Exhibitor ProsPEctus - Wisconsin Restaurant … Meridian Grebe's Bakery Heart of America Group...

Exhibitor ProsPEctus

March 11-13, 2013MilwaukEE, wisconsin

DElta cEntEr

EverythingFoodservice.org

www.EvErythingFooDsErvicE.org800.589.3211 • 608.270.9950 • [email protected]

Hype your Business to Midwest Foodservice• Wisconsin Restaurant Expo: state’s largest trade-only event for ALL of foodservice• Delivers key decision makers, coming to see new products and suppliers in a

business-to-business setting• Manufacturers, distributors, food brokers, dealers and equipment reps from

across the U.S. and Canada exhibit

A Face-to-Face Business Environment• More than ever in our digital age, buyers want to touch, taste and test before purchase• Meeting buyers at the show lessens your need for costly drop-in calls – Expo attendees

come ready to talk business• The Expo is the ultimate experience for building business in the state

Make the ultimate investment for business growth. Exhibit at the Expo.

March 11-13, 2013Frontier Airlines CenterMilwaukee, Wisconsin

ultiMatE ExPEriEncE


ultiMatE PotEntial

Potential LeadsThe number of leads at ANY show is determined by the total number of valuable conversations you are able to

have within active exhibit hall hours.

How long does it take you to qualify a prospect?

# quality conversations possible per hour

X # show hours

X # booth staff

Total # quality leads at a show

Compare this number of total possible leads among shows. We’re confident our Expo is as good or better than other shows.

of attendees were business owners, executives, chefs

and highly-placed managers

said 2012 was their �rst time

attending the expo

of attendees reported our Expo was the

ONLY show they attended

Registration for the 3-day show in 2012

EXCEEDED 6,000Includes only qualified attendees

(NOT exhibitors, students, media, etc.)


Attendees from the 2012 Expo were able to check up to three operation types when registering.

ultiMatE rEach

53%

14%14%

9%

18%

6%9%

3%5%

3%

Restaurant

Catering, Banquet & Mobile

Institutional Cafeteria(including K-12 schools and colleges)

Bar/Lounge

Clubs & Recreation

Hospital/Healthcare

Bakery & Pastry Arts

Co�ee House

Deli, Grocery & C-Store

Hotel/Motel/Resort

of last year’s attendees had an

alcohol license

The only event in the state to bring buyers from every channel of foodservice and hospitality

Watch the Expo Video


Groups that met and promoted attendance for last year’s show:

Badger Chapter Club Managers Association of

America

Association of Correctional Food Service Affiliates

ultiMatE DivErsity

Never the Same Show• Expo programs hit on today’s needs for the Midwest market• Hot topics and current issues for keynote, seminars and show-floor events attract a fresh

group of attendees, year after year• National trends are often revealed at our show before the rest of the country sees them• Events draw serious buyers from around the U.S., as well as high-profile foodservice groups

holding business meetings at the show

A&W RestaurantApple HollerApplebee'sAramarkAurora Health CareAviands Food and Services

ManagementBartolotta Restaurant GroupBeans and BarleyBecketsBenvenuto's Italian GrillBest Events CateringBest WesternBraiseBuca Di BeppoCafé MannaCalderone ClubCarrabbas Italian GrillChula Vista ResortClarion HotelCold Stone CreameryCompass EurestCountry Kitchen InternationalCountry Springs HotelCousins SubsCulver'sD&S FoodserviceDarden Restaurants, IncDave and BustersDel-BarDeRosa CorpDevils Head ResortEsquire ClubExceptional Events of KenoshaExtendicare Health ServicesFanny HillFederal Bureau of PrisonsFood Fight Restaurant GroupFood Service IncorporatedFox Valley Technical CollegeFroedtert HospitalGeneva National Golf ClubGeorge Vitense GolflandGeorge Webb CorporationGigi's CupcakesGilles Frozen CustardThe Golf Club at Camelot

Good Harvest MarketGrand Geneva Resort and SpaGrand MeridianGrebe's BakeryHeart of America GroupHeidel House ResortHenry Vilas ZooHiltonHinterlandHo-Chunk GamingHorny Goat Brewing Co.Hotel MeadHyatt RegencyIan's PizzaImagen EventsJimmy JohnsJoey's Seafood and GrillKangaroostrauntKarl Ratzsch'sKimberly-Clark CorpKohler Co.Lake ExpressLaredos Mexican RestaurantLegend at BrandybrookL'EtoileLevy RestaurantsMader's RestaurantMadison Area Technical CollegeMadison ClubMadison Concourse HotelMarcus CorporationMarquette UniversityMcDonald'sMetcalfe'sMetro Pier and Expo AuthorityMiller Park ConcessionsMilwaukee Art MuseumMilwaukee Public SchoolsMilwaukee SportserviceMolly Cools Seafood TavernMo's Place for SteaksNew Glarus HotelNitty GrittyNorth Star Mohican CasinoO & H Danish BakeryOld FashionedOlive Garden

Osthoff ResortOutback SteakhouseOutpost Natural FoodsPaddock Club RestaurantPancake CaféPanera BreadPerkinsPetro Travel PlazaPfister HotelPiggly WigglyPizza ShuttlePolish Center of WisconsinPotawatomi Bingo CasinoQuantum Leap Restaurants, Inc.Red RobinRoad AmericaRocky Rococo Pizza & PastaRoundysRyan Braun's GraffitoSanford RestaurantSaz'sSchreiner's RestaurantSendik'sSeven SeasSobelmansSolly's GrilleSpectrumSprecher's Restaurant and PubSubwayTamara's The Cake GuruTitletown Brewing Co.Trattoria StefanoTutto PastaUniversity of WisconsinUS Air ForceUW Hospital and ClinicsV & H Holdings, IncVictorsVon Rutenberg VenturesWards House of PrimeWhistling StraitsWilderness ResortWisconsin ClubWisconsin Festivals, IncWisconsin Hospitality GroupWisco Hotel GroupYogi Bear Jellystone Park

ultiMatE who's whoJust a sample of our top buyers from the 2012 Expo


ultiMatE coMPEtitionIt’s no secret that buyers comparison shop among suppliers, particularly in a trade show environment.

What happens if your competition is at our show, and you’re not?

Exhibitors at the 2012 Expo ranged from local businesses to large national suppliers, manufacturers and distributors, all representing a wide variety of products and services.

4U2U BrandsAcclaimPOSAce of SprayAirgas National CarbonationAlsum Sweet CornAmana Commercial ProductsAmburAmerican Beverage Marketers -

Finest CallAmerican DryerAmerican Metalcraft (AMC)American Red CrossAmerican Society for Quality (ASQ)American Welding & Gas, Inc. -

Carbonic DivisionAnheuser-BuschApex Matting &

Foodservice ProductsAptito, Inc.Aramark Uniform ServicesArden CulinaryASC1, Inc.AT&T Advertising SolutionsAthens GyrosAugust Schell Brewing CompanyBadger Liquor Co.Bamboo StudioBaraboo Tent & Awning, Inc.Bay TowelBayland Buildings, Inc.Beer CapitolBell's Brewery, Inc.Berkel Midwest Sales & Service, Inc.Birchwood Foods/Kenosha BeefBi-State Point of Sale SolutionsBittercubeBlue Honey Bio-FuelsBoelter CompaniesBoswell Book CompanyBrakebush Brothers, Inc.Broaster SalesBrowne Food ServiceButcher On The Block Gourmet

Bratwurst & Sausage Co.C.P.G.Cambro ManufacturingCash Register Service Co., Inc.Ceiling Pro SolutionsChef Paul Prudhomme’s Magic

Seasoning BlendsChocolate Shoppe Ice Cream Co.Classic Coffee Concepts, Inc.Clock Shadow Creamery, LLCClothes Clinic, Inc.Coca-ColaCommercial Repair SpecialistsConserve Sustainability Education

ProgramConsumers Packing Co.Cooper AtkinsCornerstone Processing

Solutions, Inc.Cozzini Bros, Inc.CTL Foods, Inc.Custom Label Spirits, Inc.Daily’s Premium MeatsDATCP Grass Dairy ProjectDavis & Associates, Inc.

Dawn's FoodsDayMark Safety SystemsDexter-Russell, Inc.Did It DirectDierks Waukesha FoodsDigiCOPYDog House Carts, Inc.Ecolab, Inc.Edlund CompanyEdward Don & CompanyElectro Kold CorporationElegant FoodsEntercom CommunicationsEspresso Partners, Inc.eTouchMenu, LLCE-Verify: U.S. Department of

Homeland SecurityEWH Small Business AccountingFacilitec-Central Exhaust

System CleaningFarmer Brothers Co.Fein BrothersFishbowlFlavorcraft, LLCFocus on EnergyFood Marketing ServicesForest Floor FoodsG2 Insurance Services, Inc.Gahn Meat Company, IncGeneral Parts, LLCGlowac, Harris, Madison, Inc.GNP CompanyGonnella Baking Co.Gordon Food ServiceGrande Cheese CompanyGraphic HouseGrunau Company, Inc.Gust John Foods &

Products Corp.Hanna-Young & AssociatesHeartland Payment SystemsHeartland Payment SystemsHodgsoft, IncHoliday FoodsHoney Smoked Fish CompanyHope's CookiesHospitality Services CorpHotOperatorI.Business MagazineIFranchise GroupIglooInstantwhipIntedgeIRS EP Great Lakes AreaJohn G. Shedd AquariumJones Dairy FarmJoseph's Gourmet Pasta & SaucesKabobsKarlsburger Foods Inc.Kavanaugh Restaurant SupplyKessenich's, LTDKontos Foods Inc.Kulp's of Stratford, LLCLanglade Springs, LLCLenoxLily River FoodsLittle Free Library - WI Partners

for Sustainability

MacFarlane Pheasants, Inc.Mama Jen's "Outrageously

Addictive" Marinara SauceMaple Leaf FarmsMary's Scone ShopMcKinley ProductsMercer Tool Corp.Meyers Bay FoodsMichael Irving & Associates, Inc.Mickey's LinenMicro Matic DispenseMid-State InsuranceMidwest Financial ProcessingMidwest Renewable

Energy AssociationMilford Valley FarmsMillerCoorsMilwaukee Fire DepartmentModern Cash Register SystemsMoe's Southwest GrillMonini USAMozo ShoesMt. Sterling Co-op CreameryNatalie's Orchid Island Juice Co.National Association of

Catering Executives - Southern Wis. Chapter

Nemco Food EquipmentNew Era Marketing, Inc.New Glarus Brewing Co.Nordic WareNorth Country Business ProductsNovamex - Cholula Hot Sauce

& JarritosNueske's Applewood

Smoked MeatsOld Dutch Foods, Inc.On-Line Amusements, Inc.Ordyx POSOscoda Plastics, Inc.Otis Spunkmeyer/Pennant FoodsP. Dickey's, LLCPatrick Cudahy, LLCPayroll Data Services, Inc.Pepsi Beverages Co.Piper Products, Inc.Polar WarePolar Ware CompanyPridham ElectronicsPure POSRaw Dog RelishRawlings Uniform SelectRediHEAT, Inc.Reinhart FoodServiceRenaissance Farm, Inc.Retail Control SolutionsRetail Data Systems of WisconsinRhodes Bake-N-ServRichland HillsRiver Valley Ranch Ltd.Rocky Mountain Cookware, Inc.Royal PlasticsRP's Pasta CompanySafest Choice/National Pasteurized

Eggs, Inc.Sanimax USASartoriSassy Cow Creamery

Schenck SCSeaboard FoodsShutterbox EntertainmentSnak Club, Inc.Society InsuranceSOLATUBE/Brighter Concepts, LtdSonoco/RixieSpectrum CapitalSpectrum DiversifiedSquare Toast TechnologiesStanislaus Food ProductsStar Micronics America, Inc.State of Wisconsin, Department of

Health ServicesStoelting, LLCSweet Mesquite Bakery, Inc.Sysco Food Services of Eastern

WisconsinTaylor Ent. of WI, Inc.Technomic, Inc.Text It AdvertisingThe Third Synthesis Inc.

DBA Chicago Sweet Connection Bakery

Time Warner Cable Business ClassTorke Coffee Roasting Co.TowsleysTransCeramica

Architectural SurfacesTransformPOSTurano Baking CompanyTurglaUbiquity Touch Screen SolutionsUdi's Gluten Free FoodsUpper Midwest GourmetUpstate Niagara Cooperative, Inc.US FoodsUW Extension - Solid & Hazardous

Waste Education CenterValley Popcorn Co.Vern's Cheese, Inc.VISIT MilwaukeeVito Systemfiltration, Inc.The Vollrath Company L.L.C.Vulcan Food Equipment GroupWaring CommercialWestminster Bakers CompanyWI Dept. of Agriculture, Trade &

Consumer ProtectionWisconsin Bakers AssociationWisconsin Beef CouncilWisconsin Council of the Blind &

Visually ImpairedWisconsin FoodieWisconsin Grape Grower's Assn.Wisconsin Grass-Fed Beef CoopWisconsin Green Building AllianceWisconsin Innovation KitchenWisconsin Milk Marketing BoardWisconsin Potato & Vegetable

Growers AssociationWisconsin Restaurant AssociationWisconsin Water

Conservation CoalitionWisconsin Winery Assn.Woolsey & AssociatesWOW EZ FinishWusthof

And, since non-exhibiting suppliers are not allowed to attend our show, you won’t see anyone else selling in the aisles.

www.everythingfoodservice.org800.589.3211 • 608.270.9950 • [email protected]

ultiMatE branD-boosting

Get more for your marketing dollar with promotional tools included FREE with your exhibit space:

• Pre-show electronic contact list of pre-qualified, pre-registered attendee leads based on their product interest

• 70,000 direct mail pieces with your company name in print sent to Midwest foodservice and hospitality operations

• Company listing and contact info on the Expo’s cutting-edge website with 100,000 hits/year

• Company listing by name and category in Show Program – distributed to 6,000+ attendees

• Free 3-day and 1-day passes to invite your top customers to the Expo

• Participate in our social media outlets – get involved in the conversation!

Additional marketing tools available to exhibitors:

• Advertise in the first quarter issue of Wisconsin Restaurateur magazine – distributed to every foodservice licensee in Wisconsin

• Dramatically increase company visibility through event sponsorship – multi-media exposure (print, email, web and onsite) reaches well over 100,000 professionals

• Purchase the Association membership list for pre-show or post-show marketing to a targeted group of restaurants

• Grab extra attention with a logo upgrade or 4-color ad in the Show Program

• Expo web banners and virtual real estate increase company awareness


Exhibit space INCLUDES:Booth space with side and back drapes • Directory listings in print and online • Badges • Ice service • Two clean-up areas • 24-hour refrigerator and freezer storage • 24-hour perimeter security • 2-day move-in • Free company promotion • Pre-registered attendee list • And more!

Exhibits DO NOT include:Furniture • Carpeting • Utilities (electricity, phone, IP, gas, water or drain) • Freight and material handling • Storage of crates and empties • Electronic lead retrieval • Labor and other services for your booth that are charged separately

You Choose What to Show and Sell•Business-friendly show with fewer rules and restrictions •Flexible install and dismantle: Two days allowed for each•Exhibit what you want, how you want

Non-union Hall: Less Expensive than Other Shows•Freedom to unload and transport your equipment•Use your own labor to set-up and take down your exhibit•Bring your own furnishings, save big on booth expenses

ultiMatE FrEEDoM

18 hours to sell products, right off the show floorMonday, March 11, 11am-5pmTuesday, March 12, 10am-5pm

Wednesday, March 13, 10am-3pm


Membership Saves MoreWisconsin Restaurant Association members receive a $100 discount off EACH 100 square feet of exhibit space. To receive this discount, you must submit you application prior to or with your exhibit contract.

Visit www.wirestaurant.org/supplier/benefits.php to see your benefits and join.

Reserve Your Exhibit Space• Visit www.everythingfoodservice.org for

an interactive floorplan showing current availability or call 800.589.3211 to talk with us directly

• Complete the online exhibit contract or submit the enclosed with your top four exhibit space preferences

• Space assignments are finalized when both exhibit contract and payment are received. A signed contract without payment is a legally binding document.

Exhibit Rates at a GlanceMany other space configurations available.

Contact us – we can help best serve your exhibit needs!

Exhibit Size Member Non-Member10 x 10 in-line (100 sq. ft.)

$1,920 $2,020

10 x 15 in-line (150 sq. ft.)

$2,880 $3,030

10 x 20 end-cap (200 sq. ft.)

$4,240 $4,440

20 x 20 island (400 sq. ft.)

$8,480 $8,880

ULtiMAte exhibit rAtesWRA Member: $19.20 per square footNon-Member: $20.20 per square foot

Corners: $200 each corner (Islands billed at four corner rate.)

100 square feet minimum exhibit size.

LegendPower/TelecomPower/Telecom/Fiber/Air/WaterStructural Pillar/Gas

Ceiling height - 30’ clear span

Aisles are 10’ unless notedBooths are 10’ x 10’ unless noted

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Entrance

WiFi Lounge

Registration

Tab

leto

p D

esig

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petitio

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Information

Entrance

Entr

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LOADING DOCKS

March 11-13, 2013Frontier Airlines CenterMilwaukee, Wisconsin

Event A

rea

WisconsinCreamery

EventArea

EventArea

Entrance

WiFi Lounge

Registration

Auction

EventArea

Go G

reen! Pavilion

ultiMatE rEal EstatE

Companies requiring water, gas or drain hookups must let show management know prior to exhibit selection, for appropriate placement.

2013 floorplan is subject to change. To view the most current version, visit www.everythingfoodservice.org.

ISLAND BOOTH

16'

END-CAP BOOTH

10'5'

8'

4'

20'10'

10' X 10' LINEAR BOOTH

10'

8'

10'

4'

4'

5'

5'

20' 20'

PENINSULA BOOTH

10'

4'

5'

MA

X. P

ER

MIS

SIB

LE

20' 20'

SPLIT ISLAND BOOTH

16'

Linear/Corner/Perimeter BoothLinear Booths have only one side exposed to an aisle and are generally arranged in a series along a straight line. They are also called in-line booths. A Corner Booth is a Linear Booth exposed to aisles on two sides. All other guidelines for Linear Booths apply. A Perimeter Booth is simply a Linear Booth that backs to a wall of the exhibit facility rather than to another exhibit. All guidelines for Linear Booths apply to Perimeter Booths except that the maximum backwall height is twelve feet (12'). Use of space: display materials should be arranged in such a manner so as not to obstruct sight lines of neighboring exhibitors. The maximum height of eight feet (8') is allowed only in the rear half of the booth space, with a four-foot (4') height restriction imposed on all materials in the remaining space forward to the aisle. (Note: When three or more Linear Booths are used in combination as a single exhibit space, the four-foot (4') height limitation is applied only to that portion of exhibit space which is within ten feet (10') of an adjoining booth.)

End-cap BoothAn End-cap Booth is exposed to aisles on three sides and composed of two booths. Use of space: the maximum backwall height of eight feet (8') is allowed only in the rear half of the booth space and within five feet (5') of the two side aisles with a four foot (4') height restriction imposed on all materials in the remaining space forward to the aisle.

Island BoothAn Island Booth is any size booth exposed to aisles on all four sides. Use of space: the entire cubic content of the space may be used up to the maximum allowable height, sixteen feet (16'), including signage.

Peninsula/Split Island BoothA Peninsula Booth is exposed to aisles on three sides and composed of a minimum of four booths. There are two types of Peninsula Booths: (a) one which backs up to Linear Booths, and (b) one which backs to another Peninsula Booth and is referred to as a “Split Island Booth.” Use of space: Double-sided signs, logos and graphics shall be set back ten feet (10') from adjacent booths. When a Peninsula Booth backs up to two Linear Booths, the backwall is restricted to four feet (4') high within five feet (5') of each aisle, permitting adequate line of sight for the adjoining Linear Booths. Sixteen feet (16') is the maximum height allowance, including signage for the center portion of the backwall. For a Split Island Booth, the entire cubic content may be used up to a maximum height of sixteen feet (16'). There are no backwall line of sight restrictions.

Canopies and Ceilings/Hanging Signs and GraphicsCanopies, including ceilings, umbrellas and canopy frames can be either decorative or functional (such as to shade computer monitors from ambient light or for hanging products). Canopies for Linear or Perimeter Booths should comply with line of sight requirements (see “Use of space for Linear or Perimeter Booths”).

The base of the canopy should not be lower than seven feet (7') from the floor within five feet (5') of any aisle. Canopy supports should be no wider than three inches. This applies to any booth configuration that has a sightline restriction, such as a Linear Booth. Fire and safety regulations in many facilities strictly govern the use of canopies, ceilings and other similar coverings.

Hanging signs and graphics are permitted in all standard Peninsula and Island Booths, to a maximum height of sixteen feet (16') from the top of the sign. Whether suspended from above or supported from below, they should comply with all ordinary use-of-space requirements (for example, the highest point of any sign should not exceed the maximum allowable height for the booth type).

Hanging signs and graphics should be set back ten feet (10') from adjacent booths. Approval for the use of hanging signs and graphics should be received at least 30 days prior to installation. Drawings should be available for inspection.

NOTE: Special authorization may be granted for displays that would normally have a 16' height restriction, but are now seeking a 20' height allowance. Requests must be made to WRA at least 30 days prior to move-in.

End-cap Booth

Island Booth

Peninsula Booth

Split Island Booth

Linear Booth

ultiMatE DisPlays

Exhibitor information exactly as it is to be listed in the Official Show Program & Exhibit Directory distributed at the Expo:

Firm Name: _________________________________________________________Address: ____________________________________________________________City/State/Zip: _______________________________________________________Telephone: ( ) ___________________________________________________Toll Free: ( ) ____________________________________________________E-mail Address: ______________________________________________________Web Address: ________________________________________________________

mailing information for primary exhibit contact. This information will not be used for any other type of communication and will not be released to the general public.

Contact Person: ______________________________________________________Title: _______________________________________________________________Firm Name: _________________________________________________________Address: ____________________________________________________________City/State/Zip: _______________________________________________________Telephone: ( ) ___________________ Fax: ( ) ___________________E-Mail: _____________________________________________________________Corporate Executive: __________________________________________________

Exhibit SpacE rESErvation policy & procEdurES

1. All signed contracts are binding regardless of payment. However, a specific exhibit space location will only be assigned when the signed contract and deposit (50% of total exhibit fees) are received. Deposit is not refundable after May 15, 2012. All contracts received after January 11, 2013 must include payment in full.

2. Special services including gas, water, electric, phone and tables are not included in booth rental fees and must be ordered separately from the contractors listed in the Exhibitor Service Manual. This manual will be available approximately two months prior to the show.

3. WRA reserves the right to refuse contracts and return payments once all designated exhibit spaces are filled on a first-come, first-served basis.

4. Exhibit space must be paid in full by January 11, 2013.

5. Each exhibitor is required to provide WRA show management with a certificate of insur-ance which verifies that the exhibitor is covered for loss or damage to property and liability for personal injury. This policy must cover the dates of the show, including move-in and move-out. Absolutely no exhibit setup will be allowed until a certificate is on file with WRA.

cancellation policy:WRA must receive notice in writing of any cancellation or booth downsize.

WE agrEE to abidE by all rulES and rEgulationS govErning thE ExpoSition aS printEd on thE rEvErSE SidE hErEof and Which arE part of thiS contract. accEptancE of thiS contract by thE WiSconSin rEStaurant aSSociation conStitutES a lEgally binding contract.

Wisconsin RestauRant expo 2013monday march 11 • tuESday march 12 • WEdnESday march 13

Delta Center, Milwaukee, Wisconsin • Produced by Wisconsin Restaurant Associationall SignEd contractS arE binding rEgardlESS of paymEnt. Questions? 800-589-3211 or 608-270-9950

a

b

c

Authorized Signature ___________________________________________________________________ Name (please print)____________________________________________________________________

Title ______________________________________________________________________________________ Date_____________________________________________________________________________________

Date Received _________________ Exhibit Space __________________ Total Price _____________________ ■ Member ■ Non-Member

Booth Assigned ________________ Logo Upgrade _________________ Amount Received _______________ ACCOUNT #

Accepted By ___________________ New Exhibitor ■ Yes ■ No Balance _______________________

OFFiCE USE ONLY

1. Please list four booth preferences. Every effort will be made to accommodate exhibitor preferences. if choices indicated have already been assigned, WRA will contact you. if you need gas or water connections, please inform WRA so you are assigned a location with appropriate hookups.

(1st choice)_______________________________ (3rd choice) ______________________________

(2nd choice) _____________________________ (4th choice) ______________________________

2. Names of companies we do not wish to be adjacent to or across from. Note: Show management will make reasonable efforts to separate exhibitors of like products, but no assurance can be given as to such separation.

1.________________________________________________________________________________________

2.________________________________________________________________________________________

3.________________________________________________________________________________________

d

paymEnt

charge $ __________________________ to my: ■ Visa ■ MC ■ Am Ex ■ Disc

Credit Card # __________________________________________________________________________

Name on Card ______________________________________________________________________CVC#__________

Exp. Date___________________________ Phone ( ) _________________________________

-or- Payment (check) enclosed $ _________________________________________________ return with credit card information or check made payable to Wisconsin restaurant association, 2801 fish hatchery road, madison, Wi 53713.

fax to: 608-270-9960.

h

product catEgory codES maximum of three (3) listings per 10’ x 10’ space. Do not create your own categories or use brand names. Refer to category code sheet to properly identify product categories/codes for your company. WRA will not accept categories beyond your allotted amounts. For over six (6) categories, please attach a separate sheet.

E

Code # Category Name

1.

2.

3.

Code # Category Name

4.

5.

6.

time of cancellation refund informationPrior to May 15, 2012 Refunded any payment received by

WRA with the exception of $100 held for processing fees.

After May 15, 2012 and prior to September 3, 2012

The 50% deposit amount will not be refunded.

After September 3, 2012 Exhibitor is liable for 100% of the exhibit space rental charge.

Exhibit SpacE fEES Member: $19.20 per square foot Non-Member: $20.20 per square foot Corner: Add $200 for each corner

All islands billed at 4-corner rate.

fFEET DEEP FEET WiDE (FRONTAgE)

RATE $19.20 (Member) $20.20 (Non-Member)

CORNER RATE $200

NUMBER OF CORNERS

TOTAL SQUARE FEETx

AMOUNT $

AMOUNT $

total booth amount $

=

=

x

x

TOTAL SQUARE FEET

ShoW program logoAdd your company’s logo to your Expo show program listing for only $100. This simple upgrade will grab the attention of more attendees and help drive more traffic to your booth.

gTOTAL BOOTH AMOUNT $

LOgO UPgRADE $100 ■

TOTAL CHARgES $+ =

■ 1

■ 2

■ 3

Exhibit contract

Show purposeThe Wisconsin Restaurant Association Wisconsin Restaurant Expo is a trade show designed to provide a showcase and selling opportunity for goods and services, either specifically designed for or customarily used by the foodservice and lodging industries. The Wisconsin Restaurant Association (hereafter referred to as WRA) reserves the right to refuse rental of display space to any company whose display is not, in the opinion of WRA, likely to be compatible with the general character and objectives of the trade show. Whenever possible, space assignments will be made by the WRA according to exhibitor preferences. WRA, however, reserves the right to make final determination of all space assignments in the best interest of the trade show.

State and local codesExhibitors are responsible for all state and local codes. Each exhibitor is charged with the knowledge of all laws, ordinances, and regulations pertaining to health, fire prevention and public safety, while participating in this trade show.

liabilityWRA shall not be responsible for any loss, damage or injury that may occur to the exhibitor, or his employees or property from any cause whatever, prior, during, or subsequent to; or in connection with said trade show. Exhibitor will hold WRA harmless from all claims for damages or injuries to the building, booth equipment, other exhibits, guests, employees, members of the public, or other persons arising through the act of the exhibitor or the employees, sponsors, servants or guests, occurring during, prior or subsequent to or in said trade show and the approaches or entrances thereto, by virtue of exhibitor’s occupancy. in the event the Exhibition Hall's premises, or any part thereof, is damaged by fire or if for any reason, including, but not limited to, strikes, lockouts, failure of utilities, acts or potential acts of terrorists or demonstrators, acts of war or god, order or directives of any governmental official, agency or authority, failure of Exhibition Hall to perform any obligation or duty to or for the benefit of Show Management or the occurrence of any other event or circumstance not within the reasonable control of Show Management which in the opinion of Show Management renders fulfillment of this Exhibit Contract by Show Management impossible, Exhibitor hereby expressly waives, releases and discharges Show Management and the owner or manager of the Exhibition Hall, and their agents, from any and all demands, claims, actions and cause of action, in law or in equity, arising from any such causes. it is required that exhibitors obtain insur-ance coverage, at their own expense, which is adequate for coverage of loss or damage to property and liability for personal injury.

All property of the exhibitor remains under his custody and control in transit to and from the exhibit hall and while it is in the confines of the exhibit hall. Neither WRA, its service contractors, the management of the exhibit hall nor any of the officers, directors, or staff members of the same are responsible for the safety of the property of the exhibitors from theft, damage, fire, accident, vandalism or any other cause, and the exhibitor expressly waives and releases any claim or demand he may have against any of them by reason of any damage to or loss of any property of the exhibitor.

general rules and regulationsThe exhibitor further agrees that this is a lease of space only and an exhibit booth including 8’ high back drape and 3’ high side drapes and a 7” by 44” exhibitor identification sign. Exhibitor is responsible for acquiring any other exhibit space services or decorations at the exhibitors expense. This includes rental of furniture, decorations, equipment, drayage, electrical, gas, sewer, water, telephone, labor, or any other service or products used in connection with said exhibit.

Each exhibitor shall have regard for his fellow exhibitors and further shall be responsible for providing personnel and merchandise inside rented exhibit space throughout the entire show including all hours specifically designed for viewing of exhibits. Exhibitors shall abide by height regulations as outlined in the exhibitor prospectus. Any exhibit, sign, equipment or anything in the booth which extends past the height of the exhibit drapes on the sides or the back of the booth must be decorated or covered to the satisfaction of the WRA management.

All exhibits must remain intact and be staffed until the official closing of the Expo on Wednesday, March 13, 2013. Failure to do so may result in the loss of priority placement or the ability to exhibit in the 2014 Wisconsin Restaurant Expo.

Exhibitors will further refrain from causing any interference with other exhibi-tor’s light or any other features or part of said exhibit space. Aisle space cannot be used by exhibitor employees, models, entertainers, robots or any other agents of exhibitors for exhibition purposes.

The use of helium balloons or any other articles which, when released may become caught or lodged on the show facility ceiling is prohibited. Exhibitors will not sublet, assign, or apportion the whole or any part of contracted exhibit space, nor permit the display therein of any part of contracted exhibit space, nor permit the display therein of any goods or services other than those offered by the exhibitor in the regular course of business, nor permit any person or organi-zation not authorized by WRA as an exhibitor to display, solicit business, or take orders in its space without written permission from WRA show management. Any exhibitor knowing about or suspecting the presence of an unauthorized individual inside the trade show shall be obliged to inform WRA show manage-ment immediately.

No exhibitor shall sponsor, promote, or encourage hospitality suites or rooms used for conducting business during official show activities including all show hours, social events, educational seminars or any other WRA sponsored conven-tion activity without prior permission from WRA.

Exhibitors shall abide by the noise regulations as outlined for the use of loud-speakers, microphones or any other device to amplify sound in their exhibit booth. if any food or drink samples are served in the exhibit space, the exhibi-tor responsible for said space shall furnish waste containers so that aisle space does not become cluttered with paper cups, spoons, toothpicks, and other refuse. Proper floor covering shall be provided by the exhibitor at the exhibitor’s expense to protect the floor in exhibitor’s booth from becoming soiled by any food or drink products served in said booth. Bags passed out shall be limited to a size of 14” x 16”.

Any exhibitor of any beer, wine, liquor or any other alcoholic beverages must observe all rules, regulations and policies of the WRA show, facility manage-ment and any representative or other management agency which may be des-ignated by said facility management to have jurisdiction, priority or permission to control the sale, dispensation, and/or exhibition of said beverages. Exhibitor assumes all responsibility for obtaining knowledge of all rules, regulations and policies and failure to observe said rules may result in expulsion from the show and forfeiture of any and all booth payments.

Wra Show managementWRA reserves the right to dispose of any space which is not paid for in full, and to dispose of any space which is paid for, but not occupied at the start of the show. WRA may cancel the contract of any exhibitor in the event of any viola-tion of the rules and regulations set forth in this contract, or upon violation of any other show rules which WRA shall establish and make known to the exhibi-tors regarding said show. All exhibit aisles remain under the jurisdiction of WRA and any exhibitor may be required by WRA show management to move out of the aisle at anytime during the show. WRA further reserves the right to add any rules, regulations, instructions or guidelines to become part of this contract upon informing exhibitors of said changes. All matters not covered in this contract shall be subject to the judgement of WRA management and any decision made by WRA management shall be final.

Jurisdiction and venueFor any disputes arising under this contract, jurisdiction shall be in Wisconsin and venue shall be in Dane County.

no one under 16 shall be allowed in the convention.

all signed contracts, regardless of payment, accepted by the Wisconsin restaurant association are binding and must observe the reservation policy as outlined on side one of this exhibit contract.

general rules and regulations

0999 Accountants1000 Accounting Systems3001 Acoustical Ceiling

Tile Cleaning3002 Advertising Services

& Specialties3005 Advertising; Computerized1001 Air Conditioning Equipment1003 Air Duct Ventilation Cleaning1002 Air Purification &Dust Collecting Equipment1004 Alarm Systems1006 Appetizers2003 Aprons1325 Aquatic Tanks & Supplies3003 Architecture; Layout

& Design1099 Art1008 Apparel1103 Asphalt Maintenance,

Repair, Striping0010 Associations; Trade1111 ATM Machines1113 Attorneys2005 Awnings0001 Baked Goods; Fresh & Frozen1009 Baking Equipment1010 Baking Ingredients1014 Baking Supplies2131 Banners, Murals, Etc.1011 Banquet Equipment & Supplies1012 Bar Equipment & Supplies1013 Barbecue Machines

& Products1299 Bars; In-Room & Portable1016 Bases & Legs; Table & Booth2011 Bathroom Accessories

& Equipment4000 Beer & Ale1019 Beer Service Equipment4002 Beverages; Alcoholic4001 Beverages; Non-Alcoholic3000 Blast Chillers1020 Blenders1021 Booths1282 Braising Pans1283 Branded Concepts1600 Breading & Batter Machines0009 Breading & Batters0007 Breads & Rolls0008 Breadsticks0100 Breakfast Items1023 Breath Testing; Alcohol1025 Broilers; Electric1026 Broilers; Gas2019 Brooms1029 Cabinets; Display

& Refrigerated1030 Cabinets; Food Warming &

Convection

1286 Cabinets; Holding1033 Cafeteria Equipment

& Supplies0012 Camera Surveillance1024 Candles0013 Candy1037 Canopies1341 Carbonation; Services

& Supplies3006 Carpet Cleaning

& Equipment2026 Carpets & Rugs1040 Carts; Food Service1041 Cash & Carry

Restaurant Supplies1339 Cash Balancing Systems1042 Cash Registers & Supplies2029 Catering Supplies

& Equipment1315 Ceiling Cleaning1313 Ceiling Systems & Supplies1359 Cellular Phones; Services

& Products2030 Chafing Dishes1043 Chairs1478 Check Encoders/Decoders1287 Check Verification

& Recovery0015 Cheese0017 Cheesecakes0019 Chef Clothing0005 Chili2031 Chinaware2024 Chocolate Products1046 Choppers; Food0002 Cigars/Cigar Accessories2034 Cleaners; Oven2036 Cleaners; Window2037 Cleaning Products2038 Cleaning Services1047 Cleaning Systems; Drain

& Sewer1048 Cleaning Systems; Pressurized1049 Clocks0047 Closed Circuit Television4004 Cocoa & Chocolate

Beverage Products1279 Coffee1053 Coffee Urns & Makers1055 Communication Systems,

Services & Equipment1056 Compactors; Waste1057 Computer Security1058 Computerized Hotel

Management Software1059 Computerized Restaurant

Management Software1060 Computers1310 Concession Equipment &

Supplies

1061 Condiment Holders1062 Condiments1005 Construction/Remodeling/

Repairs1007 Consultants; Accounting

& Financial3008 Consultants; Foodservice1064 Convention & Visitors

Bureaus/Chambers Of Commerce

1066 Conveyors0020 Cookies & Crackers1068 Cooking Equipment1070 Coolers; Beverage1072 Costumes1073 Counters; Serving & Kitchen3010 Credit Cards & Processing2041 Culinary Software2042 Cups; Disposable2044 Cups; Thermal1289 Currency & Coin Counters1312 Custom Built

Kitchen Equipment2045 Cutlery2047 Cutting Boards0024 Dairy Products0025 Dairy Substitutes2048 Decorations0048 Deli Meats, Cheeses

& Supplies0050 Delivery Products2199 Delivery/Take-Out Services2049 Deodorizers0026 Dessert Products0027 Dietetic Foods1298 Dinnerware1087 Discount Programs1086 Dishwashers2053 Dishwashing Compounds2054 Disinfectants1088 Dispensers; Beverage1094 Dispensers; Liquid Foods1095 Dispensers; Liquor1097 Dispensers; Napkin, Straw,

Cup, Lid2000 Dispensers; Paper Towel1108 Display Cases1218 Disposable Supplies1107 Disposers; Garbage1106 Distributors; Broadline1109 Doors1110 Doughnut Products2056 Draperies/Curtains/

Window Treatments1112 Drive Thru Service Equipment2059 Educational Materials0029 Egg Products1343 Embroidery1152 Employee Benefits;

Non-Insurance

3009 Employment Recruiting3012 Employment Services1117 Energy Conservation

Equipment/Ideas3013 Energy Management

Services1317 Entertainment0030 Entrees1120 Equipment1121 Equipment; Leasing/Rental3015 Equipment; Services & Parts1122 Equipment; Used or

Refurbished1127 Espresso/Cappuccino

Equipment4006 Espresso/Cappuccino

Products1126 Ethnic Foods3016 Exhaust System Cleaning3017 Exterminators1129 Fans; Electric & Ventilating0033 Fats & Oils; Cooking0034 Faucets2062 Filters; Air Conditioning2063 Filters; Cooking Oils2065 Filters; Exhaust System2066 Filters; Water2067 Financial Services1131 Fire Extinguishers & Suppression Equipment1132 First Aid Equipment & Supplies0035 Fish & Seafood; Fresh

& Frozen1349 Fixtures; Food Service2070 Floor Products2071 Floor Safety1138 Food Brokers0039 Food Distributors0040 Food Manufacturers2128 Food Packaging1156 Food Pantry1137 Food Safety2129 Food Transportation Units;

Hot & Cold0087 Foodservice Ideas1291 Footwear2073 Formalwear4007 Fountain Syrups & Flavors3021 Franchises1139 Freezers0004 Frozen Beverages2079 Frozen Custard1307 Frozen Foods0043 Fruits0044 Fruits & Vegetables; Canned0045 Fruits & Vegetables; Fresh0046 Fruits & Vegetables; Frozen1142 Fryers1144 Furniture/Furniture

Accessories

Each exhibitor will be listed alphabetically within the Product Code section of the Program & Exhibit Directory and on the online searchable exhibitor list.

• Determine the categories that best describe what you intend to exhibit and mark them in Section E of the exhibit contract.

• Three product category listings are allowed for each 100 square feet of exhibit space.• Returning exhibitors should review this updated list and not last year’s exhibit contract.

ProDuct catEgory coDEs


1296 Furniture; Pool & Patio1297 Furniture; Repair/Reupholster1098 Games2075 Garbage Containers; Metal

or Plastic1342 Garlic Products1114 Gas1115 Gift Certificate/

Gift Card Services1149 Glass Washers2077 Glassware2076 Gluten-Free Food Options0090 Gourmet Foods2078 Government Agency1146 Graphic Design1150 Grease Removal Services1186 Grease Trap Maintenance

Products/Services1151 Griddles & Grills2080 Guest Checks2081 Handyman Services2082 Hats & Caps1153 Health-Related

Products/Services1154 Healthy Food Options0051 Hors D’ Oeuvres2084 Hoses; Gas, Quick-Connect2181 Hot Food/Steam Tables2086 Hotel Amenities2085 Hotel Equipment & Supplies0052 Ice Cream0053 Ice Cream Cones1162 Ice Cream Freezers1163 Ice Dispensers/Ice Storage1164 Ice Makers0055 ID Checking Systems1165 Incentives; Customer1166 Indoor Air Quality2010 Infant Changing Stations2013 Information Kiosk3027 Insurance3025 Insurance; Health, Life,

Dental or Vision3026 Insurance; Property/Casualty, Worker’s Compensation3028 Interior Design2009 Internet Services2012 Inventory Control0054 Jams, Jellies, Marmalades

& Preserves2090 Janitorial Supplies4011 Juice; Fruit & Vegetable2197 Kitchen Accessories & Supplies1169 Knife Sharpeners2094 Labels2093 Ladders1319 Laminating; Menus, Signs, ID’s2095 Lamps1168 Latin American/

Hispanic Products1170 Laundry Machinery1171 Lighting Fixtures1172 Liquor Portion Control Systems4013 Liquors & Liqueurs1174 Loans; Commercial

& Residential3030 Management Services/

Consulting

2101 Marketing Materials & Services

2102 Mascots2103 Matches2104 Mats; Rubber or Composition0059 Meat Products; Fresh

& Frozen2106 Meats; Game & Exotic2107 Menu Boards3029 Menus; Digital3031 Menus; Printing,

Design, Supplies2112 Microwave Service & Repair1178 Mixers; Equipment4017 Mixes; Cocktail0065 Mixes; Prepared Flour0067 Mobile Kitchens/Trailers4050 Mobile Marketing1316 Music & Entertainment1180 Music Licensing1179 Music Systems & Equipment1181 Mystery Shopping2116 Napkins2117 Nautical Decorations

& Artifacts2119 Nutritional Information0066 Nuts1187 Office Supplies1189 Oils; Cooking1190 Olives1194 On-Line Order Entry1196 Organic Foods1183 Ovens1281 Ovens; Cook & Hold1184 Ovens; Microwave1188 Paging Systems1347 Painting; Interior,

Exterior, Custom2193 Paper & Paper Products2121 Party Decorations & Supplies0070 Pasta Products0071 Pastry Products3032 Patio Supplies3033 Payroll Services3036 PCI Compliance1321 Pest Control Services1322 Photography0073 Pies; Baked & Frozen1191 Pizza Equipment0075 Pizza Products2124 Place Mats2127 Plastic Ware1182 Plumbing Services0014 Point of Sale Systems1350 Popcorn & Equipment1357 Pork Products0076 Potato Products0077 Pots/Pans/Kettles0078 Poultry Products0016 Pre-Employment Screening1198 Pressure Fryers2133 Printing1303 Produce1302 Produce; Pre-Cut2134 Publications1202 Racks; Dishwashing1204 Racks; Storage1205 Ranges; Kitchen

1344 Reach-In Coolers1346 Real Estate Services1203 Recycling Equipment

& Services1201 Refrigeration; Gasket Repair1206 Refrigeration Equipment1207 Rentals; Party Equipment1208 Rentals; Table & Chair1215 Reservation Systems1213 Restroom Cleaning Services0083 Rice2135 Roofing1209 Rotisseries1210 Safes & Vaults1211 Safety Products; Personal

& Workplace1212 Salad Bars0084 Salad Dressing & Oils0086 Salads1214 Sanitation Equipment & Supplies0088 Sauces1288 Scales; Food3039 Schools &

Educational Services2132 Screen Printing0018 Seasonings & Spices5001 Security; Services & Systems1216 Sharpening Services1220 Shellfish1219 Shelving & Shelving Products1221 Shoes0092 Shortening2140 Signs1223 Sinks; Kitchen1224 Sinks; Under-bar1225 Slicers1227 Slush Machines0068 Smoke Ventilation/Isolation0069 Smoked Meats/Fish0072 Smoothies0093 Snack Foods1228 Social Media1230 Soda Fountain; Products

& Equipment1229 Softserve Mixes & Dispensers0094 Soup Bases0095 Soups2145 Souvenirs0031 Specialty Equipment0097 Specialty Foods0099 Specialty Services3040 Stainless Steel/

Metal Fabrication3041 Steam Cleaning Equipment1236 Steam Cookers1239 Stools; Bar & Counter2097 Supplies; Foodservice2096 Syrups2154 Table Skirting1323 Table Tents2150 Tablecloths & Napkins1242 Tables2196 Tableware4019 Tea1245 Tea Making &

Dispensing Equipment1246 Telephone Systems &

Products

1300 Television Products1301 Tents1250 Time Recorders1251 Toasters; Automatic,

Gas, Electric0105 Toppings; Dessert2165 Towels; Cotton or Linen3014 Training; Employee3011 Transportation2171 Tray Stands2173 Turners & Spreaders2172 Umbrellas; Aluminum

or Outdoor2198 Uniform & Towel Rental2174 Uniforms2177 Utensils; Cooking2179 Utilities1258 Vacuum Cleaners1304 Vegetables1305 Vegetarian Food Options1259 Vending Machines1260 Ventilation Systems

& Equipment1262 Video Games1257 Visitor Information & Services1263 Waffle Products1264 Wait Staff Call Systems1265 Walk-In Coolers1340 Walk-In/Reach-In Cooler

Repair & Supplies2183 Wall Panels & Partitions, Tile,

Wallboard, Etc.1345 Wall Treatment1277 Warehousing1267 Warmers; Beverage & Liquid1269 Warmers; Dish or Plate1268 Warmers; Food/Bain Maries1271 Waste Disposal Systems4022 Waste Services0021 Water; Bottled or Mineral1272 Water Conservation

Equipment/Ideas1275 Water Heaters1274 Water Softening Equipment1273 Water Treatment1278 Website Design4020 Wi-Fi4021 Wine4023 Wine Service Accessories

& Equipment4024 Wireless/Handheld Devices4025 Wood Floors; Installation,

Repair, Refinishing0106 Yogurt0107 Yogurt; Soft Serve

As of 5/21/12

ProDuct catEgory coDEs continuED


Non-union hallExhibitors are allowed to unload/load their own vehicle and transport their equipment to/from their booth. However, the only forklifts and pallet jacks permitted are those owned and operated by the general contractor. Material handling charges apply when using freight carriers or when exhibitors require assistance in delivering exhibit materials. Exhibitors can also bring booth furnishings into the facility and set up their own exhibit (except utility connections) without using the show contractor.

Exhibitor appointed contractor rules apply when hiring outside providers.

Alcohol samplingThere are no corkage fees at the Wisconsin Restaurant Expo. However, exhibitors sampling alcohol must contact Levy Restaurants, the official caterer and liquor license holder for the Delta Center, and hire their licensed bartender to pour samples. Based on the 2012 Expo, the estimated cost of a bartender was $525 for 18 hours of service. Contact Levy directly at 414.908.6156 for 2013 rates and sampling sizes.

Exhibitor appointed contractorsDefinition: An exhibitor appointed contractor (EAC) is any company other than the designated official contractors that provide services for an exhibitor.

For services such as electrical, plumbing, telephone, standard decorating equipment (such as pipe & drape, tables, chairs, carpeting for in-line booths, etc.), vacuuming, cleaning and drayage, no contractor other than the official contractor will be approved. The exhibitor shall provide only the material and equipment that he owns and that is to be used in his exhibit space.

The general contractor is the only company authorized to operate any forklift or motorized pallet jack inside the convention center or on the docks of the center.

EACs are allowed to install and dismantle custom exhibits, provide custom props, custom furniture, and custom flooring. EACs are allowed to provide custom cut carpeting for island exhibits only. The exhibitor must use the forms in the Exhibitor Service Kit requesting authorization to use an EAC.

EACs will be charged the appropriate material handling (drayage) fees for all freight brought in on an EAC vehicle, warehoused, or shipped direct to show site.

The EAC is responsible for adherence to all rules and regulations including those regarding badges and booth height regulations.

Rules for admission• Only suppliers that have purchased exhibit space will be

allowed to attend • Attendance is open only to people that own, manage or

work at a foodservice or hospitality outlet – Non-exhibiting suppliers are strictly prohibited from attending

• Children under 16 years of age are not permitted at anytime

ultiMatE sErvicEs

March 11-13, 2013 • Delta Center • Milwaukee, Wisconsin

ultiMatE DEcision

What are you waiting for?

Take your business to the ultimate level.

Exhibit at the Expo.

Reserve your booth on the interactive floorplan

www.EvErythingFooDsErvicE.org800.589.3211 • 608.270.9950 • ExPo @wirEstaurant.org

Exhibitor ProsPEctus - Wisconsin Restaurant … Meridian Grebe's Bakery Heart of America Group...

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