NME Magazine• NME is a acronym for National Music Express. This

was originally used in 1980’s, it was shortened to NME which appeals to the younger target audience and can also be used on newer things such as social networking sites.

• NME is symbolic towards the genre of music which includes Hip-Hop/Rap genre. This can signify that it is powerful. Moreover, it can also use the Indie genre which can use the other meaning of Love.

• The colour of the NME magazine logo is bright red which is the main colour. This bright colour has been used to attract the target audiences to read their music magazines.

• The font of NME magazine is bold and very think. This is used to attract the audiences. This appeals to the target audiences of men and women because it shows the honesty and everything inside of the magazine which means that the magazine is truthful to their target audience. Moreover, the use of bright red is a way to make their brand identity logo look fresh and unique when it comes to the audiences to seeing a music magazine with a complete new style.

KERRANG! Magazine• The word Kerrang connotative words in the sense that it

creates meaning. For instance, Kerrang is the noise the audience hear from a guitar when it is being plucked. This emphasises the idea of the name is unique. Only the people who are into music and plays the guitar, would be able to recognise and understand the meaning of the brand name and these will be the target audience for Kerrang Magazine.

• The name Kerrang has a particular design. For instance, the lines going across the word ‘Kerrang’ is unique and symbolizes that the noise of the guitar can damage anything. This idea has been used to make the target audience think that the lines are the guitar strings which relates to the magazine itself.

• The use of punctuation is for exaggeration because it adds an effect to the word. This is used to imply the noise of the guitar which is loud and heavy. It is also a unique idea to put a punctuation next to the magazine brand when it comes to comparing with other music magazines. The exclamation mark is used to pin-point the importance of the information this magazine will provide to the audience.

• From noticing the colour of the word ‘Kerrang’, the audience can identify that this magazine uses the genre of Rock music to symbolize the use of basic and plain black colour. The colour black symbolizes death which may give a hint that the artist who feature this magazine are evil and cold-hearted.

Top of the Pops Magazine• Top of the pops magazine name has been given to

show the audience that music is included in the brand name. Also, it contains ‘Pops’ which shows the genre of music the magazine establishes to their target audience.

• The colour of the brand name is light blue which is commonly used and linked to the younger market which relates to the famine. This emphasises who the music ‘Pop’ is being targeted at and who will provide majority readership for this particular magazine.

• Furthermore, Top of the Pops was a music programme which shows the top 20 songs. This is another USP for the magazine because the audience prefer something new. The audiences may remember the programme by looking at the brand name and buy the music magazine because of the programme they schedule.

• The brand name has given a hint that they list the ‘TOP’ of charts. This is important because it can mean that the magazine is the ‘top’ business compared to others.