Exigo Brand Activation Agency

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A Company Credential

description

EXIGO is a brand activation agency based in Jakarta, Indonesia

Transcript of Exigo Brand Activation Agency

Page 1: Exigo Brand Activation Agency

A Company Credential

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is a Brand Activation Agency based in Jakarta, Indonesia who

aims to consistently creating interaction and engagement between customers and brand.

This job requires our ability to understand the consumer insights and our creativity to

create unique yet relevant and engaging brand activation activities for the consumers.

Let The Consumers Feel The Brand!

We believe that consumer activation activities are crucial nowadays in order

to facilitate consumers to see, to hear, to feel and to experience the brand

where above-the-line media is already cluttered. By experiencing the brand,

consumers will get more attached and closer emotionally to the brand. This

will lead to brand’s business achievements.

Being part of MKI Group, EXIGO has strength in research-base and strategic

approach brand activation. This will give our clients advantage to feel assured

that our activities will always have measurement and insights-base.

EXIGO was established in September 2005.

THE PROFILE

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Core Services

BRAND ACTIVATION1. Planning (strategy, creative, visualization)

2. Management (project coordination, client servicing,

account management, implementation)

SAMPLING

EXHIBITION

LAUNCHING

Campaign measurement

(sales/database target

setting and evaluation)

ROAD

SHOWS

IN-STORE

ActivityCommunity

to

Community

TALK SHOWS

/ Seminar

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Our Team Workflow

AccountManagement &Client Servicing

Research,StrategicPlanning

& Measurement

CreativeIdea

Development

Project /Activities

Implementation

Brand / Client

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ARDANTYA SYAHREZACEO / Founder / Owner

He has been experiencing in both marketing research and marketing communication / advertising industry for 8 years.His combined experience in Marketing Research (AC Nielsen and Exquisindo Global Research) and Marketing Communication (DDB Indonesia) makes him a complete marketing strategist.

His desire is to create a place where the people always try to help brands adapt with market from times to times. He believes that client needs measurable creative ideas to win the market.

He initiates

He has worked on several big brands including:

Bank Central Asia (BCA) Nestle Danone Dairy A MildHutchison Telecom AbbottKidzania Ranch MarketKalbe Farma ANZ Sari Husada IM3Kraft Foods Indonesia Mercedes-Benz

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Our Clients

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CLIENT PORTFOLIO

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Case Studies

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The Issues:• A potential brand however; will kids here understand?

The Task:• Promote the brand and acquire booking

The Idea:• Bring The KIDZANIA to schools!

• “You Can Be Anything You Want”

The Result:• 2000+ registrations acquired from on-going activities

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The Issues– BCA celebrates its 50th Anniversary as the moment for the bank to claim as the bank

who will always set the trend for banking innovations. In addition to that, BCA wants

to use the moment to commit as one solid bank with various of business units.

The Task– Held an event that will acquire new consumer, get the hype, and gain awareness

The IDEA– The biggest and the largest Banking Exhibition in Indonesia: BCA GEBYAR EMAS

CONSUMER EXPO

– BCA (past, present, and future)

The RESULT

– Sales above 20 billion Rupiah, above expected 10 billion Rupiah

– Public exposed in detail of each BCA units

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THE EVENT TITLE

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THE EVENT LAYOUT

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THE DESIGNS

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THE EVENT

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The Issues– Nestlé Indonesia Wellness Campaign in 2010 is “Nikmati Hidup Sehat Bersama

Nestlé”. In cooperation with Carrefour Indonesia, 2-weeks in-store activation will be

held in 40 Carrefour stores around Indonesia.

– Nestlé Indonesia needs to held a launching event and should be associated with

World’s Milk Day celebration (June 1st)

The Task– Held a launching event and in-store events with concept of 3 Healthy Zone:

Nutrition Zone, Sport Zone and Relax Zone and communicate that Nestlé

Indonesia cares about healthy living

The RESULT

– 500 students involved in the launching event

– Sales in-store meet target with 200 customers / transactions per day

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The IDEA

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LAUNCHING EVENT

The Balloon Gate Air Balloon 100 banners 20,000 ballons with 4000 forms

Main Stage Healthy café Mini Soccer Talk Show

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LAUNCHING EVENT:

3 Pillars

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LAUNCHING EVENT breaks MURI RECORDS : releasing 20,000

balloons !

LAUNCHING EVENT

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IN-STORE ACTIVITIES

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The Issues

– Many working parents do not have opportunities to know more about

parenting while our generation needs a lot of positive involvement

from their parents.

The Task

– Held BERANDA DANCOW PARENTING CENTER: Office to Office

Talk Show within lunch time

The IDEA

– Dancow Parenting Center would like give opportunities for working

parents experiencing DPC within their busy hours / activities

The RESULT

– Total 7 offices (March – April 2010) : 550 participants / database

– Desires to try, and sales

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The Issues

– A Q1 2009 Campaign from Nestle Breakfast Cereal is about to launch in order to create

excitement amongst kids in store. The campaign has been set. The theme is ANIMAL

KINGDOM.

The Task

– To translate the ANIMAL KINGDOM theme into engaging and creative in-store activities in

order to reach sales target.

The IDEA

– Bring the Koko Krunch Icon and Dinosaurs (as the theme’s icon tactical campaign) together.

– BEAT THE DINOSAURS WITH KOKO KRUNCH! Be An Indiana Jones with Koko

Krunch!

The RESULT

– Excitement and high involvement amongst the kids

– Average 100 – 150 boxes of Koko Krunch sold out in each location (weekend)

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The Issues

– Activia is a new brand from Danone Dairy to be

launched in January 2008

The Task

– Product Sampling in Traffic Lights Intersection

– Sampling and Branding at Busway stations

– Managing 15 Community / Arisan for Product

Presentation

– Modern Trade Road show in 19 Carrefour

outlets

The RESULT

– Built a community database

– High Trial rate impacts to Sales in the 1st

quarter

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SAMPLING IN TRAFFIC LIGHTS

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IN-STORE ACTIVITIES

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COMMUNITY BUSWAY

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The Issues– To establish awareness and strong engagement with consumers on the fact

that there is a new variant Biskuat Bolu Pandan from Biskuat and to drive consumers trial.

The Task

– To drive consumer trial and sales of Biskuat Bolu , especially Pandan

variant, in MUDIK LEBARAN 2008 H-3 until H+4 in Food court Malls, Train

stations, Bus stations and Toll stops.

ACTIVITIES

– Sampling-Trial and Sales in MKG 3, ITC Cempaka Mas, St. Gambir,

Kpg Rambutan, Rawamangun, Pulogadung, St. Senen, Toll Cikampek,

Lb. Bulus, Kl. Deres.

The RESULT

– Sales and trial target exceeded 25%+ in all cities

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Train stations Foodcourt Malls Bus stations

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The Issues

– Low Awareness, No Differentiation, New Campaign

The Task

– Visualize the Thematic to Below-The-Line, generate trials and create

experience to consumers

The IDEA

– Create a Mobile Roadshow to some Big Cities: Jakarta, Bandung,

Jogja, Surabaya, Semarang in wet market and house complex

– Tranquilize Your Monster

The RESULT

– Sales and trial target exceeded 25%+ in all cities

– Desires to try, and sales went up consequently

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THE DESIGNS

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ROADSHOW ACTIVITIES

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SELLING ACTIVITIES

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• THE ISSUES

– In 2007, Hutchison Telecom is aggressively introducing and

launching 3. They need series of activities to go around nation.

• THE TASK

– To create awareness, interest and trial

• THE IDEA

– Roadshows and Launching

– BLAST 3!

• THE RESULT

– Acquisition and Awareness

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DISTRIBUTOR GATHERING

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UNIVERSITY ACQUISITION: SELLING“Nonton Film Bareng. Mau?”

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INDONESIA CELLULAR SHOW 2007

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• THE ISSUES– To launch LG Shine

– To conduct sales booth promotion in 13 public malls / shopping centers: Mal Taman Anggrek, ITC Roxy, Mal Kelapa Gading, Botani Square, Tunjungan Plaza Surabaya, WTC Surabaya, Galaxy Mall Surabaya, Panakukang Square, Mall Ratu Indah, Plaza Medan Fair, Sun Plaza Medan, Istana Bandung Plaza and Bandung Indah Plaza

• THE TASK– To promote Shine, with limited technology feature, hence only own the ‘look’ asset

• THE IDEA– To create Shining Moments and Ambient into the booth. Taking the insights that the

potential driver for this brand is “to show off how good looking you are with it”

• THE RESULT– Sales above target

– Excitements among the consumers when coming to the booth

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The Issues

– BCA wants to continue to get close with kids market “1st name

kids will mention about bank should be BCA”

The Task

– To conduct a Coaching Clinic Event for kids in Kidzania

The Idea

– We propose a thematic activation called BCA AYO

MENABUNG

– We conduct activities like Operetta and Interactive Games

The RESULT

– Kids said “Yuk Nabung ke BCA!”

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BCA “Ayo Menabung”

18 Desember 2008, Kidzania Pacific Place Jakarta

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• The Issues– New kids’ juice brand. No budget for ATL

• The Task– Enhance trial+sales+repeat purchase

• The IDEA– Sales promotion contest inside 400 schools

– FUN IS INTRINSIC TO A CHILD’S LIFE!

• The RESULT– Database of 16000 students collected, program successfully completed with winners

announced at Nick Knock Out 2006

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• THE ISSUES

– Stagnant sales, loss of market share, no way forward

• THE TASK

– To test proposed re-positioning, launch CRM program, exhibition at NOVA FAIR

• THE IDEA

– Building brand relevance through brand experience

– A TRIBUTE TO THE DIFFERENT ROLES A WOMAN PLAYS

• The TRACK

– Database of 600 people collected, over 100 members enrolled for CRM program,

consumer understanding of concept revealed glaringly re-positioning irrelevance

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• THE ISSUES– Awareness-consideration-purchase ratio is poor

• THE TASK– To ensure trials, enhance brand-consumer bonding

• THE IDEA– Sampling-sales promotion contest inside 15 schools

– THERE’S NO BREAKFAST WITHOUT CERES!

• THE RESULT– Program successfully completed with consumers finding a connect with breakfast

and Ceres

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• THE ISSUES

– Pondok Indah outlet to be re-launched, “newness” must be communicated, audience

is niche

• THE TASK

– To generate awareness, footfalls

• THE IDEA

– Two-phase outdoor and in-store launch campaign, direct mail

– YOUR SHOPPING SHOULD MATCH YOUR PERSONALITY

• THE RESULT

– Outlet successfully launched, campaign awareness and recall high, attendance on

launch day as expected

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Case in point:• The Issues

– Another “tea”, consumers must associate with brand proposition

• The Task

– To ensure product availability at 750 outlets, trials, brand awareness

• The Approach

– Glamourize distribution and sampling

• The WHEEL

– ADD THE SAMBA EFFECT TO YOUR WORK!

• The TRACK

– Program was withdrawn midway due to product problems

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Covered All 750 points of sale in 40 days

•Distributed and placed Guaran tea bottles

•Put up POS and branding material

•Monitored sales performance

15 points of sale in 40 days - extra activities:

•To be guarded by 1 SPG

•To track repeat purchases

735 points of sale in 40 weekdays:

•Canvassing, topping up, merchandising

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LET’S WORK TOGETHER!www.createbrandexperience.com

: @EXIGO_BrandAct

: [email protected] Marketing Komunikasi Indonesia │Jl. Malaka Raya no. 158 Jakarta Timur DKI Jakarta – Indonesia 13460 │ T:

62 21 8621030