Executive Summit for ISV & Application builders - January 2015

&

DidYouKnow_720.wmv

13:00 Arrival and Registration

13:30 Azure: The technical perspective

14:15 Get healthy and stay healthy with Premier Support

15:00 Break

15:30 The Microsoft Partner Network

16: 15 Success in the Cloud: How ISVs Have Made Cloud Computing Work

16: 45 Cloud OS App Launch Services

17:30 Closing remarks and Q&A

• Why the cloud?• Rapidly setup environments to drive business priorities

• Scale to meet peak demands

• Increase daily activities, efficiency and reduced cost.

On Premises

Yo

u s

cale

, m

ake r

esi

lien

t an

d m

an

ag

e

Infrastructure(as a Service)

Man

ag

ed

by v

en

do

r

Yo

u s

cale

, m

ake

resi

lien

t &

man

ag

e

Platform (as a Service)

Sca

le, re

silien

ce a

nd

man

ag

em

en

t b

y v

en

do

r

Yo

u m

an

ag

e

Hosting models

Software(as a Service)

Business model

Applications

Sca

le, re

silien

ce a

nd

man

ag

em

en

t b

y v

en

do

r

Why the cloud?

Azure

footprint

16 regions worldwide in 2014

Data Centers

Regional Partners

.NET Support2014Offline Sync

Mobile Services

Networking Visual Studio & .NET

Virtual MachinesMemory Optimized Disk Optimized

Resource Manager

Portal

VSO GA

XamarinPoint-to-site VPN

Web Sites

SMB File SystemIBIZA

Remote Debug

VM Management

SQL Database

Puppet Chef Docker

Powershell and DSC

Capture / Deploy

AutoscaleDynamic Routing

Subnet Routing

Static IP

Storage

Autoscale

Traffic Mgr

Web Jobs

Backup

Java Support

ASP.NET MVC 5.1

ASP.NET Web API 2.1

AD support

Powershell Automation

Node.JS project support

Remote Debugging

Kindle Support

BD’s up to 500GB

99.95% SLA

Self Service Site RecoveryActive GEO replication

HDInsight

Hadoop 2.2

YARN support

.NET 4.5

.NET Foundation

Azure Redis Cache

API Management

Site Recovery

Remote Apps

Cordova

VSO Open Api’s

Event Hub

How we differentiate with Azure

Enterprise Grade Hybrid

Hyper-scale

Hybrid consistency

CUSTOMER

DATACENTER

SERVICE

PROVIDER

MICROSOFT

AZURE

CONSISTENT

PLATFORM

Connect every on-premises server to the cloud

StorSimple

Backup

Hyper-V Disaster Recovery

VMWare Disaster Recovery

SQL Server Always On

Active Directory

Orchestration as a Service

ExpressRoute Networking

Azure

On-Premises Datacenter

Support for Open SourceLanguages

CMS

Devices

Databases / Apps

Operatingsystems

Management

Azure Services

Microsoft Azure ServicesC

lien

t la

yer

(on

-pre

mis

es)

Tablet Phone

Games

consolePC

On-premises

databaseBrowserOffice Add-in

On-premises

service

AD

Multifactor

Authentication

Access

Co

ntr

ol

Layer

Inte

gra

tio

n

layer

Service Bus CDN

BizTalk

Services

Traffic

Manager

Virtual

NetworksExpress

Route

Ap

pli

cati

on

layer

API Mgmt Websites

Cloud

Services VM

Mobile

Services

Media

Services

Notification

Hubs Scheduler Automation

Data

Layer

Storage Blobs Tables Queues Data

Machine

Learning HD Insight

Backup and

RecoverySQL

Database Caching StorSimple

Demo: Azure Portal

Getting started

>_

REST API

Virtual Machines

Management portal

Scripting (Windows, Linux and Mac)

Select image and VM size

Extra Small

Small

Medium

Large

X-Large

New disk persisted in storage

Cloud

BlobStorage

Comprehensive Networking

Windows Server

Linux

Boot VM from new disk

Microsoft Azure

Certified

Microsoft Azure Site RecoveryOrchestrated disaster recovery to a second site or to Azure

Communicationand Replication

Microsoft Azure Site Recovery

Communication Channel

Replication channel: Hyper-V Replica

Primary Site

Windows Server

Recovery Site

Windows Server

Microsoft Azure Site Recovery

Primary Site

Windows Server

Automated VM protection and replication

Remote health monitoring

Customizable recovery plans

No-impact recovery plan testing

Orchestrated recovery when needed

Game sessions hosted

using Azure

Hosted using >100,000

Azure Virtual Machines

• SQL Server database technology as a service

• Fully Managed

• Enterprise-ready with automatic support for HA

• Designed to scale out elastically with demand

• Ideal for simple and complex applications

• Full support for TDS and ODBC

• Familiar language and framework support

• Cross Datacenter failover and backups to support disaster recovery scenarios

SQL Database

Big Data InsightsMicrosoft Azure Machine Learning

Mashup sophisticated intelligent algorithms

Enables data scientists and developers to efficiently

embed predictive analytics into their applications

Elastic, pay as you go with low operating costs

Extend with Power BI, Hadoop and cloud hosted data

Microsoft Azure HDInsight

Microsoft instance of Hadoop distribution

running as service

Support existing ecosystem from Hive, Pig, etc

Extended to support Excel and BI tooling

Integration with diverse sources of data

Microsoft Azure Web Sites

Create new sites in seconds

Easily manage and scale your sites

Automatic load balancing and shared

storage across instances

Scale out or up to reserved instances

for improved performance and scale

Built-in web jobs support

Use ASP.NET, ASP, PHP, Java or

Node.js

SQL Azure or MySQL databases

Start with open source apps and

frameworks

Develop with VS and WebMatrix

Supports any Web development

tool on any platform (Windows,

OSX, Linux)

Rapid deployment for quick

iteration

Integrated source control with

Team Foundation Server (TFS) and

Git

Built-in monitoring of perf and

usage data

Quick access to request logs, failed

requests diagnostics and

diagnostics

Office Blog ASP.NET microsoft.com

• Full Portal Integration

• Not just for Microsoft shops

Visual Studio Online

Agile

Build Test

Deploy

InsightsCode

Demo: Azure Preview Portal

• Synchronize your corporate and 3rd party identities

• Integration with O365

• Support modern protocols• OAuth 2.0

• OpenID Connect

• WS-Fed

• SAML 2.0

• Identity and Access Mgmt Permissions• Users

• Groups

• Applications

Microsoft Azure Active Directory

3rd party clouds/hostingMicrosoft

Azure AD

You

• On Demand Media Services

• Video-on-demand• Ingest

• Encode

• Package

• Encrypt

• Delivery

• Live Streaming Support

• Office 365 Integration

Azure Media Services

Live video encoding and streaming

Web + Mobile

100 million viewers

2.1 million concurrent HD viewers during the

USA vs. Canada hockey match

Olympics NBC Sports

Mobile Services

Storage

Authentication

Logic

Push

Scheduler

• Provides essential services to support client development

• Client Support• iOS

• Android

• HTML5/Web

• Xamarin

• Windows

• Windows Phone

• PhoneGap

• Sencha

• Dev / Test• Full test and dev environments in minutes

• VSO integration

• Lift and Shift• Take existing work loads and run then in a certified instance

• Storage• Archive key data in inexpensive cloud storage

• Big Data• Process key data into business intelligence using Hadoop or Machine Learning

• Identity• Synchronize all your identities through Azure AD to control access to Apps, Data and Services

• Web Apps• Take your web apps to the cloud using inexpensive Web Sites

Key Scenarios to get started with Microsoft Azure

Activate your MSDN Benefits…

89Countries

33%off

Dev/Test VMs

25%off

Other Dev/Test

3 VMs for 16 hrs a day 80 VMs for 20 hour load test Up to 100 web sites + DB

+

$150per Month

Up to

Get started today at http://azure.microsoft.com




15:00 Break





An introduction to

Microsoft Azure

Scenarios

Premier Support for AzureEnrico Antonacci - Technical Account Manager

[email protected]

mailto:[email protected]

34

Presentation Purpose

Purpose

Introduce you to key

customer scenarios for

Microsoft Azure and how

Premier Support for

Azure can help you

maximize uptime, reduce

costs and accelerate

cloud implementation

Cloud Benefits & Value Proposition

Intro to Microsoft Azure Cloud Scenarios

Drill-Down: Microsoft Azure Scenarios

Discussion

THE WHY:

cloud benefits & value proposition Premier Support

for Microsoft

Azure

36

Cloud provides an infinite set of computing

resources that enable ability to scale up or

down to meet needs

Scale

Introduction: Cloud Benefits

Reduced time to develop and time to

market means IT can be more agile to the

needs of the business

Speed

You only pay for what you use and can

moved fixed costs to variable costs

Economics

37

Premier Support for Azure provides an end-to-end solution that can tangibly help you

maximize uptime, reduce cost and complexity, and accelerate cloud implementation

PILLARS

Fastest response times and full advisory support

from Microsoft Azure subject matter experts

prevents issues and lessens resolution time.

Expert guidance and exclusive access to tools

such as Microsoft Azure optimization report that

help reduce IT and business costs.

IT process best practices and workshops equip

IT teams and increase productivity to help

accelerate time to value.

AccelerateCloud Implementation

ReduceCosts

MaximizeUptime

Premier Support for Azure

We offer a prioritized support queue for problem

resolution services and with our Rapid Response Add-on

the fastest response times from Microsoft.

Our service management approach is founded on an

ongoing relationship between you and a Microsoft

technical account manager or application development

manager.

We take a proactive approach to help lower people and

technology risk, accelerate cloud implementation and

optimize key operational processes.

Service ManagementApproach

Proactive ServicesPeople, Process, Technology

Problem ResolutionServices

People: Equip IT to build Microsoft Azure-ready

applications, understand architecture choices

and build a proof of concept.

Process: Process optimization services

help accelerate deployment times and

reduce overhead costs.

Technology: Preventative services identify

scalability and configuration issues

to avoid unnecessary downtime.

Relationship Management: Direct 1:1 relationship with

a TAM or ADM that knows your environment.

Incident Management: Preparedness for dealing with

unplanned events and incident management for

escalations or service interruptions.

Cloud Operations Management: Account Manager

provides recommendations to optimize for improved

uptime and on options to save money.

Service Delivery Orchestration: Proactive service

planning and delivery orchestration across our global

network of subject matter experts.

Reactive Services Rapid Response Add-on

Responsive: <1 hour

response time, senior

support engineers.

Escalation Management:

24/7/365, priority routing,

escalation to sr. support

engineers.

Onsite & Remote: Support

for all MSFT products,

unlimited Microsoft Azure

break-fix.

Fastest Response Time: <15

minutes response time for

high severity incidents.

Dedicated support

engineers.

Direct Routing: To a team

that knows your applications

and environment. Direct

access to Azure operations.

We learn about customer

Microsoft Azure applications

and environment: Detailed

submission form to expedite

support.

THE WHAT:

intro to Microsoft Azure cloud scenarios Premier Support

for Microsoft

Azure

40

Customers new to Azure, can solve core IT needs

by adopting one of four key cloud scenarios

Store, backup,

recover your data

Develop, test, run

your applications

Extend

your infrastructure

Reach where your

datacenter won’t

Leverage Microsoft Azure for geo

replication across the world, back-

up and restore of your database

and datacenter to the cloud

Quickly create test and

development environments and

deploy applications anywhere with

easy VM portability between on

premises and the cloud

Create infrastructure services and

virtual networks with Microsoft

Azure and extend your on premises

infrastructure to the cloud

Create website with global reach,

turnkey backend for mobile

applications and integrate with

partner systems and infrastructure

GVirtual Network

<subnet 1><subnet 2><subnet 3>

DNS Server

data pushauth

41

As well as a Premier Support for Microsoft Azure

package tailored to each customer’s needs and scenario

Store, backup,

recover your data

Service Benefits & Value

• Lower risk and improved performance

for deployed applications

• Key infrastructure and operational

processes are optimized for the cloud

• Improved visibility to operational

performance and metrics

Infrastructure

& Identity Assessment

Application Monitoring

and Diagnostic Workshop

Microsoft Azure: Infrastructure

as a Service

Application Scalability

Assessment

Develop, test, run

your applications


• Optimized development process

lowers time to develop & deploy

• Accelerated cloud adoption by IT

team

• Lower cost to build, deploy and

operate applications

Microsoft Azure Architecting

for Cost Effectiveness

Microsoft Azure Proof

of Concept Accelerator

Application Cost

Effectiveness Assessment

Developing Microsoft Azure

Solutions Workshop

Extend

your infrastructure


• Lower cost to build, deploy and

operate applications



• Key infrastructure and operational

processes are optimized for the cloud

Microsoft Azure

Architecting for Cost Effectiveness



Microsoft Azure: Infrastructure

as a Service

Infrastructure


Reach where your

datacenter won’t


• Optimized development process

lowers time to develop & deploy



• Accelerated time to migrate

applications to the cloud

.NET Application

Migration Assessment

Developing Windows

Azure Solutions Workshop



Infrastructure


42

Defend against regional disasters by

replicating critical applications and data

across geographies

StoreGeo Replication

Reliable off-site data backup for SQL images

Easily restore databases using VMs

Back-up & Restore Database to the Cloud

Reliable offsite data protection

Simple, familiar, integrated

Efficient backup and recovery

Easy set up

Back-UpDatacenter

Scenario 1: Store, backup, recover your data

SQL Server

Management Studio

Direct URL

backup

to Azure

Storage

Windows Server 2012

Windows Server 2012 Essentials

Windows Server 2008 R2 (SP1)

System Center 2012 DPM SP1

Your On-Premises Datacenter

Restore

in Azure

Virtual

Machine

Sce

nario

Benefits

Scenario Drill-Down

43

Example proactive services for store, back-up, and

recover your data

Maximize Uptime Maximize Uptime

Reduce

Costs

Accelerate Cloud

ImplementationMaximize Uptime

Accelerate Cloud


Reduce

Costs

Workshop SubscriptionOps

ImprovementService

44

Scenario 2: Develop, test, run your apps

Cost effective (pay for what you use)

Improved developer agility with platform services

Ready to use gallery of images

Ship tested in realistic scale scenarios

If it runs on Hyper-V, it runs in Microsoft Azure

Deploy AnywhereWith No Lock-in

Test & DevelopmentUsing Microsoft Azure

Your Datacenter,

or Your Hoster

Start VMs and app development in Azure

Easy VM portability

If it runs on Hyper-V, it runs in Microsoft Azure

Deploy anywhere with no lock-in

Sce

nario

Benefits

Scenario Drill-Down

45

Example proactive services for develop, test, run


ImprovementService

Maximize Uptime

Reduce

CostsMaximize Uptime

Reduce

Costs

Accelerate Cloud

Implementation

Reduce

Costs

Accelerate Cloud

Implementation

46

Scenario 3: Extend your infrastructure

Virtual Machines with on-demand scale

and compute

Spin up and tear down in minutes,

no hardware provisioning

Infrastructure ServicesMicrosoft Azure

Logical isolation with control over network

Create Subnets, Private IP addresses

Bring your own DNS

Virtual NetworksMicrosoft Azure

Virtual Network as your Datacenter extension


Domain join your VMs

ExtendOn-Premises Datacenter

Virtual Network

Your Datacenter

Internet

Active Directory

SharePoint SQL Server

GVirtual Network

<subnet 1> <subnet 2> <subnet 3>

DNS Server

On-p

rem

ises

VPN

VPN

Sce

nario

Benefits

Scenario Drill-Down

47

Example proactive services for extend your infrastructure


ImprovementService

Maximize Uptime

Accelerate Cloud

ImplementationReduce

Costs Maximize Uptime Maximize Uptime

Reduce

Costs

Accelerate Cloud

Implementation

48

Integrate with partner IT systems

Use a highly available, scalable messaging

Infrastructure with ServiceBus

PartnerIntegration

Scenario 4: Reach where your datacenter won’t

Build websites with global scale

Built-in support for open web frameworks

Managed by Microsoft

WebsitesWith Global Reach

Sce

nario

Benefits

Windows

Azure

Websites

Extend internal web apps to mobile devices

Quickly build and deploy consumer

facing apps

Land your app on any platform or device

Turnkey BackendFor Mobile Apps

data pushauth

Scenario Drill-Down

49

Example proactive services for reach where your

datacenter won’t


ImprovementService

Maximize Uptime

Accelerate Cloud

Implementation Maximize Uptime

Reduce

Costs

Accelerate Cloud


Accelerate Cloud

Implementation Maximize Uptime

50

Summary: Premier Support for Azure delivers real-

world value

Maximize

Uptime

Reduce

Costs

Accelerate Cloud

Implementation

• Fastest Response Available

• Access to Microsoft Azure Expertise

• Preventative Services

• Process Optimization Services

• Workshops and Training

• Microsoft Azure Technology

Assessments

• Breadth of Proactive Services

• Training and Assessments

• Access to Microsoft Azure Experts

Worldwide

Premier Support for Azure

Increase

Uptime

Improve

Performance

Accelerate

Time to Value

Improve IT

Team Readiness

& Adoption

Optimize

Operational

Processes

Lower

Operational Risk

Real-world Value

Discussion Premier Support

for Microsoft

Azure

DRILL-DOWN:

Microsoft Azure scenarios Premier Support

for Microsoft

Azure

53

Store, backup, recover your data

Extend your infrastructure

Develop, test, run your apps

Reach where your datacenter won’t

54

Time

Data grows

exponentially(50 – 60% Annually)

However most I/O

happens to the

“Working Set” data

SAN storage cost = 4x Cloud storage (source: Forrester)

Cloud

Storage

Opportunity

Local

Storage

Cap

aci

ty


55

Microsoft Azure Storage

4 Trillion Objects

“Azure Blob storage has taken a significant step ahead of last year’s leader Amazon S3, to take the top spot”

– Nasuni 2013 Cloud Storage Report

56

Microsoft Azure Storage

Highly durable and scalable

Multiple copies of your data

Financially backed SLAs

Storage for objects, tables,

drives

Supports REST APIs

57

Microsoft Azure StorageDefend against

regional disasters.

58Your Data Center

Simple and fast on-ramp to Azure

Active data instantly available locally

Archives less used data to Microsoft Azure

Recover data from any internet connection

Reduce enterprise storage TCO by 60-80%

Physical or Virtual Servers StorSimple

59

SQL Server Management Studio

Reliable off-site data backup for SQL images

Easily restore databases using VMs

Benefits

Microsoft SQL ServerBackup and restore database to the cloud


60

Backup datacenter data to Windows using System Center Data Protection Manager

Backup and recover files/folders from Windows Server 2012 SP1

Microsoft Azure Backup

Your On-Premises Datacenter


Reliable offsite data protection

Simple, familiar, integrated

Efficient backup and recovery

Easy set up

Benefits

Scenario Summary

61





62

Your Datacenter


Test and development on-premises

63


Cost effective (pay for what you use)

Improved developer agility with platform services

Ready to use gallery of images

Ship tested in realistic scale scenarios

Use existing development tools & languages

Access on-premise resources if necessary

Test and development using Microsoft Azure

64

Your Datacenter,

or Your Hoster


Start VMs and app development in Azure

Easy VM portability

Deploy anywhere with no lock-in

65

Challenges

Limitless resources for Dev/Test

Speed: Build a Sharepoint farm in days not weeks

Low cost, scale up and down as needed

Familiar tools and automation via PowerShell

Portability: On-premises or at Hosteras needed

Benefits

“We needed to take a new approach and Microsoft Azure Virtual

Machines provided the right solution for our business.”

– Andreas Hogberg, Telenor

Scenario Summary

66





67


Virtual Machines with on-demand scale & compute

Spin up and tear down in minutes, no hardware

provisioning

Connect with on-premises Active Directory and

domains

Integrates Microsoft Azure Virtual Networks

Use what you know, manage with System Center

Integrates with Azure Platform, Apps, and Storage

Services

Virtual Network

Your Datacenter

Internet

Active

Directory

SharePoint SQL

Server

Microsoft Azure Infrastructure Services

68

Virtual Network

<subnet 1> <subnet 2> <subnet 3>


DNS Server

Microsoft Azure Virtual Network

Logical isolation with control over network


Bring your own DNS


69

Extend your infrastructureO

n-p

rem

ises

VPN

VPN

Virtual Network as your Datacenter extension


Bring your own DNS

Domain join your VMs


70


Virtual Network

ExistingDatacenter

Internet

Active

Directory

SharePoint SQL

Server

Your Workloads and Infrastructure Services

Scenario Summary

71





72


Microsoft Azure

Websites

Build websites with global scale

Built-in support for open web frameworks

Managed by Microsoft

Improve performance with Traffic Manager

Websites with global reach

73


data pushauth

Turnkey backend for Mobile apps

Extend internal web apps to mobile devices

Quickly build and deploy consumer facing apps

Land your app on any platform or device

Microsoft Azure Mobile Services

74


Integrate with partner IT systems

Use a highly available, scalable messaging infrastructure with ServiceBus

Partner integration

Scenario Summary

Discussion Premier Support

for Microsoft

Azure

For more information talk to your

Microsoft account representative

or visit Microsoft.com/services or

click here

http://www.microsoft.com/en-us/microsoftservices/premier_support_windows_azure.aspx




15:00 Break





MPN

Leïla Minten – MPN Lead

Belux

MPN Overview

What is MPN?

The Microsoft Partner Network is committed to serving the needs of our partners. And helping partners — and our more than 160 million mutual customers worldwide —realize their full potential is central to that mission. We believe the Microsoft advantage shines through the success of partners like

you .

Our goal is simple —to provide you:

Ø Opportunities to strengthen your capabilities .

Ø Expertise to help you serve your customers better.

Ø Communities that spark innovation and connection.

ISV-Benefits

Benefits include:

Remediation guidance for common compatibility programming errors

Application test credit in the Microsoft Partner NetworkYour successful Application Validation qualifies for the application test requirement for the following competencies:

CRM

Application testing credit is typically applied to your Microsoft Partner Network organization within 30 minutes of successful completion of application validation.

https://mspartner.microsoft.com/en/us/pages/membership/core-benefits.aspx

https://mspartner.microsoft.com/en/us/pages/membership/core-benefits.aspx

MPR Test Tools allows the following platforms & technologies:

· Windows Azure

· Microsoft SQL Server 2012

· Microsoft Exchange Server 2013 · Microsoft Exchange Online v.2 · Microsoft Lync 2013 · Microsoft Lync Online v.2

· Microsoft SharePoint Server 2013

· Microsoft SharePoint Online

· Windows Server 2012

· Windows Server 2012 R2

· Microsoft Dynamics CRM 2013

Program Technical Requirements

The program is built to evaluate your applications against the platforms mentioned above. Based on the platform being evaluated, the MPR Test tool will require:

Application Validation Process overview http://www.microsoftplatformready.com/home.aspx

http://www.microsoftplatformready.com/home.aspx

MPR



ISV competency update

Microsoft Competency Silver Competency Application Tests Gold Competency Application Tests

Application Development Silver competency test for Windows Server 2012 R2 Gold competency test for Windows Server 2012 R2

* Silver competency test for Windows Server 2012 * Gold competency test for Windows Server 2012

Silver competency test for Windows Azure Gold competency test for Windows Azure

Silver competency test for Windows Phone 8 Gold competency test for Windows Phone 8

Competency test for Windows 8

Data Analytics Silver SQL Server BI 2012 Platform Ready Gold SQL Server BI 2012 Platform Ready

Data Platform Silver SQL Server 2012 Data Platform Test Gold SQL Server 2012 Data Platform Test

Communications Competency test for Lync Server 2013

Competency test for Lync Online v2 (v2 refers to testing performed after 10/2013)

Messaging Competency test for Exchange Server 2013

Competency test for Exchange Online

Collaboration and Content Competency

Silver competency test for SharePoint Gold competency test for SharePoint

CRM Silver Competency test for Dynamics CRM 2013 Gold Competency test for Dynamics CRM 2013

Microsoft Competency & changes:

Application Development

New exam and assessment options

Data Analytics

renamed competency

Data Platform


Communications

New requirements

Messaging

Collaboration and Content


CRM

Application Development

For Services partners, we are adding additional exam and assessment options for greater qualification flexibility. For ISV partners, the application test requirements have been updated to reflect the newest technology in market, enabling partners to offer our joint customers optimal value from their Microsoft investment.

Silver level: • Technical Assessments, Exams and Certifications:

Added to exam pool: 74-353: Windows UX Design Technical Assessment for Using Microsoft Azure for• RetiringApplication Test: Silver Competency Test for Windows Server 2012

Gold level:• RetiringApplication Test: Gold Competency Test for Windows Server 2012

p.16 Disclosure guide

Data Analytics

This competency was formerly the Business Intelligence Competency. We have renamed the competency to reflect the broader analytics solutions partners are delivering as well as the expanded analytics capabilities of our key data management products (SQL Server 2014 and Microsoft Azure).

Silver Level:New => 20 percent discount on Business Modelling Session with Tellus Internationa

Gold Level: New => 30 percent discount on Business Modelling Session with Tellus International

Data Platform



Communications

To ensure Gold Communication services partners are designing and deploying Lync solutions for the proper network environments, there is an additional exam requirement at the Gold level only for one individual to pass the new Exam 74-335: Lync Network Readiness Assessment.

p.29-30 disclosure guide

Messaging



Collaboration and Content Competency



CRM



Sep 2014 model

Key Considerations• Transition 5,167 existing Management and Virtualization and Server

Platform partners to Datacenter.

• Building technical Windows Server, System Center, and Azure content into the new Datacenter exams/assessments

• Migrate partners to complete Datacenter requirements with minimum 6 month grace period, during this period partners will receive access to full Datacenter competency benefits. In addition, Partners will continue to receive IUR benefits for 1 year. Refer to the Appendix for the Datacenter competency incremental IUR.

GOLD

Services

Validate Your Sales and Tech Expertise

1 individual pass the Sales Assessment and 2 individuals pass the Presales Assessment

4 individuals must pass one of the following certifications:

• MCSE Server Infrastructure certification or MCSE Private Cloud certification

OR

4 individuals must pass the following assessment:

• Technical Assessment for Using Microsoft Azure for Datacenter Solutions

ISV

Passed one of the following the designated application test:

Gold competency test for Windows Server 2012 R2

Demonstrate Sales Performance (Both Tracks)

• 5 Customer References

• CSAT

SILVER

Services


1 individual passes the Sales Assessment and 1 individual passes the Presales Assessment

2 individuals each must pass the following:

• One of a number of exams focused on Windows Server, System Center, or Windows Azure

OR

2 individuals must pass the following assessment:

• Technical Assessment for Using Microsoft Azure for Datacenter Solutions

ISV

Passed one of the following the designated application test:

• Silver competency test for Windows Server 2012 R2

Demonstrate Sales Performance (Both Tracks)


Summary: Merge the Server Platform and Management & Virtualization Competencies as a

way of focus point for Partners who deliver comprehensive architecture solutions on a robust,

streamlined, and scalable Microsoft infrastructure platform that can run in the customer’s

datacenter, as a partner-hosted service, in the cloud, or in a hybrid environment

Datacenter (Management and Virtualization and Server Platform)

FY1

4

FY1

5

Datacenter

Management and

VirtualizationServer Platform

Retirement of Mobility competency

Existing partners will be transitioned into one of two existing competencies.

Service-oriented partners will be transitioned into Devices and Deployment, while ISVs who have completed the App qualification requirements will be transitioned to Application Development.

What you need to know:Mobility partners will have a

minimum of six months to meet the

requirements for either Devices and

Deployment or Application

Development, regardless of

anniversary date

The Mobility competency will be retired in September 2014.

Sep 2014 model

Key Considerations

• Transition 1,104 Mobility partners to Devices and Deployment and Application Development existing partner bases.

• Service-oriented partners will be transitioned to D&D. ISVs who meet the application development requirements will be transitioned into App. Dev.

• Display Windows Phone prominently in messaging

• Build technical Windows Phone and Enterprise Mobility content into current D&D exams/assessments

• Migrated partners to complete D&D requirements at anniversary date

GOLD


2 individuals pass the Sales Assessment

1 individuals pass the Presales Assessment

Partner may leverage today’s existing exams OR elect for the

Technical Assessment only option requiring:

4 individuals each must pass the following:

• Technical Assessment for Deploying Windows and Office (Windows 8.1 and Enterprise Mobility) AND

• Technical Assessment for deploying desktop virtualization technologies

Demonstrate Sales Performance


• CSAT

SILVER


1 individual passes the Sales Assessment

1 individual passes the Presales Assessment

Partner may leverage today’s existing exams OR elect for the

Technical Assessment only option requiring:

Two individuals each must pass the following:

• Technical Assessment for Deploying Windows and Office (Windows 8.1 and Enterprise Mobility)

Demonstrate Sales Performance


Devices and

Deployment

Objective: Align partner capability with Microsoft’s “One Windows for All Your Devices”

strategy

Devices and Deployment (D&D and Mobility )

FY1

4

FY1

5

Application

Development

Mobility

ISV track update

For partners who qualify into competencies with Application CertificationPreviously, we announced that partners would have to increase the

number of customer references in order to qualify for a competency

using the ISV tracks.

To minimize change and ensure ease of doing business, the current customer reference requirements will remain for partners qualifying for competencies via application certification – three references at silver and five references at gold

In addition, the Windows Server 2012 Application Test will be retired. Partners will need to certify new applications on Windows Server 2012 R2 going forward. Existing Application Certifications on Windows Server 2012 will continue to be honored for competency qualification and Customer References for 1 year

Support Tools & Resources

Assistance with the MPR test tool or MPR website: [email protected]

Other MPN/technical questions: Regional Service Center +32 (0)2 704 32 59 (Monday - Friday 9:00 - 18:00 hrs)

Note:

Technical assistance for individual test cases of the application tests are not provided. Partners are advised to use MSDN forums to find solutions to these questions.

Disclosure guide


https://mspartner.microsoft.com/en/us/Pages/Membership/Downloads/Microsoft-Partner-Network-Competency-Roadmap.aspx

Yammer group

All about Microsoft Partner Network

Find us on www.yammer.com/MPNBelux and log in with your professional mail address. We will send you an invite and will help you accelerate during FY15!




15:00 Break





The Cloud Challenge


@IDC

108

The

Marshmallow

Test

Stanford 1970,

Walter Mischel

Repeated around

the world

Studies on Delayed

Gratification with

children (4-6 yrs)


@IDC

109

The Deal:

1 Marshmallow now

Or 2 if you wait


@IDC

110

The Deal:

1 Marshmallow now

Or 2 if you wait


@IDC

111

The Deal:

1 Marshmallow now

Or 2 if you wait

2/3 of kids ate the

Marshmallow


@IDC

112

The Follow-up:

~18 years later

Children who

waited had better

life outcomes

SAT Scores,

Education, BMI


@IDC

113

So what does

this mean for

IT solution

providers?

Two approaches.

FearDefend Your

BusinessGreed

Plan for creating a SaaS

version of all or part of

your application.

YesCould a

competitor hurt

you with a SaaS

option?

No

SaaS or not? A decision tree for ISVs

Create a SaaS version

of all or part of your

application.

Yes

Can you profitably

enter a new market

by creating a SaaS

app?

No

Create a SaaS version

of your application.

Yes

YesCreate a new SaaS

application.

Ignore SaaS.No No

Can you boost

profits with a SaaS

version of an

existing app?

Is a competitor

succeeding with a

SaaS alternative to

your app?

Grow Your

Business

What’s in it for your customers?

Benefits Risks

Trust

Regulatory

Customization

Integration

Deployment

Pay as you Use

Less risk

Upgrades

What’s in it for you?

Benefits Risks

Sales

challenges

Customization

Revenue

challenges

New business

model

Support costs

Predictable

revenues

Access to

Business

New customers

• Customer engagement

SaaP business model.

SaaS business model.

Small and medium businesses

Simple and easy-to-use

Small to medium

Moderate


• Pricing model

Subscription Such as per user

per month or per device per year.

Might allow advance payment, such as first year up front.

Per Unit Such as per

transaction, per

gigabyte of

storage, per

connection, etc.

Free Provide free

service to one set

of users, then

charge another set

of users, e.g.,

advertisers.

Three approaches.


• Pricing model

• Build and Track Revenue

SaaP business model.

SaaS business model.

Subscriptions

A simple app doesn’t need much training

Limited with a multi-tenant service

SaaSAn illustrative example.

Time

Money

SaaP (On-Premises) Application

SaaS Application

Takes longer to

break even

Potential for more

long-term

revenue

(and profit)

Slower but smoother

revenue growth

Larger initial

investment

Comparing SaaP and SaaS sales.

Buying decision made for

an on-premises application

Buying decision made

for a SaaS application

Customer is

introduced to

the product

Customer has an

initial perception of

the product’s value

Customer has hands-

on experience with

the product

Customer

understands the

product’s real value

• Compensating the sales force• Commission plan

• Seasonality

• Working with partners• Less incentives for partners


@IDC

132

Focus on the future

revenue streams that

you can build Don’t focus on the

marshmallow in

front of you

And may you build a

WEALTH of

Marshmallows

Thank You…




15:00 Break





Sales Accelerator Toolkit

http://www.microsoftplatformready.com/AzureGTM/Welcome.aspx

template example template

example

[email protected]

@Azure Twitter @CloudAppLaunch

[email protected]

Example 1 Example 2

http://download.microsoft.com/download/D/9/E/D9E22342-96D9-4455-BB15-99A1AF514DDD/Microsoft Azure ISV Mini Case Study - Template.pptx

http://download.microsoft.com/download/D/9/E/D9E22342-96D9-4455-BB15-99A1AF514DDD/Microsoft Azure ISV Mini Case Study - Completed Example.pptx

http://download.microsoft.com/download/D/9/E/D9E22342-96D9-4455-BB15-99A1AF514DDD/Microsoft Azure ISV Datasheet - Template.pptx

http://download.microsoft.com/download/D/9/E/D9E22342-96D9-4455-BB15-99A1AF514DDD/Microsoft Azure ISV Datasheet - Completed Example.pptx


https://twitter.com/Azure

https://twitter.com/CloudAppLaunch


https://twitter.com/Azure/status/411536743008305153

https://twitter.com/Azure/status/407976004049985536

Microsoft supports eligible partners in

announcing their collaboration with

Microsoft and their solution built on Azure.

Read the Press Release Guidelines to get

help writing your press release. Submit

the final press release draft for approval to

[email protected].

datamarket.azure.com Office Store pinpoint.microsoft.comDashboard

support topics termsMicrosoft Go-To-Market Partner Community Call

http://datamarket.azure.com/

http://office.microsoft.com/en-us/store-FX102759646.aspx

http://pinpoint.microsoft.com/

https://sellerdashboard.microsoft.com/

http://msdn.microsoft.com/en-us/library/ff717668.aspx

https://publish.marketplace.windowsazure.com/terms

https://training.partner.microsoft.com/learning/app/management/LMS_ActDetails.aspx?UserMode=0&ActivityId=848438

Microsoft.com/MTC

Event Resources

http://www.microsoft.com/en-us/mtc/default.aspx

http://www.microsoft.com/en-us/download/details.aspx?id=36836

PowerOneDataScorpion Software

http://www.microsoftgotomarket.com/Home/SuccessStories

“Microsoft Go-To-Market Services

programs helped to raise the awareness of

our AuthAnvil product and to bring us

potentially lucrative sales.” – Dana Epp,

Founder, Scorpion Software

• 192K+ social impressions with App of the

Day

• 10x increase in traffic to website

compared with when it sends a tweet

itself.

• 2 leads representing five-figure revenue

opportunity.

Cognosys

“Microsoft GTM led us to venture into

untapped markets with a multipronged

approach from SEO to social reach

generating tangible leads.” – Capt Ranjan,

Principal Consultant, Cognosys

• 140+ views to case study.


Day.

• 450+ immediate unique visitors to

website.

• SEM drove increased website traffic and

improved placement on search engines.

“It would have been difficult and expensive

to duplicate these results ourselves. We

appreciate that Microsoft GTM Services

gave us this opportunity." – Michael

McGowan, CTO, PowerOneData


Day.

• Generated increased traffic to website as

well as inquiries from venture capitalists.

• 3x unique web site visitors for the

month.

• 25% increase in average number of

page views per visitor.

• Gained exposure to international

audience, with an upsurge in web traffic

from Japan and China.

http://www.microsoftgotomarket.com/Home/SuccessStories

Register for the monthly Cloud ISV Partner Communiqué and bi-monthly Community Call webinars to hear the latest Azure announcements and GTM program updates, and to get introduced to ISVs with successful solutions on Azure.

Architectural Design guidance on the Microsoft Developer Network

Azure benefits for MSDN subscribers

www.devcamps.ms/windowsazure

Azure on Channel 9

Whitepaper Videos

Presentations

Events and Recording

Webinars

CloudControl®: Building Your Cloud Channel Webinar

Cloud OS App Launch Online Resource

www.MicrosoftGoToMarket.com

Cloud OS App Launch Concierge Desk

[email protected]

Cloud ISV Partner Communiqué RegistrationEnglish Korean Russian Spanish

Microsoft Azure Website and Blog

azure.microsoft.com, azure.microsoft.com/en-us/community/blog

Microsoft Azure Marketplace

datamarket.azure.com

Microsoft Pinpoint

pinpoint.microsoft.com

Microsoft Partner Network

mspartner.microsoft.com

Microsoft Application Development Competency

mspartner.microsoft.com/en/us/pages/membership/application-

development-competency.aspx

Microsoft BizSpark

www.microsoft.com/bizspark

http://msdn.microsoft.com/en-us/library/ff898430.aspx

http://azure.microsoft.com/en-us/pricing/member-offers/msdn-benefits/

http://www.devcamps.ms/windowsazure

http://channel9.msdn.com/Azure

https://www.microsoftgotomarket.com/Home/Resources/#a2

http://www.youtube.com/watch?v=KNXP2HGAzB8&list=PLjqiq_jI6WqrO8LD-V_j41dbX6nwSzQvU

https://www.microsoftgotomarket.com/Home/Resources/#a2

https://info.windowsazure.com/RoadtotheCloudBusinessstrategyandnetworkingforISVs_Central_Registration.html?LeadSource=Channels&browserLanguage=&LeadSourceDetail=AzureConcierge

http://channel9.msdn.com/Series/Building-a-Next-Generation-Software-Business

http://aka.ms/cloudcontrol

http://www.microsoftgotomarket.com/


https://profile.microsoft.com/RegSysProfileCenter/subscriptionwizard.aspx?wizid=75585304-cc0b-4043-92d9-b47f371b5fb8&lcid=1033&ci=112380




http://azure.microsoft.com/

http://azure.microsoft.com/en-us/community/blog/

https://datamarket.azure.com/

http://pinpoint.microsoft.com/en-US/home

https://mspartner.microsoft.com/en/us/Pages/index.aspx

https://mspartner.microsoft.com/en/us/pages/membership/application-development-competency.aspx

http://www.microsoft.com/bizspark

Photo credit: Destination DC

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Executive Summit for ISV & Application builders - January 2015

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Transcript of Executive Summit for ISV & Application builders - January 2015