They grip the wheel of their snowplows all winter long, working countless hours to keep streets in their communities cleared. And when the snow season is over, they come to the Show for Snow for four days to find the best solutions, the newest technologies, and the latest innovations to keep their streets clear and the people in their municipalities and communities safe.

Secure your space today and join us April 29-May 2 in Milwaukee, WI, for the one time each year you can grip the hands of more than 1000 of North America’s Snowfighters!

75% of the show floor is sold, call today!

Diana ForbesMeeting Planner/ExhibitSales Manager816-595-5242dforbes@apwa.net

Show Contacts:Exhibit Space SalesDiana ForbesMeeting Planner/ExhibitSales Manager816-595-5242dforbes@apwa.net

SponsorshipsBrian Van Norman Director of Chapter Relations816-595-5260bvannorman@apwa.net

Meeting ManagementBrenda ShaverManager of Meetings816-595-5240bshaver@apwa.net

MarketingJon DilleyManager of Marketing &Graphic Design816-595-5251jdilley@apwa.net

EducationPhyllis Muder Continuing EducationProject Manager816-595-5211pmuder@apwa.net

North American Snow ConferenceThe Premiere Event in Snow & Ice Management

April 29 - May 2, 2012 | Milwaukee, WisconsinFrontier Airlines Convention Center | Hosted by the APWA Wisconsin Chapter | www.apwa.net/snow

Grip the Hands of more than 1000North American SnowFighters!

Exhibitor Prospectus

April 29 - May 2, 2012Milwaukee, WI

The APWA North American Snow Conference brings together more than 1000 public works professionals from city, township, county and rural streets divisions and state departments of transportation as well as private sector organizations.

• Approximately 94% of the Snow Conference attendees hail from municipalities, including city, county, and state employees who are eager to meet with potential sellers.

• Over 97% of the show’s attendees hold either direct

purchasing power or influence on purchases within their agencies.

• Over 70% of the conference attendees are spending more

than four hours of face-to-face time on the exhibit floor. • 89% leave the conference with specific plans to follow up

with exhibitors. Take time this Spring to shake hands with more than 1000 potential leads that are ready to purchase!

The Snow Conference Advantage:• Highlight your company’s position as an industry leader• Network and build relationships with snow and ice man-

agement professionals• Showcase your products and services to top decision-

makers• Share your knowledge and expertise with your peers

Who’s There?

City58%County

20%

State16%

Private6%

Decision Maker

19%

Influence thePurchase47%

Recommend the Purchase31%

Other3%

Supervisor40%

Superintendent17%

Dept. Head15%

PW Director7%

Operations Mgr.7%

Other7%

“The show attendees are engaged and interested to visit with us to see new products or discuss a particu-lar challenge they are facing and how we might be able to help.” – Steve Craig, FORCE America

“The exhibit portion of the tradeshow allows us to interact with a variety of key decision-makers and to display new products that will help improve their pro-grams.” – Jason Bagley, North American Salt Company

“There is not another show where we could have reached the entire North American snow market at once.”– Gerald Simpson,Viking-Cives Group

April 29 - May 2, 2012Milwaukee, WI

Location & Dates:April 29 - May 2, 2012Frontier Airlines Convention CenterMilwaukee, Wisconsin

Exhibit Space Rental FeeOne (1) 10’ x 10’Exhibit Space: $1095.00

Each additional 10’ x 10’Exhibit Space $1055.00

Fees listed above are in U.S. dollars. All payments to APWA must be in U.S. dollars.

Booth Inclusions• 8’ drape backdrop and 3’ siderails (Island booths will not have pipe and drape) • One booth number identification sign• Inclusion in the show guide portion of the

on-site program, including a 25 word product and service description

• Web listing• Unlimited complimentary exhibitor registrations• Unlimited complimentary exhibit passes to give

to your customers and leads• Post show attendee/exhibitor roster (PDF

format)• Exhibitor conference logo to use on your

website and marketing materials• Link from www.apwa.net/snow to your website• Booths do not include table, chairs, electricity or

carpet

Exhibitor RegistrationYou are an attendee too!All exhibitor registrations are conference registrations. Ticketed events are not included but may be added for an additional fee. We feel the best way to get the most out of your exhibiting experience is to fully interact with attendees by attending education sessions. Each individual booth representative will need to register as an exhibitor. An email will be sent with registration instructions at a later date.

Complimentary Exhibitor Registration includes: • Entrance to exhibit floor• Entrance to education sessions and

general sessions• Sunday Welcome Reception on the exhibit floor• Monday & Tuesday Lunch on the exhibit floor (pre-registered reps only)• Refreshment Breaks on the exhibit floor

Exhibit Rules & RegulationsPlease read through all of the Exhibit Rules & Regulations, included in the contract section of this brochure. The Rules & Regulations constitute a part of, and are included in, every contract to exhibit.

Exhibitor Service KitThe Exhibitor Service Kit will include order forms for additional services, carpet rental, furniture rental, electrical, etc. and forms to register your representatives. The Exhibitor Service Kit will be available online in late February 2012.

Exhibit Dates & Hours*Sunday, April 29, 20124:30 p.m. – 7:00 p.m.Monday, April 30, 20129:00 a.m. – 3:30 p.m.Tuesday, May 1, 20128:00 a.m. – 2:00 p.m.*Hours subject to change

Exhibitor Move-in*Friday, April 27, 20121:00 p.m. – 5:00 p.m.Saturday, April 28, 20128:00 a.m. – 5:00 p.m.Sunday, April 29, 20128:00 a.m. – 2:30 p.m.*Heavy Equipment will move in on Friday and Saturday

Exhibitor Move-outTuesday, May 1, 20122:00 p.m. – 4:30 p.m.

Exhibiting

April 29 - May 2, 2012Milwaukee, WI

Increase your visibility in 2012! Conference sponsorship is an excellent and affordable way to support the industry and gain the attention of local, county and state agencies throughout the North American snow belt. Solidify your image as an industry leader and elevate the attendees’ experience with any of these distinctive sponsorships.

Discounts!• All sponsorships returned before February 10,

2012 will receive a 5% discount• Sponsor more than one program and receive a

5% discount off each opportunity

Sponsorships include:• Recognition in the onsite program• Signage strategically placed during the

conference with your name and booth number• Additional APWA priority points (maximum of 5

additional points)• Sponsor ribbons for all of your booth staff• and additional benefits listed below each

opportunity

Exclusive opportunities are available!Exclusive Sponsorship options will entitle you to reserve the same for the following year.Other opportunities may be available. Customize your own promotional package – let us know what you have in mind!

Brian Van Norman Director of Chapter Relations816-595-5260bvannorman@apwa.net

Hotel Key CardsPlace your company logo and booth number in the hands of Snow Conference attendees. Attendees will carry hotel key cards with them from check-in to check-out and even longer when the key card is kept as a souvenir.Sponsorship Fee: $2,500Exclusive SponsorshipAPWA Priority Points: 3

Tuesday Evening EventYou will be given the opportunity to give a welcome to approximately 500 attendees. Your company logo will be prominently displayed on signage at the event as well as printed on napkins used at the event. The opportunity to distribute a promotional item to attendees is also available. Sponsorship Fee: $5,000Exclusive SponsorshipAPWA Priority Points: 5

Happy Hour on the Exhibit FloorWelcome attendees to your booth on Sunday evening as you will be provided with one keg of beer and bartender service inside your booth. The cold beer will be served in a cup with your company logo prominently displayed. Sponsorship Fee: $1,500Five Sponsorship Opportunities AvailableAPWA Priority Points: 2

Cyber Station Give the attendees something they need and put your logo right in front of them. Your logo will be the screen saver on each monitor and on the Cyber Station signage.Sponsorship Fee: $1,500Exclusive SponsorshipAPWA Priority Points: 2Two opportunities available(one on the exhibit floor and one in the lobby) – each with their own exclusive sponsorship signage.

Badge LanyardsAn attendee favorite! Sponsor the badge lanyard and attendees will wear your company name around their necks. Many attendees save their lanyards to wear at other conferences.Sponsorship Fee: $3,500Exclusive SponsorshipAPWA Priority Points: 3

Lunch On The Exhibit FloorHost the Monday or Tuesday lunch on the exhibit floor. Your company name and booth number will be placed on the lunch tickets and on signage in the lunch function area. Your company logo will be printed on the napkins. You will have the opportunity to have a host table in the food and beverage area to distribute a promotional item to attendees. Sponsorship Fee: $2,500Exclusive Sponsorship-one on Monday and one on TuesdayAPWA Priority Points: 3

Sponsorship Information

April 29 - May 2, 2012Milwaukee, WI

A&A SafetyAanderaa Data instrumentsAccu Steel, Inc. AccuWeather, Inc.Ace Pumps Corp.ACE, Accent Controles ElectroniquesADDCO, Inc.Advanced Storage TechnologyAdvantage Tactile Systems AEBI North America, Inc.Aervoe-PacificAG Enterprise Supply, Inc.Air-Flo Mfg.AJP CorporationAlamo IndustrialAll Ohio Equipment, Inc.ALLDATAAlliance Wireless Technologies, Inc.Allison TransmissionsALM CorporationAM-DYN-IC Fluid Power, Inc.America West Environmental SupplyAmerican City & CountyAmerican Equipment CorporationAmerican Highway ProductsAmerican Road Machinery, Inc.American Rock Salt Co., LLCAmeriTrak Fleet SolutionsARCM CorpArrow Safety Device Co.Ascorel USAAsphalt Maintenance & ConstructionAsset Auctions LLCAsset Insight TechnologiesAthey Products Corp.Avalanche Snowplows/Ledex IndustriesBaeSystems - TeleNostics™Bailiff Enterprises, Inc.Banjo CorpBare Ground SystemsBarrier Northwest, LLCBeau RocBender EngineeringBetter Roads MagazineBlack Cat Blades Ltd.Blades Tow Right Inc.

Blizzard BladeBlizzard Corp.Bobcat CompanyBonnell Industries, Inc.Bosch Rexroth Canada Boschung AmericaBoss SnowplowBrand HydraulicsBridgestone Rubber TrackBrine SolutionsBrineXtremeBritespan Building SystemsBulk Storage Inc.C.U.E., Inc.Callender and Dornbos, Inc.Calum, Inc.Campbell ScientificCanadian Highway Equipment Safety SalesCanimexCantec SystemsCargill Deicing TechnologyCartéGraphCase Tyler Application EquipmentCaterpillar Inc.Central Detroit Diesel - AllisonCentral Parts WarehouseCentral SaltCentri Air PrecleanersCertified Power, Inc. CFA SoftwareChemical Containers Inc.Chemi-Trol Chemical Co.Cirus Controls LLCCityverse.com / Canyon Digital SolutionsClark Truck EquipmentClearSpan Fabric StructuresCoastal Environmental SystemsCollective DataColumbia Rubber MillsCommunication Direct, Inc.CompassCom SoftwareContractors Hot LineControl Products, Inc.Convergent GroupConvey It, Inc.

Cougar Industries, Inc.Cover-All Building SystemsCrafco, Inc.Craig Mfg. Ltd.Cretex Specialty ProductsCryotech Deicing TechnologyCSR StormceptorCurtis Snow PlowDakota Sno Blade, Inc.Datacom Wireless CorpDeery American CorpDegelman Ind., Inc.DEL HydraulicsDelcan Technologies, Inc. dba Intelligent Devices, Inc.DewEze Mfg.Diamond MowersDICKEY-john CorporationDiscount Hydraulic HoseDome Corporation of North AmericaDome TechnologyDoyle Equipment Mfg. Co.DPW Technologies, LLCDTN/MeteorlogixDultmeier SalesEarth Friendly Chemical ProductsEast Jordan Iron WorksEclipse, Innovative Facilities SolutionsEDM Inc. / AEBI North AmericaElkin Manufacturing Inc.Enera, Inc.Ennis Paint, Inc.Enterprise Information Solutions, Inc.EnviroTech / Redmond / Minnesota Corn ProcessorsEpoke, Inc.ESCO Corp/Bucyrus Blades / Pacal BladesESRIEureka Chemical CompanyEZ LinerEZ Street Co.Fabco AutomotiveFalcon RMEFalls Snow PlowsFederal Highway AdministrationFederal Signal

Fiberglass InnovationsFisher EngineeringFleet OneFleetPointFlexaile, Inc.Flexible Pavements of OH/Asphalt Pavement AllianceFlexxaire ManufacturingFlink Co.Florig Equipment Co., Inc.Fonderie Bibby Ste. CroixFonderie Ouellet, Inc.Force AmericaFuelman Fuelmaster/Syn-Tech Systems, Inc.Gaston Contant, Inc.Gateway Industrial ProductsGee Asphalt Systems, Inc.General Chemical Industrial Products, Inc.Genuine Parts CompanyGeomelt USA, L.L.C.Glacial TechnologiesGledhill Road Machinery Co.Glendridge Inc.Golight, Inc.Good Roads, Inc.Government Engineering JournalGrain Processing Corp. / Horizon ProdGreenheat TechnologiesGreenville TechnologiesGrey Island Systems, Inc.GroenevledGrounds Maintenance MagazineGuard-AllGVM, Inc. / Snow Equipment Sales, Inc.Halliday Technologies, Inc.Hanley Wood Harper IndustriesHayward Flow Control SystemsHeater MealsHenderson ManufacturingHenke Mfg. CorpHertz Equipment RentalHigh Sierra Electronics, Inc.Highway Equipment CompanyHinspergers Poly Ind.

Holder of North AmericaHorizon Distributors, Inc. / Snow ExHoward Technology SolutionsHydraulic IndustiresHypro CorporationIllinois Department of Transportation - T2 CenterImperial Supplies, LLCIndiana LTAPIndiana Public Works.com MagazineInnovative Municipal US Inc.Insta-Chain, Inc.Institute of Information TechnologyIntegrated Paving Concepts, Inc. (Street Print)Interclean Equipment, Inc.International Chain & Cable (Wallingfords)International Road Dynamics Inc.International Road Technologies (IRT)International Salt Co.International Truck & Engine Corp. (Navistar)Intuitive Controls / All Traffic SolutionsISCO Industries/Snap TiteISL, industrial Systems, LTD.ITEM/AstuciaJ. Thomas DistributorsJ.A. Larue Inc.JEO Consulting Group, Inc.John Deere Construction & ForestryJunex Solnat, Inc.K.E. Rose Co.Kaffenbarger Truck Equipment CompanyKalitecKennametal, Inc.Kentucky League of CitiesKIMCO USA, Inc.KM InternationalKodiak Northwest, Inc.Kois BrothersKomatsu AmericaKU Transportation CenterKueper North AmericaKZCO (KZ Valve)L-3 Communications, Simulation

Past Exhibitors

April 29 - May 2, 2012Milwaukee, WI

Technology Solutions, (GE Driver Development)LaGasse Iron Works, Inc.Lampadaires Feralux, Inc.Lanescan Safety ProductsLarochelle Equipment, Inc.LaserLine Mfg.LedexLeeBoyLiquid Surge TechnologiesLiteSys - Intelicom, Inc.LoadriteLocation Technologies, Inc.Logan County Asphalt Co.Logic ConceptsLoup ElectronicsLTAP - Local Technical Assistance ProgramLumec, Inc.M. Driveshaft/HDM.S. FosterMachinability LTD.MacLean Engineering & Marketing Co.Magic Salt / Minor & Co. Inc.Magnesium InterfaceMailhot IndustriesMB Companies, Inc.McClain Galion, Inc.Meridian Environmental Technology Inc.Meyer ProductsMichael Todd & Co., Inc.Michel Gohier LtdMichigan Truck Spring of SaginawMidwest LubeMogavero Machinery/Buckeye PositioningMonroe Truck Equipment, Inc.Morton Salt CompanyMountain Products & Equipment Co., Inc.MPTMuir Omni GraphicsMuncie Power ProductsMunicipal ConnectionsMunicipal Suppliers MagazineNatural Light Fabric StructuresNatural Solutions Corp.NavistarNeal’s Truck PartsNeenah Foundry Co.

NIPSTANissan Diesel America, Inc.NMCNordik BladesNorstar IndustriesNorth American Salt Co.NSC Minerals, Inc./Pinnacle Minerals, Inc.NSG Ice-Control Products/NSG Transportation, Inc.Nu-MetricsOccidental Chemical Corporation (purchased Dow)Odin Systems InternationalOertel Architects, Ltd.OMCO - Ochoco Mfg. Corp.Omni Pinnacle, LLCOnomat Canada, Inc.Onspot of North America, Inc.Orbital SciencesOshkosh Truck CorporationOssianP&G KeenePACE, Inc.PalFleet Truck Equipment Co.Park Plastic ProductsParker HanmifinParker Hannifin CorpParsonsPAT America/DBA Hirschmann ElectronicsPavement TechnologyPaving Maintenance Supply, Inc.PBL Enterprises, Inc.PENGWYNPerma-PatchPerma-Rail International, Inc.Petersen Mfg. Co.Pfreundt North AmericaPleiger Plastics Co.PNS Cast Iron Ltd.Pollution Control ServicesPonce Control SystemsPrairie Hydraulic Equipment Ltd.Prescision Industries Guelph Ltd.PRINOTH LTD. Professional Traffic Graphics, Inc.Progressive AEPro-Tech Manufacturing & DistributionProtech Mfg., Inc. PSR Group Ltd.

Pulsetech Products CorpQPR, A Division of LafargeRainprotection.netReed SystemsReliable High Performance ProductsReno A&ERhomar IndustriesRiveer Co.Road Equipment LinksRoad Grip SystemsRoad Solutions, inc.Road Vision TechnologiesRoads & Bridges MagazineRoadwise, Inc.Rontan SignalsRoot Spring Scraper CompanyRoto-DigRoute Smart TechnologiesRPM Tech, Inc.Rubber-Cal, Inc.Rueter’sSafety NetSafety Trailers Inc.Salt InstituteSalt-Away Products Inc.Scale-Tec Ltd.Schaefer Systems International IncScharber & SonsScherer Truck EquipmentSchmidt North AmericaScienco / FastScotwood Industries, Inc.Sears Ecological Applications Co. LLCSES Inc.Sharpe SoftSherwin Industries, Inc.Sicard A Division of SMI Snowblast, Inc.Sidewalks Plus Inc.Sidewing North AmericaSignaflex, Inc.Sioux City FoundrySmith Industrial Rubber & PlasticsSNI Solutions Inc.SnoGator Snow BucketsSnoTech, Inc.Snow DragonSnow Removal SystemsSno-Way International, Inc.SnowBear Ltd.Snyder Ind. Inc.

Sound OffSoutheastern Equipment Co., Inc.Sprague ControlsSpray Control Systems - The MinimizerSprayer SolutionsSprayer Specialties, Inc.Spraying Systems Co.Sprung Instant Structures, Inc.St. Regis Culvert, Inc.Stands Alone LLCSteel EagleSterling TrucksStertil-KoniStewart & Stevenson Power, Inc.Strawser, Inc.Stucchi USASubSurface InstrumentsSuperior Engineered ElastomersSuperior Signals, Inc.Sure Foot CorporationSurface Systems, Inc. (SSI)Sweeney Brothers TractorSwenson Spreader LLCSwiftReach Networks Inc.SynTech Products CorporationTeam Storm/Metal PlessisTeam-Eagle Ltd.Tech-MixTelegeotrak TechnologiesTenco Machinery Ltd.Terry IndustriesTesco/WilliamsenTETRA Technologies, Inc.Tex-Net, Inc.TFR Enterprises Inc.The Toro CompanyThe Truck Parts StoreThe Wilkinson CorpThermaproductsThomTech Design, Inc.Tiger Calcium Services Inc.Timbren Industries, Inc.Titan MachineryTitan TruckTovar Snow ProfessionalsTracker Software CorpTrackless Vehicles Ltd.Traffic Safety ProductsTraffic Technology 2000TraffTech, Inc.Trail Creek, Inc.

Trecan Combustion Ltd.Trout AssociatesTruck Equipment, Inc.Truck-LiteTrynex Intl / RHINCTurbo Technologies, Inc.Unimog North AmericaUnique Paving Materials, Inc.United RentalUnited Rotary BrushUnivar USA, Inc.Universal Fabric Structures Inc.Urethane Soluctions LLCVaisala, Inc.Valk Mfg. Co.Valley Blades Ltd.Valley Sterling / Valley Ford TrucksVariTech Industries, Inc.Ver-Mac Inc.Viking-Cives GroupVista Training, Inc.VolvoVortex Insurance Agency LLCW.N. Miller Inc.Wacker NeusonWausau EverestWeather CommandWeather or NotWeather Safety SolutionsWebasto Product North AmericaWestern Tire ChainsWheeler Lumber, LLCWhelen Engineering CompanyWhite Mountain ChainWildcat Manufacturing, Inc.Winter Equipment Co., Inc.Wissmiller & Evans Road Equipment Inc.Work Safe USA, Inc.World WeatherwatchXYNYTH ManufacutringZL International Inc.

April 29 - May 2, 2012Milwaukee, WI

About APWAChartered in 1938, APWA is the largest organiza-tion of its kind with an international membership totaling more than 28,000 members. APWA serves its members by promoting professional excellence and public awareness through education, advocacy and the exchange of knowledge. APWA’s programs, activities and initiatives propel the growth and education of the public works industry.

Your commitment as an exhibitor is an investment in the profitability of your company that brings returns for the entire industry.

APWA is headquartered in Kansas City, MO and has an office in Washington, DC as well as 63 chapters throughout North America.

Headquarters2345 Grand Boulevard,Suite 700Kansas City, MO 64108-2641Phone: 816-472-6100Fax: 816-472-1610

Washington Office1275 K Street, NWSuite 750Washington, DC 20005Phone: 202-408-9541Fax: 202-408-9542

About APWA

Snow Conference Location & Dates:April 29 - May 2, 2012Frontier Airlines Convention CenterMilwaukee, Wisconsin

Exhibit Space Rental FeeOne (1) 10’ x 10’

Exhibit Space: $1095.00Each additional 10’ x 10’Exhibit Space: $1055.00Fees listed above are in U.S. dollars. All payments to APWA must be in U.S. dollars.

Exhibit Rules & RegulationsPlease read through all of the Exhibit Rules & Regulations, included in the contract section of this brochure. The Rules & Regulations constitute a part of, and are included in, every contract to exhibit.

2012 Exhibit Dates and HoursHours subject to change

Sunday,April29-4:30 p.m.-7:00 p.m.Welcome Reception

Monday,April30-9:00 a.m.-3:30 p.m.Lunch On the Floor & Coffee Breaks

Tuesday,May1-8:00 a.m.-2:00 p.m.Lunch On the Floor & Coffee Break

Exhibitor Move-InFriday,April27-1:00 p.m. - 5:00 p.m.*Heavy Equipment will move in on Friday April 27 and Saturday April, 28.

Saturday,April28-8:00 a.m. - 5:00 p.m.

Sunday,April29-8:00 a.m.-2:30 p.m.

Exhibitor Move-OutTuesday,May1-2:00 p.m.-4:30 p.m.

MAINENTRANCE

LOADING DOCK

REGISTRATION

= COLUMN

BOOKSTORE

SERVICEDESK

LOUNGE

LOUNGE LOUNGE

LOUNGE LOUNGE

151

40X40

123

20X10

139 338

344

30X40

10X20

10X20

109

20X30

133

20X20

127

20X20

117

20X20

603

20X20

609

20X20

827

20X20

833

20X20

851

20X20

751

20X20

639

20X20

645

20X20

103

20X20

347 446

345 444

343 442

341 440

339 438

223 322

221 320

219 318

217 316

215 314

311 410

309 408

307 406

305 404

303 402

735 834

733 832

731 830

729 828

727 826

823 922

821 920

819 918

817 916

815 914

813 912

407 506

405 504

403 502

401 500

423 522

421 520

419 518

415 514

413 512

411 510

523 622

521

915

913

921

919

903

901

909

907

927

925

933

931

939

937

945

943

951

949

620

519 618

515 614

513 612

511 610

333 432

331 430

329 428

327 426

439

431

20X50

50X50

235

20X10

227

20X30

323

20X10

623

20X10

747

20X10

703

20X30

803

20X30

711

20X30

719

20X30

739

20X30

847

20X10

839

20X30

203

20X50

501

20X40

627

20X40

2012 APWA North American Snow Conference 2012 APWA North American Snow Conference 2012 APWA North American Snow Conference

Exhibit Contract, Rules & RegulationsFrontier Airlines Convention CenterMilwaukee, WisconsinApril 29 - May 2, 2012

Milwaukee, WI

Shaded Booths are Sold.

Shaded Booths are Sold.

CANCELLATIONThe Exhibitor specifically recognizes and agrees that APWA will sustain losses in the event the Exhibitor fails to provide timely written notice of cancellation (by certified mail). In keeping with industry practice, the existence of such practice being hereby acknowledged by the Exhibitor, and because such losses cannot be precisely measured but include the costs associated with the inability to replace those canceling, advertising, credibility, redesigning of floor space, and the like, the Exhibitor agrees upon the following late cancellation assessment schedule as being in the nature of liquidated damages, which schedule is specifically designed to compensate APWA for APWA losses and not constitute a penalty, should the Exhibitor fail to provide timely written notice, by certified mail, of cancellation of all or any part of APWA assigned booth space. All cancellations will be assessed a $75 processing fee in addition to the following schedule:

CANCELLATION DURINGTHE PERIOD OF: ASSESSMENTThrough October 1, 2011 ------------------------- 0%October 2 – December 15, 2011 --------------- 50%December 16, 2011 or after ------------------ 100%Cancellations will be accepted only in accordance with the above schedule. There will be no refunds for cancellations received on or after December 16, 2011. Failure to make full payment of deposit on exhibit space rental fee by December 16, 2011 on a Contract filed prior to, or on, that date will subject Exhibitor to Cancellation of Contract by APWA, forfeiture of deposit made and liability for balance due. If exhibit space is not occupied by 2:30 pm, April 29, 2012, APWA shall have the right to use the space. Re-letting by APWA of an Exhibitor’s canceled space shall not act to excuse Exhibitor from assessment. Exhibiting companies that also advertise in The Reporter, the official magazine of APWA, or on the APWA website are expected to maintain their account in satisfactory status. Failure to do so will result in the revocation of your right to exhibit at this event. Should your account not be in good standing all deposits paid towards the exhibit space will be retained by APWA.

EXHIBIT HOURS: Show dates, location and hours are subject to change.Sunday, April 29, 2012 --------- 4:30 pm - 7:00 pmMonday, April 30, 2012 ------ 9:00 am – 3:30 pmTuesday, May 1, 2012 --------- 8:00 am – 2:00 pm

SPACEThe exhibit space diagram shows the floor arrangement of space. Dimensions and location of each exhibit are believed to be accurate but only warranted to be approximate. In the event of conflicts regarding space requests, or conditions beyond its control, APWA reserves the right to revise the floor plan, including the relocation of any and all previously assigned booths.

ARRANGEMENT OF EXHIBITSStandard booth background and side rails, decorated with background drape and uniform ID signs are provided without charge. Exhibitor will provide all other furnishings, equipment, facilities, etc., at their own expense and responsibility. They must be obtained through the official suppliers. Standard booth backgrounds are eight feet in height, and divider rails are three feet in height. In the area five feet forward from the rear background of each booth, display materials may be placed up to a height not exceeding eight feet from the building floor. If any portion of the booth beyond five feet from the rear background of the booth, all parts of the exhibit shall be placed not to exceed the height of four feet. Island configurations are limited to 20 feet where ceilings permit.

Hanging of signs is allowed only in peninsula and island booths where are greater than 10 feet in depth and occupy 400 square feet or more. Length of sign may not exceed 50% of the corresponding dimension of the exhibit space. Sings may be no taller than 4 feet in height, must hang at or below 20 feet (measured from floor to top of sign and the sign’s booth must not hang lower than 2 feet above the top of other structures in the booth. Signs must be set back at least 25% of the booth’s dimension from the corresponding side line (i.e., a 20’x40’ booth may have a sign that is up to 10’x20’x4’ in dimension, which must be set back into the booth by 5’ from the 20’ side lines, and 10’ from the 40’ side lines.

All exhibit booths must be carpeted. Any deviation must be submitted to APWA for prior approval. Exhibits not conforming to these specifications or which in design, operation, or otherwise, are objectionable in the opinion of the management will be prohibited. All demonstrations and exhibits must be confined to the exhibit booths.

No exhibitor shall assign, sublet, or share the whole or any part of the booth space allotted. If APWA gives permission for subletting of space, the Exhibitor is not permitted to resell or co-op their space at less than the full price.

GENERAL RESTRICTIONS:Exhibitors are prohibited from using amplifying equipment that is objectionable to APWA.Mechanical, electrical or other devices, which produce sounds that prove disturbing to other exhibitors.

Any special illumination must be indirect and completely shielded so as to eliminate glare and interference with other exhibitors. Exhibitors may not use projection devices to project marketing text, images or other content onto walls or other surfaces outside of their display.

Exhibitors must confine their activities to their contracted space.

Exhibitors will not be permitted to use strolling entertainment or to distribute samples or souvenirs except from their own booths.Exhibitors who use costumed models or mannequins must ensure that their manner of appearance and dress is such as to not offend even the most critical.

APWA reserves the right to withhold or withdraw permission to distribute gifts, souvenirs, advertising give-aways or other materials it considers objectionable.

Draping materials and other decorative materials must be flameproof and comply with all State and local regulations. No flammable fluids, substances, or materials of such nature, including decorative materials, may be used at any exhibit.

No hazardous displays or demonstrations will be permitted and no hazardous materials will be permitted in the exhibit area.

No helium balloons may be used as decoration, or inflated to distribute to attendees or guests by exhibitors.

APWA reserves the right to require modification of questionable exhibits.

“Cash and Carry” sales are not permitted from the exhibit floor.

Exhibitors using music in their booth, either live or mechanical, must provide APWA with a copy of Exhibitors licensing agreement with ASCAP, BMI, SESAC or other such licensing organization or must expressly warrant in writing to APWA that no such license is required due to exemption under 17 U.S.C. § 110 (5) or other specified exemption. Further, should Exhibitor play music, Exhibitor agrees to indemnify and hold APWA harmless from any action brought against APWA by ASCAP, BMI, SESAC or other licensing

organization for the playing of such music. Exhibitors are prohibited from serving alcoholic beverages. Any other food and beverages must be purchased through the official food vendor.Exhibitors must comply with all safety provisions as noted in the Exhibitor Service Manual and as required by the Facility and Fire Marshall. The laws of the State of Wisconsin shall govern the construction, interpretation and enforcement of this agreement.

Exhibitors may not begin dismantling their exhibit until the close of the show. Dismantling your exhibit prior to show close will result in loss of priority points for that show year.

Exhibitors must display only products/services manufactured or distributed by their company.Exhibiting companies will be permitted to operate hospitality suites with prior approval from APWA show management. Hospitality suites may not be open during show hours.

INSTALLATION AND DISMANTLINGAll displays must be completely installed by 2:30 pm on Sunday, April 29, 2012. Noisy or unsightly work in any exhibitor’s booth area after the above deadline and/or during open show hours is prohibited. Exhibitor goods/materials received after the exposition opening on Sunday, April 29, 2012 must be delivered to the booth at times approved by APWA. Delivery during official exhibit hours is prohibited. Goods and materials used in any display (except bona fide samples) may not be removed from the exhibit hall until the exposition has been officially closed unless approved by APWA Management. Due to safety concerns and an effort to maintain a professional environment, early tear-down is prohibited. The deadline for removal of all materials from the exhibit hall will be enforced. It is the sole responsibility of each exhibitor to have materials packed, identified and cleared for shipment by the appropriate deadline published by APWA. APWA reserves the right, with no liability whatsoever for damage, spoilage or loss, to dismantle, dispose of, store or clear from the premises any display materials, goods, property or merchandise of an exhibitor who fails to comply with the removal requirements and to order such work to be done at the sole expense of the exhibitor.

CARE OF BUILDING AND EQUIPMENTExhibitors and their agents shall not injure or deface the walls, floors or any part of the exhibit building or any booth materials and equipment of another exhibitor, contractor, or APWA. When such damage appears, the exhibitor causing such damage is liable to the owner of the property so damaged. The distribution of peel-off labels or decals is prohibited. Tape may not be used to adhere signs to any of the building’s walls, pillars, or floors.

LIABILITIESThe Exhibitor agrees that APWA, its agents and employees, and the Facility and/or its employees: (a) Will not be responsible for any damage to or for the loss or destruction of the Exhibitor’s property or injuries to the Exhibitor, his representatives, agents or employees, all claims for any such loss, damage, destruction, or injury being expressly waived by the Exhibitor, (b) Will be exempted from or indemnified for any claims for injury to any of the Exhibitor’s representatives, agents or employees (c) will be exempted from any violation or infringement (or claim of violation or infringement) of any law or ordinance or the rights of any party under any patent, copyright, trademark, trade secret or other proprietary right; (d) any libel, slander, defamation or similar claims resulting from the actions of exhibitor. The Exhibitor is required to provide a certificate of insurance to APWA no later than March 29, 2012Exhibitor shall also indemnify and save and hold harmless APWA and Facility from and against any cost, expense, liability, or damage which may be incident to, arise out of, or be caused by an act, omission, negligence or misconduct on the part of Exhibitor or APWA agents, servants, employees, contractors, guests, licensees or invitees, provided such damage or injury has not occurred due to the negligence of APWA or Facility. Such indemnification shall not be limited to insurance required herein. APWA agents and employees and APWA will not be liable for failure to hold the Exhibits as scheduled. Payments for booth space will be returned in that event except that any actual expense incurred in the connection with the Exhibits will be deducted if the Exhibits are called off because of fire, or any act of God, or the public enemy, or strike, or act of terrorism or epidemic, or any law or regulation of public authority or any other act beyond the control of APWA, which makes it impossible or impracticable to hold the Exhibition. APWA reserves the right to change the Facility and the location of the APWA show to another facility and location in the United States where APWA determines that

an emergency or difficulties with the original Facility or location make such a change to be in the best interests of the APWA show; and in such event such a change of facility and location shall not relieve Exhibitor of its obligations under this contract. Exhibitor assumes entire responsibility for insurance and agrees to protect, defend and save APWA and its officers, directors, staff, contractors and agents harmless against all claims, losses and damages to persons or property, governmental charges and attorney’s fees arising out of or caused by exhibitor’s installation, removal, maintenance, occupancy or use of the exposition premises including but not limited to: claims of copyright, trademark or patent infringement, unfair competition and product liability. The exhibitor, on signing the exhibit space contract, expressly releases the forgoing from any and all claim for such loss, damage or injury, except that such claim, damage, loss or injury was due to APWA negligence.

INSURANCEExhibitors shall insure their own exhibits and display materials. APWA requires each exhibitor to carry commercial general liability Insurance in an amount not less than $1,000,000 combined single limit or bodily injury, accident and property damage combined per occurrence/$2,000,000 aggregate and name AWPA, its agents and employees and the Facility and/or its employees as Additional Insureds. Exhibitors shall procure and continue in force insurance as required and must submit an original certificate to be submitted to APWA Show Management no later than 30 days prior to the first day of exhibit installation. (2012 Deadline: March 29, 2012). APWA will provide security guard service throughout the entire meeting, including the official periods of exhibit installation and dismantling. The furnishing of such service is in no case to be understood or interpreted by exhibitors as guaranteeing them against loss or theft of any kind.AMERICANS WITH DISABILITIES ACT: Exhibitors acknowledge their responsibilities under the Americans with Disabilities Act (hereinafter “Act”) to make their booths accessible to handicapped persons. Exhibitor shall also indemnify and hold harmless APWA and Facility against cost, expense, liability or damage, which may be incident to, arise out of or be caused by Exhibitor’s failure to have their booth comply with requirements under the Act.

HANDLING AND STORAGEThe Facility will not accept or store exhibit materials or empty crates. The Exhibitor will make his own arrangements for delivery and receipt of shipments and storage of crates before move-in time. These services are available from the official general contractor.Fire regulations prohibit the storage of empty crates and cartons at the exhibitor’s exhibit. Crates and cartons will be stored by the official general contractor and returned to the booth promptly at the end of the show as part of the handling contract.

BOOTH FURNITURE, LABOR, AND DRAYAGEWhen notified, exhibitors are encouraged to forward prepaid shipments directly to the warehouse of the official general contractor at the address given in the Exhibitor Service Manual with the name of show, name of exhibitor, and booth number. A copy of the bill of lading should also be forwarded to the official general contractor. Schedule of prices and applications for furniture rental and labor services will be mailed to exhibitors well in advance of show time. Orders for utility services may have advance order deadline requirements that must be adhered to by exhibitors in order to ensure installation prior to show opening. Special forms, showing rates of other basis of charges will be sent in advance of show time.

ADMISSIONSAll persons visiting the exhibits will be admitted according to the rules and regulations of the Exhibits as issued or amended by the authorized representative of APWA.

RULES AND REGULATIONSExhibitors will abide by all other provisions of these rules and regulations, and with fire regulations and all other regulations of governmental agencies and the Facility. It is expressly understood and agreed by applicant that the Rules and Regulations of the Exhibit as issued or amended by APWA are hereby made an integral part of the Contract and of the agreement between Applicant the same extent and effect as if said Rules and Regulations were set forth in full in the contract.

UNION RESTRICTIONSExhibitors agree to abide by all local jurisdiction union requirements, if applicable, for work involving installation and dismantling of exhibit space.

EXHIBITOR APPOINTED CONTRACTORS (EACs)Exhibitors using Exhibitor Appointed Contractors must advise APWA in writing of their intent no later than 30 days prior to the first day of installation. Exhibitors utilizing EACs agree to indemnify and hold harmless APWA, and the Facility from any and all liability, including attorney’s fees, which may arise due to the third party contractor’s presence or actions. EACs agree to, when necessary, share with Official Service Contractor relevant fees, including but not limited to union steward fees. Exhibitor accepts final responsibility for any EAC employed on their behalf and agrees to educate EAC on all show rules and regulations. EACs must supply proof of insurance to NTP no less than 30 days in advance of installation. Coverage must include General Liability and Automotive Liability of $1,000,000, Worker’s compensation as required in Colorado and Employer’s

EXHIBIT SPACE:Booth Size:Size: ft. X ft.

Booth Number Choices:1st 2nd 3rdTotal Cost: $ Check Payments Must Be In US Dollars.

Credit Card Payment: Fax credit card payments to: 816-472-1610

Mastercard Visa American Express

Card Number

Expiration Date

Authorized Signature

Name as it Appears on Card

E. IDENTIFY ANY COMPANIES YOU DO NOT WISH TO BE LOCATED NEXT TO:

PRODUCTS TO BE DISPLAYED:

ACCEPTANCE AS BINDING CONTRACT:

Company

Address

City/State/Zip

Name

Title

Telephone

Fax

Email

Website

Signature DateBy signature above, the individual signing this contract represents and warrants that he/she is duly authorized to execute this contract on behalf of named Exhibitor.

Written name

The undersigned, by the duly authorized officer, agent or employee (hereinafter called “Exhibitor”) hereby enters into a contract with the American Public Works Association (hereinafter called “APWA”) for exhibit space at the 2012 APWA North American Snow Conference on April 29 – May 2, 2012, Frontier Airlines Convention Center, Milwaukee, WI (hereinafter called “Facility”.) This contract is subject only to (1) the acceptance by counter signature of APWA and (2) such additional terms and conditions which constitute a part of, or are included in, this contract. Reservation of exhibit space by APWA on behalf of the Exhibitor is conclusively presumed to be adequate consideration to bind the Exhibitor. No alleged representations, understandings, agreements, modifications, alterations, or additions not contained within the body of this written Contract shall inure to the benefit of the Exhibitor or be binding upon APWA.THE EXHIBITOR further agrees that if, in the opinion of APWA, it becomes necessary to change the original allocation of space, such changes may be made by notification to the authorized representative of the Exhibitor.

TERMS FOR RENTAL AND CONTRACTUAL OBLIGATIONS:REGULAR EXHIBIT SPACE RENTAL FEE: The rental fee for exhibit space is $1095.00 US dollars for the initial 10’x10’ booth space. The rental fee for additional 10’x10’ booth space is $1055.00 US dollars. Fee includes: exhibit booth space with 8’ high drape backdrop and 3’ high drape siderails, and an exhibit identification sign. Island booths will not have drape. DEPOSIT AND PAYMENT TERMS ARE: For exhibitors choosing two payments, fifty percent (50%) of the exhibit space rental fee must be received by APWA within 30

days of contract, or space is subject to release. The balance of the rental fee is due and payable by December 16, 2011. Failure to make payment by said payment dates does not release the contractual or financial obligation on the part of the Exhibitor. Exhibit space contracts submitted to APWA after December 16, 2011, must be accompanied by the full payment of the exhibit space rental fee. Exhibitors will be liable for any collection expense, including reasonable Attorney’s fees, “reasonable”, to be construed as not less than twenty-five percent (25%) of the amount of all other moneys determined to be owed by the Exhibitor. Please make checks payable to: APWA (tax id # 36-2202880) and send payment to APWA, P.O. Box 801631, Kansas City, MO 64180-1631 with a signed contract. You may also fax the contract with credit card payment to 816.472.1610. A copy of this contract will be returned to you upon acceptance. Note: each exhibitor must also submit an original certificate of liability insurance to the above address by March 29, 2012 (see INSURANCE paragraph herein)

CANCELLATION: In the event the Exhibitor cancels all or part of the exhibit space contracted herein, the Exhibitor must do so in writing by certified mail (to APWA, attn: Meetings Department, 2345 Grand Blvd., Ste. 700, Kansas City, MO 64108), and will be obligated to pay to APWA liquidated damages based on the schedule listed on reverse. Written notice of cancellation must be received no later than October 1, 2011, to be liable for 0% of rental fee due, and no later than December 15, 2011 to be liable for 50% of rental fee due. Written cancellation received on or after December 15, 2011 obligates the Exhibitor to pay APWA 100% of the rental fee due. All cancellations will be assessed a $75 processing fee.

CONTRACT FOR EXHIBIT SPACE

2012 APWA North American Snow Conference 2012 APWA North American Snow Conference 2012 APWA North American Snow Conference

April 29 - May 2, 2012Milwaukee, WI