Executive Summary

Title

Formulation of Marketing Strategies to Improve The Market share of the SMC

Pneumatics India Pvt. Ltd

Statement of the problem

To increase market share of SMC in pneumatic product sales.

Methodology used

Methodologies used in my project for research are as following:

(A) Primary

Market Survey: - Being a Jr. Area Sales Manager in SMC, I have survey market, visited

our clients and our competitors client and fill up the questionnaire.

Top Management Assistance: - I have deeply discussed with my seniors and top

management, especially my Area Sales Manager Mr. Sajag Sharma,

(B) Secondary

1. Books, Newspaper: -While doing my project research I continuously read lots of

books and had updated myself by reading daily newspaper.

2. Online Help:-I have thoroughly searched the Internet about both companies in

detail and gathered lots of information by it.

Main Strategies to increase market share of SMC

1. Expotainer Van: Its a product demonstration van, which has all the products of

SMC demonstrated in van, and it roams in entire NCR to make understand customers

more about products and Its application under one roof.

2. Partially automated and not automated customer has been targeted and converted in

to SMC customer.

3. Electrical and Hydraulic automated system user has been targeted for SMC hydraulic

products and electrical actuators.

4. Customer who feels automation in their company has plays an important role to

increase their revenue and quality of product has been targeted and new automation

technique has been implemented in their plant by SMC.

5.SMC agrees to give special discount to competitor customer and convert them in

to SMC customer.

6. Prompt response on customer complaint has been monitor and complaint

resolving time has been reduced.

7. Awareness for SMC Audit program among customer has been increase by

conducting seminars at customer end.

8. Number of Sales Engineer and Dealer has been increased to improve customer

support.

9. Stock of fast moving product has been increased to increase availability of

product in our and dealers stores.

10. SMC has good customer base in automotive hence packaging segment has

been target to increased market share.

11. Small Companies has been targeted and awareness regarding automation has

been given to them through seminars and Free Automation Training.

12. Desktop Planner, Greeting cards has been sent to customer to increase brand

value and customer relationship.

Conclusion

As our Analysis ,SMC and Festo both are highly renowned and repudiated

companies. Companies have fought a lot to capture a major market share.

Both companies has efficient and effective marketing strategies. But SMC has

shown a tremendous growth due to its strategies. Its growth path is increasing but

that has to be maintain and for that they need to maintain their existing customer

base and Increase market share by new customer development.