exinda

2002 2010, Exinda Networks Inc. Proprietary & Confidential Performance You Can See

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Compe''ve Overview

Exinda Product Management


The Applica'on World has Changed

Internet generates the largest portion of traffic on corporate networks today Business

- SaaS, cloud, web 2.0 apps, video, VoIP

Social - YouTube, Facebook, P2P, browsing, cloud

Organizations do not have sufficient visibility or control Multiple applications via same ports and protocols

- Port 80 HTTP - Port 443 (SSL)

How do enterprises ensure the WAN, LAN & Internet are controlled? Prioritizing business critical applications is a business need

Video, VoIP, back-up, SaaS, SAP, Oracle, Social traffic, etc.

Meraki, Inc. | 99 Rhode Island St. 2nd Floor, San Francisco, CA 94103 | 415.632.5800 | www.meraki.com

The First Intelligent Bandwidth Control for Wireless NetworksMeraki Traffi c Shaper allows administrators to see precisely how their network is being used and to reserve bandwidth for critical applications while restricting recreational network usage.

Powerful Insight and Control Analyze network traffi c by application or application class Enforce traffi c shaping policies (e.g., limit each users peer to peer traffi c) Stay up to date with hundreds of constantly updated application signatures Prioritize critical applications using QoS policies

Traffi c Control is Business CriticalWireless LANs have become a critical part of a network infrastructure. Yet mission-critical applications increasingly compete with recreational network usage. The result? The ability to intelligently control wireless traffi c translates directly to business application performance.

Port-Based Controls No Longer Suffi ceBandwidth hungry recreational applications, such as video streaming and peer to peer fi le sharing, have proliferated within businesses and schools and can cripple the performance of critical applications. Yet the line between recreational and business application is not always clear. Wireless organizations need an intelligent, adaptive system to recognize which is which - without costly and complex traffi c shaping appliances.

Cloud-Hosted Application Fingerprints are Always CurrentNew applications are constantly arriving, while bandwidth hogs like fi le sharing hop from port to port and protocol to protocol. Merakis cloud-based application signature database is constantly updated with application fi ngerprints from thousands of networks and millions of clients. As a result, traffi c classifi cation on your network is always current and precise, with no updates to download and install.

Cloud-Based Traffi c Shaping: Power and Simplicity

Meraki Traffi c ShaperApplication-Aware Bandwidth Control

DATASHEET

Meraki, Inc. | 660 Alabama St., San Francisco, CA 94110 | 415.632.5800 | www.meraki.com


Integrated Standard Platform

Centralized Management & Reporting

Exinda: High-level Architecture

Visibility Control Acceleration

Exinda has an architecture suppor5ng the integra5on of these capabili5es built from the ground up Integrated, single pla;orm Performance gains through economies of scale Flexibility in deployment and added scalability Green solu5on simplies installa5on/ set-up Integrated Visibility, Control, and Accelera5on Closed loop shared informa5on and

communica5on across visibility, control and accelera5on func5ons

Central Management and Repor5ng Opera5onal ease of use reduces Total Cost of

Ownership User and applica5on experience visibility across

organiza5on Rapid and ecient issue diagnoses across en5re

organiza5on

Physical & Virtual Form Factors


Visibility Control Acceleration

Before A(er

Band

width eciency

Qua

lity of user e

xperience

Layer 7 deep packet & heuris'c trac inspec'on

Real-'me monitoring for reduc'on of troubleshoo'ng 'me

Detailed repor'ng and drill-down Network health & eciency Applica'on Performance Metrics and

Voice MOS performance scoring MicrosoQ Ac've Directory username

iden'ca'on & repor'ng

Precise, policy-based trac management

Fair sharing & shaping Bandwidth guarantees, limits, and

priori'za'on Dynamic policies per user / per

IP / per app Trac discard / block Oversubscrip'on, clustering

Layer 4 TCP op'miza'on Layer 7 applica'on

accelera'on WAN Memory byte caching,

data de-duplica'on Compression Edge Cache (single-sided object

cache) Videos Dynamic URLs SW updates

Before A(er Before

A(er

Exinda: A look inside

Predictability Well Informed decision making


Exinda Product Family

Up to 2.5 Gbps FD bandwidth

Up to 500 Mbps FD bandwidth



Up to 10 Gbps FD bandwidth

Exinda Services Platform

Virtualization

Cloud Virtualization

Virtualization

Central Management

Service Delivery Point

Central Reporting

Strategic Partner


Tradi'onal WAN Op'miza'on Falls Short

Legacy WAN Optimization products do no fit todays new application world Brand leaders have dated technology almost a decade old

- Designed for the port-based world Subset of features limited visibility, control or acceleration

- No user identification Separate products for Internet control & WAN optimization

- No other truly integrated solutions Multiple acquisitions, but no integration

Blue Coat = Packeteer Riverbed = Mazu, CACE, Zeus, Aptimize F5 = Swan Labs Juniper = Peribit Cisco = FineGround, Actona, P-Cube

Complex and costly


Exinda WAN Op'miza'on 2.0 Exinda delivers an integrated WAN Optimization product

Exinda Architecture

Central Management and Repor5ng

Virtualiza5on or Physical Appliance

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon

De-duplica5on Accelera5on

Applica5on Performance

Metrics Ac5ve Directory Edge Cache

Industry Standard Pla;orm


Riverbed compared to Exinda

Exinda Solu'on


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon

Deduplica5on Accelera5on

Applica5on Performance Management

Ac5ve Directory Edge Cache


Riverbed Solu'on


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





S'ngray / Granite


Virtualiza5on

Visibility

Layerr7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Cascade


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Exinda: Policy-based QoS/Shaping with accelera'on when a mix of applica5on support is needed

Applica5on Performance Scores give applica5on specic end-user sa5sfac5on

Riverbed: Not a fully integrated solu5on as many as four point

solu5ons cobbled together Not all point solu5ons are available as a virtual instance Flexibility to customize policy limited

Steelhead


Virtualiza5on

Visibility

Layerr7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon






Cisco compared to Exinda

Exinda Solu'on


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Cisco Solu'on


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





WAAS


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Service Control Engine (SCE)


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Cisco: Weak solu5on for visibility and control NBAR limited, router QoS insucient for todays demands Doesnt oer full feature set SCE announced EOL in October 2012

Exinda: Policy-based QoS/Shaping with accelera'on when a mix of

applica5on support is needed More granular monitoring of applica5on performance Superior ease of use and appliance management


Blue Coat compared to Exinda

Exinda Solu'on


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Blue Coat Solu'on


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Mach 5


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Exinda: Focus isnt split between mul5ple markets; WAN

Op5miza5on focus Gaining market share with one-box, integrated solu5on Full virtualiza5on capabili5es suppor5ng mul5ple hypervisors

Blue Coat: Not a fully integrated solu5on as many as three point solu5ons cobbled together

Solu5on is too 5ghtly integrated with security and proxy PacketShaper losing market share; uncertain future S5ll lacks virtualiza5on support

Proxy SG


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





PacketShaper


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon






Silver Peak compared to Exinda

Exinda Solu'on


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Silver Peak Solu'on


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





NX


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Exinda: Full visibility and repor5ng capability, including Layer-7

deep packet inspec5on Focus on the branch-to-data center market supports

customers en5re network infrastructure Both physical and virtual form factors provide exibility

Silver Peak: Lack of Layer-7 classica5on renders control capability insucient

for branch oce demands No performance metrics, no performance feedback loop Focus solely on the data center market; no Ac5ve Directory support Lacks object cache solu5on for web trac support


Juniper compared to Exinda

Exinda Solu'on


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Juniper Solu'on


Virtualiza5on

Visibility

L7 Deep Packet

Control L7 QoS

OpCmizaCon





WX/WXC


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Exinda: Regularly produces updates keeping product current Operates in transparent mode, not aec5ng payload Focus solely on WAN Op5miza5on; Juniper split focus

Juniper: Based on outdated Peribit technology Requires tunnels that obscure trac to MPLS and other

applica5on aware environments Licle to no updates since 2010 Sunset en5re WX/WXC product line October 2012


Ipanema compared to Exinda

Exinda Solu'on


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Ipanema Solu'on


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





IP|Engine


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Exinda: Full service WAN Op5miza5on vendor provides Layer-7 applica5on accelera5on

Focused on end customer needs Single-sided, Edge (object) Cache for web trac improvements

Ipanema: QoS and compression focus; sold thru EMEA Service Providers Solu5on lacks sucient applica5on accelera5on capabili5es needed to deliver performance gains and improved user experience

Memory-only versus disk-based reduc5on is insucient for most large deployments


Allot and/or Procera compared to Exinda

Exinda Solu'on


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Shaping Only Solu'on Central Management and Repor5ng

Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Procera


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon





Exinda: Provides true WAN Op5miza5on, including Deduplica5on and

Accelera5on in physical or virtual form factors Single-sided, Edge (object) Cache for web trac improvements Ac5ve Directory integra5on More granular monitoring of applica5on performance

Allot and/or Procera: No op5miza5on, no caching Educa5on and Service Provider solu5on focus Feature set that does not meet needs of the average

enterprise Lack caching, accelera5on, virtualiza5on, etc.

Allot


Virtualiza5on

Visibility

Layer 7 Deep Packet

Control

Layer 7 QoS

OpCmizaCon






Compe''ve Posi'oning

Company Products Target Market Why Exinda Wins

Steelhead, Granite, Shark, Cascade, S5ngray family

Primary focus is accelera5on; visibility and control added via acquisi5on

Large enterprises

Integrated approach; 1 box solu5on vs. 5 boxes Virtualiza5on op5ons; Cascade not virtualized Applica5on Performance Scores give applica5on specic end user sa5sfac5on

Policy-based QoS/Shaping with accelera'on when a mix of applica5on support is needed

Superior understanding of en5re applica5on footprint PacketShaper, ProxySG, MACH5 family

Packeteer acquisi5on for visibility & QoS; 3rd-party products ll-out the solu5on

Large enterprise solu5ons & SME

Blue Coat solu5on is skewed towards security and web proxy market

PacketShaper product seen as losing ground (e.g., no heuris5cs); uncertain future and product direc5on

Need to perform two box PoC to deliver same func5onality as one Exinda device. PacketShaper s5ll not integrated

WAAS Accelerator Some visibility & control within other products, normally via API

Large enterprises & SME; broad channel, global reach

Layer 7 visibility & control ability to control rogue/recrea5ons apps, app response 5mes

Policy-based QoS/Shaping with accelera'on when a mix of applica5on support is needed

Superior ease-of-use & appliance management


Compe''ve Posi'oning

Company Products Target Market Why Exinda Wins

Juniper WX series via acquisi5on of Peribit

Accelera5on only

Large Enterprises & SME; broad channel, global reach

Based on outdated Peribit technology Requires tunnels that obscure trac to MPLS and other applica5on aware environments

Juniper sunset en5re product line in October 2012 ip|engine products designed for visibility and QoS; op5miza5on delivered through compression; Ipanema Management Suite and Service Level Monitoring

Service Providers & enterprises, mainly through SPs & SIs in Europe and France

QoS and compression focused; Ipanema solu5ons lack applica5on accelera'on capabili5es needed to deliver performance gains and improved user experience

Memory-only versus disk-based reduc5on is insucient for most large deployments

NX appliances (physical), VX/VRX appliances (virtual), GMS global management system

Large enterprise, data center focused partnering with DR / replica5on providers

Layer 7 visibility & control ability to control rogue/recrea5onal apps, app response 5mes

Solu5on focused on large DC-to-DC trac and not branch-to-DC/HQ

Posi5oned primarily for data replica5on; lacks auto-discovery of devices and op5mized ows dicult to congure across a large deployment of appliances

exinda

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