1. Expanding Residential RealEstate in Ghana and Uganda Presented By: Edna Martinson Sponsored By: Dr. Lee Nordgren

2. Research Problem Where should the company expand and what issues will it face with expansion

3. Residential Real Estate Residential Real Estate is a booming business in Africa especially when it is tailored to serve expatriates. There are obviously still some issues associated with the construction and marketing of these properties, this is why the right strategic process is important.

4. Seven conceptual foundations of international business strategy 1. Transferable Firm Specific Advantage 2. Non-Transferable FSAs 3. Location Advantages 4. Investment in recombination 5. Complementary resources 6. Bounded Rationality 7. Bounded Reliability

5. Expansion

6. Target Market Expatriates

7. Issues A lot of areas in Ghana have a poor waste system. Transport of raw materials in Uganda Crime

8. Possible Solutions Gate Estate and partner with the local development council. Utilize uncles export business

9. Marketing Though the marketing will be the same for all regions, there is still a need to be culturally sensitive and abide by the rules of the country we are operating in. Different societies hold different views. Thus, a managerial style that works in one culture will not necessarily work in another, and adaptations must be made accordingly.

10. Family-Owned Business The job of operating a family-owned company is often grievously complicated by friction arising from rivalries involving a father and his son, brothers, or other family members who hold positions in the business, or at least derive income from it. Unless the principals face up to their feelings of hostility, the business will suffer and may even die.

11. Regional Teams

12. Ghana StatsTransportation MeanOne-way Ticket (Local Transport) 0.65 $Monthly Pass (Regular Price) 30.00 $Gasoline (1 liter) 0.98 $

13. Ghana StatsRent Per Month MeanApartment (1 bedroom) in City Centre 150.00 $Apartment (1 bedroom) Outside of Centre 137.50 $Apartment (3 bedrooms) in City Centre 2,500.00 $Apartment (3 bedrooms) Outside of Centre 1,100.00 $

14. Uganda Stats Real Estate activities: This sector grew by 5.8 percent in the year 2011/12 compared to 5.7 percent annual rate that had been realized since 2008/09 to 2010/11 Transport and Communication: The sector grew by 8.9 percent in 2011/12 which is slower than the 14.1 percent growth registered in 2010/11. Services: Services sector grew by 3.1 percent in 2011/12 compared to a growth of 8.4 percent in 2010/11. Construction: It is estimated that construction grew by 1.7 percent in 2011/12, which was a small growth compared to a growth of 7.8 percent estimated in 2010/11

15. Five principles associated with due process Corporate headquarters familiarity with the local situation at the subsidiary level. Effective two-way communication between corporate headquarters and subsidiaries. Consistency in decision making across subsidiaries. Possibility for subsidiary managers to challenge the dominant perspective at corporate headquarters. A transparent explanation of final decisions made by corporate headquarters.

16. THANK YOU!!