Executive MBA International Consulting Projects

Stewardship of Place Stewardship of Place In ActionIn Action

College of Business Administration

ExecutivE MBA ProgramExecutivE MBA ProgramInternational Business International Business

Consulting ProjectsConsulting Projects


ExectivE MBA Business ExectivE MBA Business ConsultingConsulting

• Capstone activity of the ExecutivE MBA program – Group project, usually 4-5 executive students

and a graduate faculty (Ph.D.) advisor– Requires 15-20 hours/week per person for 20

weeks.– Thesis-equivalent – Typically sponsored by a business, foundation,

or government agency – Provides a framework for applying the

knowledge and skills gained in the Executive MBA program to a ‘real world’ business issue or objective

– Prescriptive recommendations required


Typical ExecutivE MBA Typical ExecutivE MBA ParticipantParticipant

• Average Age: 38• Work/Management Experience: 15/10 yrs• Currently senior middle management or practicing

professional• Gender Ratio: 55/45 male/female• Undergraduate Degrees: 40% BSBA; 34% Arts &

Sciences; 26% Engineering• Last 60 undergraduate hours GPA: 3.3• Advanced Degrees: 15%


Project TypesProject Types

• Market Entry, Expansion or Diversification

• Competitive Intelligence• Market Analysis and Assessment• Financial Feasibility• Manufacturing Site Analysis & Selection• Representation/Market Development• Due Diligence • Business Startup• Other Business Consulting Needs


Typical Project RequirementsTypical Project Requirements

• Define Competitive Environment – Who: Competitors– What: Market & Share Analysis– How: Sourcing; Distribution Channels– Where: Demographics

• Identify Challenges: Cultural, Legal, Economic, Technological, Political

• Develop and Evaluate Marketing Strategy Alternatives

• Analyze Financial Feasibility • Craft and Defend Prescriptive

Recommendations


Project SponsorsProject Sponsors• Advanced Foot & Ankle Care -2000 • AmeriCold – 1999• American Express – 1991• ANSTO - 2001 • Applied Communications, Inc. – 1989• Behlen Mfg. Co. - 1994 • BiCor – 2001, 2002• California Energy - 1996, 1998• Cargill - 2003 • CETAC, Inc. - 1993 • CISV – 2003• Compaq – 2002, 2003• ConAgra – 1994, 2002• Eurasia Foundation – 1996• Find/SVP - 1996• First Data Resources - 1991• Global Resources - 1996• Golden Rod Research - 1993• Greystone - 1994• HDR - 1998• INACOM – 1997• Indian Chicano Health Center - 2002• Iowa Pork Producers Association – 2003• J.C. Robinson Seed Company – 2003• Kiewit - 1994

• Lindsey Irrigation - 1997• Lucent Technologies - 1997• MAXM - 1996• Monsanto - 1993• OPPD – 1999, 2001• Oriental Trading Company - 1997 • Pfizer – 1995 • Physicians Mutual - 1994 (X2)• Sloan - 1996• UNO EMBA - 1998, 1999, 2000 (2), 2001 (2)• UNO ICTM - 1992, 1993• UNO Small Business Institute - 1993• USDE - 1994, 1995• Valmont - 1989 (X2), 1996• Vickers - 1991 (X2)• WATS Telemarketing - 1989, 1991, 1992


Project Project Location/FocusLocation/Focus

ARABIA Redemption Center SuppliesARGENTENIA Cold Storage;AUSTRALIA: Agricultural Chemical, Radiologicals, Vaccine

MarketsAUSTRIA: Product Sales & DistributionBELGIUM: ATM Applications & SoftwareBRAZIL: System Management Software; Market Service

CenterCANADA: Health Insurance; NAFTACHINA: Pharmaceutical Industry and Market Analysis; Pork

MarketCZECH & SLOVAK REPUBLICS: Sales & Distribution; Pole ManufacturingDENMARK Animal pharmaceuticals FRANCE: Direct Marketing; Cell Phones; Cheese; Software

(x2)GERMANY: Competitive IntelligenceHOLLAND: Manufacturing OpportunitiesHUNGARY: Pole Structures Market & Manufacture; Seed CornITALY: Direct MarketingLAOS: Canning Factory Output & MarketsLITHUANIA: Free-Market transition: Bank, Tanner,

Confectioner, BrewerMEXICO: NAFTA; Mining Equip; Frozen Foods; Cold Storage;

Construction; Grain Storage; Protective Equip

MOLDOVA: Free-Market transition: Wine, Meat, TelecomNICARAGUA: Energy Production and Sales Opportunities POLAND: Product Sales & DistributionROMANIA: Business Opportunities; Manufacturing; Power

Generation;Protective Equipment; Irrigation Systems

SPAIN: Food ProductionSWITZERLAND: ATM Applications & SoftwareTHAILAND: Corn fractions market UNITED KINGDOM: Telecom; Cable TV; Poles; Food, ATMs, Insurance;

Power; Healthcare


An ExecutivE MBA 2003 Project An ExecutivE MBA 2003 Project TeamTeam

• Dennis Bracht, Central Corn Product Manager, J.C. Robinson Seed Company

• Robin Cherek, International Sales Coordinator, Hewlett-Packard

• Marie Kozel, CARE Project Lead, Nebraska Methodist Health System

• Ken O’Halloran, Quality Assurance Manager, Degussa, Inc.

• Volker Schulz, Software Development Analyst, First Data Resources

• George Wilson, Senior Food Technologist, ConAgra Foods

• Dr. Rebecca Morris, Associate Professor Project Advisor

Stewardship of Place Stewardship of Place In ActionIn Action


Market Entry Feasibility Analysis Market Entry Feasibility Analysis of theof the

Hungarian Seed Corn IndustryHungarian Seed Corn Industry

on behalf of theon behalf of theJ.C. Robinson Seed CompanyJ.C. Robinson Seed Company

Waterloo, NEWaterloo, NE

www.jcrob.comwww.jcrob.com


Project Overview

• Overall Objective• Research Methodology• Examples of Results• Benefits of Project


Overall ObjectiveOverall Objective

Build a complete business plan for market entry into the

Hungarian seed corn market


Research MethodologyResearch Methodology


Output example of Output example of Multi-dimensional databaseMulti-dimensional database

0%

10%

20%

30%

40%

50%

Dec-02 J an-03 Feb-03 Mar-03 Apr-03 May-03 J un-03 J ul-03 Aug-03 Sep-03 Oct-03 Nov-03 Dec-03

S

M

L

XL

Source: 2003 EMBA Farmer Survey

Payment Time by Farm Size


Key Competitive IntelligenceKey Competitive Intelligence

22,72221,017

20,161

15,789 16,40117,452

10,549 9,995

12,801

5,000

10,000

15,000

20,000

25,000

30,000

Pioneer Monsanto Syngenta

Pri

ce (

in H

UF

)

High List Price to Retail

Average Price from Survey

Low List Price to Retail

Source: 2003 EMBA Farmer Survey and Vetomag Arjegyzek Price Sheet


In Country ResearchIn Country Research

• 2 Farmer Focus Group meetings

• 33 Farm visits• 8 Production facility visits• 8 Distributors/Retailers• 7 Competitors• 8 Potential substitute

contacts• 11 EU/Government• 3 Genetic suppliers• 1 Farm Show


Dynamic Financial AnalysisDynamic Financial Analysis

-$400,000

-$200,000

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Projected Cash Flow Stream


Summary & Educational Summary & Educational BenefitsBenefits

Executive MBA International Consulting Projects

Documents

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