Exhibiting at the Festival of Speed · The Festival of Speed is a unique motor sport garden party,...

Exhibiting at the Festival of Speed

Surrounded by beautiful West Sussex downland, Goodwood

has been my family’s home for more than 300 years.

As well as our world-famous racecourse, founded by the 3rd

Duke of Richmond in 1802, the Goodwood Estate has an

organic farm, the historic Motor Circuit, two golf courses, The

Goodwood Hotel, a historic cricket pitch and an aerodrome.

In recent years Goodwood has established a worldwide reputation

for the excellence of our two international motor racing events.

The Festival of Speed, established in 1993, saw the return of motor

sport to Goodwood, the motor circuit having closed in 1966.

Then, in the autumn of 1998 we launched the Revival historic race

meeting following the restoration of the classic circuit founded

by my Grandfather, the 9th Duke of Richmond, back in 1948.

The Festival of Speed is a unique motor sport garden party, four days

in summer that bring together a sensational gathering of cars, bikes,

drivers and riders from the history of the sport. Legends of past

decades, the stars of modern-day Formula One, a forest rally stage and

a thrilling shoot-out for the fastest driver of the Festival come together

to make the Festival what Autosport magazine describes as the

‘Cathedral of Speed’. All this plus the chance to be the first to glimpse

the very latest cars from all the world’s leading motor manufacturers.

Goodwood has been at the heart of the English summer

sporting season for over 200 years and we now attract

over 750,000 visitors and race fans each year. I very much

look forward to welcoming you to Goodwood next year.

THE DUKE OF RICHMOND AND GORDON

We have just managed to catch our breath and return to some normality following what can only be described as a truly outstanding event. I say this from many aspects.

In the Festival of speed, we have found a unique and highly rewarding platform from which we can project this company. It reaches many target audiences we could not otherwise access in one venue. Rule of thumb is that the more one puts into an activity, the higher the end result, but in my mind,

the launch pad is a critical ingredient and FOS works brilliantly in the way for our brand.

On one final note the organisation and the people within at Goodwood make the whole process as easy and problem free as it would be wished. It’s a huge event and quite how relaxed it all is, is

testament to the body of people behind it and their passion for it.

We look forward to next year – planning has already begun.

Ian Walford, Managing Director Wera Tools (UK)

SETTING THE SCENE

PRESS AND BROADCAST

ATTENDANCEFUN FACTS

DIGITAL AND SOCIAL

The 2017 Festival of Speed Presented by Mastercard took place from 29th June – 2nd July at Goodwood House. Our event theme of “Peaks of Performance – Motorsport’s Game Changers” was showcased by a dazzling array of automotive marvels taking to the Hillclimb and on show across the site.

525 118

500149

journalists in attendance over the weekend

AVEcoverage £4,700,000Titles including: The Telegraph, The Times, Wallpaper, FT, The Sun, Forbes, Bloomberg, Hello, Top Gear, AutoSport, The Daily Mail, The Guardian, Metro, Octane, Evo, GQ, Autocar, What Car?

568,793,703Current circulation

TV

cre

ws

Including Reuters, Top Gear, BBC South, This Morning, ITV Meridian, CNN,

22:HRS Male viewers 67%

Male viewers 67%

Female 33%

ABC1

44%C2DE56%

600

200,000SATURDAY SUNDAYFRIDAY

What Lord March has done, it’s quite incredible. It shows his attention to detail.” Bernie Ecclestone

70

2017

Returning customers

Average visitor

Returning customers from past 5 years

New customers

countries were represented by ticket buyers

MIL

LIO

Nan

incr

ease

of 5

8% v

s. 20

16

68 m

50.6m

Facebook reach

Twitter reach

Users

PageViews

Facebook FOS total audience – Bigger than Waitrose, Barbour and FIA Formula E Championship

182countries including Chad and Turkmenistan. Poland was our 5th most popular country

with lots of love for Robert Kubica.

Web traffic from over

18,500,00

12 MILESof trackway were laid for guests to walk on

300

(and a taxi!)

more than

Champions

38%62%

11%

CARS, TRUCKS &MOTORBIKES

Including ITV & Sky Sports F1 running until 12th July

30

18%

159217

15International coverage across 30 countries including Australia, Brazil, France, Germany, USA and Russia

International publicationsNational publications

422,900

Tickets and wristbands498,000

MEGAWATTS

Enough juice to power Chichester

Benches

1000Including Schmee 150, Mr JWW, Queen B, Seb Delaney, Archie Hamilton, AlexSmolik

Exhibitors30radios make up our communication network

2,000 signs

Radio AVE, including TalkSport, Radio Hong Kong, 37 BBC UK Regions

£250,000INFLUENCERS

51%

25%

YoY

YoY

Tota

l soc

ial r

each

SOLD OUTSOLD OUTSOLD OUT

Video Views, 162% more than in 2016

2016 2017vs.

Male users77.4%

Female users22.6%

272,611 320,9791,238,134 1,382,972

Website Demographics

39year-oldman

31

Increase in Thursday Admissions on previous year

+85% in ticket sales vs. 2016

PACKAGES - GOODWOOD FESTIVAL OF SPEED

WHAT WILL IT COST ME?

OPTION 1 10m x 10m plot of “space only” in a prime location.The exhibitor must provide their own white structure or exhibition trailer. (Alternatively, bespoke structure available on request)

Provided with: Name in official Festival of Speed programme Company name on Goodwood website 4 x Thursday, Friday, Saturday and Sunday admission tickets 2 x Festival of Speed programmes

OPTION 2 10m x 10m plot of “space only”. The Exhibitor must provide their own white structure or exhibition trailer. (Alternatively, bespoke structure available on request)

Provided with: Name in official Festival of Speed programme Company name on Goodwood website 2 x Thursday, Friday, Saturday and Sunday admission tickets 2 x Festival of Speed programmes

COST: £165.00 per m2 + VAT

OPTION 3 10m x 10m plot of “space only” Reserved for exhibition trailers, large vehicles, white structures. (Alternatively, bespoke structure available on request)

Provided with: Name in official Festival of Speed programme Company name on Goodwood website 1 x Festival of Speed programme

PREMIUM EXHIBITION STRUCTURES FOR OPTIONS 1, 2 & 3

Our industry specialists can design and build an exhibition space of your own specification. This can include branded signage, personalised graphics, external cladding, internal fit out and state of the art technology. For more details and a personalised quote, please call the exhibitions team on 01243 755081.



PACKAGES - GOODWOOD FESTIVAL OF SPEED

FURTHER PACKAGES AVAILABLE

OPTION A 6m x 6m Peaked Pagoda Marquee

Provided with: Coco mat flooring 2 x 2 gang power sockets Signage - company name only Name in official Festival of Speed programme Company name on Goodwood website 1 x Festival of Speed programme

OPTION B 5m x 5m Peaked Pagoda Marquee

Provided with: Coco mat flooring 2 x 2 gang power sockets Signage - company name only Name in Official Festival of Speed programme Company name on Goodwood website 1 x Festival of Speed programme

COST: £2,850.00 + VAT

OPTION C 5m x 5m Terraced Unit


COST: £2,370.00 + VAT

OPTION D 3m x 4.5m Terraced Unit


COST: £1,830.00 + VAT COST: £1,465.00 + VAT

OPTION E “Space only” minimum of 5m x 5m Reserved for exhibition trailers, own white 5m x 5m marquee.

Provided with: Name in official Festival of Speed programme Company name on Goodwood website 1 x Festival of Speed programme


ADD TO YOUR STAND

Wi - Fi

LED Screens

Live Feed

Lighting

Raised flooring

Furniture

Additional Power

Camping

For Ariel, Goodwood FOS is THE motoring event of the year. It perfectly suits the demographic of our owners as well as the ethos of our company, where quality is first and foremost.

Tom Siebert, Ariel Motor Company

Exhibiting at the Festival of Speed · The Festival of Speed is a unique motor sport garden party,...

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