MILANO | ITALYBARCELONA, MADRID | SPAIN

EXECUTIVE MASTER IN MARKETING & SALESEMMS

14 MONTHS | 2017-2018

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EXECUTIVE MASTER IN MARKETING & SALES EMMS2

WHY EMMS?

PROGRAM

IS IT YOU?

CLASS PROFILE

2 LIFETIME ALUMNI NETWORKS

DEDICATED FACULTY

CONTENTS

Get more juice from your talent.

EXECUTIVE MASTER IN MARKETING & SALES EMMS3

WHY EMMS?

Video

EMMS is a unique program predicated on the specifics of learning: the acquisition of knowledge, the exercise of imagination and the reframing of a practice.

JORDI BRUNAT | Executive Director, ESADE Executive Education

Specializing means acquiringmore in-depth knowledge of a sector or a work function,consolidating your skills andimproving how you apply themin order to go further.

BRUNO BUSACCA | Dean, SDA Bocconi School of Management

MADRIDBARCELONAMILANO

EXECUTIVE MASTER IN MARKETING & SALES EMMS4

EXECUTIVE MASTER IN MARKETING & SALES EMMS11TH EDITION

EMMS is a winning learning experience for forward-thinking managers who are really devoted to achieve marketingand sales excellence in dynamic,challenging business environments.MARCO AURELIO SISTI | EMMS Co-DirectorKey Facts

EXECUTIVE MASTER IN MARKETING & SALES EMMS5

If we ask participants to commit weeks of theirtime to focus on a rigorous marketing and sales

management program, they should expect superb schools and locations. And that is what they will get.

The EMMS program is run by two renownedbusiness schools in Europe.

Located in cities that top anyone’s list of exciting,innovative centers of commerce, their flavor

is distinctly international, with a touch of Mediterranean style.

FOR EXECUTIVES MOVING FORWARD

EMMS is for those marketing and salesexecutives who are ready to challengethemselves in an intense learningjourney and ready to be change agentsin their companies.

MICHELE QUINTANO | EMMS Co-Director

Samsung Italia @SamsungItalia

Today, we are welcoming @SDABocconiand the Managers from the #EMMS MasterProgram for an interactive day at#SamsungDistrict.

An unforgettable life experience. Not just a great career opportunity but also a challenging change of mindset. Students agree that there is a before and after EMMS.

LLUÍS MARTÍNEZ-RIBES | EMMS Faculty

EXECUTIVE MASTER IN MARKETING & SALES EMMS6

EMMS A UNIQUE EXECUTIVE PROGRAM

Students in the program boost their skills and self-confidence, grow fast and become more substantialcontributors to their companies, as well as stronger and more internationally-oriented business leaders.

EMMS Program

2 SCHOOLS

1 MASTER

3 CITIES

EXECUTIVE MASTER IN MARKETING & SALES EMMS7

EMMS participants develop a deeper knowledge of the marketing and sales fields and a more strategic mindset; without having toleave their job, they start opening doors they never even knew were there, and meet their goals successfully:

Systematizemarketing andsales skills and grasp newperspectives.

Become amarketing andcommunicationmanager in an internationalcompany.

Achieve a deeperunderstanding of customerbehavior and marketingtechniques.

Be able to take on a sales or marketingdirector position.

Gain theoreticalmarketingknowledge andpractical salesdirection.

Become betterprepared to facenew challenges in professional life.

1 2 3 4 5 6

A TRANSFORMATIONAL PROFESSIONAL AND PERSONAL EXPERIENCE

Are any of these goals similar to yours? Is it You?

As a project manager, I needed to think aboutthe bigger picture. The 50% face-to-face and 50% distance learningformat is a good balance to both keep your joband to have an Executive Education.

INBAL COHEN | EMMS 2015-2016Nationality: Israeli | Project Manager, Broadcom

EXECUTIVE MASTER IN MARKETING & SALES EMMS8

�50%FACE-TO-FACE SESSIONS

EMMS MAKES THE DIFFERENCE

�50%DISTANCE LEARNING SESSIONS

Most Masters programs require you to put your career on hold. EMMS is different. Its modular structure means that you'll only needto take leave from your employing organization for limited periods, allowing you to apply the new insights immediately in yourworkplace. You will also be boosting your skills and self-confidence, rapidly becoming a more substantial contributor at work as wellas a stronger and more internationally oriented business leader.

FOR MAXIMUM EFFECTIVENESS, THE PROGRAM COMBINES TWO DELIVERY STYLES:

EXECUTIVE MASTER IN MARKETING & SALES EMMS9

FACE-TO-FACE

A typical F2F week

I was recently appointed to a global marketing role.EMMS helped me get a broad view on valuablemarketing activities and advance faster on key projects. The learning was very practical and applicable to my business.

PHILIPPE MARTY | EMMS 2015-2016 Nationality: FrenchEMEA/APAC Marketing & Commercial Excellence Director, GREIF

Residency modules take place at ESADE Business School in BARCELONA and MADRID,and SDA Bocconi School of Management in MILANO.

Participants will undertake seven face-to-facemodules stretching from January 2017 through to February 2018. The residency modules are rigorous. They consist of classroom timein these three cities with leading professors from ESADE and Bocconi.

Participants will interact with accomplishedexecutives outside the school, and takeadvantage of opportunities to get to know andwork with fellow participants from a multitude of backgrounds and nationalities. Participants will enhance their understanding of marketing and sales management, through theory and practice.

In 15 COURSES � they will study topics such as Brand Management, Marketing Research,Sales Management, Channel Management andFinance for Marketing in great depth. As a result they will be in a position to offerprofound contributions to their field, able to seizeopportunities and develop superior strategies well ahead of their competitors.

In EMMS, we learn to draw the bigpicture and to think big while analyzingall the different slices of the cake.

VALESKA MERTENS | EMMS 2014-2015Nationality: German Online and Marketing Manager, Sony Music

EXECUTIVE MASTER IN MARKETING & SALES EMMS10

Distance Learning modules are a continuation of the one-week classroom sessions.

Lasting for SIX WEEKS AND FOLLOWINGEACH RESIDENCY MODULE, these modulesallow participants to return home and continue in their job while researching topics started in the residential phase in greater depth. The combination of working and studyingsimultaneously, allows participants to put whatthey learn into immediate practice.

The distance learning modules are as rigorous as those that are conducted face-to-face, but the program’s intuitive, EASY-TO-USEONLINE PLATFORM enables participants to move at their own pace.

No special software is required, simply a connection to the internet.

DISTANCE LEARNING

A typical DL schedule

� Live online classes � Assignments, both

individual and group � Discussion forums

� Faculty-guided business games

� Video lectures � Online cases

� Readings � Participant-created

blogs � Participant networking

� Interaction with participant teams via groupware

� IM, forums,announcements

THE ONLINE MODULES FEATURE

I am working full-time as a General Manager at Casamona International, a Real Estate Agency in Barcelona. It was important for me to join an Executive Master so that I could keep my job while at the same time having a high level of education in marketing and sales.

RALUCA TRONARU | EMMS 2015-2016Nationality: RomanianGeneral Manager, Casamona International Real Estate

EXECUTIVE MASTER IN MARKETING & SALES EMMS11

IS IT YOU?

When you want to:

➦ be an executive with enhanced perspectives

➦ make a leap forward in a global context with a broadened mindset

➦ fuel both your career and your executive education

➦ experience top ranked Schools with connections worldwide

and you have

➦ a university degree (in any discipline)

➦ minimum 4 years of work experience (not necessary in Marketing or Sales)and at least 27 years old

➦ TOEFL or equivalent English proficiency test

your goals match ours, then yes, IT’S YOU!

Apply NowClass Profile

EXECUTIVE MASTER IN MARKETING & SALES EMMS12

PROGRAM

More

JANUARY 2017 � FEBRUARY 2018 5Fundamental Courses

10Advanced Courses

4 Face-to-faceworkshops

Business Project

Individual ExecutiveCoaching

DEGREE AWARDED

Executive Master in Marketing and Sales Double Degree: Qualification degree by ESADE Business School/Ramon Llull University and specialization certificate by SDA Bocconi School of Management.

PART-TIME

Each course will start with a face-to-face residential session,continue online and end with a final exam in the next face-to-face session.

The first two modules are devoted to Fundamental Courses that ensure a solid, common base.

Other modules are dedicated toAdvanced Courses.

The program ends with the Business Project.

EXECUTIVE MASTER IN MARKETING & SALES EMMS13

Part-time commitment, mixing 50% distance learning sessions with 50% face-to-face sessions.

PROGRAM STRUCTURE

January 2017 March 2017

■ MarketingManagement

■ ChannelManagement

■ F2F WorkshopAnthropologyof Consumption:A culturalapproach.

March 2017May 2017

■ Marketing Research

■ Brand Management

■ Going to the Market

May 2017July 2017

■ Price Strategy andManagement

■ Sales Management 1

■ Strategic Marketing

September 2017November 2017

■ Sales Management 2

■ F2F Workshop:NegotiationSkills

■ CRM andBusinessIntelligence

■ F2F Workshop:Leading andManagingPeople

November 2017 January 2018

■ MarketingCreativity andInnovation

■ IntegratedMarketingCommunication

Winter BreakDec. 23-Jan. 7

February 2018

■ F2F Workshop:Presentation Skills

■ Top ManagerAddress

■ Business Projectpresentation

Graduation Ceremony

■ 5 Fundamental Courses ■ 10 Advanced Courses ■ 4 Face-To-Face Workshop

MODULE 1

MILANO9 - 14 January

BARCELONA6 - 11 March

13 March - 6 May

MILANO8 - 13 May

15 May - 1 July

BARCELONA3 - 8 July

10 - 29 July16 August - 9 Sept.

MADRID11 - 16 September

18 Sept. - 4 Nov.

MILANO6 - 9 November

13 Nov. - 22 Dec.8-14 January

FACE-TO-FACEResidency

DISTANCELEARNINGOnline

INDIVIDUAL EXECUTIVE COACHING

MODULE 2 MODULE 3 MODULE 4 MODULE 5 MODULE 6 MODULE 7

16 January - 4 March

FundamentalCourses 1

FundamentalCourses 2

AdvancedCourses 1

AdvancedCourses 2

AdvancedCourses 3

AdvancedCourses 4

GraduationModule

JANUARY 2017 - FEBRUARY 2018

SDA Bocconi and ESADE Busines School reserves the right to make any changes to the contents of this brochure (rules, curriculum, courses).

More

July 2017September 2017

■ InternationalMarketingManagement

■ Finance forMarketing &Sales

■ Digital Enablers

Summer Break 30 July - 15 Aug.

BARCELONA14 - 16 February

EXECUTIVE MASTER IN MARKETING & SALES EMMSI

MORE EMMS

I had high expectations for the EMMS program,and what I got from SDA Bocconi and ESADE isactually even better. The quality of the courses andthe faculty is simply exceptional. The program is demanding, and I am already usinglessons in my day to day work. All in all, I think Ihave made one of the best decisions of my life. TODOR LESOV | EMMS 2013-2014 | Nationality: Bulgarian Retail and Channel Partner Manager Bulgaria& Macedonia,Microsoft Bulgaria

Running a herbal/natural personal carebusiness requires global exposure alongwith sufficient amount of marketing andsales skills and tools. I found in theEMMS program sufficient flexibility tobalance my student and working life.

AJIT CHAUHAN | EMMS 2010-2011Nationality: IndianManaging Director, Krauter Healthcare Ltd., India

The knowledge and tools gained from the EMMSprogram have proven invaluable in undertaking my newbusiness venture - especially in regard to determiningthe positioning of the products and understanding asmuch as possible about the customer!

ANTONY NARDONE | EMMS 2013-2014 | Nationality: AmericanVice President, Finance Operations at Spirit AeroSystems

SECTOR

PRODUCTS 14%

INFORMATION & COMM. TECH. 31%

FINANCE/CONSULTING 17%

E-BUSINESS/DIGITAL 7%

ENERGY 7%

OTHERS* 17%

EXECUTIVE MASTER IN MARKETING & SALES EMMSII

CLASS PROFILE 2016

Companies Represented

AGE

<31 28%

31-33 24%

34-36 14%

>36 34%

DEGREE

TECHNOLOGY 17%

ECONOMICS 59%

HUMANITIES 24%

WORK EXPERIENCE

3-6 28%

7-9 10%

10-14 31%

>15 31%

COUNTRIES REPRESENTED 19

AUSTRIA, BELARUS, BOSNIA, BRAZIL, CANADA, COLOMBIA, GERMANY, ITALY, LEBANON, NIGERIA, POLAND,RUSSIA, SLOVENIA, SPAIN, SWITZERLAND, THE NETHERLANDS, UNITED ARAB EMIRATES, UK, USA.

NUMBER OFPARTICIPANTS

29

AVERAGE AGE

35

AVERAGE WORK EXPERIENCE

12

WOMEN

10

*RETAIL, SALES&DISTRIBUTION, LEISURE, FREELANCE, UNEMPLOYED

EXECUTIVE MASTER IN MARKETING & SALES EMMSIII

EMMS: POSITIONS OF ANY KIND

� Managing Director

� Key AccountManager

� Senior MediaAnalyst

� Department Head-Private Label

� Marketing Director

� Senior CustomerProject manager

� International BuyingManager

� Manager

� Market DevelopmentManager

� BusinessDevelopmentManager

� Founder & CEO

� Head of Finance & HR

� Area Sales Manager

� Deputy ProcurementDirector

� Sales AccountManager

� International Sales & Marketing Director

� Regional SalesManager

� Marketing Director

� Strategy ProjectsManager

� BPO Manager

� New BusinessDirector

� CEO

� Senior AccountManager

� Product Manager

� Account ExecutiveCommodity Trading& Retail

� Deal Lead

� Pre-sales Leader and BusinessDevelopment

� Head of SalesIndustry & Media Solutions

� Strategic consultant

EMMS. You can be different from the others.

CLASS 2016

EXECUTIVE MASTER IN MARKETING & SALES EMMSIV

2 LIFETIME ALUMNI NETWORKS

BAA BOCCONI ALUMNI ASSOCIATION

Alumni are one of the greatest assets of business schools throughout the world.Bocconi Alumni Association (BAA) brings together more than 95,000 Alumniwho have acquired a Bocconi Degree. Over 12,000 come from SDA BocconiMBA and Master’s Programs.

ESADE ALUMNI ASSOCIATION

ESADE has more than 50,000 alumni who are also a fundamental part of ourinternational network. 10,000 alumni live and work outside Spain in a networkspanning 115 countries. The ESADE Alumni Association is extending the networkby developing 32 chapters.

EMMS participants develop an international professional network second to none - being Alumni from two prestigious internationalBusiness Schools, they enhance their worldwide reach.

ESADEAlumni

BOCCONIAlumni

EXECUTIVE MASTER IN MARKETING & SALES EMMSV

DEDICATED FACULTY

The EMMS Directors represent the love of teaching, dedication on to a high quality of life that characterize the program’s faculty.

The work of the EMMS faculty is grounded in research, publishing, teaching andconsultancy with some of the most famous companies in the world.

EMMS is ideal for energetic, forward-thinking executives who want to reach out and acquire a global mindset. ALESSANDRO ARBORE | EMMS Faculty Faculty

LearningModel

PROGRAM DIRECTORS

Marco Aurelio Sisti �EMMS Co-Director, SDA Bocconi School of Management

Michele Quintano �EMMS Co-Director, ESADE Business School

EXECUTIVE MASTER IN MARKETING & SALES EMMSVI

KEY FACTS

� fee: € 35,500*

� start: 9 January 2017

� end: 14 February 2018

� application deadline: 28 November 2016

� infoline: +39 02 5836.3115

� admissions.emms@sdabocconi.it

� www.sdabocconi.it/emms

With SDA Bocconi and ESADEget more juice from your talent.

Apply Now

*An "early bird fee" of € 30,500 will be granted to candidates that have been admitted and paid the deposit fee before 19 September 2016.

• 1st instalment of € 9,000, upon registration.

• 2nd instalment of € 9,000 within 31 January 2017.

• 3rd instalment of € 9,000, within 31 March 2017.

• 4th instalment of € 8,500, within and not later than 29 September 2017.

More about the Tuition Fee

We thank our Students and Alumni for their suggestions,testimonials and photographs contained in this bro chure.

EXECUTIVE MASTER IN MARKETING & SALES EMMSVII

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SDA Bocconi School of Management | Masters Division

Via Bocconi 8 - 20136 Milano, Italy | tel +39 02 5836 3115 | fax +39 02 5836 3272Email: admissions.emms@sdabocconi.it | www.sdabocconi.it/emms

Follow SDA Bocconi on:

SDA BOCCONI ACCREDITATIONS SDA BOCCONI MEMBERSHIPS

Global Business School Network

European Quality Improvement System

AACSB InternationalThe Association to Advance Collegiate Schools of Business

Quality Management SystemCertification ISO 9001:2008Financed ProjectsService Centre

Association of MBAsMBA provision accredited

CFA program partner ofCFA InstituteMCF program accredited

The Academyof Business in Society

European Foundation for Management Development

The Association to Advance Collegiate Schools of Business

Partnership in International Management

Community of European Management Schools andInternational Companies

The Italian Association for Management Education Development

The Italian Association for Management EducationDevelopment Full-Time MBA accredited

SDA BOCCONI RANKINGS

Financial Times

Bloomberg Businessweek

The Economist - Which MBA?

Forbes

Espansione

QS

SDA BOCCONI SCHOOL OF MANAGEMENT

The leading School of Management in Italy and the only Italian Schoolpresent in all of the most important International rankings (FinancialTimes, Bloomberg Businessweek, The Economist, Forbes), SDA Boc-coni has established itself as a European leader in education.

SDA Bocconi School of Management is part of Università Bocconi, thefirst Italian University to grant a degree in economics. For over acentury, Bocconi has played a leading role in Italy’s social and

economic modernization. SDA Bocconi has been engaged in the promotion and organizationof executive education since 1971, with an International approach. The School’s vision ofempowering life through knowledge and imagination lies behind its program offerings:Executive Education Open and Custom Programs, MBA and Master Programs, for thedevelopment of individuals, companies, institutions and economic systems.

Choosing SDA Bocconi and coming to Milano means choosing a vibrant environment, theentrepreneurial, financial and industrialized center of Italy, a doorway to Europe. In short, awealth of international contacts and opportunities. And Milano, of course, is culture, fashion,design, food and the art of living.

SDA Bocconi strong international outlook translated into the foundation of the India-basedMISB Bocconi, Mumbai International School of Business Bocconi. The School is an initiativeof SDA Bocconi and has been launched in response to the growing competitive challenges onthe global stage.

ESADE BUSINESS SCHOOL

EXECUTIVE EDUCATION, YOUR PARTNER FOR GLOBAL LEARNINGESADE Business School, since its inception, has managed to createand maintain a high value-added link between business and academia,ensuring that organizations and companies improve their management policies and becomemore and more competitive and socially responsible. Today, ESADE Business School offerscompanies an advanced learning model and effective solutions to their growing training needs;rigorous research in the pursuit of innovation and a meeting place for executives, professionalsand entrepreneurs to exchange ideas, experiences and reflections.

GLOBAL INFLUENCEESADE Business School has grown to become a world leader in Executive Education thanksto its unique way of creating and transmitting knowledge, being faculty the key to itssuccess. As renowned experts in their respective fields, our faculty members are in closecontact with the business world. ESADE professors take a global approach toward shapingtoday's and tomorrow's management practices.