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Executive Summary
The objective of this research was to study the
relationship between job analysis and job satisfaction by
using a qualitative research method.
This study is based on a company case. The main
problem with the Jay.D Solutions concept was that the
employees were stressed and unsatisfied with theorganiation of the wor! flow and this resulted in a lac!
of quality in customer service and inefficiency at wor!
and was prone to many outbrea!s. These problems were
related to the missing job analysis charts and job
descriptions. Therefore" there was a real need to
thoroughly analye the wor! of everyone. The objectives
were to clearly describe the main duties and clarify theresponsibilities of each tas!.
The goals of this research are" first" to define the Job
analysis charts for different tas!s in the company and"
second" to analye the impact of the job analysis charts
on the productivity and on the employees# job
satisfaction.
The findings of this research indicate that the job
analysis helps to improve job satisfaction. $e will show
that the employees are more efficient and happier at
wor! when the daily duties are established% in addition"
job analysis helps to improve customer service.
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&owever" these results can only be applied to this
particular case and can#t be generalied.
'E($)*DS+
Job analysis ,J-" Job Satisfaction" Job analysis /hart"
Job Description ,JD" 0roductivity" /ustomer Service"
1anagement
/ontents2.3 4ntroduction.................................................................. ........................
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2 4ntroduction
2.2 /ase company introduction
Jay.D Solutions is a company that imports and exports
readymade garments" -ccessories" 1aterials for nearly 5
decades. The company currently maintains relationships
with countries such as -merica" /anada" -ustralia" and
/hina. /urrently with a wor! force of over 263
employees the company in the past had a significant
employee turnover. $hen you operate in an organiation
this small with generally !nown as a small organiation.)ne employee#s dissatisfaction could impact the rest of
the team rapidly and force the company to a standstill.
The goal of the company was to expand in 5325 to open
an administrative office and acquire new business
through online mar!eting. Even though they were
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acquiring new business the expansion was ta!ing a toll
on the employees. Due to the regular orders and the
number of employees hired was also increasing
employees and the employers were having regular
conflicts and the employee turnover was on the rising.
)ne of the main reasons 4 identified was the company
was unable to face this ordeal due to lac! of a fully
operative &* department due to the fact that the
company was a family run business the need of proper
&* department was thought oblivious. 7ortunately thiswas identified sooner and the company decided to recruit
an &* consultant to improve its business and employee
satisfaction.
4 was able to visit and spea! to the /urrent &* manager
at the /ompany 1iss *oana De 8ilva and discussed as
to what challenges the company faced before the expertswere brought in and what the company today has
achieved due to the implementation of &* techniques.
2.5 9ac!ground information
$ith my own experience wor!ing at a multinational
company" how matters related to &* were mitigated waswe were given proper guidance and information as to
what is expected from us and we were revised half
yearly to !now what areas we have not followed or
should improve. This was common for superiors too so
ultimately the company#s overall goals are met
simultaneously. 'eeping this in mind one of the
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fundamental issues 4 saw in this company was that
although the employees !new they wor!ed" for example"
as a quality controlled supervisor" an operations manager
or shift manager" the actual tas!s to be performed were
not clear enough. 4t was noted that" with the job analysis
not yet established" tas! related conflicts and tensions
were often present between the managers and the
employees. &owever with advice from the new &*
Department the company decided to address and loo! for
solution through Job analysis.
5 :4TTE*-T;*E *E<4E$
5.2 Job analysis
5.2.2 Definition of job analysis
9ratton = >old define job analysis as the process of
collecting information about the content of a specific
tas!. The purpose of a job analysis is to identify the
differences and similarities between different jobs and
achieve !nowledge and requirements on jobs in the
organiation. Job analysis is needed in order to prepare a
job description and job evaluation. 4t should includeinformation such as the nature of the job" the purpose of
the job" the tas!s included" the expectations and the
position in the hierarchy of the company. The
characteristics of the employee should also be analyed
in the job analysis. The job analysis consists of
collecting data and applying it by preparing descriptions"
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specification and standards for the job. 4nterviewing
current employees and a job analysis questionnaire will
be used as tools to gather information on the duties"
responsibilities" abilities and performance standards on a
specific job. ,9ratton = >old 533?" @62A@65
7igure 5 4mportance of Job analysis
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Job analysis seems to be one of the most important parts
in &uman *esource planning. 4t will help the
organiation inside the company to establish good Job
specifications.
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-ccording to Sophia Serret" there are four !ey points
about job analysis+
A - job analysis does not refer to a single
methodology but rather to a range of techniques.
A - job analysis is a formal" structured process
carried out under a set of guidelines established in
advance.
A - job analysis brea!s down a job into its
constituent parts" rather than loo!ing at the job as a
whole.
A - job analysis focuses on the job itself" not the
incumbent in the job. ,Sophia Serret" 533B"2
The objective for a company is to get the right person for
the right job. The cost and time to hire" educate and
integrate a new person to a group are extremely high.The
results of a good job analysis will increase the quality of
the job interview for the employment process.
5.2.5 Job descriptions
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Job analysis consists of collecting data and applying it
by preparing job descriptions" job specification and job
standards. ,9ratton and >old" 533?" @65 Therefore" a
job description is a result of a job analysis. $here the
job analysis describes the general requirements of a
certain job" the job description will explain in detail the
different tas!s to accomplish during the day. CThe
process to ma!e a job description is to have a strong
reflection on the available sources of expertise.
,*ichard -. Swanson" 533?" 23
The principle of a job description is to identify the
essential function of a wor!. )ne of the main objectives
of a job description is to be used as a tool during the
recruiting process. The job description should be enough
descriptive but also very clear to understand. Job
description will give the opportunity for the team towor! together and faster. 4t will increase also the good
feeling of the employees. The job descriptions can be
multipurpose tools that can be used in every aspect of
the employment process. ,-rthur = Diane" 533F" ?B
7igure Developing job descriptions
The first tas! of managers is to obtain existing job
descriptions" if available. The second is to ma!e many
interviews with specialists" experts" employeesG )nce
they have enough information about the different tas!s
and duties" managers have to draft the job description to
solidify it. 7or the review" employee and manager have
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to meet and tal! about it. They can discuss together and
approve or modify the structure and the content.
7or our particular case" the job descriptions are
principally based on two things" wor! flow analysis and
communication in between employees and managers. 4n
order to ma!e a wor! flow analysis" the company has to
analye the customer needs and analye the services and
the goods that the company has to offer% analye the
input and output and establish a wor! flow to optimiethe production.
7igure F $or! flow analysis" &uman *esource
1anagement+ >aining a competitive -dvantage" HIe
oe" *aymond -. 533B
The communication between employees and managers plays a very important role in the company and can have
a great impact on the job performances as well. ,/oro
Starndberg" 533B" 53 7or some employees" it is difficult
to analye and define their tas!s and to discuss about it
with other employees andIor managers. 1anagers are
under high pressure with their wor! and do not have
much time to discuss. )ne of the major objective of themanagers in the company is to manage the company in a
profitable manner. - survey conducted by S&*;1"
,figure H has shown that setting clear goals in the
company will have a positive impact on the overall
satisfaction of the employees. The financial crisis has
had a negative impact on many companies and their
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management" as the focus has switch on the economical
situation of the company rather than the well being of
the employees.
4mproved communication in the company between
managers and employees can provide the wor!force with
direction.
7igure H 4mportance of communication between
employees and senior management 5322
-s shown in the column above" employers should ta!e
into consideration feedbac! of their dialogue with their
employees and translate them into measurable actions
that fit into their organiations# strategic plan. These
actions will need to have both shortAterm and longAterm
results.
5.5 Job satisfaction
Job satisfaction has been an important focal point for
organiational and industrial psychology. $hen defining
job satisfaction the reference is often made to :oc!e#s
,2B?H description of the job satisfaction as a
Cpleasurable or constructive emotional state ensuingfrom the evaluation of one#s job or job experiences
,Jex" 5335"22H. The appraisal contributes various
elements allied to the job such as salary" wor!ing
conditions" associates and leader" career visions and" of
course" the aspects of the job itself ,-rnold et al 2BB6 p.
53.
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Job satisfaction is connected to how our individual
expectations of wor! are in congruence with the results.
Since a job satisfaction is merely an employee#s attitude
about his or the job" beforehand debated theories
regarding attitudes are valid to job satisfaction.
/onsequently job satisfaction can be seen as holding
three components+ an affective component" a cognitive
component and a behavioral component ,Jex" 5335"
22H. $hereas the affective component alludes to a
feeling about a employment" the cognitive component performs a belief in regard to a job. 7requently" these
two aspects are allied. The behavioral component is an
indicator for behavioral intentions to a job such as
getting to wor! in time" wor!ing hard" etc. ,:ise 1.
Saari and Timothy -. Judge" 533
7igure ? 4mportant aspects of employee job satisfaction"5322
5.@ The impact of job analysis on job satisfaction
4n order to analye the impact of job analysis in the
company" the managers need to discuss with employees.
4n this particular case" the managers had the opportunityto wor! with the same employees before job analysis
was conducted. The result of the discussions between
managers and employees demonstrate that employees
feel much better at wor! after the job analysis charts
were implemented at wor!. 4f managers want good
results from the job analysis" a good communication
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inside the company is necessary. $e can explain the
tas!s by ma!ing and publishing the job analysis charts
but" without any discussion with employees" the results
are deemed to be unsuccessful. - daily communication"
meeting with employees and discussing the job
descriptions will probably help and improve the efficacy.
,Snell and 9ohlander" 532@" 2
Employees seem to receive a lot of satisfaction from
doing a Kwhole# piece of wor!. This is li!ely to happenwhen the job has a distinct beginning and end which is
clearly visible to the employee and to the others. 4t is
important that employees see the end results of the wor!
they have produced either on their personal wor! or as a
part of a team or a group.
9y using the job description it is easier and faster to get
in or simply integrate the group or the company.
Employees need to feel responsible of their wor!. They
have the challenge to be a part of the company. 9y
reading their tas!s" they can clearly see the objectives of
the day and the tas!s that they have to accomplish.
Employees have to understand the main goal for the
company. 4n addition to understanding the goals of thecompany" the satisfaction for employees will be to be a
part of the success by receiving responsibilities.
Job descriptions give also the opportunity to employees
to wor! in autonomy or in group. 7or example" at some
point of the day" the needs of employees can increase
because of customers# needs.
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$or!ing in a safe and healthy environment performs the
role and the outcomes of the employees in the company.
9y using the charts of the job descriptions" employees
understand their reporting relationships. 7or example"
employees !now how and when they have to report
results or problems within company environment.
Employees seem to need tas!s that develop selfAesteem.
,/hristopher 0.ec!" 533H" @6@ - job should give the
opportunity to employees to be themselves when theyare on the wor! place and also a part of the group when
the project needs to be many. 0ositive attitude at wor!
gives good feeling to the others cowor!ers.
1anagers have to give feedbac! to employees on the
outcomes and performances. Job analysis will help to
analye the wor! of each employee. 4t will be easy to see
the development needs or the positive result of theirwor!s.
5. /hapter summary
Establishing a clear job analysis for employees will have
a positive impact on the employee overall satisfactionand motivation at wor!. ,Snell and 9ohlander" 5322"
?3@ Snell and 9ohlander justify their claim by four
following points+
A Job enlargement
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4n defining the tas!s that should be performed in a
particular job" the managers can extend or reduce the
responsibilities that employees are endorsed with. Those
adjustments are possible" because all responsibilities are
clearly described in the job analysis.
A Job enrichment
The job analysis could also be used to highlight the
needs for training and education for the employees and
increase their interest and motivation to wor! in the
company.
A SelfA1anaging wor! teams
9y defining clear tas!s for employees it gives the
opportunity for managers to empower employees in their
every day wor! by creating self wor!ing team.
A 7lexible wor! schedules
$hen employees are clearly aware of their targets
through the job analysis" it provides the opportunity to
introduce more flexibility in their time table. ,Snell and
9ohlander" 5322" ?3@
4n other words" it seems to be an obligation for all theorganiations to establish a clear asset on what the
individual is supposed to do in the company. 4t gives
satisfaction to the individual to understand why he or she
is wor!ing every day" what are the objectives of the
company and to build a good relation with managers and
other employees. The company gets improved results
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because employees are motivated and create energy
inside the company. ,Julie 1alveaux"
5322
2.@ -reas of challenge
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The &ello /afe needs to organie employees# wor! in a
more efficient way. 4n order to improve the employeeLs
productivity" it has been agreed with the management
that there#s a need to analye the tas!s that every
employee is supposed to perform in order to establish the
job analysis charts that define all the job specific tas!s
and duties. 4n the catering business" one of the !eys to
customer satisfaction is clearly connected to the overall
happiness of the catering personnel at wor!. 4f an
employee is happy" he or she will serve the customeraccordingly. )n the other hand" an unhappy employee
can have a negative impact on the overall customer
satisfaction.
-fter many discussions with employees" we identified
multiple areas and tas!s that were not clearly defined for
&ello /afe employees in our restaurant. The mainobjectives for this bachelor thesis will be to answer the
following questions+
A $hat are the expectations for every job and tas!
that needs to be performed in&ello /afeM
A &ow the job analysis can be used to increase the
overall employee satisfactionMA $hat are the outcomes of the job analysis for
managers" i.e. how can everyemployee help the company
to achieve the common business goals by following the
job analysis chartM
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2. )bjective and research questions
$hat 4 am supposed to doM $hy 4 am hereM $hy my boss is in the office all the timeM $hat are my
responsibilities in the companyM The answers to these
questions are often not clear to the personnel"
particularly to new employees who have just joined the
company. )ne of the main challenges and duties for
managers is to educate the employees to adopt the
company#s inner culture and values so that they can bethen reflected to the customers.
-fter many years spent as a chef de cuisine" 4 figured out
that directors and managers do not give clear enough
orders and requests to employees. 4t is necessary that
employees and managers understand each other in order
to optimie the quality of their daily wor!. 9y writing
this 9achelor thesis" 4 am hoping to clarify andemphasie the different tas!s that need to be performed
as routine assignments on daily basis. 4 am also hoping
to improve the relationship between the employees and
the overall wor!ing environment in order for employees
to feel more comfortable at wor!. The main objective of
this research is to improve the wor! of employees by
clarifying the tas!s. $e hope that the job analysis willincrease the quality of the wor! for the employees and
managers and increase their overall job satisfaction.
-nother objective of that research is also to try to create
a positive environment where the job analysis could be
used to stimulate the sales. 1anagers receive directives
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from the mother company which aim to increase the
overall sales and" sometimes" this seems to happen at the
F 74D4>S -D /)/:;S4)
4t became clear that the job analysis has to be redefined
regularly during the year. The fundamentals are now
established but it is good to refresh the list in order to
!eep it updated. The idea is to optimie the tas!s foreveryone after different meetings with employees and
managers during the year.
The purpose of this thesis was to answer the following
three questions+
A $hat are the outcomes of the job analysis for
managers" i.e. how can every employee help thecompany to achieve the common business goals by
following the job analysis chartM
A &ave the job analysis had any impact on the job
satisfaction of employeesM
A /an we see the impact of Job -nalysis on daily
wor! and can we evaluate the impact on the customerservicesM
F.2 The outcomes of the job analysis for managers
F.2.2 The productivity has increased
9y following the job analysis chart" each of the
employees has learned to help the company to achieve
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the common business goals. -fter the implementation of
the job analysis charts" the overall productivity has
increased. 7or example" the wor! analyses have been
very useful for managers in order to define the quantity
of employees needed at wor! during different moments
of the day. The charts have helped to add employees
during the busy moments and remove employees at the
moments where there weren#t many customers. 9efore
the job analyses were written" the problem for the
company and managers was a lac! of clear definitions of the tas!s of each employee. 9y !nowing exactly the
nature of the tas!s and the possibility for everyone to
adapt or change their wor!" managers were able decide
to adapt the situation to have better results and to
enhance the productivity of the restaurant.
F.2.5 The sales have increased4t seems that if the productivity for a company is
optimal" the sales will automatically increase. The
increase in &ello /afe Tur!u sales was 53N. )f course
it#s not only because of the job analysis but" as
employees organied their wor! better" they became
more productive at wor! and had more time to improve
the sales and focus on the customers.
The impact of the job analysis can be visible on the sales
per customer receipt as the employees managed to
propose additional products to customers. $ith SS0"
employees have to propose always one product to the
customers to ma!e additional sale and" with the charts"
the employees made more effort on that point. 4n
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addition" they received more training for successful
additional sale as the managers had the possibility to
adapt the timetable to organie the trainings.
9efore the job analysis charts" the average sale per
customer was ?"63O. -fter training on additional sales"
customers were buying more and the new average is
6"53O. 9ased on the feedbac! given by the customers in
&ello /afe Tur!u during the lunch" managers could
notice that the customers are very satisfied by the service provided by the employees in the restaurant. Therefore"
the customers spend more money and the restaurant gets
new customers.
F.2.@ The relationship between 7inavia and SS0 has
improved
7or Select Service 0artner 7inland" it had sometimes been complicated to understand the decisions made by
7inavia or to explain the company#s own points of view.
4n addition" it had also been difficult for 7inavia to !now
which person they had to contact within SS0 7inland to
discuss the projects and developments. The job analysis
helped both sides to understand how &ello /afe concept
wor!s and what the needs of &ello /afe are.F.2. *outine tas!s are better defined
Job analysis for &ello /afe has given the opportunity for
managers to install some routine at wor!. 4n catering
business" the wor! days are very different from one
another but one thing remains the same% every day is
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extremely busy. 4mplementing well defined daily routine
tas!s has made the employees wor! better. ow that
employees !now what they have to do" they improve
their daily wor! and get more space for the unexpected
tas!s.
F.2.F The job analysis has improved the customer
satisfaction
>ood job analysis in the company has improved the
customer service. The employees seem to get more
focused on the customer service when they !now the
targets of the company and their objectives at wor!.
&owever" it#s difficult to calculate the impact of the job
analysis charts on the customer service as such a short
time has passed after the job descriptions were made.
9ut we#ve noticed that" when customers come inside therestaurant and see that there#s a good organiation and
people are smiling" they get happier. The objectives for
the company are to answer all the demands from the
customers P although customers can sometimes be very
demanding. 4f the employees have received good
training and !now how to use their job analysis charts"
they will be able to satisfy the customer#s demands and provide high standard quality service.
To measure the quality of service" SS0 7inland buys the
1ystery Shopper service from 1ar!et 7orce. 1ystery
Shopper refers to a mar!eting tool that is used to
measure employee efficiency and integrity. The 1ystery
Shopper" whose identity is un!nown to the establishment
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being evaluated" evaluates the quality based on how the
service is provided in the restaurant and how satisfied
the customer gets. 9efore the job analysis" the average
customer satisfaction grade was 65N" afterwards it
increased to BN. $e can clearly see that all the training
and new organiation in the company has given new
!nowledge to employees. This impact on the customers
is very positive for the company and for the service in
&ello /afe.
F.5 The impact of the job analysis on the employees# job
satisfaction
F.5.2 The job satisfaction has improved
-fter meetings and discussions with employees" we
discovered that they were happier to come to wor!. The
satisfaction at wor! varies on individual basis but" it wasobserved that as the tas!s for everybody were clear and
established" all the employees became happier in their
job. The improved job satisfaction was measured by
observation" discussions and positive feedbac!. -s a
member of the team" it was easy to get feedbac! from
everyone during the daily wor!. During the discussions
and the meetings" we could get feedbac! from theemployees. 4t helped us to update the job descriptions
and" as a consequence" improve job satisfaction. $e
noticed that employees are very proud of themselves
when they are able to participate and give feedbac!. The
job analysis showed the employees how the company
can get better results by clarifying their tas!s.
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F.5.5 Stress and pressure have reduced
9ecause the employees !new their daily tas!s" they became less stressed and more satisfied at wor!. 9efore
the job analysis" the biggest stress seemed to have been
that the employees didn#t !now what to except for the
next day" ie. how the person wor!ing the day before had
managed to ma!e preparations for the next day. They all
wanted to wor! well but" often some tas!s were not
finished as they should#ve been. Sometimes this was dueto the fact that tas!s were simply forgotten. $ith the help
of the job analysis charts" the employees could mar!
each tas! as done and verify this before departure. This
simple step too! away a lot of stress and pressure from
the person leaving for the evening and the one coming to
wor! in the morning.
F.5.@ $or! is done faster as it#s well organied
-t the beginning of the new process of using the job
analysis charts" employees didn#t appreciate the lists of
the tas!s. 4t is true that when you read on a small paper
what you have to do during the day" the list loo!s very
long. -fter using the charts" they started to understand
the objectives of the job analysis and finally" they werehappy to use them because they could finish routine
tas!s faster and organie their wor! better.
4n catering business" wor! day is very busy. )ften the
employees don#t thin! they have time to ta!e any brea!s
or even to have lunch. -fter analying the daily wor!
and establishing the responsibilities of everyone" the
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possibility to add the brea!s to a wor! day was easier for
managers. This is a big development for employees and
gives satisfaction to them.
F.5. The training and education requirements are better
understood
The employees# satisfaction seemed to be related to their
training needs. 1any employees want to learn more and
the evolution inside the company gives them satisfaction.
1any people in catering business have an active life and
li!e action during the wor! day also. 1ost of them"
specially the younger ones" say that one of the reasons
why they chose this job was because every wor! day is
different. 1anagers need to motivate their employees
every day and give new goals" new challenges for them.
Even if the goals or challenges are smalls" it will give
satisfaction to the employees.
$hen the managers have used the job analysis in
employee development discussions" they#ve gotten a
clear view of the training needs of every employee. The
most important need was to identify training that ta!es
only little time. 4f" for example" during the daily wor!
one tas! was not done properly or simply not done at all"managers could react faster and provide to the employee
new training accordingly. 4n addition" managers have to
update the charts regularly to increase the impact and to
!eep labor costs to a minimum.
F.5.F The job analysis charts have improved the
recruiting and selection
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processes of new employees
4t seemed to be important for the new employee that hisrole is clearly established in the job requirements. 7or a
manager" the charts have made it easier to hire new
people based on the job requirements and characteristics.
4n addition" with the job analysis" it was easier for a
manager to give a good picture of the company that was
hiring new employees. )ur challenges had been that
when a new employee started in our company" he had tolearn in few hours only what his tas!s are and how he
can focus on the customer#s needs and additional sales.