Executive Summary

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EXECUTIVE SUMMARY Bottled water market has emerged as one of the most rapidly growing and competitive markets worldwide. The global Bottled Water Industry is a multibillion dollar industry. It has been a remarkable growth trajectory for the sector. India is among the top ten countries in terms of bottled water consumption. Today Bottled Water is one of the India’s fastest growing industrial sectors. Trends in the Industry Mushrooming Bulk Segment New Entrants Flavored Water Rising Investments & JV’s On the back of rising health awareness among citizens and inability of the Indian government to provide safe drinking water, bottled water industry has flourished during the past decade. Evolving perception of bottled water has made its consumption a bare necessity especially in the water scarce areas

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EXECUTIVE SUMMARY

Bottled water market has emerged as one of the most rapidly growing and competitive markets worldwide. The global Bottled Water Industry is a multibillion dollar industry. It has been a remarkable growth trajectory for the sector.

India is among the top ten countries in terms of bottled water consumption. Today Bottled Water is one of the Indias fastest growing industrial sectors.

Trends in the Industry Mushrooming Bulk Segment New Entrants Flavored Water Rising Investments & JVsOn the back of rising health awareness among citizens and inability of the Indian government to provide safe drinking water, bottled water industry has flourished during the past decade. Evolving perception of bottled water has made its consumption a bare necessity especially in the water scarce areas of the nation. And these factors will bring the next wave of growth in the sector.

Along with these, rising disposable income, growing organized retail, rising awareness among the consumer segment and growing focus on product extension and quality will further stimulate the gains for the industry. Rising urban drift in the country will also be a wheel of growth for the industry. We have estimated the industry to grow at a CAGR of 18% till 2017 and would be soaring to new heights. Indian Bottled Water Industry currently pegged at USD 1454 million in 2011 will jump to reach USD 3925 million by 2017.

SCOPE OF THE REPORT Indian Bottled Water Industry at a glance Emerging trends in the industry like mushrooming bulk segment, Investments, Flavored water etc Demand Supply scenario encompassing consumption numbers, region wise data, number of licensees and projections Factors driving growth, Issues & Challenges Government Regulations & Initiatives in Indian market Major players ForecastsREASONS TO BUY To understand the various factors which are fuelling the growth and those which are/will be critical for the industry performance in the near term Comprehensive report covering all the aspects required to understand the industry performance and future prospects. The report elucidates the current market scenario of the industry and forecasts key parameters which helps to anticipate the industry performance

Adarshprime Group was founded in the year of 2003 as a real estate entity. With a profound commitment to deliver superior quality excellence, the group explored many avenues of innovation. This quest towards excellence has taken the shape of a multi-faceted business group that has a deep interest across many industry segments. With the advent of AdarshImpex, the group ventured into packaged drinking water segment and set new benchmark of quality and purity. Evangelina is group's flagship brand that is aimed at taking the drinking water segment to a new level of quality assurance and immaculate taste.

Companies under the AP Group umbrella

1. VirendraModiBuildEstate Private Limited

Ensconcing a vision to contribute comprehensive to the altering skyling of the nation, VirendraModi Build Estate Pvt Ltd. have already made their presence felt with their prestigious projects lined up to make history. Famed in the industry circuits for having a penchant for ushering in global standard of excellence, the group is heading just more stronger with their upcoming group housing projects of elite residences in Sirohi. The ongoing projects have already earned the group an impregnable goodwill for transparent and ethical business practices and coupled with a strong focus on quality. It has already created a legacy of trust that requires no endorsement by its esteemed clientele. Bubbling with a youthful exuberance, the group stands strengthened with a mature team of professional acumen that will guide it to stellar heights, with not just the magnanimity of its projects but also theenthusiasmof its audience clientele.

2. Adarsh Vibrant Impex Private Limited

Excellence is the first and the last step of our achievement, but we dont stop desiring for more, because the more we desire the more we are able to render you! Gaining decades of experience in the world export market of agricultural products Adarsh Vibrant Impex outshines with an extremely remarkable and prestigious position. We are well known for exporting a huge variety of nourishing products available with a high level of marketing segment, a motive of customer satisfaction and the principle to serve you with the best we can.Our branded variety of agro based products consists of animal feed, barley, de oiled rice bran, pulses and urea.Our organization not only believes in offering you with the enchanting offers and services but we also keep the quality as the top criteria of concern based on the maxim of high standardization to captivate the hearts of our customers. Our willingness to endeavor and impart you with the best has helped us a lot in achieving such a niche in the market.

3. AdarshPrimeBuildEstate Private Limited(ABL)

AdarshBuildestate Limited is an emerging leader in the real estate industry of North India. Also known as ABL, it is a flagship company of the Adarsh Group, which started a movement to transform landscapes into new-age lifestyle destinations embracing modern India almost a decade ago. Thereon, it has emerged as a trendsetter and set the benchmark for its contemporaries with its various skyline-altering landmark projects in many cities across the country. Our inclination has always been on the utility, style and strength of our creations. The Groups projects are conspicuously designed with uncompromising construction standards and matchless aesthetic beauty, and today adorn strategic points all over India. This is precisely why the companys customer base has been moving north alongside the companys success rate. ABL is a customer-oriented, value adding real estate company focused on giving returns on every investment of our valued customer with ABL. We believe in making long-lasting relationships by delivering the best results to our clients. Hence, every project is executed with utmost care and perfection.The ongoing projects of ABL, be it Sky-25 or Elements Mall, have all earned the Group an impregnable goodwill for its transparent and ethical business practices. ABL has created a legacy of trust that requires no endorsements.Supported by a team of seasoned professionals and their stellar acumens, the Group is all geared up to exemplify and surpass global standards in every project it undertakes and is persistently heading to sculpt the new face of India.AdarshBuildestate Limited is a limited company. ABL plans to spread its wings pan India, and in this stride, projects are already planned and many others are under execution. With an ambition to develop and grow throughout India, ABL has ventured into several projects in cities such as Neemrana, Jaipur, Jodhpur, Udaipur, Bhiwadi (Rajasthan); Jammu and Srinagar (J&K); Delhi; Gurgaon, Sohna, Rewari, Pataudi, Jhajjar, Bawal, Ambala, Dharuhera (Haryana); Ahmedabad (Gujarat); Ghaziabad, Meerut, Noida (U.P.); Dehradun, Haridwar (Uttarakhand), etc, which are already under consideration.ABL is proud of its accomplishments that have contributed towards its numerouno position in Rajasthan, Delhi NCR, Haryana, U.P., Uttrakhand and Jammu&Kashmir today, thanks to its state-wise growth policy of focusing on reaching out to as many people as it can in a minimum time span. Fast implementation of new technology and innovation have been ABLs constant goals, and both these aspects have been evident in all of its ongoing and existing projects. With its out-of-the box business approach and world-class models, ABL has ushered the Indian real estate sector into a new era of architectural excellence. Emerging as a trendsetting brand with an ever-increasing customer base, the Group is sure to take the Indian real estate scenario to new heights with its professional approach and no-compromising business outlook.Over time, ABL has evolved as a name to trust and reckon with. The core reasons for the companys brilliant performance in terms of a happy clientele and rising market share can be attributed to its dedicated team work, quality assurance and fair pricing. ABLs aspirations and constant endeavours are focused on becoming a global name in real estate development in the near future.

4 .Sambhav Energy Limited :-

It's a 20 MW bio mass Based Power Plant situated at Village Rampura in Sirohi district of Rajasthan. It's a 20 MW bio mass Based Power Plant situated at Village Rampur in Sirohi district of Rajasthan. we are running our plant purely on biomass, without affecting operational efficiency.

Team Profiles :-

Mr. VirendraModi (Chairman)The Founding Director of the Group, Mr.Virendra Kumar Modi has a vast experience and expertise in the real estate and strategic business development domains. In just over a decade, Mr. Modi has transformed the real estate landscapes of many cities across north India with multiple commercial and residential projects. Mr. Modis charismatic personality and vision has always helped him stand above the crowd. He continues to lead the company today with the same entrepreneurial mindset and innovative nature that led to its inception. The Group has come a long way since, it was founded in 1987. His vision, operational management and focus on sustainable growth and quality have helped the company cross many noteworthy milestones.

Mrs. Daksha Jain (MD)Mrs. Daksha Jain brings with her, extensive experience in Infrastructure and Real Estate Entrepreneurship. During her 10 years on the board, she has devoted substantial time to monitoring market trends, enabling her to provide the board with unique and invaluable insights regarding business strategy and implementation. Her skills and contribution extends much beyond her exceptional business acumen. As a member of the founding family, Mrs. Jain also brings to the board a sense of traditional values, culture and strategic vision. She continues to drive the group towards a leadership position in the Real Estate and construction ecosystem.

MS.SushmaSareen (CEO)Mrs. SushmaSareen is an ICFAI graduate in finance and marketing stream. She has an experience of managing administrative and operational functions at KendriyaVidhyalaya, Sacred Heart Convent School. Sushma also handled marketing and sales of the priority banking department of Standard Chartered bank. Well-equipped with academic, team handling and leadership skills, Sushma has got what it takes to turn business goals into meaningful reality.

Mr.Neeraj Kumar (Director)Mr. Neeraj Kumar brings with him an enviable experience of over 20 years in the FMCG industry with a background in management and operational excellence. His expertise in the Mineral Water Industry makes him an invaluable contributor and advisor to the board, especially on industry competition, trends and winning business strategies. A commerce graduate from Punjab University, he has an extensive knowledge of FMCG operations, including manufacturing, sales, marketing, finance, and distribution. It is this extensive business and executive leadership experience that enables him to ably serve as a member of our Board.