Exhibitor Resources & Marketing Programs

Hosted by:ATIA Chief Operating Officer, Caroline Van Howe

Presenters:ATIA Conference Tradeshow Manager, Kendra Afeld

ATIA Sales Manager Sara Kolovitz

2

Agenda

1. Welcome

2. VIP Discount Program: Learn How to Earn Savings on Future Booth Purchases

3. Attendee Appointment Bookings

4. Exhibitor Profile and Advertising Schedule

5. Exhibitor Service Center

6. Onsite Schedule – including revised Exhibit Hall hours

3

Win FUTURE Booth Savings

Exhibitor customer registrants win you:

• Free single booth space* when 25 paid conference attendees register using your exhibitor code ($1,800 value)

• 50% discount* on single booth space when 15 paid conference attendees register using your exhibitor code ($900 savings)

* Prizes awarded for ATIA 2012 Orlando booth space.

4

VIP Discount Program: Major Takeaways

• 15/25 registrations earned = booth savings for 2012 Orlando

• Unique exhibitor registration code ATIA 2011 Orlando conferences

• e-mails template available to customize with your unique registration code

• Event Marketing Toolkit reference web page

5

Attendee Appointment Bookings

• Attendee Appointment Requests

• Notification of Appointment Requests

• Maintenance of Appointment Schedule

6

Exhibitor Profile Promotion

Profile Information must be submitted by

December 17th in order to be included in any onsite Orlando 2011 marketing materials.

7

Add-on Marketing Opportunities

• Registration Bags (Shared) - $4000

• Hotel Check-In Welcome Package - $5000

• Passport to Prizes - $300

• Meter Board - $2000/$1500 (Member Rate)

• Registration Bag Inserts - $1200/$1000 (Member Rate)

• Full Page Blue/White Exhibit Guide Advertisements - $1000/$750 (Member Rate)

• Half Page Blue/White Exhibit Guide Advertisements - $750/$500 (Member Rate)

Contact sales@atia.org or via phone (877) 687-2842

8

Exhibitor Service Center Feature

• Reviewing the Service Manual information

• Registering Booth Personnel

• Lead Retrieval

• Exhibitor Communications

• Paying Balance Dues

9

Onsite Schedule: revised Exhibit Hall Hours

Wednesday, January 26, 2011

5:30 – 7:30 p.m. (Exhibit Hall Sneak Preview Hours - sponsored by Microsoft)

Thursday, January 27, 2011

10:00 a.m. – 1:00 p.m. (10:20 a.m. - 1:00 p.m. Unopposed Hours)

Hall Closed (Lunch Break) 1:00 p.m. – 2:00 p.m.

2:00pm – 5:00pm

 

Friday, January 28, 2011

10:00 a.m. – 1:00 p.m. (10:20 a.m. - 1:00 p.m. Unopposed Hours)

Hall Closed (Lunch Break) 1:00 p.m. – 2:00 p.m.

2:00 p.m. – 5:00 p.m.

 

10

Onsite Schedule: revised Exhibit Hall Hours (cont.)

Saturday, January 29, 2011

9:00 a.m. – 12:00 p.m.

Unopposed hours*

Thursday: 10:20 a.m. - 1:00 p.m.; 2:15 - 2:35 p.m.; 3:35 - 4:00 p.m.

(3 hours and 25 minutes)

Friday: 10:20 a.m. - 1:00 p.m.; 2:15 - 2:35 p.m.; 3:35 - 4:00 p.m.

(3 hours and 25 minutes)

Saturday: 9:00 - 9:20 a.m.;. 10:20 - 10:40 a.m.; 11:40 a.m. - 12:00 p.m.

(1 hour)

*To Educational Sessions ONLY, Hands on Labs still occurring during hours listed

11

Questions

Thank You

Questions or suggestions pertaining to this presentation should be directed to:

Andrea May

708.654.4016

marketing@atia.org