Experience Cannondale Social Media Campaign
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Transcript of Experience Cannondale Social Media Campaign
Experience Cannondale
Social Media Campaign by Matthew Rullo
About Cannondale Mission Statement… Our mission is to make innovative,
quality bike products that inspire cyclists worldwide."
Goals And Challenges…
“Our focus and dedication is to people, cycle riders, employees, bike shop retailers and sellers. This drives us to design and make cycling products of the best and highest quality. Year after year Cannondale bikes lead the industry with the best innovation cycling technology!"
New Media Online Advertising Campaign Theme
“Experience Cannondale
Connecting Consumers Directly to Cannondale through Brand Experience
Implement Facebook, Twitter, And Blogs
Use Twitter And Facebook to Link Target Market to Cannondale
Online Network Connecting Riders
Unite Avid Cyclists And Enthusiasts to Cannondale
Enhance Brand Identity
Creating Brand Experience
Online Blog Network
Twitter And Facebook “Ride Together” Events
•Connecting Riders to Mountain Bike Trails, Rides Across the Globe
•“ Ride Together” Meets And Events Sponsored by Cannondale Creating Brand Experience
Cannondale On Twitter Follow Different Roads, Trails, and Rides
Cannondale Bikes Use Globally
Ride Together Meet Blog..
Cannondale Mile Tracker
Live Trail Meet Tracker in Big Cities i.e. New York, London, Portland, Los Angeles
Measure Campaign Success
Online Surveys
Focus Groups of Riders
# of Impressions, Blog Users
Twitter Followers
BudgetRIDE TOGETHER VENUES
HAND OUTS, FLYERS, EVENT REPS, ONINE,TV AD SPOTS
TWITTER TRAIL AND MILE TRACKING
TIMELINE
TIME TO BEGIN!
CREATE BLOG NETWORK, TWITTER MILE TRACKING
SERIES OF 6 RIDE TOGETHER MEETS IN BIG CITIES ANNUALLY
LAST NOTE… Key Components
Cannondale Brand Recognition
Creating "Brand Experience."
Fulfilling Organizational Goals
always want to exceed expectations of consumers, retailers and partners.
believe people drive our success and treat them as such.
work together as a worldwide team.
act with respect - responsibility - integrity. -