Experience Design is a team sport
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Transcript of Experience Design is a team sport
London | Norwich | Singapore
Experience Design is a team sportNUX 2014
November 2014
Leslie Fountain – Managing Director
@LjkFountain
London | Norwich | Singapore
Anyone can design
experiences...
@Ljkfountain @NUX3
But great experiences require a
variety of skills and disciplines
@Ljkfountain @NUX3
We are at a crossroad
@Ljkfountain @NUX3
What do I know?
Ergonomics and Human
Factors in the 90’s
Optimising human
performance at work & play
Designing for functional &
emotional needs
MD of Foolproof, Europe’s
largest experience design
agency
@Ljkfountain @NUX3
We do not design this...
We design this...
“That process felt really
quick and easy, I’d
recommend it to a
friend”
Experience Design (XD)
— A design practice
focused on human
outcomes
— Particularly the level
of engagement and
satisfaction
— Is relevant to the
user’s needs and
context
@Ljkfountain @NUX3
1. Embrace other disciplines
@Ljkfountain @NUX3
Lead by example by actively
listening to others
@Ljkfountain @NUX3
1. Embrace other disciplines
2. Look beyond the usual suspects
@Ljkfountain @NUX3
The usual suspects
@Ljkfountain @NUX3
Visual designer
UX researcher
Front-end
developer
Interaction designer
Information architect
Developer
Designer
IT &
Analytics
Consultant
Market
research Project
ManagerAccount
Manager
Your bigger, badder team
Content
strategist
Medical
expert
https://www.flickr.com/photos/good_day/
Look at things...
from a different perspective
“Common sense is the collection of prejudices acquired by the age of eighteen.”
Albert Einstein
@Ljkfountain @NUX3
—@Ljkfountain @NUX3
1. Embrace other disciplines
2. Look beyond the usual suspects
3. Facilitate better conversations
@Ljkfountain @NUX3
@Ljkfountain @NUX3
The user experience
Business strategy
+
Brand position
What the customer sees & feels
XP toolkit
— Current state experience
— Experience vision and
principles
— Experience roadmap
— Experience KPIs and
dashboard
Tim Loo
Strategy Director
@timothloo
@Ljkfountain @NUX3
1. Embrace other disciplines
2. Look beyond the usual suspects
3. Facilitate better conversations
4. Captain cross-departmental rugby teams
@Ljkfountain @NUX3
Legacy business models cannot keep up with the
fast pace of digital
@Ljkfountain @NUX3
Lean and agile UX is great for start-ups
...but how does it work for businesses over
100 years old?
@Ljkfountain @NUX3
Lean/agile UX principles
1. Early customer insight & validation
2. Collaboration & colocation
3. Cross-functional teams
4. Nimble design & continuous improvement
5. Shared understanding
6. Making over analysis
7. Getting out of the ‘deliverables’ business
8. Measuring KPIs
@Ljkfountain @NUX3
Moving from process-
driven relay teams
...to cross-
departmental rugby
teams
1. Embrace other disciplines
2. Look beyond the usual suspects
3. Facilitate better conversations
4. Captain cross-departmental rugby teams
5. Bring them on your journey
@Ljkfountain @NUX3
No, really, collaboration
Encourage feedback
and questioning, you’ll
thank me later
Which path will you take?
@Ljkfountain @NUX3
Join me on this new path
1. Embrace other disciplines
2. Look beyond the usual suspects
3. Facilitate better conversations
4. Captain cross-departmental rugby teams
5. Bring them on your journey
@Ljkfountain @NUX3
What will you do differently
What will YOU do differently?
@Ljkfountain @NUX3
London | Norwich | Singapore
Thank you
Contact us
Harella House90-98 Goswell RoadLondon EC1V 7DF
+44 (0) 20 7539 3840
Seebohm House2-4 Queen StreetNorwich NR2 4SQ
+ 44 (0) 1603 233 800
25 Seah Street #03-02 Singapore 188381
+65 6336 9270