[          ]   1    

Executive  Summary  

Newbee Corporation is a start up digital company at Bandung Digital Valley, which produce creative and innovative IT solution. “Making the world Sweeter” is our vision. Engaged in IT creative industry make the philosophy behind the name is important. NEW: always innovating to provide solutions in creative ways. BEE: Able to work together and create beneficial product for everyone. With fast and rapid change of technology we will always be a newbie, bunch of people who eager to always learn to be better.

One of several products of digital applications created by Newbee Corp. is AortaLife. Based on World Health Organization (WHO) report declares that 29 % of world Death Number is caused by heart attack. Indonesia as the fourth biggest population in the world, the Ministry of Health and Heart Disease Foundation announce that the heart disease is the first rank on the cause of death. The major problem is late for knowing the patient’s heart condition, neither for the patient with heart disease or people with normal heart, which cause late handling with followed by highly risk of death.

Telemedicine is the use of Telecommunication and Information Technologies in order to provide clinical health care at a distance. It helps eliminate distance barriers and can improve access to medical services that would often not be consistently available in distant rural communities. Mobile penetration in Indonesia are growth rapidly, we take this as opportunity and give a solution to integrate helpful medicine tools on a palm. Our companies develop an innovative telemedicine in heart monitoring system as solution for the problem, named AortaLife.

AortaLife is the first real time telemedicine mobile application in Indonesia that use artificial intelligence to process many important human vital signs received from the sensor (heart rate, breathing rate, EKG, skin temperature, etc) become an early patient diagnosis output that will continually and real time informed to the related parties of the patient (such as their doctor & families, called circle of help) and can be used as an anticipation things when early warning received through mobile application and will be integrated in our health social network. AortaLife integrate hardware monitoring sensor with mobile application to create holistic monitoring. It is easy to use (even for daily activities), small size, effective and even more it has media social network also. Its just like you have doctor closely in your body and so many of caring people around your life. AortaLife also comes with the concept of social network circle of help that will give automatically information to families, close relatives and friends of user if there are emergency situation that need more attention.

[          ]   2    

The market for health devices in telemedicine is in the early stages and subject to explosive growth once the technology proves cost-effective and simply use. AortaLife is designed to enter this market and become the pioneer. This is an opportunity and prospective market considering the heart attack is biggest number, which caused death. This system will seriously effect for many people’s life and medicine industry. Our product will be distributed through channels dominated by large distributors. Strategic association with key players in industry such as: Medical Association, Heart Foundation, Hospital Association, Medical Laboratory, Government (Ministry of health), and Sensor Hardware Company will be key to gaining acceptance and revenue in this market.

Future implementation, Aorta will work with the Sports Institute especially Football Federation. The monitoring tool will be installed integrate with athletes clothes that will monitor footballers vital information by their coaches or medic team on the sidelines. This will improve coach’s decision in substitute player on the game and prevent risk of death in the fields that recently increasing. The potential implementation and marketing of these applications will be very broad.