Exeter Rebranding Fieldwork Booklet

Field Study Visit

EXETERMarch 2009

© 2009 Okehampton College

Today’s Itinerary

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1 Haven Banks – Rebranding Housing (9:30 – 10:00)2 The Quay – Reimaging the city for tourism (10:00 – 10:45)

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3 Burnthouse Lane – Area of the city in need of redevelopment/rebranding (housing)(11:00 – 11:30)

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4 Princesshay – Redevelopment of Exeter City Centre (11:45 – 12:30)LUNCH BREAK 12:30 – 1:15

5 High Street – comparison to the new redevelopment (1:15 – 2:15)6 Sidwell Street – an area of the city in need of rebranding (retail/business)

(1:15 – 2:15)

What you need to know...• Investigating areas within the built environment which require reimaging and redevelopment• Explore re-urbanisation and economic changes associated with such developments• Use primary sources to investigate features of rebranding such as environmental quality, land use, dereliction, housing • Use primary information to investigate a range of strategies that have been applied to urban areas (We will focus on city centre flagships schemes and new waterfront locations)• Urban strategies that change the built environment by rebranding of shopping, commercial and residential areas• Rebranding for a sustainable future

What you need to know...• Investigating areas within the built environment which require reimaging and redevelopment• Explore re-urbanisation and economic changes associated with such developments• Use primary sources to investigate features of rebranding such as environmental quality, land use, dereliction, housing • Use primary information to investigate a range of strategies that have been applied to urban areas (We will focus on city centre flagships schemes and new waterfront locations)• Urban strategies that change the built environment by rebranding of shopping, commercial and residential areas• Rebranding for a sustainable future

Environmental Quality Score – 1 Haven Banks

What is being assessed? (housing, street, industry, offices etc) ..........................................................................................

Other factors...

Description of area:

Overall Score (max. 34)

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1 2 3 4Social Interaction – Places to hang out?

Social Exclusion – No areas for groups to meet or heavy monitoring

Authenticity – Unique design and mixed of cultures (independent shops and cafes)

Generic design - common and facilities (chains etc). No mix of cultures.

Accessibility –Spaces designed for pedestrians and well provided with public transport

Inaccessibility – Reliance on cars with poor transport links

Identity – Active citizenship and signs of community involvement

Disconnected from communities – Few signs of the presence of involvement of locals

Vibrancy – Music, art, leisure facilities, open spaces, nightlife

Lack of atmosphere – Dull, stale, quiet or uninteresting environment

TOTALS

Reimaging Assessment Index

1 Haven Banks

Describe the regeneration / redevelopment that has taken place in this area

Image of the Quay

Environmental Quality Score – 2 The Quay


Other factors...



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Environmental Quality Score – 3 Burnthouse Lane


Other factors...



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Image of Princesshay

Environmental Quality Score – 4 Princesshay


Other factors...



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1 2 3 4Social Interaction – Places to hang out?

Social Exclusion – No areas for groups to meet or heavy monitoring

Authenticity – Unique design and mixed of cultures (independent shops and cafes)

Generic design - common and facilities (chains etc). No mix of cultures.

Accessibility –Spaces designed for pedestrians and well provided with public transport

Inaccessibility – Reliance on cars with poor transport links

Identity – Active citizenship and signs of community involvement

Disconnected from communities – Few signs of the presence of involvement of locals

Vibrancy – Music, art, leisure facilities, open spaces, nightlife

Lack of atmosphere – Dull, stale, quiet or uninteresting environment

TOTALS

Reimaging Assessment Index

4 Princesshay

Describe the regeneration / redevelopment that has taken place in this area

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-15

1

6-29

3

0-44

4

5-59

6

0-74

7

5+

Image of the High Street

Environmental Quality Score – 5 High Street


Other factors...



Environmental Quality Score – 6 Sidwell Street


Other factors...



Footfall surveys

Place Time of day

Footfall tally

1 Haven Banks

2 The Quay

Place Time of day

Footfall tally

4 Princesshay

Place Time of day

Footfall tally

5 High Street

6 Sidwell Street

Place Time of day

Footfall tally

Place Time of day

Footfall tally

Exeter Rebranding Fieldwork Booklet

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