EXHIBITOR TOOLKITUpdated May 2016

2016 EXHIBITOR TOOLBOX Now that you’ve reserved your booth, this “toolbox” is designed to help you manage your exhibit preparations and promote your presence at The HRSouthwest Conference (HRSWC). It’s loaded with everything you need to make the most of the event and spread the word to your clients, potential clients and colleagues, including sample promotional copy, social media posts, e-mails, press releases and more. HRSWC will also implement a comprehensive marketing campaign to drive attendance to the event.

Want to drive traffic to your booth? Want more leads and sales? It takes much more than just staffing your booth and giving away tchotchkes. Use these resources and tips to maximize your investment and your time. By working together, we can help you reach your exhibit marketing goals.

IMPORTANT CONTACTS

Nann S. Philips, CMP, CMM Director of Business Development & Conference Strategy Phone 214.631.7476 x222; fax 214.631.4533 exhibitors@hrsouthwest.com

Freeman (Official General Services Contractor) 8801 Ambassador Row Dallas‚ TX 75247 Phone 214.634.1463; fax 469.621.5601 FreemanDallasES@freemanco.com

WHAT’S IN THIS TOOLBOX?

IMPORTANT DATES AND TASKS PAGE − Checklist – stay on top of deadlines and maximize your pre-show marketing 2

EXHIBITOR MARKETING RESOURCES

Audience Profile − Study the HRSWC Audience Profile to help you market to your potential customers 4-5

Pre-show Marketing − Web badge 6 − Sample promotional copy for newsletters, blogs, social media pages and e-mail signatures 6-7− Sample press release 13 − Sample invitation email 6, 8 − Mailing lists 14-15− Tips and advice for additional promotions 9-10

Onsite Marketing − Sponsorships 7 − Ads in Marketplace Directory 7 − Booth tips 11-12

− Attracting Booth Visitors & Exhibitor Etiquette 11-12

Post-show Marketing − Follow up 8 − Mailing lists 8 − Post-show reporting & ROI 8

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EXHIBITOR CHECKLIST & DEADLINES The following checklist is provided as a guide to help you keep track of the major tasks and deadlines involved in planning your participation as an exhibitor at The HRSouthwest Conference. At any time, the most updated list of deadlines, forms and other resources are available in the online Exhibitor Service Center at www.hrsouthwest.com/ESC.

ITEM OR ACTIVITY DEADLINE DETAILS/ORDER FORMS SPONSORS: Submit logo to Show Management

High resolution .jpg and .eps formats At time of

registration Email to sponsors@hrsouthwest.com

SPONSORS: Submit ads for hrsouthwest.com website Titanium, Platinum and Gold only

At time of registration

Ad size 460 pixels wide x 130 pixels deep, .jpg or .png. Please include URL ad should link to. Send to sponsors@hrsouthwest.com

Update company profile for exhibitor directory & mobile app At time of registration Log into registration profile at hrsouthwest.com/esc

Submit artwork for exhibitor directory ads 08.01.16 See ad specs below and email artwork to exhibitors@hrsouthwest.com

SPONSORS: Submit artwork for Conference program ads (Titanium and Platinum only) High resolution .pdf or .eps format only

08.01.16 See ad specs on next page. Email artwork to sponsors@hrsouthwest.com

SPONSORS: Dedicated pre-conference emails to attendees.

• HTML due by Aug 19 • Delivery between Sep 1 – Oct 14 (limit 2/week)

08.19.16 Send to sponsors@hrsouthwest.com

SPONSORS: Submit reservations for complimentary hotel Titanium only 09.01.16 Send to sponsors@hrsouthwest.com

Submit Exhibitor Designated Contractor (EAC) form (including General Liability Insurance Certificate) Only if using a third-party contractor

09.01.16 hrsouthwest.com/

Lead Retrieval 09.01.16 (discount deadline) Order form on Exhibitor Service Center

Booth Carpet (if you wish to upgrade) - All booths receive complimentary standard show carpet

09.23.16 (discount deadline) hrsouthwest.com/servicekit

Book Hotel / Travel 09.26.16 Online at hrsouthwest.com/housing

Booth Furnishings 09.23.16 (discount deadline) hrsouthwest.com/servicekit

Audio/Visual/Computer Rental – discount deadline 09.23.16 (discount deadline) Order form on Exhibitor Service Center

SPONSORS: Deliver 1-piece insert for attendee bags Titanium and Platinum only 09.30.16 2,000 qty to 5001 LBJ Frwy Ste 800 Dallas TX 75244

Telephone/Internet – discount deadline 09.30.16 (discount deadline) Order form on Exhibitor Service Center

Shipments to Warehouse 10.01.16 Details and printable shipping labels available at hrsouthwest.com/shipping

Order electricity/air/water for booth 10.07.16 (discount deadline) Order form on Exhibitor Service Center

Register booth personnel 10.14.16 Log in to registration profile at hrsouthwest.com/esc

SPONSORS: Confirm photo ops with Keynote Speaker(s) Titanium and Platinum only 10.16.16 Send to sponsors@hrsouthwest.com

Shipments Direct to Show 10.16.16 - 10.19.16

Shipping labels at hrsouthwest.com/shipping. Shipments to show site arriving before October 15 may be refused by the convention center

2016 EXHIBITOR TOOLBOX

CONFERENCE PROGRAM and EXHIBITOR DIRECTORY AD SPECS

Artwork deadline for both publications is Monday, 08.01.16 Email artwork to exhibitors@hrsouthwest.com

CONFERENCE PROGRAM AD SPECS (Titanium, Platinum and Gold Sponsors only)

PUBLICATION SIZE: 7” WIDE X 10” DEEP

AD SIZES: • Full-page, non-bleed: 6” wide x 9” deep(vertical orientation)• Half-page, non-bleed: 6” wide x 4.375”deep (horizontal orientation)• Qtr-page, non-bleed: 2.875” wide x 4.375”deep (vertical orientation)

BLEED ADS: • Bleed is available on inside front cover,inside back cover and back cover• For bleed ads: add 1/4” on all four sides

FILE AND COLOR FORMATS: • PREFERRED FORMAT: CMYK PDF• TIFF, JPG or EPS files are also acceptable• All ads should be CMYK* (no RGB or PMScolors please)• Artwork should be high resolution - 300 DPI• Four-color blacks are not acceptable• All fonts must be embedded• Type reversed out of color or blackbackgrounds should be no smaller than ninepoints (It is not recommended that serif non-bold type smaller than 10 point be used inreverse.)

EXHIBITOR DIRECTORY AD SPECS (All sponsorship levels; Exhibitors with additional purchase)

PUBLICATION SIZE: 8-1/2” WIDE X 11” DEEP

AD SIZES: • Full-page, non-bleed: 7-1/2” wide x 10” deep(vertical orientation)• Half-page, non-bleed: 7-1/2” wide x 5” deep(horizontal orientation)• Qtr-page, non-bleed 3-5/8” wide x 5” deep(vertical orientation)

BLEED ADS: • Bleed is available on inside front cover,inside back cover and back cover.• For bleed ads: add 1/4” on all four sides.

FILE AND COLOR FORMATS: • PREFERRED FORMAT: CMYK PDF• TIFF, JPG or EPS files are also acceptable.• All ads should be CMYK* (no RGB or PMScolors please)• Artwork should be high resolution - 300 DPI.• Four-color blacks are not acceptable.• All fonts must be embedded.• Type reversed out of color or blackbackgrounds should be no smaller than ninepoints. (It is not recommended that serif non-bold type smaller than 10 point be used inreverse.)

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AUDIENCE PROFILE

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AUDIENCE PROFILE (CONTINUED)

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PRE-SHOW MARKETING

Many attendees come to conferences and tradeshows with pre-determined agendas and already have an idea which exhibitors they plan to visit. Your goal is to be one of the companies on their must-see list. In order to secure a position on this must-see list, let attendees know in advance who you are and what you will offer at the show.

Pre-show promotion has a positive, direct and measurable effect on your bottom line because it:

Keeps your current clients, as well as potential customers, abreast of your latest developments Increases traffic to your booth Provides an opportunity for attendees to preview products and/or services, and is a helpful tool to receive the ultimate

return on your investment

Reports consistently show that invitations from exhibitors are one of the most important reasons attendees visit the Marketplace and certain exhibits.

Direct Mail Invitations The best way to build on-site excitement is to send a direct mail piece to potential customers inviting them to stop by your booth. Offer an incentive for them to bring the postcard to your booth – a prize drawing, a free gift, etc. It will help you measure the effectiveness of the mailing and also establishes contact prior to the event. Establishing contact in advance of the show builds excitement for your exhibit and showcases how you can meet your customers’ needs.

A strong direct mail approach incorporates both creativity and repetition. A series of mailings is always more effective than a single mailing. An integrated promotional campaign ties together pre-show mailings, advertising, the exhibit design, presentation or demonstration content, on-site promotional materials and the product or service itself. To purchase the pre-show attendee mailing list, just log into your exhibitor account at hrsouthwest.com/marketplace.

Other Pre-Show Communications (including a few free ones!)

There are many promotional channels that can be leveraged pre-show. Click on the links below to access these free resources:

Sample e-mail copy

Sample press release

Sample invitation letter

Sample blog or discussion group post

Exhibitor web badge: right click and save image to your computer or visit www.hrsouthwest.com/esc do download. Embed this URL when using this badge on your website or other digital communications: www.hrsouthwest.com

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PRE-SHOW MARKETING (continued)

Use Social Networks Post this announcement on your company’s social network pages. “[Company name/hashtag/twitter handle] is exhibiting at #HRSWC Oct. 17-18 at the Fort Worth Convention Center. Visit us at booth #____”

Note: if you are holding a prize drawing or have a special offer during the show, be sure to include it in your post!

Sample Facebook, LinkedIn or Discussion Post “We’re exhibiting at #HRSWC, the premier educational and networking event for HR professionals. The event offers 17 HRCI and SHRM recertification credits (pending approval), more than 100 educational sessions, numerous networking activities, plus a Marketplace featuring the latest in HR solutions and services, including [insert your company product or service and hashtag]. Register today at hrsouthwest.com.”

Send flyers and invitations A great way to advertise your participation in HRSWC and invite your customers to your booth is by designing and inserting a flyer with your invoices, letters or other correspondence you send out to prospects.

Read “More Tips to Enhance Your Exhibit Marketing Campaign”

ON-SITE MARKETING Advertising Consider “Come See Us” ads in the Marketplace Directory. These ads are very powerful because they have high reader impact and give potential customers a good reason why they should visit your exhibit. This type of ad should always offer the visitor something exciting at the booth – a new product, a new technology, a new way to solve an old problem. The best “Come See Us” ads motivate the attendee to take action. Contact us at (214)631-7476 x222 or exhibitors@hrsouthwest.com for information on purchasing ad space in the Marketplace Directory.

Become a Sponsor One of the best ways to attract the attention of HRSWC attendees is through a sponsorship. Extending the visibility of your company will increase qualified traffic to your booth and leave a lasting impression even after the show is over. Upgrade to a sponsorship package and get your company’s name out there. You’ll have a great way to start a conversation!

Nearly 1,700 highly qualified professionals from all segments of the HR profession gather together at The HRSouthwest Conference. Get their attention while you can! Contact us at (214)631-7476 x222 or sponsors@hrsouthwest.com for more information about sponsorship.

Read These Best Practices for On-Site Marketing Strategies

− Ten Easy Ways to Attract Visitors to Your Booth − Exhibitor Etiquette & Greeting Attendees

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POST-SHOW MARKETING Complimentary Post-Conference Mailing List As a new benefit in 2016, registered exhibitors receive a complimentary post-Conference mailing list, which includes attendee names, titles, companies and mailing addresses (emails are not included, but can be purchased – visit hrsouthwest.com/marketplace for details). In the days following HRSWC, attendees feel re-energized and the events of the Conference are fresh in their minds. Take advantage of this time and make sure to connect with all the attendees - regardless if you met them or not. Some may not have had time to visit your booth or talk to your staff but are still good prospects for your company. And for those who did visit your booth, send thank you notes, especially to VIPs, prospects and media.

In addition to the direct mail follow up, remember to…

Reserve your space for 2017 during the 2016 onsite pre-sales period on Tuesday, Oct. 18 (time TBD). Have a post-show staff meeting when everyone is back in the office. Have key staff write a post-show summary. Send all leads to sales staff for follow up. Follow up with new media contacts. Supply them with any supplemental material that may assist them with a story. Recognize staff members who did an excellent job at the show.

Source: International Association of Exhibitions and Events

MEASURING ROI Even with perfect planning and a great onsite experience, your exhibit marketing strategy is not complete without defining success and meeting your goals. Find free tools and recommendations from the Center for Exhibition Industry Research (CEIR) herehttp://roitoolkit.exhibitsurveys.net/Home/Welcome.aspx

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TIPS TO ENHANCE YOUR EXHIBIT MARKETING CAMPAIGN

Provide incentives with your promotions What is the key to a good offer? Know your audience. What interests them? What would your prospects perceive as valuable? Here are some types of incentives commonly used by exhibitors:

The Product-Related Offer If applicable, give away a sample of your product, in whole or in part. This type of incentive attracts traffic from those truly interested in your products, rather than the general attendance. If giving away a sample isn’t feasible, offer a special presentation or demonstration. Consider offering a discount to any buyers who base their purchasing decision on their visit to your booth.

The Service-Related Offer This incentive provides attendees with a special service for stopping by your exhibit. It can work like a product-related offer, but substitutes the offer with a service your company provides. The most effective service incentive relates to your company or its role in the industry, such as providing research information or an educational video. The service-related incentive can also be offered even if it has little to do with your business. Make certain it is a service that buyers want and a service that reflects positively on your company.

The General Giveaway This form of incentive can either be a waste of money or an excellent investment. To be most successful, the giveaway should be related to your product and sales story, should be of great interest and value to your prospects, and should be presented selectively. The giveaway gift incentive can vary from pens, key rings and T-shirts to educational tools or participation in a large drawing for cash or a high-priced item. The perceived value of the gift must be high enough for people to make the effort to visit your booth.

Target Your List

To whom you send your mailing is dependent to some degree on your product and message. You may wish to target your mailing if you have a very specific message to communicate. However, if you plan to reach the broadest audience possible, you may want to consider the following groups:

− Current Customers: Many exhibitors overlook this group, but frequent contact with current customers can lead to new opportunities.

− Internal Prospect Lists: This is where your pre-show promotional efforts can have a strong impact. You want to offer this group a good reason to attend the show and visit your booth.

− Industry Publication Lists: Industry publication lists may be too large for your purposes, but publications may offer a breakdown of their lists by job functions or product areas, which may be useful for targeted mailings.

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TIPS TO ENHANCE YOUR EXHIBIT MARKETING CAMPAIGN (continued)

− VIP Customers and Prospects: Consider sending a special mailing to your top accounts and prospects. This should be a more personal type of mailing that you may want to follow up with pre-show telephone calls.

Phone Marketing A pre-show direct mail program, accompanied by a phone campaign to your key clients and hot prospects, can bring a potential visitor one step closer to visiting your exhibit. Phone calls can be used to encourage hot prospects and key clients to schedule appointments to meet with a representative from your company during the show, pick up a giveaway or new literature and see a product demonstration. Your phone efforts should tell them something new rather than repeat what they’ve already read in your pre-show direct mail piece.

Start with a list of 50 must-see names provided by your sales staff. Call each person on your must-see list to arrange a specific appointment in your booth for them to review your product’s benefits. Confirmed appointments should be immediately followed with a confirmation email, card or letter and map to your booth location. One month prior to the show, have each of your salespeople contact their 20 best accounts and remind them of your company’s participation in the show.

Email Campaign An HTML e-mail campaign can be very effective. An engaging e-mail is a great way to highlight your company’s participation at HRSWC, as well as showcase any new products and services you’re planning to unveil.

Make sure to include pertinent information, a call to action, and links to your site, a registration page or store. Time the campaign correctly and make sure to target and personalize your messages as much as possible. Work with your graphic designer and webmaster to determine what your technological capabilities and/or limitations may be in working with HTML e-mails. Using rich media such as animated graphics, videos, music, etc. will increase your response rates.

New Product Announcements With key customers, industry press and a large number of potential customers, HRSWC is the ideal forum to unveil a new product, drawing traffic to your booth. Attendees often say that seeing new products is one of the top reasons they attend the show. Let everyone know well in advance that you will have something at HRSWC. Don’t wait until the last minute and miss a great opportunity to build anticipation and excitement for the unveiling. Include your new product announcement with all of your other pre-show mailings.

Source: International Association of Exhibitions and Events

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TEN EASY WAYS TO ATTRACT VISITORS TO YOUR BOOTH & EXHIBITOR ETIQUETTE

Are you ready to bring new life to your current exhibit? Your answer is a few steps away with these tips to attracting visitors to any booth. Some of these ideas may seem far-fetched, but they will help you think of new and creative ways to attract more visitors to your booth.

1. Improve your lighting. Any booth will attract attention if it is well lit. The human eye is naturallyattracted to bright lights. Be the brightest on your block and attendees will gather like moths to a porchlight. But please do not use flashing lights or direct them to shine at your neighbors.

2. Color your world. Bright colors are pleasing to our eyes and exciting to our brains. Bright, rich colorspresented in high contrast attract visitors to your booth. Be aware of the mood you put people in with thecolors you use: rgeen = nature; red = excitement; yellow = optimism; black = authority; white = purity; andblue = serenity.

3. Use the soft touch. Upgrade to quality carpet and padding. Your feet, your staff and your customerswill thank you. The soft feel underfoot gives the impression of quality and class.

4. Create an open atmosphere. Eliminate all physical and psychological barriers to your booth by makingit open and inviting. Move the furniture to the back and sides to create space for attendees to come intoyour booth for discussion and, ultimately, sales.

5. Make something move. Provide movement to attract attendees’ eyes, and in turn their bodies, towardyour booth. Activity attracts people’s attention and piques their curiosity. Be sure to involve your productphysically or through a sales presentation or anecdote.

6. Cook up something good. The olfactory sense is our most powerful sense. Having fresh baked cookiesfor example is a great way to attract visitors to your booth. When was the last time you weren’t hungry at ashow? Be sure to check the exhibitor rules & regulations related to foodservice in your booth.

7. Personalize your exhibit. Your exhibit doesn’t have to be all work and no play. Put a table lamp in yourbooth, lay down an area rug, use props (holiday, seasons, sports or regional) or decorate with items youplan to give to key clients — all to attract attention and initiate conversation.

8. Invent a corporate dress code. Don’t make the attendee search for your staff. Have corporate attiremade so that everyone wears the same shirt, tie, scarf, vest or jacket. Even a simple accessory will let theattendee know whom to approach in your booth or elsewhere on the floor. Make sure your uniformaccurately reflects your corporate personality.

9. Go high-tech. Use all the tools at your disposal to provide information to your clients and potentialcustomers. Use websites, e-mail blasts, text messages, electronic product directory, Web links, conferenceapps and ads, sponsorships and more. Don’t pass up these inexpensive and effective opportunities.

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TEN EASY WAYS TO ATTRACT VISITORS TO YOUR BOOTH & EXHIBITOR ETIQUETTE (continued)

10. Staff your booth with the best. While steps one – nine are great ways to improve your exhibit, nothingwill increase your ROI like choosing the right people to staff your booth. Only send your best — no matterwhat their position within the company. You need people willing and able to initiate conversation withanyone, answer questions about your product and record lead information.

If the idea of implementing all 10 steps seems daunting, take it slow. Try out a few ideas to see how they work with your product and industry. Whatever you do, have fun and be comfortable with your exhibit, your marketing plan and your staff.

Your confidence and faith in your decisions will make a difference with your staff and potential customers. Look around your home, favorite coffee shop or restaurant for ideas. What is it that makes you feel welcome in these spaces? Use the same tricks of the trade that retailers use — they stay in business for a reason!

EXHIBITOR ETIQUETTE

As important as pre-show promotion, booth design and an integrated marketing approach are, these vital elements can be forgotten and useless if your booth personnel make some all-too-common mistakes. Here are some tips on exhibitor etiquette to share with your booth personnel.

• Stay off your cell phone. Attendees are here to talk to you, and if you are on your cell phone, they maydecide to just walk by your booth.

• Greet attendees to your booth. Make people feel welcome by making eye contact, saying hello andasking how you can help them.

• Stay out of other companies’ booths. Not only is your presence in your company’s booth absolutely vitalto serving your customers, but you help set an example for others.

• Do not solicit or stand in the aisles (known as “suitcasing”). Exhibitions are designed to encourage afree flow of traffic through the aisles and to enable exhibitors to do business in their booths. Showmanagement prohibits solicitation in the aisles with good reason – companies that choose not to pay forexhibit booths sometimes attempt to solicit in these areas.

• Do not disrupt other exhibitors or visitors. Disruptions such as loud music or announcements, shininglights at other booths, using laser pointers across aisles and the like are annoying to others. Visitors toexhibits are there for business purposes, just like you.

Source: International Association of Exhibitions and Events

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[If your company plans to introduce a new product or service, or showcase a particular offering, here are some great tips on how to make your press release more “newsworthy” https://www.trainingpressreleases.com/about-training-press-releases/terms/exhibition-announcements]

SAMPLE PRESS RELEASE

# # #

[INSERT YOUR COMPANY NAME] To Exhibit at The HRSouthwest Conference in Fort Worth, Texas, Oct. 16-19

FORT WORTH, TX [INSERT DATE, e.g. June 1, 2016] – [INSERT COMPANY NAME] is pleased to announce that from October 17-18, it will exhibit at The HRSouthwest Conference (HRSWC), the premier regional educational and networking event for HR professionals. Nearly 2,000 HR professionals are expected to attend HRSWC to learn from more than 100 subject matter experts and discover new solutions and services for their business challenges.

HRSWC offers learning opportunities and educational options designed to provide HR professionals and those who serve the industry, tools to succeed in their professional roles. The Marketplace at HRSWC will showcase solutions and services represented by exhibitors in areas including Compensation & Benefits, Employee Relations & Labor Relations, Global HR, Health, Wellness & Safety, HRM Programs and Services, Professional Development, Talent Management and Technology.

“Dallas Baptist University has been an exhibitor at The HRSouthwest Conference for more than 10 years and we would never consider skipping it. The Conference is attended by our specific target audience, the HR decision maker“, says Dr. Sandra Reid, Chair of the Graduate School of Business at Dallas Baptist University, and long-time HRSWC exhibitor. “We see this particular Conference as a unique opportunity to begin relationship building not only with those who attend and stop by our booth, but also with other exhibitors as well. This targeted visibility is definitely good for our business! I have never attended a better organized event.”

[INSERT YOUR COMPANY BOILERPLATE HERE]

About The HRSouthwest Conference The HRSouthwest Conference is the premier regional human resources event in the United States and the State of Texas SHRM Conference. HRSWC provides more than 100 educational sessions from thought-leading speakers, numerous networking events and an exciting Marketplace of more than 200 HR solutions and services providers. The Conference will be celebrating its 75th anniversary, Oct. 16 – 19, 2016. More information can be found at hrsouthwest.com.

# # #

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SAMPLE EMAIL INVITATION TO POTENTIAL EXHIBITORS

SUBJECT LINE: Join [YOUR COMPANY NAME] at The HRSouthwest Conference

Dear [RECIPIENT’S NAME],

[YOUR COMPANY NAME] just registered as an exhibitor at The HRSouthwest Conference (HRSWC) and we would love for you to join us. Here’s why we signed up and why I recommend it for your company, too:

• HRSWC is one of the largest regional HR events in the country and is the State of Texas SHRM Conference• An average of 1,700-1,800 attendees represent more than 1,000 companies• 73% of attendees review, recommend or make final buying decisions for their company• 34 states and seven countries are represented (about 90% are from Texas)

Our exhibitor fee includes a very complete package: basic furnishings, carpet and four booth staff registrations, plus lunches and snacks, invitations to the opening and closing receptions, AND we have access to all of the educational sessions. Quite a deal for less than $2,000! You can register today at hrsouthwest.com/marketplace. I’m in booth [YOUR BOOTH #] – maybe we can be neighbors. We look forward to seeing you there.

Best regards, [YOUR NAME]

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SAMPLE EMAIL INVITATION TO ATTENDEES (CLIENTS, POTENTIAL CLIENTS)

SUBJECT LINE: Join [YOUR COMPANY NAME] at The HRSouthwest Conference

Dear [RECIPIENT’S NAME],

[YOUR COMPANY NAME] just registered as an exhibitor at The HRSouthwest Conference (HRSWC) and we would love for you to join us. Here’s why we signed up and why we recommend it for you:

• HRSWC is one of the largest regional HR events in the country and is the State of Texas SHRM Conference• You could earn up to 17 SHRM PDCs and 17 HRCI recertification credit hours (pending approval)• An additional 8 credit hours are available with pre-Conference workshops (separate registration required)• More than 100 educational sessions are offered throughout the 2.5 day event• Great networking! 34 states and seven countries are represented (about 90% are from Texas)

We will be joining nearly 200 other solution & service providers as an exhibitor in the Marketplace, and we invite you visit us in at booth # ______. You can learn more at hrsouthwest.com. We look forward to seeing you there.

Best regards, [YOUR NAME]

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