Executive Summary WHO S Yourself Your Customer Investor.
6
Executive Summary WHO S Yourself Your Customer Investor
-
Upload
virgil-mathews -
Category
Documents
-
view
216 -
download
0
Transcript of Executive Summary WHO S Yourself Your Customer Investor.
Executive Summary WHO S
Yourself Your Customer Investor
What
Summarizes the Key Points of a Business Plan
2 Pages Maximum Most important part of the
Business Plan Sales Pitch of your Business
Highlights the best value, benefits
WHY
Prepares readers for the Business Plan
Entice the reader to want to read the Plan
Makes X-ref easierActs as a guide/ Map
Investors don’t have time to read whole plan
Where
Usually at the front of Business Plan
Front of supporting document.
WHEN S J
At meetings as part of a document With your Plan when you go up against
a panel of investors Verbally at Networking Events
HOW Summarizing all the juicy bits Advertising
Big MacToys R Us etc.Movie Trailers
