Exicon si partner event - nov1 2011
-
Upload
stefan-rust -
Category
Education
-
view
747 -
download
2
description
Transcript of Exicon si partner event - nov1 2011
Proprietary & Confiden0al 1
November 2011
App Development Made Simple
Proprietary & Confiden0al 2
There’s an app for that..
Proprietary & Confiden0al 3
The leading platform for matching the right developerswith biggest brand globally.
Proprietary & Confiden0al 4
Development Houses connected with Agencies, Marketers and Enterprises
Qualified Development Houses in our marketplace
Countries actively serving Fortune 1,000 companies
Successful branded applications for your benchmarking and competitive analysis
Exicon — Helping Brands Go Mobile since 2007
60 4,000 1,000
3,000
Proprietary & Confiden0al 5
WEB
1090 981 560 801 559 529 137 165 370 NUMBER OF DEVELOPMENT HOUSES AND OPERATING PLATFORMS
4,000 + Qualified Development Houses
TOP COUNTRIES
USA 705
CHINA 400
INDIA 263
UK 187
GERMANY 171
FRANCE 105
Our Developers — Platform & Geographies
AMERICAN 29%
EMEA 36%
APAC 35%
Proprietary & Confiden0al 6
We Serve Clients Across the Globe.
Proprietary & Confiden0al 7
• Unprecedented Pace of innovation
• Location adding a new dimension to time and money
• Intensity / focus / leadership • Apple • Google • Amazon.com • Facebook
• Combination of technology and elegant design
Era of Smart-Phones to Smarter-Phones
Proprietary & Confiden0al 8
-3% web usage
500M Hours across the Erosionweb or 2.2B in Inventory
Shift from WEB to MOBILE
+28% mobile usage
Source: Ben Elowitz, Wetpaint / comScore
Consumption in Total Minutes of U.S. Web Use (Indexed)
Inde
xed
(Mar
ch 2
010
= 1
00)
Proprietary & Confiden0al 9
Mobile has all the Right Ingredients to Connect People
Identity
Presence
Social
Video
Who we are
All of the time
Thread of Relationships
Experience
Proprietary & Confiden0al 10
15B Applications Downloads In 2010
GLOBAL MOBILE APPS DOWNLOAD
Mobile Apps are kind of a Big Deal
3x in 2 years Applications Downloads In 2010
MOBILE APPLICATIONS STORES’ NUMBER OF DOWNLOADS & REVENUE, WORLDWIDE
615% In 2009 to 2012
Proprietary & Confiden0al 11
If you want Eyeballs..
= 10M + + US$5.0 DOWNLOADS GLOBAL CPM
<$100K AVERAGE APP USER SHOWS THEIR APPS TO ONE ADDITIONAL INDIVIDUAL
TOTAL DEV COST
Proprietary & Confiden0al 12
• Go West Urbanization Policy to balance growth to Inner Provinces
• Go InFocus on Domestic Consumption
• Go Out Encourage Expansion Outside of China
China Economic Trends
Proprietary & Confiden0al 13
• China is not one Homogenous Market
• Building Relationship are Key Personal & Business Relationships often Blur.
• Know the Key Players & Influencers You will need them on board in order to effectively do business
• SpeedResponse times are expected in a very short timeframe.
• ScaleChinese Provinces can have 50 to 100 million people.
• Many Chinese companies insist on playing by their own rules Business culture is very different.
• Don’t go into JVs too early
Doing Business in China
Proprietary & Confiden0al 14
Source: International Telecommunications Union.
In 3 Years, China added more Internet Users than Exist in USA
Rank
1
2 3 4
5 6
7 8 9
10
Country
China
India Nigeria Russia
Iran USA
Brazil Philippines Mexico
Pakistan Top 10
World
07–10 Internet User Additions (MMs) 246 42
35 25
24 22 21
18 13
12 457 693
2010 Internet User (MMs) 459 88
45 60
37 244 79
23 35
29 1,099 2,054
Y/Y Growth
20% 43
2 0
31 2 4
292 24
43 16% 13%
Population Penetration 34% 8
28 42
49 79 41
25 31
17 29% 30%
Proprietary & Confiden0al 15
0 200 400 600 800 1,000 1,200
Baidu
VEVO
Tencent
Apple
Amazon.com
Wikipedia
Yahoo!
Microsoft
Monthly Unique Visitors (MM)
USA Users
International Users
2 of the top 10 Internet Properties are in China And their audience is 100% domestic
Source: comScore Global, 8/11.
Proprietary & Confiden0al 16
Proprietary & Confiden0al 17
5 Provinces have 49.4% of all Mobile Internet Users. Identical with distribution of wealth
Proprietary & Confiden0al 18
3 Major Network Operations & User Amounts
Source: International Telecommunications Union.
CHINA MOBILE 628 M
TELECOM
UNICORN
MOBILE
USERS BY A
UG
2011
25.61M Using 3G
87M Using 2G
28.76M Using 3G
158M Using 2G
158M Using 2G
40.31M Using 3G
JAN
– JUN
2011
Revenue $188 Billion
Net Profit: $39 Billion
158M Using 2G
Revenue $391 Billion
Net Profit: $413 Million
Revenue $159 Billion
Net Profit: $96 Million
JAN
– JUN
2011
$8.2
APRU = Average Revenue per user
$10.9
$7.3
CHINA UNICOM 186 M CHINA TELECOM 113 M
Proprietary & Confiden0al 19
And What do they do Online? Very much in line with what they do Offline
Source: The Nielsen Company
Proprietary & Confiden0al 20
China Mobile Application Report and it shows that Nokia’s OVI Store & China Mobile’s Mobile Market are dominating the Chinese Application Store Market
Source: iResearch inc
Proprietary & Confiden0al 21
Top Manufacturers of Android Handsets
Source: Umeng
HTC
Moto
Samsung
Huawei
Sony Ericsson
Meizu
Lenovo
ZTE
Other
HTC 31%
Moto 20%
Samsung 14%
Huawei 9%
Sony Ericsson 7%
Meizu 6%
Lenovo 4%
ZTE 3%
Google 2%
Other 4%
Proprietary & Confiden0al 22
Top Manufacturers of Android Handsets
Source: http://v.youku.com/v_show/id_XMjk5OTgyNDcy.html
Proprietary & Confiden0al 23
Gerard Grech, OVI App Store
GLOBAL
Customers want Locally Relevant Content
Content is impactful if it’s: 01 Market specific 02 In local language 03 Culturally in touch
“An average sales increase ranging from 18 to 22 % when developers make their app available in a local language.”
LOCAL
Proprietary & Confiden0al 24
Proprietary & Confiden0al 25
Proprietary & Confiden0al 26
Proprietary & Confiden0al 27
FOUNDER & CEO Stefan Rust
EMAIL [email protected]
WEBSITE www.exicon.mobi
FOLLOW ME @srust99
FOLLOW US @exicon
Contact Us