STRATEGY l DIGITAL l

DESIGNSTRATEGY l DIGITAL l DESIGN

2

We are a brand innovation firm that helps

governments and leading corporations

transform and grow their influence.

EXIT l Branding Process

Discovery and analyses

Buyer profiles

Goals and KPI’s

Define Strategy

Blogging

Whitepapers

Thought leadership

Infographics

Videos

eNewsletters

Case studies and reports

Webinars and podcasts

Content Strategy

Social media posting

Social media marketing

Email marketing

SEO and Organic Search

Pay-per-click

Retargeting

Traffic Generation

Calls to action

Landing pages

Lead forms

Lead Generation

General analytics

Clicks and page views

Content evaluation

Measurement against KPIs

Refinement

Analytics and Metrics

Website

as a Hub.

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At EXIT Branding we believe a website is the hub of all communications

pulling visitors from traditional media, driving traffic through digital

marketing and driving reputation and sales.

EXIT l Clients, partners and friends

CASE STUDIES.

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Scope of Work

Research and Interviews

Executive Workshops

Team Workshops

Creative Strategy and Positioning

Brand Identity Development

Brand Expression (Look & Feel)

Extensive Brand Book

Collateral Design SystemBrand Training Workshop

Challenge

As part of Sharjah's development, the

emirate sought to solidify their brand

and reputation both internally and

through aggressive Foreign Direct

Investment (FDI) initiatives,

EXIT was commissioned to advise the

Sharjah Finance Department on brand

appeal and brand management

strategies.

Execution

Through a series of workshops,

interviews and primary research, EXIT

discovered that the legacy brand

needed to be included as a key

element.

EXIT lifted and revised Brand Sharjah

and developed a solid brand book to

be used throughout the emirate and

training was given for brand guardians could manage the brand.

Scope of Work

Creative strategy and positioning

Brand Identity Development

Brand Expression (Look & Feel)

Collateral Design System

Website Strategy and Design

Mobile Strategy and Design

Social media campaign

Brand Video

Private tablet application

Outdoor, advertising and trophy design

Motion graphics

Event support

Challenge

The Abdulaziz Leadership Program

(ALP) aims to cultivate leadership in

young GCC nationals through a range

of study and practical modules.

The Executive Committee was faced

with the challenge of launching the

program from scratch and attracting

the delegates in a very short

timeframe.

Execution

EXIT formulated a brand and creative

strategy and rolled these out into

visually. The brand was activated

primarily through digital and social

channels to drive online applications.

Secondly, a bespoke solution was

developed to deliver course material

over-the-air while participants would

submit a evaluation forms.

Scope of Work

Creative strategy and positioning

Brand Identity Development

Brand Expression (Look & Feel)

Brand Book

Environmental design

Brand activation workshop

Welcome kit

Advertising campaign

Challenge

Amer, who manage the 1,000+ typing

centres in Dubai, decided that they

should have a more uniform look for

clients to understand that they were

officially sanctioned and offered all the

related government services

The challenge, was to create a

recognisable brand that could be

adopted by all the approved typing centres.

Execution

EXIT studied the brand position and

created a new identity and brand

expression. Creating a welcome pack

an marketing collateral.

EXIT helped the DNRD to unveil the

new brand to its 1,000+ typing

centres. And externally showcased

the new brand through a signature

typing centre, at GITEX and through

advertising and sales collateral.

Scope of Work

Creative strategy and positioning

Brand Identity Development

Brand Expression (Look & Feel)

Collateral Design System

Website Strategy and Design

Bespoke Assessment Platform

Mobile Strategy and Application Design

Social Media strategy, design and campaign

Brand Video

Infographic film

Motion graphics

Event support

Challenge

The Taqdeer Award is an initiative of

the Government of Dubai to celebrate

excellence in labour relations.

The challenge was to create the tools

to generate awareness that in turn

would maximise applications and all in

a relatively small timeframe. Similarly,

the method of assessment should be,

easy, fast, transparent and fair.

Execution

EXIT formulated a brand strategy and

creating an identity before developing

the website.

We developed a bespoke platform

that assigned assessors to shortlisted

companies and enabled them to

record findings online the results of

which would be automatically scored

with the committee able to review

results and check progress through a

custom dashboard.

11

1997SINCE

M +971 50 640 3855

toby@exitbranding.com

TOBY JORDAN

MANAGING DIRECTOR

CONTACT

US.EXIT to

greater things

PO Box 34870, Dubai, UAE

T +971 4 295 2774

F +971 4 295 2776

hello@exitbranding.com

www.exitbranding.com