EVENT CONCEPT PROPOSALASTON MARTIN Jakarta, 30 January 2015 Prepared by EXIT9 INDONESIA for ASTON MARTIN INDONESIA

THE BRIEF

TARGET RESPONSEThrough this event Aston Martin Indonesia want to :

List of invitees :

Through this event hope the invitees could feel :

AGENCY RESPONSIBILITIESEvent ConceptEntertainment and Event FlowMechanism Production and Supporting ToolsCost Estimation Event Documentation

THE EVENT

EVENT OBJECTIVEProvide a space for partners or invitees who are interested to know Aston Martin closer through the power, beauty and soul and make them fall in love.

EVENT DETAILDATE Wednesday March 18, 2015TIME Media Launch12.00- 15.00Customer Gathering19.00- 22.00VENUE X2

GIVEN CONCEPTUP CLOSE AND PERSONAL

When its only about Aston Martin and you EVENT THEME

EVENT HIGHLIGHTSThe Ambiance The Performers The Procession Use kagemu dance and dancer to unveiling the beauty, power & soul Elegant and classic theme to describe Aston MartinIn a sophisticated way. Lounge, Gallery and ballroom party. Taking the idea from London iconic culture for performances. When all about theatre, dance, art, and classical music.

MEDIA LAUNCH

MEDIA INVITEESAUTOMOTIVE MEDIAHIGH END LIFESTYLEDAILY NEWS PAPERONLINE MEDIATV NEWS AND ENTERTAINMET

RUNDOWN

NO :TIME :DUR :ACTIVITIES :AUDIO :NOTED112:00-13:301:30Media Registration + LunchPlayback-213:30-13:350:05Mc Greetings - Event IntroductionMIC313:35-13:400:05Aston Martin Journey (Visual Material on Screen)Sound from LED Screen413:40-13:500:10Aston Martin Jakarta RepresentativeMICAston Martin Regional Representative513:50-14:000:10Launching Procession :AmbianceThe lights will turn off suddenly after Speech from Aston Martin representatives finishedKagemu Dance will appear, continue with dancer to unveiling Beauty Power & Soul of Aston Martin614:00-14:450:45Up Close & Personal with Aston MartinPlayback714:45-14:550:10Q & AMIC814:55-15:050:10Photo SessionAston Martin Representative + Media914:55-15:000:05Lucky DrawMc + Aston Martin Rep.1015:00-15:020:02MC ClossingMIC

PHOTO BACKDROPPhoto Backdrop Before media going to registration table, they can take photo at photo backdrop by moment to go 12:00- 13:30

MEDIA REGISTRATION + LUNCHMedia Registration will start at 12:00 up to 13:30While Media being register the one who already came can enjoy their lunch

MC MEDIA LAUNCHMC GREETINGS Event Introduction Mc will greet the Media and introduce the event13:30 - 13:35Zivana Letisha

ASTON MARTIN JOURNEY Visual on LED screenStory of Aston Martin from the first production up to present time13:35 - 13:40

SPEECHAn Speech by Aston Martin Jakarta Representative and Aston Martin Regional about Aston Martin Brand Speech 1 By :Speech 2 By : 13: 40 - 13:50

ASTON MARTIN LOUNCHING PROCESSION13: 50 - 14:00Procession will begun with the light suddenly Black Out and KAGEMU Dance Special Performance, Arranged with James Bond Theme, will start around 5 continue by dancer to unveiling the beauty, power & soul of Aston Martin

PHOTO SESSION LEAD BY MC14: 00 - 14:10Photo session will be lead by mc for media purpose

QUESTION & ANSWER14: 10 - 14:25Question & Answer for the media lead by MC and Aston Martin Representative

UP CLOSE & PERSONAL WITH ASTON MARTIN14: 25 - 14:55Up Close & Personal with Aston Martin moment is, time to audience to have a look more closer with the car and will be accompany by Aston Martin sales team that will make more personal moment.

LUCKY DRAW FOR MEDIA14: 55 - 15:00Lucky draw with surprise pries will be given to the 3 lucky media representative

MC CLOSSING15: 00 - 15:02Mc will close the event

CONSUMER LAUNCH

MEDIA REGISTRATION + LUNCHPhoto Backdrop,Before media going to registration table, they can take photo at photo backdrop by moment to go 19:00- 20:00

MEDIA REGISTRATION + LUNCH19:00- 20:00Guest RegistrationAll guest who will participate in the event will be register by invitation card that they bring.Guest without invitation card will rejected to enter the X2

MC CONSUMER LAUNCHMC GREETINGS Event Introduction Mc will greet the Audiance and introduce the event20:00 - 20:05Adrian Maulana

TezaSumendra& MonitaTahaleawill sing some of the hits taken from James Bond Movie Soundtrack, electronically arrange by DJ DhipaBaruswith String Assembled Collaboration 20:05 - 20:20

ASTON MARTIN JOURNEY Visual on LED screenStory of Aston Martin from the first production up to present time20:20 - 20:25

SPEECHAn Speech by Aston Martin Jakarta Representative and Aston Martin Regional about Aston Martin Brand Speech 1 By :

20: 25 - 20:30

ASTON MARTIN LOUNCHING PROCESSION20: 30 - 20:40Procession will begun with the light suddenly Black Out and KAGEMU Dance Special Performance, Arranged with James Bond Theme, will start around 5 continue by dancer to unveiling the beauty, power & soul of Aston Martin

UP CLOSE & PERSONAL WITH ASTONMARTIN20: 40 - 21:25Up Close & Personal with Aston Martin moment is, time to audience to have a look more closer with the car and will be accompany by Aston Martin sales team that will make more personal moment. Audience can also take a picture of Aston Martin accompany by Usher

MC CLOSSING21: 25 - 21:30Mc will close the event, Mc will announce to the audience to continue party at Equinox

CONSUMER LAUNCHE EVENT FLOW

DESIGN

Photo Backdrop Will be placed at lobby in front of lift Dimension 300 x 244 Cm Approval by :

Registration Booth Will be placed at entrance door Dimension 300 x 244 Cm Approval by :

Landmark Will be placed near receptionist table Dimension 240 x 150 Cm Approval by :

Aston Martin Wall Will be placed at gangway 1 Dimension 300 x 1500 Cm Approval by :

Car Display Will be placed at in front of bar Dimension 300 x 500 x 10 Cm Approval by :

Kagemu Stage

Cover for Dance Floor Will be placed on dance floor Dimension 800 x 13000 x 40 Cm Approval by :

Car Display at Dance Floor Will be placed on dance floor Dimension 300 x 500 x 20 Cm Approval by :

Buffet Table Will be placed beside bar Dimension 244 x 120 Cm Approval by :

THANK YOU

Test drive

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