EXL Pharma 5th CME Grants Conference Brochure

To register call 866-207-6528 Or Visit Us at www.exlpharma.com/5thgrants

Prices Increase After August 13, 2010

SPOnSOR:

September 29 - 30, 2010 Heldrich Hotel • New Brunswick, NJ

demonstrating The CMe Value Proposition Mike Paradiso, Director, Office of Grants & Education, NOVARTIS

developing educational Strategy: Aligning High Quality educational grants with patient Outcomes Objectives Susan B. Connelly, PharmD, MBA, CCMEP, Education Director, PfIzER

educational Outcomes Measurement: exploring Successful Methodologies to Measure Outcomes for improved Patient Care Anthia Mandarakas, Senior National Education Manager, SANOfI-AVENTIS

eCME & CME 2.0: The Evolving Role of New Media in Online Learning Mahj Motiwala, Pharm.D. Manager, National Medical Education, US Medical Affairs, CNS/Respiratory, SANOfI-AVENTIS Lawrence Sherman, Senior Vice President, Educational Strategy, PROVA EducATION

Applying Process Improvement (PI) to CME to Improve Physician Practice Behavior John Ruggiero, PhD, CCMEP, Senior Medical Education Manager, IMED, GENENTEch

CME• Value PropositionIntegrated Content•e• CME & CME 2.0Metrics & Outcome •MeasurementEngaging Physician •Audiences360• o Needs AssessmentManaging Internal •PerceptionrEMS & CME• IntegrationDeveloping Educational •StrategyThe Changing Face •Of Primary Care

PrESENTS

NEW Content For 2010!

feATUred SeSSiOnS

Applying innovative Approaches to Medical education to improve Physician engagement and demonstrate CMe Value

PHArMACeUTiCAL fUnded CMe grAnTS

5th

To Register Call 866-207-6528 or visit www.exlpharma.com/5thgrants

Dear Colleague,It is our pleasure to invite you to participate at ExL Pharma’s 5th Annual Conference on CME: Appling Innovative Approaches to Medical Education to Improve Physician Engagement and Demonstrate CME Value on September 29-30 in New Brunswick, New Jersey. We spent a good deal of time assessing the needs of the CME community and designed the meeting to fill gaps that have remained unmet and that have recently emerged. Prominent findings from this assessment highlight that the current environment necessitates several important findings:

· Demonstrating CME Value· Engaging Physician Audiences

· Applying Process Improvement to CME· Outcomes Measurement Strategies

We look forward to greeting you at the 5th Pharma Funded CME to address these topics and issues, and to provide an environment conducive to dis-

cussing the hot topics at hand.

Kind Regards,

Ethan Denkensohn ExL Pharma

Do you want to spread the word about your organization’s solutions and services to potential clients who will be attending this event? Take advantage of the opportunity to exhibit, present an educational session, host a networking event, or distribute promotional items to attendees. ExL will work closely with you to customize a package that will suit all of your needs. To learn more about these opportunities, contact Steve Decker, Business Development, by calling 212-400-6234 or by emailing [email protected].

The Heldrich invites you to explore the best of New Brunswick just outside our front door. We are directly across the street from three performing arts theaters, and mo-ments from shopping, dining and nightlife. Less than 45 minutes away, you can visit Manhattan landmarks such as the Statue of Liberty; or take a day trip to Atlantic City and the Jersey shore. Whether you seek urban comforts or scenic adventures, The Heldrich is the perfect host.

Hotel AccommodationsIf you require overnight accommodations, please contact the hotel and state that you are with ExL Pharma’s 5th Pharmaceutical Funded CME Grants Conference. We encour-age conference participants to make reservations with our designated venue by SUNDAY, SEPTEMBER 5th, 2010 to take advantage of ExL Pharma’s discounted room rate. The Hel-drich enjoys an easily accessible location in central New Jersey. Within close proximity to New York City or Philadelphia, New Brunswick, it is convenient to travel to by air, train, or car.

Dining & ShoppingStroll the streets of downtown New Brunswick for everything from gourmet four-star restaurants to casual bistros, featuring a wide array of culinary delights. Shop for the latest fashions, rare antiques and more.

Sponsorship and Exhibiting Opportunities

WHO SHOULD ATTEND?This Summit is specifically de-signed for C-Levels, Department Heads, Vice Presidents, Directors and Managers at pharmaceuti-cal, biotechnology and medical device companies from the fol-lowing departments:

• Grants Administration

• Continuing Medical Education

• Academic Affairs

• Medical Affairs

• Ethics

• Regulatory Affairs

• Compliance

• Legal

• Professional Education & Grants

• Educational Strategy

• Operations

• Medical Education

HOTEL INFORMATION

The He ld r i ch10 Livingston Avenue, New Brunswick, NJ 08901Phone: 732-729-4670

Ethan Denkensohn

• Medical Education Companies (MEC)

• CME providers

• Medical Associations

• Technology solution providers

• Consultants

• Meeting Technology Providers

This conference is also of interest to:


1:00 Welcome and Opening RemarksLawrence Sherman, CCMEP, Senior Vice President, Educational Strategy, PROVA EDUCATIONBrian S. McGowan, PhD, CCMEP, Director, Medical Education Group, Oncology, PFIZER

CME VAlUE PROPOSITION1:15 Demonstrating CME Value Internally & Externally to Foster

Stakeholder Buy-In and Improve Medical Education Quality • Identifying the challenges facing pharmaceutical CME departments in

demonstrating CME value and developing clear, practical solutions

• Setting educational strategy that aligns with strategy in various thera-peutic areas

• Defining educational provider requirements for outcomes data

• Understanding methodology for estimating improvements to patient outcomes

• Understanding the role CME plays in ensuring that healthcare provid-ers understand the science and technology behind medical innovation

Mike Paradiso, Director, Office of Grants & Education, NOVARTIS

DEVElOPING EDUCATIONAl STRATEGY2:00 Developing Educational Strategy: Aligning High Quality Educational

Grants with Patient Outcomes Objectives • Understanding the importance of developing a long-term educational

strategy in demonstrating CME value both internally and externally• Developing Grant Funding Budgets and allocating funds according to

internal needs assessment• Creating educational strategy that aligns with strategy for therapeutic

areas to improve patient outcomes

Susan B. Connelly, Pharm D, MBA, CCMEP, Education Director, PFIZER

2:45 Networking & Refreshment Break

eCME & CME 2.03:15 The Evolving Role of New Media in Online Learning: Engaging

Physicians & Capturing Valuable Assessment Data with Interactive Online Education

• Strategies for attracting a critical mass of users to online CME programs• Connecting online media with analytics platforms – how to get data &

how to use data• Evaluating interactivity, self-assessment and on-going assessment in

online CME• Evaluating different online formats – micro-CME, virtual patients and

mobile technologies• Understanding the best formats for true physician engagement and

enhanced learning opportunitiesMahj Motiwala, Pharm.D. Manager, National Medical Education, US Medical Affairs, CNS/Respiratory, SANOFI-AVENTISLawrence Sherman, CCMEP, Senior Vice President, Educational Strategy , PROVA EDUCATION

METRICS & OUTCOME MEASUREMENT 4:00 Educational Outcomes Measurement: Exploring Successful

Methodologies to Measure Outcomes for Improved Patient Care

• Understanding expected outcomes for various types of supported CME activities

• How to make sure that we are supporting grant requests that have robust outcomes measurement integrated into the educational program

• Using outcomes data in setting long-term educational strategy

Anthia Mandarakas, Senior National Education Manager, SANOFI-AVENTIS

AgendA day One - Wednesday, September 29, 2010

MAin COnferenCe day One - Wednesday, September 29, 2010

12:00 Lunch for Workshop Attendees

8:00 Workshop Registration and Continental Breakfast for Workshop Attendees

9:00 Workshop begins

10:30 Networking Break & Refreshments

WORkShOPAdult learning Principles: What Do People DO in the Sessions you Fund, What Does it Mean “To Teach” and “To learn”

This workshop takes attendees through real-world applications of the two definitions of learning and teaching, to (1) help physicians and others recognize learning needs they have, (2) gain the skills, knowledge, and experience they need to resolve the problems they face and (3) incorporate newly learned skills, knowledge, and experience into their practice repertoires. The nature of the concepts and principless presented and the experiences attendees will have as they work with them will allow participants to know what THEIR learners will think and feel as they (the participants) use the concepts and principles in working with others.

This workshop provides the tools for attendees to know what their learners are experiencing and thinking and thoroughly examines:

• Deconstructing definitions of learning and teaching grounded in educational theory and applying theory to planning, implementing and evaluating instructional activities for healthcare providers

• Applying definitions in approaching and resolving problems that arise from an examination of their self-reported needs

Henry Slotnick, PhD, Professor Emeritus, UNIVERSITY OF NORTh DAkOTA

Judith Ribble, PhD, CCMEP, Executive Director, NATIONAl COMMISSION FOR CERTIFICATION OF CME PROFESSIONAlS, INC.


APPlYING PROCESS IMPROMENT (PI) TO CME4:45 Applying Process Improvement (PI) to CME to Improve Physician Practice Behavior

• Translating the value of PI participation to the target audience• Understanding how PI in CME can change physician practice behaviors • Funding CME that uses performance measures as a basis for changing physician practice, addressing clinical practice gaps and developing an action plan for

improvement • Strategies for measuring changes in practice performance and understanding methodologies for analyzing baseline and post-implementation data

John Ruggiero, PhD, CCMEP, Senior Medical Education Manager, IMED, GENENTECh

5:30 Close of Day One

MAin COnferenCe day Two - Thursday, September 30, 2010

MAin COnferenCe day One - Wednesday, September 29, 2010 (Continued)

7:00 Continental Breakfast

8:00 Day One Recap from the Conference Chairmen

Lawrence Sherman, CCMEP, Senior Vice President, Educational Strategy, PROVA EDUCATIONBrian S. McGowan, PhD, CCMEP, Director, Medical Education Group, Oncology, PFIZER

ENGAGING PhYSICIAN AUDIENCES8:15 Understanding the Role of Delivery Format in Funding CME Grants

• Defining the educational mix by delivery format and provider type

• Evaluating live formats including workshops and problem based learning

• Understanding different methodologies for audience response and knowing which points in a presentation audience response can be used

• How to evaluate the effectiveness and appropriate

• Capturing program evaluations in real time – effectiveness and methodology

• Considering educational mix in funding CME grant requests for optimal effectiveness of funded CME

Brian S. McGowan, PhD, CCMEP, Director Medical Education Group, Oncology, PFIZER

Henry Slotnick, PhD, Professor Emeritus, UNIVERSITY OF NORTh DAkOTA

MANAGING INTERNAl PERCEPTION9:00 The Challenges of Managing Internal Perception of CME

• Managing expectations to support continued CME funding

• Identifying potential internal CME advocates

• Leveraging resources to show CME as an asset within your organization

Karen Roy, Senior Director, Medical Education, CEPhAlON

REMS & CME INTEGRATION9:45 Panel Discussion: Integrating CME and REMS: Lessons Learned from

Opioid REMS• Integrating Risk Evaluation and Mitigation Strategies (REMS) for

different disease and/or drug classes into CME programs• Understanding how proposed FDA regulations surrounding REMS will

affect CME and integration efforts• Applying lessons learned from Opiod REMS to CME for other drug

and/or disease classes

Cynthia Kear, CCMEP, Senior Vice President, CAlIFORNIA ACADEMY OF FAMIlY PhYSICIANSJ. David Haddox, DDS, MD, Vice President, Health Policy, PURDUE PhARMA

If you wish to join this panel, please email [email protected]

10:45 Networking & Refreshment Break

11:15 Tracking of Needs Assessments VS. Outcomes

Marc Eigner, Partner, POlARIS SOlUTIONS and GENENTEChPlease visit www.exlpharma.com/5thgrants for further information

12:00 Lunch

ThE ChANGING FACE OF PRIMARY CARE1:00 The Changing Face of Primary Care: Funding CME for Nurse

Practitioners and Physician Assistants • Addressing the physician shortage through CME• Understanding the impact of Healthcare Reform on the NP and PA

profession and how this relates to CME• Key considerations in funding CME for NPs and Pas

Alicia Reese, CCMEP, Clinical Education Manager, ENDO PhARMACEUTICAlS


Group Discount ProgramDiscounts cannot be combined, early bird rates do not apply

Save 25% per person when Registering Four

For every three simultaneous registrations from your company, you will receive a fourth complimentary registration to the program (must register 4 at one time) this is a savings of 25% per person.

Save 15% per person when Registering Three

Can only send three? You can still save 15% off of every registration.

To find out more on how you can take advantage of these group discounts, please call 866-207-6528. IMPORTANT!! Offers may not be combined. Discount only applies to standard rate.

Make checks payable to ExL Events, Inc. and write code P1802 on your check.

You may also use Visa, MasterCard, Discover or American Express. Payments must be received in full prior to the commencement of the conference.

PFIZER CASE STUDY: CME NEEDS ASSESSMENT 1:45 Developing a 360 Degree Approach towards Needs Assessment to Foster

Data-Driven Funding Decisions and Support Effective, Relevant CME

• Identifying the ingredients of a good needs assessment including literature review, expert opinion, insight from the target audience, practice data, claims data and definitions of types of treatment for different disease states

• Understanding the evaluation of needs assessment in the decision making process for grant funding

• Identifying all of the practitioners and healthcare stakeholders that surround a clinical problem

• Techniques for gathering input from the target audience, including focus groups and surveying and the role that this can play in grant review

• Case examples of how Pfizer has funded needs assessments and how Pfizer has financially supported research on the needs of practitioners in epilepsy care

Robert E. Kristofco, MSW FACME, Director, Medical Education Group, External Medical Communications, PFIZER

PANEl: CME TODAY & TOMORROW2:30 Panel Discussion: The Future of Pharma Funded CME: 5 Year

Strategic Outlook

This interactive panel discussion takes a strategic look at the future of CME, specifically focusing on how today’s actions will affect tomorrow’s outcomes.

• Understanding today’s CME landscape and how this is likely to change in the coming years

• Discussion on how today’s drive for better outcomes measurement will affect the perception of CME and the types of CME programs in the coming years

• Evaluating the effect of tightening budgets on innovation in CME

• How should the industry set their long-term educational strategy? What factors affect strategy, budgets and funding decisions?

Mike Paradiso, Director, Office of Grants & Education, NOVARTISRobert E. Kristofco, MSW FACME, Director, Medical Education Group, External Medical Communications, PFIZER Anthia Mandarakas, Senior National Education Manager, SANOFI-AVENTIS

3:00 Close of Conference

Media Partners

Registration Fees for Attending Exl’s 5th Pharmaceutical Funded CME Grants Conference

MAin COnferenCe day Two - Thursday, September 30, 2010 (Continued)

Phone: 212-400-6240

Fax: 888-221-6750

Email: [email protected]

Early Bird Standard Onsite Pricing* Pricing** Pricing Corporate Rate Conference + Workshop $1995 $2195 $2295 Conference Only $1695 $1895 $1995

Government & Academic Conference + Workshop $1395 $1595 $1795 Conference Only $1095 $1295 $1495

* Register by August 13, 2010 to Take Advantage of Early Bird Pricing:

** Register After August 13th

Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, every effort to find a suitable replacement will be made.* The opinions of this faculty do not necessarily reflect those of the companies they represent or ExL Events, Inc.*

Questions? Comments?Do you have a question or comments that you would like to be addressed at this event? Would you like to get involved as a speaker or discussion leader? Please email Conference Director, Ethan Denkensohn, at [email protected]

Cancellations: If you need to cancel your registration for an upcoming ExL conference, please note the following policies derived from the Start Date of the event:

• Four weeks or more: A full refund (minus a $95 processing fee), or a voucher to another ExL event valid for two years from the voucher issue date.

• Four weeks or Less: A voucher to another ExL event valid for two years from the voucher issue date.

• To receive a refund or voucher, please fax your request to 888-221-6750.

• There will be an administrative charge of $300 to substitute, exchange and/or replace attendance badges with a colleague occurring within five business days of the conference.

Five Ways to Register:

Online: www.exlpharma.com/5thgrants

Mail: ExL Events, Inc.

555 8th Ave, Ste 310

New York, NY 10018

Prices Increase After August 13, 2010

September 29 - 30, 2010 Heldrich Hotel • New Brunswick, NJ

PrESENTS

Applying innovative Approaches to Medical education to improve Physician engagement and demonstrate CMe Value

PHArMACeUTiCAL fUnded CMe grAnTS

5th

To register:ExL Events, Inc. 555 8th Avenue, Suite 310 New York, NY 10018

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866-207-6528

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AOE CONSUlTING

CAlIFORNIA ACADEMY OF FAMIlY PhYSICIANS

CEPhAlON

ENDO PhARMACEUTICAlS

GENENTECh

NC-CME

UNIVERSITY OF NORTh DAkOTA

NOVARTIS

PFIZER PURDUE PhARMA

SANOFI-AVENTIS

CME• Value Proposition

Integrated Content•

e• CME & CME 2.0

hear From Top Pharma CME leaders:

Metrics & Outcome Measurement•Engaging Engaging Physician •Audiences360• o Needs Assessment

Managing Internal Perception•rEMS & CME• IntegrationDeveloping Educational Strategy•The Changing Face Of Primary Care•

NEW Content For 2010! SPOnSOR:


EXL Pharma 5th CME Grants Conference Brochure

Education

Transcript of EXL Pharma 5th CME Grants Conference Brochure