Executive SummaryLocal Video Intelligence

Week of April 27

The country is experiencing a vulnerability like never before. This week’s Local Video update includes a Local Marketplace update, and predictions for 2020, as well as a recommended strategy for Q2 and beyond. We look at all areas affected: election implications, upcoming programming, reacting to shifts in daypart ratings and anticipated challenges around things like payments and owed weight.

Local Video Recommended Strategy for Q2 and beyondPlanning and setting budgets based on submitted planning CPP’s as early as possible to take advantage of softer marketplace

Planning local video with more fluidity between linear and OTT/CTV/VOD will allow forexpansion of reach and capturing impressions across both linear and digital distribution channels

Local Marketplace Update and Predictions for 2020While Q2 dollars are pacing downward, stations are optimistic for Q3/Q4 as advertisers have taken advantage of the softer marketplace. There is potential that national buys will begin to move local with different regions opening up for business at different times

Election implicationsPolitical spending will be a factor contributing to station revenue with some

Primaries shifting to June and PAC spending heating up with pre-booking of fall campaigns

Effects on programmingMany of the networks have devised multiple schedules depending on the week or month that production will be able to resume

Some have delayed a few original episodes to buy time until the pandemic’s long-term impact is clearer, while others have moved up summer series. We also see networks running repeats and series marathons

The networks have been responding to this new way of life with creativity, spontaneity and “getting personal” with talent broadcasting first run originals from the comfort of their own homes

Reacting to shifts in daypart ratingsWith shelter at home guidelines being relaxed by select states, we believe daypart ratings will level out

Anticipated challengesHorizon will do our best to leverage client’s historical business and our relationships to facilitate clearance on delayed payments

We will also work with clients and networks regarding posting schedules and making up past owed weight

Local Video Intelligence

Week of April 27

The country is experiencing a vulnerability like never before. This week’s Local Video update includes a Local Marketplace update, and predictions for 2020, as well as a recommended strategy for Q2 and beyond. We look at all areas affected: election implications, upcoming programming, reacting to shifts in daypart ratings and anticipated challenges around things like payments and owed weight.

Local Marketplace Update and Predictions for 2020

The country is experiencing a vulnerability like never before.

Stations are reporting Q2 dollars currently pacing down 40-50%. May cancelations are beginning to come in from a variety of clients. Stations are optimistic June will fare better than April and May, but that remains to be seen. Many advertisers are moving forward with Q3/Q4 negotiations. It's too soon to know if these campaigns and budgets will remain intact, but advertisers are taking advantage of a softer than traditional local market place and negotiating below originally projected 2020 pricing. Local stations continue to be enthusiastic about partnering with brands by offering advantageous pricing, good-will added value, bonus spots and public service campaigns. Stations are hopeful that second half of the year will rebound once states are reopened. That coupled with anticipated political spend is leading to some cautious optimism. Again, that remains to be seen.

It is expected that COVID-19 hot bed markets in the Northeast will be harder hit with revenue loss than those markets that did not institute shelter at home mandates. We are seeing rural states less impacted by Coronavirus experiencing a lighter level of advertiser cancellations. An interesting article was published last week from TVRev regarding the local landscape. Key takeaways:• The Hammer and the Dance" theory - the next 1-2

years we will alternate between strict lockdown and periods where we can ease restrictions 

•  As a result, national buys will move local with different regions opening up for business at different times

•  Advertisers will need to adjust messaging and ad spend based on region

•  Ad agencies with a local focus are well positioned to benefit as clients will rely on their expertise to navigate the new landscape  

•  AVOD services like CBS All Access will benefit as advertisers can look to incremental lift to reach households who did not see linear and/or heavy up in locations to increase frequency 

Source: https://tvrev-com.cdn.ampproject.org/c/s/tvrev.com/its-all-local-now-the-end-of-national-tv-ad-buying-during-the-pandemic/amp/

Recommend Strategy for remainder of the year

Plan and set budgets based on submitted planning CPP’s as early as possible to take advantage of soft marketplace. Market investors will be aggressive in negotiations with a focus on savings. Given the uncertainty of Primetime/Sports dayparts investors will look to hold savings back for reinvestment once the networks release programming. This will allow us to keep the integrity of the schedules within these dayparts and upgrade programming where possible. In addition, planning local video with more fluidity between linear and OTT/CTV/VOD to expand on reach and capture impressions across both linear and digital distribution channels.  Overall savings can be reinvested to over achieve planned grps.

What about the general election? Won’t that affect our CPPs?

Political spending will be a factor contributing to station revenue with some Primaries shifting to June and PAC spending heating up with pre-booking of fall campaigns.

Weekly ad spending in House and Senate races rose steadily from the beginning of the year until early March, then fell sharply. We may be starting to see local politicians begin to ramp campaigns back up with messaging centered around the coronavirus pandemic to heighten their visibility.

Source: https://www.msn.com/en-us/news/elections-2020/coronavirus-becomes-popular-political-ad-hook/ar-BB12WXZB

What about programming? With no upfronts and delayed television production, what are we going to buy in primetime?

The COVID-19 virus could not have come at a more inopportune time in the program development calendar. Many new and returning programs, both scripted and unscripted have halted production. The live upfront presentations scheduled in May have all been canceled with the question of “what will the upfront marketplace look like?”

Many of the networks have devised multiple schedules depending on the week or month that production will be able to resume. Some have delayed a few original episodes to buy time until the pandemic’s long-term impact is clearer, while others have moved up summer series. We also see networks running repeats and series marathons.

The networks have been responding to this new way of life with creativity, spontaneity and “getting personal” with talent broadcasting first run originals from the comfort of their own homes. This is the case in many dayparts, not only primetime.

Q3 will be difficult to buy as most content is reality which hasn’t been filmed yet. While we can go off historical programming, it will most likely change, and we will have to work with stations in securing replacements. Q4 programming seems to be taking shape, networks are rearranging program releases. We will be paying close attention to the updates in order to secure the inventory best suited for our clients.

There’s still a lot of uncertainty surrounding when sports will resume. One thing is certain, sports unites us whether we view it live, in person or at home on TV. We are recommending continuing to authorize sports as a daypart. We will purchase events as placeholders based on market intelligence launch dates. If reallocation of the weight is needed, it will be re-expressed within Primetime as these dayparts can be interchangeable.

There are dollars being spent, but markets also are down revenue with regular advertisers who have paused and/or canceled media due to COVID-19. Heaviest volume of spend is the final 10 weeks, Labor Day thru General Election which are always most crucial. Leading political experts, Advertising Analytics, have not adjusted Political forecasts for the year yet; projection remains $6B for 2020. 75% of Presidential GE spending anticipated in FL, PA, AZ, NV, MI, WI and NC and that’s where we’re seeing the PACs target now with orders placed through the Fall.

The 2020 United States elections will be held on Tuesday, November 3, 2020. All 435 seats in the United States House of Representatives, 35 of the 100 seats in the United States Senate, and the office of president of the United States will be contested.Interactive map of 35 Senate seats up.

Source: https://www.270towin.com/2020-senate-election/

The COVID-19 virus couldnot have come at a more inopportune time in the

program developmentcalendar.

Should my brand consider adjusting daypart mix to align with new rating trends?

With shelter at home guidelines being relaxed by states we believe daypart ratings will level out. On a National level we are already seeing this. Each local market has its own rating nuances, but we can expect to see similarities across the nation.

• Early morning ratings have plateaued and are now lower than the same week year ago, with the exception of NBC, who is up YoY

• Weekday daytime ratings are up YoY for the same week for broadcast, likely due to news coverage/press conferences

• Broadcast prime ratings are now back at 2019 levels with the exception of CBS

• Cable news nets ratings are down week over week from their peak, but continue to be well above the ratings from the same week a year ago

Challenges

Delayed Payments - Clients moving through financial hurdles with delayed payments can expect to have issues placing future campaigns. Most stations are owned by broader broadcast groups so any payment delay across their footprint will impact all markets even if one out of many has not been paid. • Horizon will do our best to leverage client’s

historical business and our relationship within our own process to facilitate clearance. However, 90 and 120+ day past due balances will encounter station resistance.

Posting Schedules/Making up Past Owed Weight - Activation team will continue to provide Post Analysis reports within HMI process. If clients are amenable to running any past owed weight from prior campaigns outside of a paid schedule, we suggest utilizing Q2/Q3 ’20 to do so. We may hit some resistance since stations generally require a paid schedule, but we would look to emphasize their desire to fulfill weight owed within the year. We can focus schedules around narrowed flights if necessary, to ensure they are impactful opposed to just one-off units airing.

Executive SummaryAudio Intelligence

Week of April 27

We continue to track the impact of COVID-19 on the Audio world. This week we provide our POV on its effects across broadcast, streaming and podcasting, and the growth of digital audio.

Broadcast RadioCompared to February, total audience listenership in March retained 96% of its reach and 90% of its average quarter-hour audience. Retention was consistent across demographics, race, and ethnicities

StreamingPandora and Spotify experienced growth in March compared to February, with unique visitors increasing +5% and +9%, respectively

Podcasting Americans are breaking into their new routines, shifting time spent listening away from traditional commuting times, to weekends. Category trends are emerging as well, as Americans seek trusted news sources and familiar voices for entertainment

Anticipating shift in platform and device consumption We anticipate continued changes of platform & device consumption in favor of digital audio platforms due to their accessibility on laptops/web, mobile devices, and connected homes/smart speakers & T.V.’s

Audio Intelligence

Week of April 27

We continue to track the impact of COVID-19 on the Audio world. This week we provide our POV on its effects across broadcast, streaming and podcasting, and the growth of digital audio.

Nielsen’s March survey (2/27-3/25) for the 45 PPM markets, shows key listening metrics remained stable. These 45 PPM markets represent 50% of US population on an MSA basis, and 70% on a DMA basis.

During March, Broadcast radio retained 96% of the previous month’s reach across the total audience and key demographics, such as African Americas (97%) and Hispanics (96%).

Weekly % Reach Retention

Nielsen. Jan-March 2020 PPM. Weekly Persons Cume. 45 Markets

March v February 2020. Mon-Sun 6a-Midnight

Month-to-month, March listenership retention was consistent across demographics, race, and ethnicities with Broadcast Radio retaining 90% of its Average Quarter-Hour audience.

Broadcast Radio

Broadcast Radio Consumption Trends

Broadcast radio’s daypart performance during March lines up with the shift to a “Work From Home” economy. This shift is showcased within the morning commute daypart having the most significant month-to-month decline.

March AQH audience retention from the prior month was most substantial Midday (92%), followed by Nights (91%), and Weekends (91%).

How to read: March AQH among P12+ was 90% of the February AQH

Midday Retains 92% of its AQH Audience

Nielsen. February-March 2020 PPM / 45 Market Total / Persons 12+ / AQH Persons (Persons Using Radio)

Audience Quarter Hour Persons in March 2020 compared to February 2020

Digging deeper into the importance of understanding local market dynamics uncovers varying levels of audience retention from February, ranging from 86% (San Diego) to 95% (Minneapolis) across the 45 PPM markets, Nielsen reported.

AQH Share Retention by Market (Index)

Nielsen. February-March 2020 PPM / 45 Market Total / M-Su 6a-12a / Persons 12+ / AQH Persons (Persons Using Radio)

March vs Feb 2020, P12+

Comparing shares from February to March, most format share of listenership remained consistent, with News/Talk format stations increasing its share from 12.1% to 13.3%.

Monday-Friday, 6AM-7PM, AQH share across PPM markets, person 18+

In Home Engagement Increasing

Nielsen. March 2020 PPM / 45 Market Total / M-F 6a-7p / Adults 18+ / Daily TSL by Location in Minutes

Minutes spent listening per day in home across all PPM markets

Even with a lack of traditional commuting, Out-of-home broadcast radio listening has remained steady, despite lockdowns imposed across most of the country. For context, the average month contributes 74% of persons 18+ listening during the Mon.-Fri., 6am-7pm daypart takes place out of home while 26% happens in-home. In March, 71% of broadcast radio listening was out- of-home. Drilling down to the most recent week of the March survey, out-of-home levels were more than 1.5x greater than in-home tuning (62% vs. 38%).

With a sharp uptick in share, In-home broadcast radio engagement has increased in week four of March with a +29% gain in time spent listening versus week one. The increase in at-home broadcast radio consumption is a product of three consecutive weeks of listener growth. Notably, week three saw at-home TSL climb to 48 minutes, a direct correlation with the World Health Organization declaring COVID-19 a global pandemic.

*April PPM data will be available by May 14 and will reflect a more stable picture of COVID-19 effects on broadcast radio listenership.

Streaming TrendsTriton Digital, a digital audio technology company, analyzed data from more than 3,200 commercial radio broadcasters whose streams are measured by the Webcast Metrics streaming measurement service. For the week ending March 21, the overall streaming of U.S. radio stations increased by 3% versus an average of the prior four weeks. Streaming on mobile and smart speaker devices was up 6% and 4%, respectively, during this period.

According to March Comscore data, Pandora and Spotify experienced growth compared to February, with unique visitors increasing +5% and +9%, respectively.

Unique Visitors - Pandora + Spotify

Comscore February-March, Desktop 2+ and Total Mobile 18+

February vs March 2020

Podcast TrendsAccording to Podtrac, the top 5 and top 10 publishers for March experienced month-to-month double-digit download increases, up 18% and 12%, respectively.

Monthly Podcast Download Growth -Top 10 Publishers

While monthly downloads among the top 10 publishers increased, average weekly declines since the week of 3/2 among all measured shows present a challenge in the podcast space. The week of 4/13, provides a potential plateau as download and audience growth was on par with the previous week. Despite recently weekly declines, download growth is up 20%, and audience growth is up 4% year-to-date.

US Weekly Downloads and Audience: All Podtrac Measured ShowsYear-To-Date Growth (1%)

Podtrac

Podtrac

US Weekly Downloads: Top CategoriesYear-To-Date Growth (1%)

Podtrac

Among Top Categories, News has delivered a 57% year-to-date growth in downloads due to 24/7 coverage of the COVID pandemic. Categories that typically thrive like Comedy, Sports, and Society & Culture are all hovering around year-to-date lows.

US Weekly Downloads: Top CategoriesYear-To-Date Growth (1%)

Podtrac

Within each category, Audience growth was also at year-to-date lows, with Sports (-10%) being impacted the most due to the lack of live sporting events.

With new morning routines and stay at home mandates in place, traditionally high hourly downloads during the weekday commute have decreased by 29% versus four weeks ago. However, weekend listening has increased by 15%.

Week-by-Week: US Hourly Distribution - Weekday Commute & WeekendsUS Hourly Downloads by Week

Podtrac

COVID-19 Publisher Response and MessagingMagellan, who analyzes brands advertising in the top 3,000 podcasts, reports that in the month of March, over 250 Podcast ads mention COVID-19, showing a change in brand messaging. In response to the pandemic, top publishers are creating new COVID-19 content, both to inform and entertain, including the following:

Coronavirus Daily: Rabbit Hole:

Coronavirus:Fact vs. Fiction:

Daily CoronavirusUpdate:

Six Feet Apart: COVID-19: What You Need to Know:

Staying In with Emily & Kumail

ConclusionDespite the current climate, Audio consumption remains strong across multiple platforms. However, there are opportunities to adjust the broadcast daypart mix and increase allocation on digital audio platforms. We anticipate continued changes in platform & device consumption in favor of digital audio platforms (streaming & podcasting) based on their accessibility on laptops/web, mobile devices, and through connected homes/smart speakers & TV’s.   

Executive SummaryDigital Intelligence

Horizon continues to assist clientsWhile our clients pivot their businesses to adapt to the current conditions, we are doing our part in assisting them with additional media value available to them in these tough times. Value includes CPM reductions, added value, fee relief, and marketing resources available in Q2

Accounts forced to pause and pivotOur Horizon clients have had to work through major disruptions to their businesses as a result of the shelter in place realities brought on by this pandemic. Some accounts have been forced to pause and pivot and, in many cases, cancel their digital media buys, others have been able to continue supporting their brands with revised messaging

Premier partner offers Premier partner offers include Amazon, Facebook, Google, Snap, Twitch and Twitter

Publisher partner offersPublisher partner offers include Conde, Genius, Group Nine, Hearst, Meredith, and NBC Code

Performance agency partner offersPerformance agency partner offers include AdColony, Gum Gum, Ibotta, Nativo, Ogury, Sightly, Tremor, True[X], and Undertone

Week of April 27

The Digital investment group are doing their part in bringing additional media value to our clients during these tough times. They have negotiated and compiled values from a variety of our top partners including CPM reductions, added value, fee relief, and marketing resources available in Q2. If clients are interested, they should reach out to their Digital Investment or Business Solutions leads.

Digital Intelligence

COVID-19 Digital Marketplace Incentive and Relief OpportunitiesOur Horizon clients have had to work through major disruptions to their businesses as a result of the shelter in place realities brought on by this pandemic. Some accounts have been forced to pause and pivot and, in many cases, cancel their digital media buys, others have been able to continue supporting their brands with revised messaging.

While our clients pivot their businesses to adapt to the current conditions, we are doing our part in assisting them. Below is a recap of the additional media value available to them in these tough times.  This value includes CPM reductions, added value, fee relief, and marketing resources available in Q2. For simplicity we split our partners into three categories: Premier, Publisher, and Performance agency partners.

Premier Agency PartnersPlatforms in which the most teams work withand Horizon has the greatest investment with.

Timing: Q2-Q3 2020

Incremental Value:• 10% new advertiser bonus for any Horizon client,

AV to be added to new plans running Q2-Q3• Amazon OTT Pricing and AV: Amazon to tally

the amount of incremental and unlock AV for the whole horizon agency • $1-$3M: 2% AV / $3-$6M: 3% AV / $6-$10M: 4%

AV / $10M+: 5% AV

• Bonus Media For Scatter Spenders Package - In efforts to show that Amazon appreciates the continued partnership during this time, for Advertisers that ran during Q1 and/or Q2, Amazon is offering Added Value incentives based on investment tiers for scatter IO renewals in Q2 & Q3 • Business Rules:

• Applies to scatter Q2 and Q3 plans and IOs only. This is not applicable to previously confirmed upfront commitments, but can be

applied to any additional scatter from that same brand

• Bonus media based on IO size: • < $250K: 3% AV / $250K-$500K: 5% AV /

$500K-$750K: 7% AV / $750K+: 10% AV / Maximum value of: $100k

On-Cause Messaging:• In support of advertisers and brands who are

providing consumers with relevant and positive information during this time, a 1:1 incentive to those whose creative meets PR and Policy requirement for on-cause messaging • Business Rules:

• Messaging must be on-cause related and meet PR and Policy requirement

• Will need to review creative before officially accepting these terms

• 1:1 impression match for investment up to $250K value

Early Start for Q3 Package:• To increase on-time/early starts and drive more ad

diversity at the beginning of the quarter, Amazon is launching an OTT incentive to run the first month of each quarter • Business Rules:

• Must run in July

Week of April 27

The Digital investment group are doing their part in bringing additional media value to our clients during these tough times. They have negotiated and compiled values from a variety of our top partners including CPM reductions, added value, fee relief, and marketing resources available in Q2. If clients are interested, they should reach out to their Digital Investment or Business Solutions leads.

Timing: Q2-Q3 2020

Revised Minimums:• TAR Study has been reduced from the required

investment of $300K to $250K

Incremental Value:• 4:1 bonus offering for any first-time ISR advertisers

in Q2 • For example, commit $200K, receive an

additional $50K from Facebook (total value $250K in media)

• Nielsen TAR & Nielsen Total Brand Effect measurement included

Free Beta:• Zefr offering free opportunity to test the Brand

safety measurement, blacklist offering

Timing: Q2-Q3 2020

Incremental Value:• Pro Bono ad serving: Pro bono credits for less

than $1K can be approved easily for CM ad serving.

Insights:• A custom vertical-specific insights session for

Horizon and key clients

Creative Council:• Creative consultations: quick-turn, consultation

from the BrandUnit team to provide clients with actionable feedback. Client materials (e.g. strategy brief, storyboards, video assets) needed for a 30 min session. Types of support below:• Insights / Strategy: review a client brief to

confirm or uncover a creative insight backed by Google data.

• Branded Content: Content Architects to advise

re: potential high level "ways in" and content opportunities, based on a creative brief or campaign direction

• Client Assets: review client assets (Storyboard, Rough Cut, Spot) to offer quick actionable recommendations to help optimize for YouTube

• Technical / Production Vetting: review an existing creative idea/concept and provide feedback on the technical feasibility or provide general production guidance.

• Creative tools: leverage Google tools to retool existing assets• Adapt what you have. Re-work existing assets

with new supers or VO. Try Bumper Machine or Director Mix to expand your video library.

• Tap into tools when shoots aren’t possible. Try Video Builder if you want to make videos quickly with text and images you already have.

Consultative:• gPS (gTech Professional Services) solutions: Team

of product experts, engineers, and consultants can provide technical and product expertise to help Horizon address its/its clients’ business challenges (i.e. store closings, high degree of cancellations) during the COVID-19 pandemic using a mixture of product features and gPS-developed solutions. 30-minute consultations to understand your clients’ unique challenges.

• G Suite: Help workforces stay connected and productive. Offering a 90-day no obligation trial of G Suite for Horizon Media during this pandemic. Happy to cover specific details in a 20-30-minute meeting.

• Thought leadership virtual conference for one category of our clients such as CPG

Timing: Q2-Q3 2020

Incremental Value:• New product testing: Up to a $5K coupon for new

product testing for all advertisers • Commercials: For $50k Q2 investment, will give

$10K (20% added value) • Snap Ads: For $50k Q2 investment, will give $10K

(20% added value) • For new or churned advertisers (offline for 2

quarters or more) • Flexibility on a case by case, CPMs on Snap

have been extremely low

On-Cause Messaging:• For advertisers that have COVID-19 messaging,

spent at least $500K in Q1 and are actively spending in Q2, Snap will match 1:1 up to $50K

• 5% of spend (max $30k) • To be prorated per number of weeks

advertiser is active in July – i.e., the more weeks the advertiser is active in July, the more AV they would receive

• Ex. If 5% = $20k and an advertiser starts mid-July, Amazon would offer $10k. This incentivizes more active weeks and prevents running the full value within a tighter window

Timing: Q2-Q3 2020

Price Reductions:• Video CPM reduced from $30 to $28

• Time Frame: 4/14/20-6/30/20, July-August 2020 (IO must be signed prior to 6/30/20) Relief can flow into July-August as long as IO is signed by end of June

• Discounted rates only apply to new insertion orders, live campaigns are not retroactive

Timing: Q2-Q3 2020

Incremental Value:• Extended expiration of Q4'2019 added value to

June 30th on an account-by-account basis to those who proactively requested

Creative Council:• Decreased minimums for investment thresholds

for creative services until May 30th with Media minimums: • Editing/Ad Optimization - $100K • BlueBrush Creative Services - $100K • Influencer - $100K

Creative API/ Campaign Management support: • Explore leveraging Twitter API partners for

creative development or campaign management assistance

Price Reductions:• Takeover Products - Additional Discounts:

• 20% off Regular pricing for First View-only or First View + Promoted Trend bundle if there are HMI advertisers interested in the First View or the bundle. 20% off Twitter regular pricing, not off of the HMI percentage discount (which is 10%)• If a team leverages this, they must forfeit

any other VA they earn from the wider HMI partnership on this spend

Publisher Agency PartnersVendors that produce editorial and video content which is distributed within owned and operated channels but also within social syndication environments.

Price Reductions:• Clients already committed in Q2 receive additional

5% discount on any NEW Q2 dollars beyond their current Q2 commitment they brought to the table in Q2 • Extends to any New Business clients that

invest starting in April & May • Exclusions to this Q2 Covid-19 discount are the

DAR rates and takeovers

Timing: Q2 2020

Price Reductions:• Move to Tier 2 for the 2020 rate card• Discounts offered on new product launch (Home

Studios) on a case by case basis

Timing: Q2 2020

on a COVID-19 specific response campaign (up to $25K in international markets) • Flexibility on a case by case

Creative Council:• Free recuts for Snap Ads & Commercials, full

support with strategy, ideation and feedback Potential discounts on Snap Select reserve inventory

Price Reductions:• 10% rate reduction on CPM & Flat Fee placements

for all newly closed campaigns running in Q2• 5% rate reduction on any newly closed business

running through the end of 2020

Insights:• Include a Lab 9 Research Study as added value

for any campaign $500K+ through the end of the year

Creative Council: • Include a Contextualize video asset as added

value for any campaign $500K+ through the end of the year

Timing: Q2-Q4 2020

Price Reductions:• 20% discount on display inventory running in

Q2-Q3 2020 that books by June 30th • Including: Native Assembly, Superhero Unit,

and Standard Banners

Timing: Q2-Q3 2020

Price Reductions:• Pre – Roll RON inventory with no other KPIs - For

new pre-roll lines $200k+ running Q2, advertisers will unlock a discounted CPM of $25 • All premiums for targeting, viewability

guarantees, in-demo guarantees, O&O guarantees, etc. still apply

• New campaigns / incremental revenue to existing campaigns

• These dollars are not subject to added value incentives

Incremental Value:• Meredith is offering HMI increased added value for

all new digital IOs which must begin in Q2 (April, May, June) and end by August 31, 2020• Added value incentive increase to 5% for new

IOs $150k+ • Added value to be distributed at Meredith’s

discretion • Meredith will strive to strategically align added

value inventory as close to existing tactics and objectives as possible, inventory permitting

• Emmy’s packages do not qualify

Creative Council:• Foundry Creative Services should brands need

assistance with tone/messaging/production during this time • Note, they are not waiving costs associated with

content programs.

Timing: Q2 2020

Price Reductions:• New sponsorships - discounted pricing on

YouTube, Snapchat and Apple News on a case by case basis

• Apple News Display – pricing concessions

Timing: Q2-Q3 2020

Performance Agency PartnersAd Networks known for their performance, custom placements, premium inventory, or unique data.

Incremental Value: • Ad Colony will offer media savings to new HMI

business in 2020 or dormant accounts that were dark in 2019

• Ad Colony is offering $25K in free media for $75K of paid media

• For individual account investment $0-$500K there is a 5% of added value in impressions $500K+ there is 10% in value-add media impressions

Timing: Q2-Q3 2020

Incremental Value: • In-video added value impressions & study on new

campaigns $125k+

Rate Reduction:• Decreased rates for GumGum Display and

GumGum Standard units (through May 15)

Creative Council:• Additional creative revisions/versions at no fee

Insights:• Research and insights reports

Reduced Minimums:• Waiving minimums for high impact unit,

sponsorships and studies

Timing: Q2-Q3 2020

Marketing Council:• Corporate Social Responsibility: How brands

should be engaging consumers right now • Best Practices on Messaging: Showcasing brands

who are excelling and leaning in

Creative Council: • Provide adjustments needed on creative (display/

video)

Insights:• Apple Poll – Market Research tool for any Apple

deals

New Opportunity:• Ibotta is “here to help”, is an opportunity where

brands can build a custom gallery of household essentials, brought to you by a hero sponsor • To qualify for cash back consumers are

required to watch a sponsored video through completion, which will drive strong VCR

• Put cash directly into the pockets of American consumers by sponsoring cash rewards across household essentials, such as any brand of rice, soap, canned goods, or snack bar

• Allows brands to build goodwill during this time of need and guarantee video completions for your brand

Timing: Q2-Q3 2020

Insights:• Insights & Strategy: [Agency level] Consumer

Content Consumption Report call with agency planning and media teams • On-going weekly updates led by the Nativo

team • Content Influence Study: Brand messaging testing

for COVID-19 ($2k value per study)

Creative Council:• Custom Content Strategy Session: ($5K Value)

• Individual brand deep dive and messaging planning

• Creative (support for both Direct & HX) • Waived creative editing from existing social or

display assets ($1K - $5K Value) for both display and programmatic • Native display • Native Article • Native Video (limited as Nativo does not have

video production) • Native stories (New)

Reduced Minimums: • To $25K (was $50K)

• Must maintain $10K per month if reduced Incremental Value:• Existing campaigns (with current live IOs)

• 20% added value impressions for Q2 • New campaigns

• 20% added value impressions for campaign length • Will maintain existing HMI rate card, but

added value impressions above are in addition to current media credits

Timing: Q2-Q3 2020

Rate Reduction:• Suggestion for individual accounts to reach out

to Ogury for rate reductions or added value impressions

Insights:• Opening the research suite and the spend

threshold for insights• Built an executive summary of the COVID-19

trends and how they have leveraged the platform to gleam insights

Timing: Q2-Q3 2020

Creative Council:• Free personalization of ads production • Free creative creation development • Free custom landing pages development

Relaxed cancelation terms Insights:• Overall consumption trends/insights for teams • Social trends/insights • Delivery trends/insights • Vertical trends/insights

Timing: Q2 2020

Fee Reduction:• Programmatic (HX)

• Waived NPO premium, set up, and hosting fee

On Cause Messaging:• Pro Bono participation for PSA

• Will support (provide added value media support) for four Pro Bono causes for Horizon in Q2

Creative Council:• Free creative edits for existing campaigns to alter

messaging

Reduced Minimums:• Reduce minimum spend from $75k to $50k for

brands in need

Incremental Value:• Added Value media (dependent on overall

budget) Requires individual teams reach out

On Cause Messaging:• Offering unbranded COVID-19 PSA messaging

Insights:• Weekly Consumer Sentiment Reports by the

true[X] research team to inform marketing strategies by understanding what consumers want to see from brands right now

Timing: Q2 2020

Incremental Value:• Increased added value media. Requires individual

teams to reach out

Rate Reduction:• Advancement to Tier 3

Charity donations in Horizon’s name, to local hospitals/restaurants that a brand may want to support

Creative Council:• Revised messaging brainstorms and mocks free of

charge • Social to Display

• Undertone has the ability to integrate any FB/IG/LinkedIn social post -- whether it be static, video (:15 seconds), or carousel - into a standard unit, page grabber, or brand reveal. Turn-around time is under 24 hours, the likes and comments update in real time and - can customize the CTA as long as it is 13 characters or less

Insights:• General trends, industry trends, vertical/device/

format specific trends

Rapid Response Video Testing:• Leverages quick-to-market video solutions and

Undertone’s ACR technology to control reach and frequency across TV, CTV/OTT and Digital Video

• FREE pre-campaign video diagnostic study through the exclusive creative-study partner, System1

Timing: Q2-Q3 2020

Incremental Value:• Managed Service: Additional AV impressions

(Requires individual team outreach)• Programmatic: DSP tech fee reduction/elimination,

PMP earning % back

Research:• Lower research study thresholds

Creative Council: • Free creative builds

Timing: Q2 2020