLIVE IN CONCERT

Paul Young, Sheryl Crow, and B.B. King, among many others. In addition, he is known by his collaborations with humanitarian initiatives such as the 46664 and Live 8 concerts.

In 2008 Zucchero comes to Berlin during his European tour to light up SAPPHIRE. Join us in an unforgettable evening with this unique European artist.

SAPPHIRE 2008 BERLINLOCATION AT A GLANCE

Messe Berlin GmbH Entrance South (Jaffestrasse), D-14055 Berlin

Phone: +49 30 30 38-0 Fax: +49 30 30 38-23 25 E-Mail: central@messe-berlin.de

25 Keynotes1–7 Presentations Theaters and Exhibit Halls

REGISTRATION INFORMATION

CONFERENCE FEES

CONTACT US

If you have any questions or need assistance regarding SAPPHIRE 2008 Berlin event registration, please contact us.

Registration Questions

E-mail: sap@delegate.comPhone: +44 1252 77 10 30Fax: +44 1252 77 17 30

Housing Reservations

E-mail: saphotels@delegate.comPhone: +44 1252 77 10 30Fax: +44 1252 77 17 30

Payment Questions

E-mail: cc@delegate.comPhone: +44 1252 77 63 13Fax: +44 1252 77 17 73

Hours of Operation

Monday to Friday 9:30 a.m. – 5:30 p.m. CET

Early Bird Regular

Full conference €1,600+ 19% German VAT

€1,800 + 19% German VAT

Day ticket €800 + 19% German VAT

€990 + 19% German VAT

Deadline March 31, 2008

Register now!

For full details and registration, please visit: www.sap.com/emea/sapphire.

Ask your colleagues and associates. Ask the thousands of professionals who attended last year. Chances are, they’ll tell you that no event delivers greater value for your organization than SAPPHIRE.

Register Now

For full details and registration, please visit www.sap.com/emea/sapphire. And discover why SAPPHIRE 2008 Berlin offers one experience you can’t afford to miss.

EXPERIENCE IT FOR YOURSELF

www.sap.com/contactsap

RQ 24265 (08/02) ©2008 by SAP AG. All rights reserved. SAP, R/3, xApps, xApp, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP Business ByDesign, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifi cations may vary.

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