EXIT x Podcasting ‘07 Daryl Gungadoo Global Resource Engineer Yves Senty Europe Program Director...

Podcasting ‘07

Daryl GungadooGlobal Resource Engineer

Yves SentyEurope Program Director

Marvin KingAWR Web Manager

Kurt RobertsAWR Africa Region Engineer

Jonah 4:11 • And should not I spare Nineveh, that great city,

wherein are more than 120,000 persons (…) ?• Et tu voudrais que moi, je n'aie pas pitié de Ninive, de

cette grande ville où vivent plus de cent vingt mille personnes?

Luke 19:41 • And when he was come near, he beheld the city, and

wept over it, • Quand il fut arrivé tout près de la ville, il l'embrassa du

regard et pleura sur elle,

Ellen G. White – Ev. 33 & 34

•“Work the cities without delay, for time is short” (…)

• “At such a time as this, every hand is to be employed.” (…)

•“The burden of the needs of our cities has rested so heavily upon me that it has sometimes seemed that I should die.”

Ellen G. White – Ev. 33 & 34

•“Work the cities without delay, for time is short” (…)

• “At such a time as this, every hand is to be employed.” (…)

•“The burden of the needs of our cities has rested so heavily upon me that it has sometimes seemed that I should die.”

Part 1 (Theory, Trends & Techniques) 2Hrs

• Podcasting: the new Radio (Definition) [MK]

• Podcasting as a Church Tool [DG]

• “It’s Not Your Parents Television Anymore” - The Impact of Video Podcasting [DG]

• RSS Feeds Demystified [DG]

• Publication, Aggregation [MK]

• Podcasting Metrics [DG]

• Setting Up an Audio Podcasting Studio on Any Budget [DG]

• Encoding Tools and Techniques for Video Podcasting [DG]

• Encoding Tools and Techniques for Audio Podcasting [DG]

• Field Production Strategies for Audio & Video Podcasting [YS]

Part 1 (Theory, Trends & Techniques) 2Hrs

• Podcasting: the new Radio (Definition) [MK]

• Podcasting as a Church Tool [DG]

• “It’s Not Your Parents Television Anymore” - The Impact of Video Podcasting [DG]

• RSS Feeds Demystified [DG]

• Publication, Aggregation [MK]

• Podcasting Metrics [DG]

• Setting Up an Audio Podcasting Studio on Any Budget [DG]

• Encoding Tools and Techniques for Video Podcasting [DG]

• Encoding Tools and Techniques for Audio Podcasting [DG]

• Field Production Strategies for Audio & Video Podcasting [YS]

Part 2 (Maximizing)

• Maximum Distribution - Additional Strategies for Distributing your Podcast [YS]

• Finding Your Voice - Choosing a Topic [RA]

• The Legal Issues of Podcasting and Portable Media (US, European laws) [DG]

• Marketing Your Podcast [MK]

• Creating Enhanced Audio Podcasts [DG]

• Creating a Graphical Identity for Your Video Podcasts [MK]

• Building Buzz and Traffic for Your Podcast through Social Media and Networks [MK]

• Podcasting YourBroadcast Content [DG]

• Podcasting for non PC/iPod (Cell phone, OLPC, Play Stations, etc...) [DG]

• Automating Podcast Workflows [DG]

• Media re-purposing & Asset Management [DG]

Part 2 (Maximizing)

• Maximum Distribution - Additional Strategies for Distributing your Podcast [YS]

• Finding Your Voice - Choosing a Topic [RA]

• The Legal Issues of Podcasting and Portable Media (US, European laws) [DG]

• Marketing Your Podcast [MK]

• Creating Enhanced Audio Podcasts [DG]

• Creating a Graphical Identity for Your Video Podcasts [MK]

• Building Buzz and Traffic for Your Podcast through Social Media and Networks [MK]

• Podcasting YourBroadcast Content [DG]

• Podcasting for non PC/iPod (Cell phone, OLPC, Play Stations, etc...) [DG]

• Automating Podcast Workflows [DG]

• Media re-purposing & Asset Management [DG]

Part 3 (Hands-on)

• Hands-on studio and non-studio recording techniques [YS]

• Multi-track Audio Editing / Post-Processing techniques (using Adobe Audition 2.0 / SoundBooth GarageBand) [YS]

• File Hosting (archive, backup, bandwidth requirements, security, distributed servers, darknet implementation, etc...) [DG]

Part 3 (Hands-on)




“Media” in history(medium of communication)

Interactive !

XXXXComplementary

Podcasting Myths

Podcasting is Tivo for Radio

(Elle Webb, June 2005 – podcastingnews.com)

Podcasting Myths

Podcasters are

Wacky and Unprofessional


Podcasting Myths

Odeo/Apple/Paris Hilton/

(Insert Famous Company or Person Here)

Will Make Podcasting Legit


Why all the hype?

• Broadband Connectivity

• Audio compression algorithms

• -MP3, AAC, Ogg

• iPods, Zune, Creative Zen, Archos

• -Portable digital audio players ("pods")


Why all the hype?

Aggregators = Collection

What is Podcasting ?

• An audio recording posted online, much like a short radio show.

• Think of a podcast as a radio show. Each show consists of a series of individual episodes that you can listen to how you want — on your PC, using your MP3 player, or with just a web browser.

Definition of podcasting

• Podcasting is a term used to describe a collection of technologies for automatically distributing audio programs over the Internet using a publisher/subscriber model. It differs from earlier online delivery of audio because it automatically transfers the digital media files to the user’s computer for later use.

http://en.wikipedia.org/wiki/Podcasting



2005 Word of the Year

+1

+2

+3

-1

-2

-3

-4

+4

Knowledge of Gospel

Minimal Knowledge

+1 +2 +3 +4-1-2-3-4

O

P

E

N

C

L

O

S

E

D

NurtureEvangelism

1 Cor 3:1-2

Podcasting as a Church Promotion Tool

Current iPod Technology

Harnessing New Technology

Alternatives to the iPod

– Creative Technology

– iRiver

– Sony

– Archos

– Dell

– Etc…

PodCasting… the next generation of Radio !


Aggregator

•Aggregator ?

The RSS / XML Code- Title -

<?xml version="1.0" encoding="UTF-8"?><rss xmlns:itunes="http://www.itunes.com/DTDs/Podcast-1.0.dtd" version="2.0"><channel><title>Adventist Global Internet Evangelism Network</title><itunes:author>Daryl Gungadoo (AWR Global Distribution)</itunes:author><link>http://audio.awr.org/GIEN/2005/rss.xml</link><itunes:subtitle>GIEN'05 Podcasts (Hosted by AWR)</itunes:subtitle><itunes:summary>A daily report of the GIEN'05 proceedings</itunes:summary><language>en-us</language><copyright>AWR © 2005 Adventist World Radio - Global Distribution</copyright><itunes:owner> <itunes:name>Daryl Gungadoo</itunes:name> <itunes:email>[email protected]</itunes:email></itunes:owner><itunes:image href="http://gien.adventist.org/images/gien_04.gif" /><itunes:category text="Religion"><itunes:category text="Christianity"/></itunes:category>

The RSS / XML Code- Items -

<item> <title>Adventist World Radio - Jingle</title> <itunes:author>Andrew Daryl Gungadoo - AWR</itunes:author> <itunes:subtitle>Jingle</itunes:subtitle> <itunes:summary>The hosting of the GIEN PodCast is provided by Adventist World Radio</itunes:summary> <enclosure url="http://audio.awr.org/GIEN/2005/Listening2AWR.mp3" length="115136" type="audio/mpeg"/> <guid>http://audio.awr.org/GIEN/2005/Listening2AWR.mp3</guid> <pubDate>Thu, 30 Jun 2005 19:00:00 GMT</pubDate> <itunes:category text="Christianity">

</itunes:category> <itunes:duration>9:58</itunes:duration> <itunes:keywords>Adventist World Radio AWR GIEN SDA</itunes:keywords></item> <item> <title>Welcome and Introduction</title> <itunes:author>John Banks, Jonathan Catolico</itunes:author> <itunes:subtitle>Thursday, Sept 1 at 6:00pm</itunes:subtitle> <itunes:summary>Intro of the Global Internet Evangelism Network PodCast 01</itunes:summary> <enclosure url="http://audio.awr.org/GIEN/2005/GIEN05_Sep01_1800.mp3" length="11671143" type="audio/mpeg"/> <guid>http://audio.awr.org/GIEN/2005/GIEN05_Sep01_1800.mp3</guid> <pubDate>Thu, 01 Sep 2005 14:57:15 GMT</pubDate> <itunes:category text="Christianity">

</itunes:category> <itunes:duration>24:14</itunes:duration> <itunes:keywords>Adventist World Radio AWR GIEN SDA Evangelism</itunes:keywords></item>

The RSS / XML Code- end -

<item> <title>Sermon – Cast your Net</title> <itunes:author>Mark Finley</itunes:author> <itunes:subtitle>Sabbath, Sept 3 at 11:05am</itunes:subtitle> <itunes:summary>Sabbath morning Sermon</itunes:summary> <enclosure url="http://audio.awr.org/GIEN/2005/GIEN05_Sep03_1105.mp3" length="19204764"

type="audio/mpeg"/> <guid>http://audio.awr.org/GIEN/2005/GIEN05_Sep03_1105.mp3</guid> <pubDate>Sat, 03 Sep 2005 11:05:00 GMT</pubDate> <itunes:category text="Christianity">

</itunes:category> <itunes:duration>52:20</itunes:duration> <itunes:keywords>Adventist World Radio AWR GIEN SDA Evangelism Finley</itunes:keywords></item>

</channel></rss>

Preparing to send

• Name the audio file– sequential – (or) Date sensitiveness

• Create Metadata– Author, genre, topic, content

• Create XML (RSS) information

Sending the Podcast

• FTP the audio file to an online repository(ies)

• Check for reception consistency

Components of Audio-on-demand / Podcasting Deployment at AWR

Aggregator

[S t u d i o xxxxxxxxxxxxxxxxxxxxxxxx] [ A W R xxxxxxxxxxxxxxxxxxxx ]

[S t u d i o xxxxxxxxxxxxxxxxxxxxxxxx] [ A W R ] [Studio] [ Automated ]

No Podcast:

Startup:

Running:

[S t u d i o xxxxxxxxxxxxxxxxxxxxxxxx] [ A W R ]

Automated RSS CodeWebpasties intro

• Provided the Audio file is reachable via a URL address…

• Click on the tab: My Pasties

Automated RSS CodeWebpasties intro

Automated RSS CodeCreating a new Podcast 01

• To add to a podcast, click on “Edit”

Automated RSS CodeEditing a Podcast 01

• For practical reasons, it’s easier to edit an existing entry and to copy/paste the similar records

• Click on “Edit”


• Click on “Add” to create a new entry (new audio file to the podcast)• The new fields to fill-in are:

– Summary– Description (careful not to use any apostrophies or accents in this field)– Length– Duration (in minutes & seconds)

• MP3 file URL • Then Save (Add Podcast Show)


• Don’t forget to save the window :– Apply Changes to Podcast RSS


Verification of the RSS

Verification of the Podcast

Publishing the Podcast

• Create (or add to existing) RSS/XML file

• Validate RSS/XML entry (feedvalidator.org)

• Inform Aggregator(s) of update (if needed)

• Test Podcast entry online

Aggregator

• www.apple.com/itunes/store/podcasts.html (iTunes 4.9)• www.thepodcastnetwork.com• www.podcastbunker.com• www.podcastalley.com• www.ipodder.org/directory/4/podcasts/categories• www.podcast.net/• www.itconversations.com/rss.html• www.mixcastlive.com/podcast-directory/• www.podcastpickle.com• www.podcastingnews.com• www.podcastcentral.com


Aggregator

http://podcasts.yahoo.com/

http://www.podcast.net/tag/awr

Podcast recording kit

Studio on any budget

Encoding Techniques

Recording the Podcast

• we recommend using Adobe Audition 1.5 or above• If it’s primarily speech:

– record at 32, 56 or 64kbps– 44.1 KHz, Mono or Joint Stereo– MP3 or AAC

• If it’s primarily music:– Record at 64kbps or above– 44.1 KHz, Joint Stereo– MP3 or AAC+

• Name the audio file– sequential – (or) Date sensitiveness

Editing the Podcast

• Any good multi-track editor would work– Adobe Audition 2.0 or SoundBooth– Samplitude– ProTools– GarageBand, SoundTrack Pro– Sound Forge, Nuendo, Cubase– Freeware

• Audacity (audacity.sourceforge.net)• Ardour (www.ardour.org) for Mac / Linux

Polishing the Podcast

• Clean up audio – reducing background hiss and other noises, remove clicks and pops.

• Music Loops (if needed)– easily add intro, background, and transitional music to your podcast

• Use Multitrack editing– Edit each track in a way most ideal for its audio characteristics– Cleanly remove unneeded audio segments, and add or delete silence

to smooth dialog sequences– Dub new narration for existing audio to a new track

• Audio Processing– Use the compression and hard limiting features to make dialog

clearer and to smooth out unwanted differences in volume– Add reverb to simulate various acoustic environments

• Timing adjustments– Stretch & compress audio duration to fit length

Polishing the Podcast IIAdobe Audition 1.5 Processing

• Audio Processing– Effects > Amplitude > Hard Limiting

• Limit Max Amplitude to -.2 or -.1 • Boost Input by 6 or 7 dB

– Effects > Amplitude > Normalize – Effects > Amplitude > Dynamics Processing

• Audio Processing– Effects > Amplitude > Hard Limiting

• Limit Max Amplitude to -.2 or -.1 • Boost Input by 6 or 7 dB

– Effects > Amplitude > Normalize – Effects > Amplitude > Dynamics Processing

Polishing the Podcast IIAdobe Audition 2.0 Processing

• Audio Processing– Effects > Amplitude > MultiBand Compressor

• Effect Preset: Broadcast

– Effects > Amplitude > Normalize

• Audio Processing– Effects > Amplitude > MultiBand Compressor

• Effect Preset: Broadcast

– Effects > Amplitude > Normalize

Legal Issues

Marketing the PodCast

Enhanced PodCast

Advertising the Podcast

You can now use the URL given by WebPasties to submit as a feed to Aggregators. You only need to submit once to the Aggregators. They will auto-update on their own.

podsubmitter.com will auto-submit to over 55 aggregators:

Aggregator

Advertising the Podcast

Submitting Your Podcast to iTunes• Launch iTunes (you will need a valid iTunes Account)

• In the left navigation column, under Inside the Music Store, click on the Podcasts link to go to the Podcasts page.

• In the left column of the Podcasts page, click on the Submit a Podcast link.

• Follow the instructions on the Submit a Podcast page.

Aggregator

https://phobos.apple.com/WebObjects/MZFinance.woa/wa/publishPodcast

Enhanced Podcasts

Graphical Identity

Buzz via Social Networks

Podcasting for non-PC

Deployment Progress

(green) those countries that plan to pilot(red) those countries that plan to include in the post-launch phase(orange) those countries who have expressed interest at the ministry-of-education level or higher(yellow) those countries who are currently seeking government support

Automated Workflows

Robotingest

Pass

Pass

QC

Spot checkFail

Fail Fix in edit

Re-ingest

Re-ingest

Ingest

Not available

Spot check required

QC required

Refer to supervisor

Failurehandling

Edit

Notify supervisor

Transfer toTX servers

Reorder source

material

Fileupload

Manualingest

Pass

Fail

TX ready . Transfer

Reorder

Failurehandling

Edit complete

Fail

Pass

TX spot checkrequired

TX ready

TX spotcheck Register with

automation

Fail

Pass

TX spot checkrequired

TX ready

TX spotcheck

Register with automation

Channel 1 Channel 2

Task

Status

Key

Workflow

Asset Management

•Right file

•Right Place

•Right time

Definition

Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and

audio, PDF.

Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and

audio, PDF. •Right file

•Right Place

•Right time

Definition

} Internet

}

Asset Manager Examples

Asset Manager Software

•Local PC •Networked PC

Networked Server w/ RAID

Distributed Networked Server w/ RAID

Cost:

Availability:

Scalability:

$ $$ $$$ $$$$$$$$$

1 1 1 n

0 1 n n X n

Asset Management ModulesIntegrated View

studio

Stat & Report

Broadcast

ScheduleAsset

Management

log.dbf

availability.dbf

solarwinds.dbf

availability.awr.org

snmp.awr.org

programs.awr.org

studio

Stat & ReportSchedule

Asset Management

Broadcast

Schedule.dbf

user.dbf

schedule.awr.org

sche

dule

ok

Distribution ModulesAnimated data Flow Diagram

Part 3 (Hands-on)




Part 3 (Hands-on)




Microphone Pickup Patterns

Hands-on

The End The Beginning !

EXIT x Podcasting ‘07 Daryl Gungadoo Global Resource Engineer Yves Senty Europe Program Director...

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