Experience Gained from ACS Chemical Biology
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Transcript of Experience Gained from ACS Chemical Biology
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
Experience Gained from ACS Chemical Biology
Evelyn JabriACS National Meeting
Spring 2007
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
Our unknown audience
Need quality/useful content Help with finding/relating information Ways to understanding/digesting complex information Resources to enhance visibility of their work Ways to become part of the group
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
CommunityContent
1/3 of all page views for the journal
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
Home page is Popular!See Point of View
by Rohr
Bring it all together and lead them to related content
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
HTML pages have potential
HTML Figures->high res Tables-static
Related material
Enhanced objects (WEOs)
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
WEOs in HTML enhance understanding
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
Podcasts are popular
Recorded monthly with each issue Special announcements (ex. PubMed inclusion) Community features Interviews with Authors
Download through website and iTunes & monitor usage through Feedburner.
What we learned: Appeal to diverse audience Educate
• International followers use it to learn vocabulary Build Authorship base
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
What we learned on the content side
Help the reader Make connection Understand the content
Help authors Highlight their paper Enhance their paper with WEOs Give them easy and free tools to make their work shine
Everyone benefits
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
Keeping an eye on the community
Open web-only features Everyone can read Must register to contribute ~20 new registrants/month
Access 41% Ask The Expert 33% WIKI
Traffic less than to PDF but sometimes comparable to traffic to HTML
Access and participation are spotty WHY?
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
Why don’t people participate?
Not enough action & adventure Vacation
End of semesters so audience leaves and doesn’t rediscover us Very few click-throughs from eTOC When traffic to PDFs increases, traffic to community increases
Journal content becomes subscription-only Discovery issue
Specific issues Ask the Expert
• Topics not interesting?• Expert not as engaging?
WIKI
• Readers not familiar with WIKIS
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
Learn from others
“We now know that wikis can't be trusted for important, contentious areas of truthiness like politics, news, history, or any place where there's a difference of opinion about the facts, but it can still be ideal for semi-closed environments with outside means of support.” (Slashdot)
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
Successful community
Review #1
Pre review
Review #2
Final Dec.
Do their job in a
closed environment (Paragon Plus)
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
Different perspectives impact participation in communities
Professors
I don’t have time to contribute
Who’s contributing this content?
How will this help my career? (Credit & reward)
My students shouldn’t waste their time on this
Work, don’t surf
Students
Have the time to surf (perception!?)
contribute to collective
Will this help my career? I don’t want to look ignorant
in front of my colleagues
Is it fun?
Work & Surf
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
WIKISpots-an online journal club
Suggestion from Editor-Expand Spotlight section on the web and summarize all chemical biology literature.
Ask the community to do it Provide guidelines Give an incentive
• Publication
• Free subscription
Do their job in an open environment with opportunity to improve their science/career
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
What ACS CB learned
Important to evaluate audience Consider what matters to the generations
Give “them” what they want quality/useful content Help them find/relate/digest information Provide resources to enhance visibility of their work Help them become part of the group
Evaluate if they use it Why or why not
Retool and try again “Just because it worked/didn’t work on one web page doesn’t mean that
it will work/not work on another”
Q: Should community features be linked to journal content?Q: Do all groups of scientists need communities?
A C S P U B L I C A T I O N S
H I G H Q U A L I T Y. H I G H I M P A C T.
Our unknown audience
Need quality/useful content Help with finding/relating information Ways to understanding/digesting complex information Resources to enhance visibility of their work Ways to become part of the group