EXHIBITOR INFO SESSION

Facebook: KidsCon

Instagram: @kidscon_official

#KidsCon

WELCOME

THE EPICENTRE OF ALL THINGS POP CULTURE

On the originally planned dates of 24 – 27

September 2020 the Con MUST Go ON… line!

Comic Con Africa will take over the internet, bringing a

virtual Con to fans in their own homes. The Online Con

will the epicentre of all things Pop Culture & Gaming.

Live chats, Q&As, panel discussions, and the

opportunity to virtually meet talent & celebs, artists and

live draws, talks, gaming tournaments and exclusive

exhibitor deals!

Everything the Con would usually offer will still take

place in exciting and unexpected ways.

INTRO

THANK YOU TO OUR FRIENDS AND FAMILY

SUPPORTING PARTNERS

ONLINE CON

OVERVIEW

www.ComicConAfrica.online

@ComicConAfricaOfficial @ComicConAfricaOfficial@AfricaComicCon @comicconafrica_official@ComicConAfrica

CONTENT

Panels & Talent Interviews

Sneak Peeks of New

Content Press

Opportunities

COMMUNITY

Real Time Fan Engagement

InteractiveSpaces

Fan Activities Fandom

Quizzes Competitions

Comic Con Africa is all about the fans.

We recently surveyed our loyal Comic Con Africa fans

and here’s what they are looking for from an Online Con.

FAN DEMAND

Exclusive Access to

Products

Panels Featuring

Films, Comics, TV

and Games

Marketplace

Exclusive Merchandise

Exclusive Offers

Competitions

Activities & Fan

Meet-ups

COMMERCE

Product Showcases Marketplace

for Artists & Brands

SponsorshipOpportunities

THE USER EXPERIENCE

THE HUBVIRTUAL EXHIBITION

On the 24th of September Comic Con Africa will launch its Online Con

platform.

It will be a central hub for the virtual Con and the epicentre of all things

Pop Culture. The hub will direct fans to all the content and activities

available for the weekend.

It will not only guide the fans through a galaxy of content and activities but

will also host the virtual marketplace made up of all the exhibitor virtual

booths or micro sites.

Users will have the opportunity to click through content specific planets in

the galaxy to access all content such as gaming, cosplay, film & series,

etc. Videos and streams will be embedded from the relevant platforms, as

well as the programme and line-up for the weekend.

Users can either stay on the hub or click through to relevant channels to

watch their content of interest.

Live and pre-recorded content will stream across social platforms beaming

from the galaxy, with each platform hosting audience specific content.

YouTube for our Main Stage, IGTV for Artist Alley, FB Live for Pop Culture,

and Twitch for Gaming.

CREATIVE &

ARTIST STAGEGAMING STAGEPOP CULTURE

STAGE

MAIN STAGE

EXHIBITOR PARTICIPATION

OPTIONS

VIRTUAL BOOTH/MICROSITEWE BUILD IT AND BRING THE AUDIENCE

ADD ON > DIGITAL TOUCH POINTSADVERTISE IN THE VIRTUAL GUIDE, IN NEWSLETTERS, AND ON OUR SOCIAL PLATFORMS

VIRTUAL GOODIE BAGALL REGISTERED FANS WILL RECEIVE A VIRTUAL GOOD BAG THE WEEK OF THE ONLINE CON, FILLED WITH

DIGITAL VOUCHERS AND COUPONS. ADD AN EXCLUSIVE DISCOUNT OFFER AND PLACE YOUR BRAND

DIRECTLY IN OUR VISITORS' INBOXES BEFORE THE CON.

IN-STREAM ADSLET US POSITION YOUR BRAND TO YOUR AUDIENCE WITH IN-STREAM BANNER ADS ON

BRAND-MATCHING CONTENT, OR PROMOTIONAL ADS BEFORE OR AFTER.

*LIMITED AMOUNT AVAILABLE

VIRTUAL BOOTH/MICROSITEWE BUILD IT AND BRING THE AUDIENCE

Your Virtual booth will offer you the opportunity to have a micro-site as part of the virtual

exhibition hall, and will give you epic functionality:

• Embedded product or brand video

• Chat functionality for private one-on-one chats with visitors

• Chat with group text chat functionality to engage with Online Con visitors

• Link to your e-commerce site or payment portal - linked in from your current PayPal portal

Product brochure

• Contact information (contact name, email, and phone number) Social media links

(Facebook, Twitter, Instagram, and your website) Full report post event of user activity on

your site.

Select from four layout designs and themes - alternatively send us your own background and

we will build your booth with it.

*Ask your sales executive for all booth layout options

SOCIAL MEDIA POSTSBook a post for before or during the Online Con so that

our fans know you are there or what deals you will have

onoffer.

FaceBook Followers 30 000 +

Instagram Followers 14 000 +

COMIC CON AFRICA APP

ADVERTISINGPut your brand in our fans' hands. Maximise your

brand's coverage with a CCA App banner ad or

pushnotification.

*Limited available

COMIC CON AFRICA

NEWSLETTERReach our 20 000+ fans directly in their inboxes

with newsletter inserts or banner ads.

*Limited available

ADD ON > DIGITAL TOUCH POINTSADVERTISE IN THE VIRTUAL GUIDE, IN NEWSLETTERS, AND ON OUR SOCIAL PLATFORMS

15 SECOND IN-STREAM POP UP BANNER ADSBook a banner ad to pop up over streams. We will ensure your ad comes up at prime times and during content relevant

to your audience.

*Limited available

IN-STREAM PROMOS AND

PRODUCT ADS

In-stream 5 to 10 second promo ads before or

after content. Let us confirm where your

audience will be tuned in and showcase your

brand to the right viewers.

*Limited available

IN-STREAM ADSLET US POSITION YOUR BRAND TO YOUR AUDIENCE WITH IN-STREAM BANNER ADS ON

BRAND-MATCHING CONTENT, OR PROMOTIONAL ADS BEFORE OR AFTER. *LIMITED

AMOUNT AVAILABLE

VIRTUAL GOODIE BAGALL REGISTERED FANS WILL RECEIVE A VIRTUAL GOOD BAG THE WEEK OF THE ONLINE CON, FILLED WITH DIGITAL

VOUCHERS AND COUPONS. ADD AN EXCLUSIVE DISCOUNT OFFER AND PLACE YOUR BRAND DIRECTLY IN OUR VISITORS'

INBOXES BEFORE THE CON.

WHAT CLIENTS NEED TO

SEND US

EXHIBITOR CHECKLIST

1. Latest Hi Res Company Logo

2. Latest Company 50 word profile

3. Company Brochure / link

4. Contact Number

5. Email Address

6. Website Address

7. Social Media Handles

8. If you have any YouTube/Vimeo Links

9. Top 4 – 8 product images that you would like displayed on your booth / microsite

10.Link to your E-commerce site or FB shop (If you need assistance please let us

know)

N.B: Your Booth / Microsite will be built with the information received.

Comic Con Africa will not be held liable for any outstanding artwork or info not

received by deadline.

CONTENT

CONTENT PILLARS

PROGRAMME HIGHLIGHTS

OTHER CELEB PANEL

Q&AGAMING

BOARD

GAME/RPGANIMATION

BRAND

PROMO/

COMPETITIONCOSPLAY

SPECIAL

ACTIVATIONSFILM/SERIES

SCI-FI/FANTASY

AUTHORS

YouTube

Int Guest Panels and

Live Draw Sessions

Daily Casual

Competitions

Giveaways and shout-

outs

Trailers/Previews

Content Zone 1, 2 & 3

Workshops

Interviews

Live Draw Sketches

Panel Discussions

Local Guest Spotlights

How to/101 talks

PROGRAMME HIGHLIGHTS

Local and International

Celeb Q&A

Quizzes running during

the day

More international

comic books artists

than ever

Panellists from all over

South Africa and the

world

An international

perspective on the

South African industry

Free access to the

Business of Gaming

Forum

PROGRAMME HIGHLIGHTS

Comic Con Africa Online

Quiz Nights

Every night we will be

hosting a quiz. The fans

have spoken – and they

can’t get enough!

Comic Con Africa Online

Karaoke

Don’t stop believing!

Through Twitch, we will be

hosting a Karaoke night

on Friday night.

Comic Con Africa Online

After Party

With 5FM and DJ Level

Up Leroy – fans a

encourage to crank up the

speakers, and party the

night away.

TALENT

7 MORE ANNOUNCEMENTS COMING

ENTERTAINMENT GUESTS

COMIC TALENT GUESTS

COMIC TALENT GUESTS

COMIC TALENT GUESTS

FEATURES

FEATURES

COPYRIGHT This document and the ideas, concepts and material contained in it is the property of Reed Exhibitions. It is understood that you may not

use this material or any part of it for any reason other than the evaluation of the document unless we have entered into further agreement for its use.

WHAT IS KIDSCON ONLINE?

MARKETING

43

Public RelationsInterviews, Press Releases,

Editorials, & Snippets

Online Media Room during the

Online Con

R29 749 138,99PR AVE Achieved

as at 04/09/2020

Media Partners

5FM

VIACOM

APP• The App is primary tool

we promoting for fans

to schedule their online

con days.

• Exhibitors are now

easier to locate

• Added exhibitor

exposure

• Push notification

opportunities