Executive Summary RB

WORLD SURF LEAGUE- W O R L D ’ S B E S T S U R F E R S- W O R L D ’ S B E S T W AV E S

+74%

increase in global unique visitors vs '14

increase in global watch hours vs '14

+101%+53 %


Source: Google analytics, Adobe analytics

+66%

increase in global unique visitors vs. '14


+35%

5.77M I L L I O N

5.88M I L L I O N

6.68M I L L I O N

7.41M I L L I O N

Total contest Live + VOD video views

9.69M I L L I O N


+33% +47%


+70%



+66%


+72%




Total contest Live + VOD video views +67 %

Growth from event one to event five (2015)

A DYNAMICGROWTHPROPERTY2 0 1 4 - 2 0 1 5 G R O W T H

69419

%

%

MILLENNIALWORLD SURF LEAGUE’S

A U D I E N C E

Source: Google Analytics, YouTube, Adobe analytics

MORE THAN

MOBILE

OF WSL 2015S E S S I O N SCAME FROM43%

33.7average minutes of live

contest viewing per stream in 2014

Compare to Buzzfeed:

14 minutes a month

(Comscore)

Millennial Mobile Engaged Exploding

+

+

Feb 2014 - Present

Live Audience

Social Followers

1976-2013 2014: NEW OWNERSHIP

2015: WORLD SURF LEAGUE

B E S T S U R F I N GT H A T H A S

T H I S I S T H E

EVER HAPPENED

Maui, HI Nov 22 - Dec 6

Gold Coast Feb 28 - Mar 11

Margaret River Apr 15-26

Bells Beach Apr 1-12

Rio, Brazil May 11-22

Tavarua, Fiji Jun 7-19

Teahupo’o, Tahiti Aug 14-26

Trestles, CA Sept 9-20

Hossegor France Oct 6-17

Peniche, Portugal Oct 20-31

Pipeline, HI Dec 8-20

MEN’S WCT

WOMEN’S WCT

Jeffreys Bay, South Africa Jul 8-19

Cascais, Portugal Sept 22-28

ON THE BESTW A V E SI N T H E W O R L D

W S L H A P P E N S

Huntington Beach, CA Jul 25 - Aug 2

Linear BroadcastLive Webcast

Video on Demand

WSL App

Social Media On-site Events

Best Available Screen Live Geo-Targeted Advertising

L I V E

W I N S !

“If there is anything that could be considered a guaranteed revenue generator in the world of TV content it is live sports broadcasting.”

-The Motley Fool

SPORTSM E D I A

PARTNERSHIPSGLOBAL

7

Millennial Audience

Cross-platform Media

Own the Beach

Global Property, Local Impact Quality Partners

Influential Lifestyle

WORLD SURF LEAGUE

I N T I M EA M O M E N T

Executive Summary RB

Documents

Transcript of Executive Summary RB