Experience: Black gold of 21st century
Experience economy
same players, another fiction
corporatization today
experience
service
industrial
agrarian
stage
deliver
make
extract
personal
customized
standardized
natural
stager
provider
manufacturer
trader
guest
client
user
market
what customer expects to get
-
what customer perceives he gets
satisfaction
what customer wants exactly
-
what customer settles for
sacrifice
what customer gets to percieve
-
what customer expects to get
surprise
staging experience
consuming vs. engagement
reality to fiction
fiction to reality
engage all senses
set up customer journey
choose your attitude
be there
play your role
make their day
they are what they pay for
take ‘em to the game
the player is more than a client
Thank for your cooperation.
This is your slide!