ASIA’S GLOBAL BUSINESS SCHOOL

EXECUTIVEEDUCATION

execed.nus.edu

EXECUTIVEPROGRAMMES 2009

B U S I N E S SS C HOO L

"We had an excellent session in Singapore withpeople coming from diversified backgrounds andplenty of opportunities to share our experiences witheach other. The content of the programme and thefaculty were exceptional!"

Mr Imran MahmoodHead, Manufacturing BusinessDescon Engineering LtdPakistan

01 Message from the Dean, NUS Business School02 Experience NUS Business School03 Why Choose NUS Business School?04 Accolades05 The Singapore Experience07 Our Learning Philosophy09 International Faculty10 Faculty Publications11 Stanford - NUS Executive Programme

in International Management13 Advanced Management Programme15 General Management Programme17 Leadership Development Programme19 Strategic Management Programme21 Accounting and Finance

for Non-Financial Managers23 Strategic Human Resource Management25 Negotiation and Influence27 Customised Management

Development Programmes29 Participating Companies30 Application Form

contents

01 Message from the Dean, NUS Business School02 Experience NUS Business School03 Why Choose NUS Business School?04 Accolades05 The Singapore Experience07 Our Learning Philosophy09 International Faculty10 Faculty Publications11 Stanford - NUS Executive Programme

in International Management13 Advanced Management Programme15 General Management Programme17 Leadership Development Programme19 Strategic Management Programme21 Accounting and Finance

for Non-Financial Managers23 Strategic Human Resource Management25 Negotiation and Influence27 Customised Management

Development Programmes29 Participating Companies30 Application Form

contents

Message from the Dean, NUS Business School

In today's challenging business environment, leadingcompanies understand that the key to sustainablecompetitive advantage and success is the continualdevelopment of their single most important asset - theirpeople.

As the most established business school in Singapore,NUS Business School is recognised for its world-classeducation and research. The Financial Times recentlyranked us among the top 20 business schools in theworld for our Executive MBA programmes and we recentlyattained an unprecedented 35th position for our MBAprogrammes. The QS Global 200 Business Schools 2009:The Employers' Choice Survey also puts us as the onlyAsian business school preferred by employers across theworld. These accolades recognise and affirm our uniquevantage posit ion of developing global leaders andentrepreneurs who can drive businesses and corporationsto greater success on the world stage.

Tapping on the expertise of our international faculty, whoare known for their extensive research and consultingexperience in Asia and the West, NUS Business Schoolis able to offer to our Executive Education participantscustomised and innovative solutions to key businessissues that can be adapted and applied across Westernand Eastern contexts.

Our Executive Education programmes are careful lydesigned to keep pace with current business trends.Through an integration of classroom teaching, casestudies and small group discussions, our students getthe most out of their lessons as our faculty share theirunique expertise and knowledge.

Our customised executive programmes are much sought-af ter as our long-term col laborat ions wi th c l ientorganisations have often enriched their pipeline of talentsmanifold. This is achieved through an understanding ofour clients' unique business contexts, complex issuesand challenges. We have delivered programmes to multi-national organisations in over 10 countries across Asia-Pacific in cities such as Beijing, Shanghai, Tokyo, KualaLumpur, Jakarta, Bangkok, Bangalore, Colombo, Manilaand Sydney. Our global connections are strong and ever-growing, keeping us at the competitive edge in the ever-changing business landscape.

Global corporations turn to NUS Business School toprepare their senior executives to drive change andtransform organisations and businesses. As Asia's GlobalBusiness School, I invite you to partner us in shapingyour organisational leadership and success for thefuture. >>

ExperienceNUS Business School

Established in 1965, NUS Business School is known for its focus inproviding management thought leadership from an Asian perspective,enabling our students and corporate partners to leverage on the bestglobal knowledge and deep Asian insights to drive business growth inAsia and around the world. This combination of global knowledge andAsian insights is reflected in all aspects of its research, teaching andindustry outreach. As Asia's Global Business School, NUS Business Schoolis a leading authority on business in Asia.

The School has consistently received top rankings in the Asia-Pacificregion by independent publications and agencies, such as the FinancialTimes, Economist Intelligence Unit, and QS Top MBA, in recognition ofthe quality of its programmes, faculty's research as well as graduates.The Financial Times ranked the School's Asia Pacific Executive MBAprogramme and its MBA programme 20th and 35th in the world respectively.In 2009, it ranked as the only Asian business school in the whole of Asiathat was most preferred by employers across the world, by the QS Global200 Business Schools 2009: The Employers' Choice Survey. The Schoolis accredited by AACSB International (Association to Advance CollegiateSchools of Business), an endorsement that the School has met the higheststandards for business education.

The School has top research faculty who are close to industry; more than2,500 BBA, MBA, Executive MBA, and PhD students; more than 2,000annual participants in Executive Education programmes; and over 45,000alumni in diverse organisations and positions of leadership throughoutthe world. >>

02

PROFESSOR BERNARD YEUNGDean and Stephen Riady DistinguishedProfessor of FinanceNUS Business School

Mochtar Riady Building - An artist’s impression of thenew business school building to be completed in 2009.The reed-like design of the building serves as a metaphorfor exceptional quality, deep flexibility, and perennialstability in the face of the vicissitudes borne by businessin the contemporary world.

Message from the Dean, NUS Business School

In today's challenging business environment, leadingcompanies understand that the key to sustainablecompetitive advantage and success is the continualdevelopment of their single most important asset - theirpeople.

As the most established business school in Singapore,NUS Business School is recognised for its world-classeducation and research. The Financial Times recentlyranked us among the top 20 business schools in theworld for our Executive MBA programmes and we recentlyattained an unprecedented 35th position for our MBAprogrammes. The QS Global 200 Business Schools 2009:The Employers' Choice Survey also puts us as the onlyAsian business school preferred by employers across theworld. These accolades recognise and affirm our uniquevantage posit ion of developing global leaders andentrepreneurs who can drive businesses and corporationsto greater success on the world stage.

Tapping on the expertise of our international faculty, whoare known for their extensive research and consultingexperience in Asia and the West, NUS Business Schoolis able to offer to our Executive Education participantscustomised and innovative solutions to key businessissues that can be adapted and applied across Westernand Eastern contexts.

Our Executive Education programmes are careful lydesigned to keep pace with current business trends.Through an integration of classroom teaching, casestudies and small group discussions, our students getthe most out of their lessons as our faculty share theirunique expertise and knowledge.

Our customised executive programmes are much sought-af ter as our long-term col laborat ions wi th c l ientorganisations have often enriched their pipeline of talentsmanifold. This is achieved through an understanding ofour clients' unique business contexts, complex issuesand challenges. We have delivered programmes to multi-national organisations in over 10 countries across Asia-Pacific in cities such as Beijing, Shanghai, Tokyo, KualaLumpur, Jakarta, Bangkok, Bangalore, Colombo, Manilaand Sydney. Our global connections are strong and ever-growing, keeping us at the competitive edge in the ever-changing business landscape.

Global corporations turn to NUS Business School toprepare their senior executives to drive change andtransform organisations and businesses. As Asia's GlobalBusiness School, I invite you to partner us in shapingyour organisational leadership and success for thefuture. >>

ExperienceNUS Business School

Established in 1965, NUS Business School is known for its focus inproviding management thought leadership from an Asian perspective,enabling our students and corporate partners to leverage on the bestglobal knowledge and deep Asian insights to drive business growth inAsia and around the world. This combination of global knowledge andAsian insights is reflected in all aspects of its research, teaching andindustry outreach. As Asia's Global Business School, NUS Business Schoolis a leading authority on business in Asia.

The School has consistently received top rankings in the Asia-Pacificregion by independent publications and agencies, such as the FinancialTimes, Economist Intelligence Unit, and QS Top MBA, in recognition ofthe quality of its programmes, faculty's research as well as graduates.The Financial Times ranked the School's Asia Pacific Executive MBAprogramme and its MBA programme 20th and 35th in the world respectively.In 2009, it ranked as the only Asian business school in the whole of Asiathat was most preferred by employers across the world, by the QS Global200 Business Schools 2009: The Employers' Choice Survey. The Schoolis accredited by AACSB International (Association to Advance CollegiateSchools of Business), an endorsement that the School has met the higheststandards for business education.

The School has top research faculty who are close to industry; more than2,500 BBA, MBA, Executive MBA, and PhD students; more than 2,000annual participants in Executive Education programmes; and over 45,000alumni in diverse organisations and positions of leadership throughoutthe world. >>

02

PROFESSOR BERNARD YEUNGDean and Stephen Riady DistinguishedProfessor of FinanceNUS Business School

Mochtar Riady Building - An artist’s impression of thenew business school building to be completed in 2009.The reed-like design of the building serves as a metaphorfor exceptional quality, deep flexibility, and perennialstability in the face of the vicissitudes borne by businessin the contemporary world.

30 YEARS OF EXCELLENCEIN EXECUTIVE EDUCATION

Leading companies realise the importance of investingin executive development programmes to remain at theforefront of the ever-changing business environment.

For 30 years we have been offering a comprehensiveportfolio of executive development programmes to over20,000 senior executives from around the globe. Ourworld-class international faculty, known for their extensiveresearch, consulting experience, and progressive teachingtools, will equip you with a range of new ideas and skillsto impact your organisation.

CUSTOMISED MANAGEMENT DEVELOPMENTAcross the Asia Pacific region, in cities such as Bangkok,Beijing, Colombo, Kuala Lumpur, Manila, Seoul, Shanghai,Sydney, Tokyo and Wellington, we deliver customisedmanagement development programmes for blue-chipglobal companies that are committed to engaging thechanging business landscape and staying ahead ofcompetition.

Us ing our ex tens ive and d iverse resources , ourprogramme consultants will work closely with you toidentify training needs and provide comprehensive expertsolutions that will enable your organisation to achievestrateg ic object ives to t ransform your business.

Accolades

04NUS MBA RANKED 35TH WORLDWIDEFT Global MBA Rankings, 2009

NUS EXECUTIVE MBA RANKED AMONG WORLD'S TOP 20Financial Times, 2008

RANKED 3RD IN ASIA FOR THE MOST PREFERRED SCHOOLTO RECRUIT FROMQS Global 200 Business Schools 2009The Employers' Choice Survey

VOTED THE TOP UNIVERSAL BUSINESS SCHOOLWITH MAJOR INTERNATIONAL INFLUENCEEduniversal, 2008

RANKED 30TH AMONG THE WORLD'S TOP 200 UNIVERSITIESAND 4TH IN ASIATimes Higher Education - Quacquarelli Symonds, 2008

NUS AMONG TOP 5 UNIVERSITIES IN ASIA AND AUSTRALASIAQS Top Universities Rankings, 2008

NUS WINS PLATINUM TRUST BRAND AWARDReader's Digest Trusted Brands Survey, 2007

NUS BUSINESS SCHOOL RANKED 4TH FOR RESEARCH(OUTSIDE OF NORTH AMERICA)Top 100 Business School Research Ranking by University of Texas, Dallas, 2006

BEST OF EAST AND WESTNUS Business School is known throughout the world asa premier business school, recognised globally for ourability to combine the best of the East and West inbusiness research and education.

INTERNATIONAL RECOGNITIONConsistently ranked among the top business schools inAsia, NUS Business School is the first in ASEAN to beaccredited by AACSB International (The Association toAdvance Collegiate Schools of Business) for having metthe highest standard of achievement in education andresearch for business schools worldwide.

STRATEGIC GLOBAL ALLIANCES AND PARTNERSHIPSWe have built strategic alliances and partnerships withglobally-recognised business schools in the United Statesof America, Europe and Asia. These programmes provideparticipants with unique global insights derived fromboth Eastern and Western schools of thought.

DIVERSE SENIOR EXECUTIVE PARTICIPANTSOur participants come from a wide variety of countriesand industries. Many of our participants come fromoutside of Singapore, thus providing a rich diversity forboth cross-cul tura l learning as wel l as businessnetworking.

INTERNATIONALLY RENOWNED FACULTYOur illustrious international faculty, who hold PhDs fromtop universities around the world, are able to leverageon their wide industry expertise and academic excellencein research to engage the d iscern ing execut iveaudience. >>

Why ChooseNUS Business School?

Mochtar Riady Building -NUS Business School’s new flagship building.

30 YEARS OF EXCELLENCEIN EXECUTIVE EDUCATION

Leading companies realise the importance of investingin executive development programmes to remain at theforefront of the ever-changing business environment.

For 30 years we have been offering a comprehensiveportfolio of executive development programmes to over20,000 senior executives from around the globe. Ourworld-class international faculty, known for their extensiveresearch, consulting experience, and progressive teachingtools, will equip you with a range of new ideas and skillsto impact your organisation.

CUSTOMISED MANAGEMENT DEVELOPMENTAcross the Asia Pacific region, in cities such as Bangkok,Beijing, Colombo, Kuala Lumpur, Manila, Seoul, Shanghai,Sydney, Tokyo and Wellington, we deliver customisedmanagement development programmes for blue-chipglobal companies that are committed to engaging thechanging business landscape and staying ahead ofcompetition.

Us ing our ex tens ive and d iverse resources , ourprogramme consultants will work closely with you toidentify training needs and provide comprehensive expertsolutions that will enable your organisation to achievestrateg ic object ives to t ransform your business.

Accolades

04NUS MBA RANKED 35TH WORLDWIDEFT Global MBA Rankings, 2009

NUS EXECUTIVE MBA RANKED AMONG WORLD'S TOP 20Financial Times, 2008

RANKED 3RD IN ASIA FOR THE MOST PREFERRED SCHOOLTO RECRUIT FROMQS Global 200 Business Schools 2009The Employers' Choice Survey

VOTED THE TOP UNIVERSAL BUSINESS SCHOOLWITH MAJOR INTERNATIONAL INFLUENCEEduniversal, 2008

RANKED 30TH AMONG THE WORLD'S TOP 200 UNIVERSITIESAND 4TH IN ASIATimes Higher Education - Quacquarelli Symonds, 2008

NUS AMONG TOP 5 UNIVERSITIES IN ASIA AND AUSTRALASIAQS Top Universities Rankings, 2008

NUS WINS PLATINUM TRUST BRAND AWARDReader's Digest Trusted Brands Survey, 2007

NUS BUSINESS SCHOOL RANKED 4TH FOR RESEARCH(OUTSIDE OF NORTH AMERICA)Top 100 Business School Research Ranking by University of Texas, Dallas, 2006

BEST OF EAST AND WESTNUS Business School is known throughout the world asa premier business school, recognised globally for ourability to combine the best of the East and West inbusiness research and education.

INTERNATIONAL RECOGNITIONConsistently ranked among the top business schools inAsia, NUS Business School is the first in ASEAN to beaccredited by AACSB International (The Association toAdvance Collegiate Schools of Business) for having metthe highest standard of achievement in education andresearch for business schools worldwide.

STRATEGIC GLOBAL ALLIANCES AND PARTNERSHIPSWe have built strategic alliances and partnerships withglobally-recognised business schools in the United Statesof America, Europe and Asia. These programmes provideparticipants with unique global insights derived fromboth Eastern and Western schools of thought.

DIVERSE SENIOR EXECUTIVE PARTICIPANTSOur participants come from a wide variety of countriesand industries. Many of our participants come fromoutside of Singapore, thus providing a rich diversity forboth cross-cul tura l learning as wel l as businessnetworking.

INTERNATIONALLY RENOWNED FACULTYOur illustrious international faculty, who hold PhDs fromtop universities around the world, are able to leverageon their wide industry expertise and academic excellencein research to engage the d iscern ing execut iveaudience. >>

Why ChooseNUS Business School?

Mochtar Riady Building -NUS Business School’s new flagship building.

06

A GLOBAL CITY OF OPPORTUNITIESOver the past few years, Singapore's achievements havebeen recognised internationally in various publicationsand studies. Some of the accolades received are:

SINGAPORE IS THE WORLD'SEASIEST PLACE TO DO BUSINESSDoing Business 2009 Report, World Bank

2ND MOST COMPETITIVE ECONOMYIMD World Competitiveness Yearbook 2008

3RD IN WORLD BUSINESSENVIRONMENT RANKINGSEIU Country Forecast, February 2008

BEST LABOUR FORCEBERI's 2008 Labour ForceEvaluation Measure (LFEM) Report

"BEST BUSINESS ENVIRONMENT"IN ASIA PACIFICEIU Country Forecast, 2007

Singapore's diverse multicultural society, stable economy, business-friendly environment and exponential growth over thelast few decades have enabled Singapore to grow into one of the most cosmopolitan states in the world today.

Not only has Singapore gained international recognition for being a key regional trading centre, the world's busiest port, anda top location for investment, it is also known for being a leading international financial centre, with more than 500 of theworld's largest and most reputable financial institutions operating on the island. In addition, Singapore is the fourth largestforeign exchange trading centre in the world after London, New York and Tokyo.

One of the most connected cities in Asia, by air, sea, as well as telecommunications linkages, Singapore has attracted 7,000resident multinational companies and 100,000 enterprises to become part of it's vibrant, dynamic business environment.

With it's unique blend of modernity and traditional charm, Singapore is a city where talent gathers to exchange innovativeideas, pioneer new businesses, engage in exciting career opportunities and enjoy a vibrant lifestyle. Singapore is also renownedas one of Asia's premiere education hubs, offering a diverse and distinctive mix of educational services amidst a safe, stable,efficient and comfortable environment. >>

Singapore -A Global City that Inspires

MOST COMPETITIVE ASIAN ECONOMYWorld Competitiveness Report 2008

WORLD'S MOST 'NETWORK READY' COUNTRYGlobal Information Technology Report 2005/2006,World Economic Forum

MOST COST-COMPETITIVE PLACEFOR BUSINESSKPMG Competitive Alternatives Study, 2006

BEST BUSINESS DESTINATION CITYDestinAsian Reader's Choice Award 2006

ASIA'S NO.1 PLACE TO LIVE, WORK AND PLAYMercer Human Resource Consulting, 2005-2006

For more information on the Singapore experience, please visit the Singapore Tourism Board's website atwww.visitsingapore.com

06

A GLOBAL CITY OF OPPORTUNITIESOver the past few years, Singapore's achievements havebeen recognised internationally in various publicationsand studies. Some of the accolades received are:

SINGAPORE IS THE WORLD'SEASIEST PLACE TO DO BUSINESSDoing Business 2009 Report, World Bank

2ND MOST COMPETITIVE ECONOMYIMD World Competitiveness Yearbook 2008

3RD IN WORLD BUSINESSENVIRONMENT RANKINGSEIU Country Forecast, February 2008

BEST LABOUR FORCEBERI's 2008 Labour ForceEvaluation Measure (LFEM) Report

"BEST BUSINESS ENVIRONMENT"IN ASIA PACIFICEIU Country Forecast, 2007

Singapore's diverse multicultural society, stable economy, business-friendly environment and exponential growth over thelast few decades have enabled Singapore to grow into one of the most cosmopolitan states in the world today.

Not only has Singapore gained international recognition for being a key regional trading centre, the world's busiest port, anda top location for investment, it is also known for being a leading international financial centre, with more than 500 of theworld's largest and most reputable financial institutions operating on the island. In addition, Singapore is the fourth largestforeign exchange trading centre in the world after London, New York and Tokyo.

One of the most connected cities in Asia, by air, sea, as well as telecommunications linkages, Singapore has attracted 7,000resident multinational companies and 100,000 enterprises to become part of it's vibrant, dynamic business environment.

With it's unique blend of modernity and traditional charm, Singapore is a city where talent gathers to exchange innovativeideas, pioneer new businesses, engage in exciting career opportunities and enjoy a vibrant lifestyle. Singapore is also renownedas one of Asia's premiere education hubs, offering a diverse and distinctive mix of educational services amidst a safe, stable,efficient and comfortable environment. >>

Singapore -A Global City that Inspires

MOST COMPETITIVE ASIAN ECONOMYWorld Competitiveness Report 2008

WORLD'S MOST 'NETWORK READY' COUNTRYGlobal Information Technology Report 2005/2006,World Economic Forum

MOST COST-COMPETITIVE PLACEFOR BUSINESSKPMG Competitive Alternatives Study, 2006

BEST BUSINESS DESTINATION CITYDestinAsian Reader's Choice Award 2006

ASIA'S NO.1 PLACE TO LIVE, WORK AND PLAYMercer Human Resource Consulting, 2005-2006

For more information on the Singapore experience, please visit the Singapore Tourism Board's website atwww.visitsingapore.com

NUS BUSINESS SCHOOL is renowned for its academic rigour, enterprisingresearch and its teaching excellence. Within this integrated learningcontext, faculty who teach in our Executive Education programmes calibratetheir content and facilitation for high-powered executives who seek currentand applicable knowledge in our ever-evolving business landscape.

Utilising a blend of case studies, business simulations and role plays, thecontent is delivered and facilitated in an experiential format. Peer learningand cross-cultural sharing is also a key feature of our knowledge acquisitionprocess with the use of small group discussions, projects and presentations.The content addresses the current marketplace realities as well as futurerequirements and trends that can affect competitive advantage.

08

Our Learning Philosophy

"The NUS experience was unforgettable. Itsprogrammes provide an amazing opportunity toimprove your intellectual ability. I greatly valued thecase study approach - it gave me an introduction tothe diverse facets of management. I will not hesitateto recommend NUS Business School’s ExecutiveEducation programmes."

Mr Chandana L. AluthgamaBusiness Development and Claims ManagerHNB Assurance LtdSri Lanka

A variety of assessment and profiling tools are also integratedinto the content to provide a multi-dimensional learning experiencefor each participant. Self-reflection is a key element in this processand external facilitators to work with participants to provideimpar t ia l and ob jec t ive assessments and ac t ion p lans .

This blend of cutting-edge learning and knowledge acquisitionmethodologies is what creates a differentiating experience forcompanies and par t ic ipants in our Execut ive Educat ionprogrammes. >>

NUS BUSINESS SCHOOL is renowned for its academic rigour, enterprisingresearch and its teaching excellence. Within this integrated learningcontext, faculty who teach in our Executive Education programmes calibratetheir content and facilitation for high-powered executives who seek currentand applicable knowledge in our ever-evolving business landscape.

Utilising a blend of case studies, business simulations and role plays, thecontent is delivered and facilitated in an experiential format. Peer learningand cross-cultural sharing is also a key feature of our knowledge acquisitionprocess with the use of small group discussions, projects and presentations.The content addresses the current marketplace realities as well as futurerequirements and trends that can affect competitive advantage.

08

Our Learning Philosophy

"The NUS experience was unforgettable. Itsprogrammes provide an amazing opportunity toimprove your intellectual ability. I greatly valued thecase study approach - it gave me an introduction tothe diverse facets of management. I will not hesitateto recommend NUS Business School’s ExecutiveEducation programmes."

Mr Chandana L. AluthgamaBusiness Development and Claims ManagerHNB Assurance LtdSri Lanka

A variety of assessment and profiling tools are also integratedinto the content to provide a multi-dimensional learning experiencefor each participant. Self-reflection is a key element in this processand external facilitators to work with participants to provideimpar t ia l and ob jec t ive assessments and ac t ion p lans .

This blend of cutting-edge learning and knowledge acquisitionmethodologies is what creates a differentiating experience forcompanies and par t ic ipants in our Execut ive Educat ionprogrammes. >>

10

International Faculty - Best of East and West

NUS Business School has a 120-strong faculty who originatefrom more than 25 different countries around the world.With outstanding credentials from top global universities andextensive experience across industries from both Asian andWestern countries, they bring fresh perspectives and createnew knowledge and frameworks that can be applied in theunique Asian context. Our faculty members are of the highestcaliber, and are actively engaged in research and teaching,

as wel l as consult ing to businesses and governmentsworldwide.

Leveraging on their wide industry expertise and academicexcellence in research, our faculty are able to engage theexecutive audience through the creation of world-classinnovative programmes. >>

Our faculty comprises many prolific writers who in addition to having theirresearch papers regularly published in leading business journals, have co-authoredand published the following books:

Faculty Publications

SERVICES MARKETINGJochen Wirtz

MANAGERIAL ECONOMICSIvan Png

FAIRNESS INSELECTING EMPLOYEESRichard D. Arvey

SONY VS SAMSUNGChang Sea-Jin

INTRODUCTION TOBUSINESS LAW IN SINGAPORERavi Chandran

FINANCIAL MARKETS ANDINSTITUTIONS IN SINGAPORETan Chwee Huat

FROM CONFORMANCETO PERFORMANCEMak Yuen Teen

BUSINESS STRATEGYIN ASIA - A CASEBOOKKulwant SinghNitin Pangarkar

ISSUES AND CHALLENGESIN E-COMMERCE: A CASEBOOKThomson TeoWong Poh KamVivien Lim

ORGANIZATIONALDYNAMICS OF CREATIVEDESTRUCTION:ENTREPRENEURSHIPAND THE EMERGENCEOF INDUSTRIESElizabeth Boyle

THE 36 STRATEGIESOF THE CHINESE -ADAPTING ANCIENTCHINESE WISDOM TOTHE BUSINESS WORLDWee Chou HouLan Luh Luh

PRINCIPLES OF MARKETING -AN ASIAN CASE BOOKAng Swee HoonLau Geok ThengLeong Siew MengPrem M ShamdasaniJochen Wirtz

INTERNATIONAL BUSINESS:AN ASIA PACIFIC PERSPECTIVEAndrew Delios

SURVIVING THE NEW MILLENIUM :LESSONS FROM THE ASIAN CRISISAng Swee HoonKulwant Singh

SERVICES MARKETINGIN ASIA - A CASE BOOKJochen Wirtz

FLYING HIGH INA COMPETITIVE INDUSTRYJochen WirtzNitin Pangarkar

DR ALLAUDEEN HAMEED (Singapore)Professor and Head of DepartmentPhD, University of North Carolinaat Chapel HillAsset pricing; international finance;return-based trading strategies

DR ANDREW DELIOS (Canada)Associate ProfessorPhD, University of Western OntarioForeign entry mode & location strategies;international strategy; Japanese foreigndirect investment; survival & performanceof foreign subsidiaries

DR AUDREY CHIA (Singapore)Associate ProfessorPhD, University of Texas at AustinLeadership & change: leadingtransformational & transition inorganisations; diversity in organisations:special focus on gender; international HRM:special focus on globalisation of business& its effects on work & family; social &ethical issues in management: applicationof various perspectives, e.g. culture,decision-making, judgement

DR BRIAN H HWARNG (Taiwan)Associate ProfessorPhD, Arizona State UniversityNeural networks, time series analysis,forecasting; operations management, supplychain management; quality management,statistical process control; system dynamics,simulation modeling

DR CHU-CHUN-LIN SINGFAT (Mauritius)Associate Professor & Curriculum CommitteeRepresentativePhD, University of British ColumbiaBrand valuation; time series analysis usingstate space methods; benchmarking therelative efficiency of organisations usingdata envelopment analysis (DEA); certificateof entitlement (COE); statistical pedagogy

DR ISHTIAQ MAHMOOD (Bangladesh)Associate ProfessorPhD, Harvard UniversityInnovation; diversification & performance,technological dynamism in Asia, restructuing& new growth; research & developmentinvestments; restructuring & new growth

DR JOCHEN WIRTZ (Germany)Associate Professor & Academic Co-Director,UCLA-NUS EMBAPhD, London Business SchoolCustomer feedback systems, customersatisfaction measurement & modeling;opportunistic consumer behaviour; role ofaffect in satisfaction models; pricing ofservices & revenue management; servicerecovery & service guarantees; servicesmarketing

DR KAI-ALEXANDER SCHLEVOGT (Germany)Associate ProfessorPhD, Oxford UniversityStrategic management in emerging markets;chinese economy & businesses;organisational theory

DR LAM SWEE SUM (Singapore)Associate ProfessorPhD, University of WashingtonEquity analysis & valuation; investmentmanagement; venture capital & initial publicofferings; private equity & hedge funds;policy risk; corporate governance

DR NITIN PANGARKAR (India)Associate Professor & Academic Director,The NUS MBAPhD, University of MichiganStrategic alliances; competition in high-technology industries; internationalisationstrategies of firms from newly industrialisingeconomies

DR PREM SHAMDASANI (Singapore)Associate Professor & Academic DirectorAsia Pacific EMBA Programme & Chairman,Executive EducationPhD, University of Southern CaliforniaAsian marketing practices & perspectives;cross-cultural buying behaviour;environmental marketing; relationshipmarketing; retail marketing strategy

DR RUTH TAN (Singapore)Associate ProfessorPhD, University of WashingtonGovernment-linked companies; mergers &acquisitions; IPO of state owned enterprises;predictability of returns; seasoned equityofferings; CEO ownership

DR MARK GOH (Singapore)Associate ProfessorPhD, University of AdelaideSupply chain management, purchasing,quality & healthcare, service operations

DR SUM CHEE CHUONG (Singapore)Associate ProfessorPhD, University of MinnesotaOperations & supply chain capabilitydevelopment; operations & supply chainstrategy; service operations & quality; globaloperations management; enterprise resourceplanning (ERP)

DR ELIZABETH BOYLE(United States of America)Assistant ProfessorPhD, New York UniversityEntrepreneurship & industry emergence;organisation theory; strategicentrepreneurship

DR HUM SIN HOON (Singapore)Associate ProfessorPhD, University of CaliforniaJIT schedules, lotsizing models, supply chainmodels, time-based modelling

DR HO YEW KEE (Singapore)Associate ProfessorPhD, Carnegie Mellon UniversityAccounting & valuation of stock options;financial accounting, accounting regulation;R&D & valuation of firms; valuation ofcompanies

DR KULWANT SINGH (Singapore)Professor and Head of DepartmentPhD, The University of MichiganCorporate & technology strategy; inter-firmcooperation & competition; strategies &competitiveness of Singapore-based firms;business strategy in the Asia Pacific

DR CHANG SEA-JIN (Korea)ProfessorPhD, Wharton School, University ofPennsylvaniaSpillovers & competition among foreign andlocal firms in China; business groups in EastAsia: post-crisis restructuring & new growth;innovations in emerging markets; venturecapital financing, strategic alliances & theinitial public offering of internet startups;ownership structure, expropriation &economic performance

10

International Faculty - Best of East and West

NUS Business School has a 120-strong faculty who originatefrom more than 25 different countries around the world.With outstanding credentials from top global universities andextensive experience across industries from both Asian andWestern countries, they bring fresh perspectives and createnew knowledge and frameworks that can be applied in theunique Asian context. Our faculty members are of the highestcaliber, and are actively engaged in research and teaching,

as wel l as consult ing to businesses and governmentsworldwide.

Leveraging on their wide industry expertise and academicexcellence in research, our faculty are able to engage theexecutive audience through the creation of world-classinnovative programmes. >>

Our faculty comprises many prolific writers who in addition to having theirresearch papers regularly published in leading business journals, have co-authoredand published the following books:

Faculty Publications

SERVICES MARKETINGJochen Wirtz

MANAGERIAL ECONOMICSIvan Png

FAIRNESS INSELECTING EMPLOYEESRichard D. Arvey

SONY VS SAMSUNGChang Sea-Jin

INTRODUCTION TOBUSINESS LAW IN SINGAPORERavi Chandran

FINANCIAL MARKETS ANDINSTITUTIONS IN SINGAPORETan Chwee Huat

FROM CONFORMANCETO PERFORMANCEMak Yuen Teen

BUSINESS STRATEGYIN ASIA - A CASEBOOKKulwant SinghNitin Pangarkar

ISSUES AND CHALLENGESIN E-COMMERCE: A CASEBOOKThomson TeoWong Poh KamVivien Lim

ORGANIZATIONALDYNAMICS OF CREATIVEDESTRUCTION:ENTREPRENEURSHIPAND THE EMERGENCEOF INDUSTRIESElizabeth Boyle

THE 36 STRATEGIESOF THE CHINESE -ADAPTING ANCIENTCHINESE WISDOM TOTHE BUSINESS WORLDWee Chou HouLan Luh Luh

PRINCIPLES OF MARKETING -AN ASIAN CASE BOOKAng Swee HoonLau Geok ThengLeong Siew MengPrem M ShamdasaniJochen Wirtz

INTERNATIONAL BUSINESS:AN ASIA PACIFIC PERSPECTIVEAndrew Delios

SURVIVING THE NEW MILLENIUM :LESSONS FROM THE ASIAN CRISISAng Swee HoonKulwant Singh

SERVICES MARKETINGIN ASIA - A CASE BOOKJochen Wirtz

FLYING HIGH INA COMPETITIVE INDUSTRYJochen WirtzNitin Pangarkar

DR ALLAUDEEN HAMEED (Singapore)Professor and Head of DepartmentPhD, University of North Carolinaat Chapel HillAsset pricing; international finance;return-based trading strategies

DR ANDREW DELIOS (Canada)Associate ProfessorPhD, University of Western OntarioForeign entry mode & location strategies;international strategy; Japanese foreigndirect investment; survival & performanceof foreign subsidiaries

DR AUDREY CHIA (Singapore)Associate ProfessorPhD, University of Texas at AustinLeadership & change: leadingtransformational & transition inorganisations; diversity in organisations:special focus on gender; international HRM:special focus on globalisation of business& its effects on work & family; social &ethical issues in management: applicationof various perspectives, e.g. culture,decision-making, judgement

DR BRIAN H HWARNG (Taiwan)Associate ProfessorPhD, Arizona State UniversityNeural networks, time series analysis,forecasting; operations management, supplychain management; quality management,statistical process control; system dynamics,simulation modeling

DR CHU-CHUN-LIN SINGFAT (Mauritius)Associate Professor & Curriculum CommitteeRepresentativePhD, University of British ColumbiaBrand valuation; time series analysis usingstate space methods; benchmarking therelative efficiency of organisations usingdata envelopment analysis (DEA); certificateof entitlement (COE); statistical pedagogy

DR ISHTIAQ MAHMOOD (Bangladesh)Associate ProfessorPhD, Harvard UniversityInnovation; diversification & performance,technological dynamism in Asia, restructuing& new growth; research & developmentinvestments; restructuring & new growth

DR JOCHEN WIRTZ (Germany)Associate Professor & Academic Co-Director,UCLA-NUS EMBAPhD, London Business SchoolCustomer feedback systems, customersatisfaction measurement & modeling;opportunistic consumer behaviour; role ofaffect in satisfaction models; pricing ofservices & revenue management; servicerecovery & service guarantees; servicesmarketing

DR KAI-ALEXANDER SCHLEVOGT (Germany)Associate ProfessorPhD, Oxford UniversityStrategic management in emerging markets;chinese economy & businesses;organisational theory

DR LAM SWEE SUM (Singapore)Associate ProfessorPhD, University of WashingtonEquity analysis & valuation; investmentmanagement; venture capital & initial publicofferings; private equity & hedge funds;policy risk; corporate governance

DR NITIN PANGARKAR (India)Associate Professor & Academic Director,The NUS MBAPhD, University of MichiganStrategic alliances; competition in high-technology industries; internationalisationstrategies of firms from newly industrialisingeconomies

DR PREM SHAMDASANI (Singapore)Associate Professor & Academic DirectorAsia Pacific EMBA Programme & Chairman,Executive EducationPhD, University of Southern CaliforniaAsian marketing practices & perspectives;cross-cultural buying behaviour;environmental marketing; relationshipmarketing; retail marketing strategy

DR RUTH TAN (Singapore)Associate ProfessorPhD, University of WashingtonGovernment-linked companies; mergers &acquisitions; IPO of state owned enterprises;predictability of returns; seasoned equityofferings; CEO ownership

DR MARK GOH (Singapore)Associate ProfessorPhD, University of AdelaideSupply chain management, purchasing,quality & healthcare, service operations

DR SUM CHEE CHUONG (Singapore)Associate ProfessorPhD, University of MinnesotaOperations & supply chain capabilitydevelopment; operations & supply chainstrategy; service operations & quality; globaloperations management; enterprise resourceplanning (ERP)

DR ELIZABETH BOYLE(United States of America)Assistant ProfessorPhD, New York UniversityEntrepreneurship & industry emergence;organisation theory; strategicentrepreneurship

DR HUM SIN HOON (Singapore)Associate ProfessorPhD, University of CaliforniaJIT schedules, lotsizing models, supply chainmodels, time-based modelling

DR HO YEW KEE (Singapore)Associate ProfessorPhD, Carnegie Mellon UniversityAccounting & valuation of stock options;financial accounting, accounting regulation;R&D & valuation of firms; valuation ofcompanies

DR KULWANT SINGH (Singapore)Professor and Head of DepartmentPhD, The University of MichiganCorporate & technology strategy; inter-firmcooperation & competition; strategies &competitiveness of Singapore-based firms;business strategy in the Asia Pacific

DR CHANG SEA-JIN (Korea)ProfessorPhD, Wharton School, University ofPennsylvaniaSpillovers & competition among foreign andlocal firms in China; business groups in EastAsia: post-crisis restructuring & new growth;innovations in emerging markets; venturecapital financing, strategic alliances & theinitial public offering of internet startups;ownership structure, expropriation &economic performance

Stanford-NUS Executive Programmein International Management

12

"I strongly recommend the programme to allwho have business interests in Asia. It was verywell-structured, interactive and relevant in thedynamic and fast-changing business environmentand enabled me to gain unique insights intothe Asian perspective of doing internationalbusiness. "

Mr Nikolai SapounovPresidentRascoUnited States of America

CORE FOCUS

Finance

• Cash Flow, Valuation & Investment Decisions

• Earnings Quality Management

• International Project Analysis

• Valuation in Asia

Leadership & Change

• Cultural Intelligence & Global Leadership

• Managing Global Teams

• Organisational Architecture & Culture

• Organisational Identity & Authenticity

• Regulatory Challenges in China

• Strategic Negotiations

• Strategy, Social Responsibility & the Business Environment

• The Common Law & Torts

Marketing - Global & Asian Perspectives

• Building a Global Brand

• Decommoditising Through Branding

• Marketing in Asia

• New Product Market & Brand Extension

• Value-Based Market Paradigms

Supply Chain Integration

• Constructing a Productive Team

• Supply Chain Management & Strategy

WHO SHOULD ATTEND?

• Senior executives with significant responsibility of drivingbusiness internationally and in the Pacific Rim

• Senior executives of international companies that havejo int ventures wi th Asian partners, or wi th Asianresponsibilities

• Participants must have eight or more years of significantmanagement exper ience, and have an in terest inmanagement theory and practices in an internationalcontext

HOW WILL YOU BENEFIT?

This intensive two-week programme will enable you to:

• Incorporate fundamental concepts and the latest insightson management strategy to achieve competitive advantage

• Use tools to improve your analytical and behavioural skills,and ultimately enhance your leadership abilities in yourorganisation

• Gain a deeper understanding of differences in culture andmanagement practices in the East and West

• Develop a strong network of experienced managers fromdifferent industries and countries

TYPICAL CLASS PROFILE

STRATEGIC ALLIANCES, GLOBAL PARTNERSHIPS, FOREIGN MARKETS.Businesses today operate in an international environment. Yet, while basic principles of management are universal, they areoften interpreted and applied differently in different parts of the world.

Combining the best of Western and Eastern schools of thought, this programme offers valuable management theories andpractices from the United States, with the added benefit of Asian perspectives, to give you a strong competitive edge. Youwill also enjoy the unique opportunity to interact with and learn from leading faculty from two distinguished business schoolsat opposite sides of the Pacific Rim. >>

DATES & FEES15 - 29 August 2009 (Singapore)US$ 16,000 per participant(subject to prevailing GST)

Application deadline : 3 August 2009

PROFESSOR GLENN R. CARROLL• Lawrence W. Lane Professor of Organisational Behaviour and Change• Professor of Sociology (by courtesy), School of Humanities and Sciences• Stanford Graduate School of Business

Professor Carroll pioneered the study of population dynamics in organisations.He is also known for his work in the areas of industrial development, strategicmanagement, and organisational and industrial evolution.

PROGRAMME DIRECTORS

DR PREM SHAMDASANI• Associate Professor of Marketing and

Chairman (Executive Education), NUS Business School• Academic Director, Asia-Pacific Executive (APEX) MBA Programme• Director, Samsung - NUS Executive Programmes• PhD, University of Southern California, Los Angeles

Dr Shamdasani's research and teaching interests include brand management,new product marketing, retail strategy, relationship marketing, and cross-cultural consumer behaviour.

PROFESSOR SEUNGJIN WHANG• Jagdeep and Roshni Singh Professor of Operations,

Information, and Technology, Stanford Graduate School of Business• Co-Director, the Stanford Global Supply Chain Management Forum

Professor Whang specialises in information management, performancemeasurement and incentives, logist ics, economics, and supply chainmanagement.

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

AustraliaBahrainChinaDenmarkGhanaHong KongIndonesiaJapanMalaysiaMyanmarNetherlandsNew ZealandNigeriaSaudi ArabiaSingaporeSwedenThailandUnited StatesVietnam

Stanford-NUS Executive Programmein International Management

12

"I strongly recommend the programme to allwho have business interests in Asia. It was verywell-structured, interactive and relevant in thedynamic and fast-changing business environmentand enabled me to gain unique insights intothe Asian perspective of doing internationalbusiness. "

Mr Nikolai SapounovPresidentRascoUnited States of America

CORE FOCUS

Finance

• Cash Flow, Valuation & Investment Decisions

• Earnings Quality Management

• International Project Analysis

• Valuation in Asia

Leadership & Change

• Cultural Intelligence & Global Leadership

• Managing Global Teams

• Organisational Architecture & Culture

• Organisational Identity & Authenticity

• Regulatory Challenges in China

• Strategic Negotiations

• Strategy, Social Responsibility & the Business Environment

• The Common Law & Torts

Marketing - Global & Asian Perspectives

• Building a Global Brand

• Decommoditising Through Branding

• Marketing in Asia

• New Product Market & Brand Extension

• Value-Based Market Paradigms

Supply Chain Integration

• Constructing a Productive Team

• Supply Chain Management & Strategy

WHO SHOULD ATTEND?

• Senior executives with significant responsibility of drivingbusiness internationally and in the Pacific Rim

• Senior executives of international companies that havejo int ventures wi th Asian partners, or wi th Asianresponsibilities

• Participants must have eight or more years of significantmanagement exper ience, and have an in terest inmanagement theory and practices in an internationalcontext

HOW WILL YOU BENEFIT?

This intensive two-week programme will enable you to:

• Incorporate fundamental concepts and the latest insightson management strategy to achieve competitive advantage

• Use tools to improve your analytical and behavioural skills,and ultimately enhance your leadership abilities in yourorganisation

• Gain a deeper understanding of differences in culture andmanagement practices in the East and West

• Develop a strong network of experienced managers fromdifferent industries and countries

TYPICAL CLASS PROFILE

STRATEGIC ALLIANCES, GLOBAL PARTNERSHIPS, FOREIGN MARKETS.Businesses today operate in an international environment. Yet, while basic principles of management are universal, they areoften interpreted and applied differently in different parts of the world.

Combining the best of Western and Eastern schools of thought, this programme offers valuable management theories andpractices from the United States, with the added benefit of Asian perspectives, to give you a strong competitive edge. Youwill also enjoy the unique opportunity to interact with and learn from leading faculty from two distinguished business schoolsat opposite sides of the Pacific Rim. >>

DATES & FEES15 - 29 August 2009 (Singapore)US$ 16,000 per participant(subject to prevailing GST)

Application deadline : 3 August 2009

PROFESSOR GLENN R. CARROLL• Lawrence W. Lane Professor of Organisational Behaviour and Change• Professor of Sociology (by courtesy), School of Humanities and Sciences• Stanford Graduate School of Business

Professor Carroll pioneered the study of population dynamics in organisations.He is also known for his work in the areas of industrial development, strategicmanagement, and organisational and industrial evolution.

PROGRAMME DIRECTORS

DR PREM SHAMDASANI• Associate Professor of Marketing and

Chairman (Executive Education), NUS Business School• Academic Director, Asia-Pacific Executive (APEX) MBA Programme• Director, Samsung - NUS Executive Programmes• PhD, University of Southern California, Los Angeles

Dr Shamdasani's research and teaching interests include brand management,new product marketing, retail strategy, relationship marketing, and cross-cultural consumer behaviour.

PROFESSOR SEUNGJIN WHANG• Jagdeep and Roshni Singh Professor of Operations,

Information, and Technology, Stanford Graduate School of Business• Co-Director, the Stanford Global Supply Chain Management Forum

Professor Whang specialises in information management, performancemeasurement and incentives, logist ics, economics, and supply chainmanagement.

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

AustraliaBahrainChinaDenmarkGhanaHong KongIndonesiaJapanMalaysiaMyanmarNetherlandsNew ZealandNigeriaSaudi ArabiaSingaporeSwedenThailandUnited StatesVietnam

Advanced Management Programme

14

DATES & FEES02 - 13 November 2009S$ 12,800 per participant(subject to prevailing GST)

Application deadline : 2 October 2009

CORE FOCUS

Innovation

• Building the Innovation Ecosystem

• Sources of Innovation

Finance & Accounting

• Cash Flow Management

• Earnings Quality

• Meeting New Corporate Reporting Challenges

Marketing & Branding

• Developing Strong Brands

• Understanding the Asian Consumer in the Global Marketplace

Services Strategy & Operations

• Customer Feedback & Service Culture

• Designing Services for Profitability & Efficiency

• Managing Customer Loyalty

Strategy & Competition

• Key Drivers of Strategy

• Strategy in Asia

WHO SHOULD ATTEND?

Senior executives with leadership positions and those identifiedas part of the company's succession plan with significantresponsibility for strategic decision-making, including:

• Members of the Executive Committee

• Heads of a Business Unit

• Senior Functional Heads

• Participants must have eight or more years of significantmanagerial experience

HOW WILL YOU BENEFIT?

The programme engages you in a comprehensive, integratedcurriculum that will enable you to:

• Rethink business models, strategy and processes to adaptto the Asian environment

• Enhance your decision-making capability and respond tothe competitive global challenges in the Asia-Pacific region

• Broaden and sharpen your perspectives with respect toimportant social, cultural, political, and economic factorsthat influence the business environment

• Enhance your management skills in the areas of functionalexpertise, and cultivating shared values, teamwork, andethical leadership

• Manage change, global teams and cross cultural diversity

• Formulate and implement strategies for competit iveadvantage and value creation

TYPICAL CLASS PROFILE

BUILDING COMPETITIVE ADVANTAGE IN ASIAThis unparalleled advanced management programme focuses on integrating key concepts of modern day management withstrategic business practices. The mission - to drive your performance and build your organisation's competitive advantagein the Asian marketplace.

Offering an innovative perspective of global and Asian business, you will develop expertise in guiding the alignment of strategy,marketing, finance, organisation and processes. This programme will also recharge and refine your personal managementstyle for more effective leadership. Inspired by the vision to fulfill the expanding responsibilities of senior executivemanagement, it will also position you to drive action throughout your company to sustain performance. >>

PROGRAMME DIRECTOR

DR PREM SHAMDASANI• Associate Professor of Marketing and

Chairman (Executive Education), NUS Business School• Academic Director, Asia-Pacific Executive (APEX)

MBA Programme• Programme Co-Director, Stanford-NUS

Executive Programme in International Management• Director, Samsung - NUS Executive Programmes• PhD, University of Southern California, Los Angeles

Having taught in the USA as well as Singapore, Dr Shamdasani has received numerous commendationsand awards for teaching excellence. He is also very active in executive development and consulting forcorporate clients such as Caterpillar, Johnson & Johnson, L'Oreal, Nokia, Samsung, Microsoft, IBM,DuPont, Philips, Siemens, Royal Brunei Airlines, Singapore Airlines, Roche Shanghai, GlaxoSmithKline,B.Braun, Deutsche Bank, MCL Land, Daimler Chrysler, IKEA, Carrefour, Danone, Singapore Tourism Board,MINDEF, and many others.

He is also an external resource expert on marketing, branding and retailing to various companies andgovernment agencies such as IE Singapore, the Prime Minister's Office, Hagemeyer, United Parcel Service,Singapore Telecom, MobileOne, Economic Development Board and BusinessWeek's forums.

His research and teaching interests include brand management, new product marketing, retai lstrategy, relationship and cross-cultural consumer behaviour. His works have been published in leadingjournals. >>

"Conducted in a conducive learning environment,the Advanced Management Programme was well-designed and very beneficial with good coverageon contemporary challenges of businesses goingglobal, succinct discussion on value basedmarketing, strategic analysis and achievingoperational excellence."

Mr John LauChief Financial OfficerAbacus InternationalSingapore

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

BhutanChinaHong KongIndonesiaIranKoreaKuwaitMalaysiaMaldivesNigeriaPakistanSaudi ArabiaSingaporeSri Lanka

Advanced Management Programme

14

DATES & FEES02 - 13 November 2009S$ 12,800 per participant(subject to prevailing GST)

Application deadline : 2 October 2009

CORE FOCUS

Innovation

• Building the Innovation Ecosystem

• Sources of Innovation

Finance & Accounting

• Cash Flow Management

• Earnings Quality

• Meeting New Corporate Reporting Challenges

Marketing & Branding

• Developing Strong Brands

• Understanding the Asian Consumer in the Global Marketplace

Services Strategy & Operations

• Customer Feedback & Service Culture

• Designing Services for Profitability & Efficiency

• Managing Customer Loyalty

Strategy & Competition

• Key Drivers of Strategy

• Strategy in Asia

WHO SHOULD ATTEND?

Senior executives with leadership positions and those identifiedas part of the company's succession plan with significantresponsibility for strategic decision-making, including:

• Members of the Executive Committee

• Heads of a Business Unit

• Senior Functional Heads

• Participants must have eight or more years of significantmanagerial experience

HOW WILL YOU BENEFIT?

The programme engages you in a comprehensive, integratedcurriculum that will enable you to:

• Rethink business models, strategy and processes to adaptto the Asian environment

• Enhance your decision-making capability and respond tothe competitive global challenges in the Asia-Pacific region

• Broaden and sharpen your perspectives with respect toimportant social, cultural, political, and economic factorsthat influence the business environment

• Enhance your management skills in the areas of functionalexpertise, and cultivating shared values, teamwork, andethical leadership

• Manage change, global teams and cross cultural diversity

• Formulate and implement strategies for competit iveadvantage and value creation

TYPICAL CLASS PROFILE

BUILDING COMPETITIVE ADVANTAGE IN ASIAThis unparalleled advanced management programme focuses on integrating key concepts of modern day management withstrategic business practices. The mission - to drive your performance and build your organisation's competitive advantagein the Asian marketplace.

Offering an innovative perspective of global and Asian business, you will develop expertise in guiding the alignment of strategy,marketing, finance, organisation and processes. This programme will also recharge and refine your personal managementstyle for more effective leadership. Inspired by the vision to fulfill the expanding responsibilities of senior executivemanagement, it will also position you to drive action throughout your company to sustain performance. >>

PROGRAMME DIRECTOR

DR PREM SHAMDASANI• Associate Professor of Marketing and

Chairman (Executive Education), NUS Business School• Academic Director, Asia-Pacific Executive (APEX)

MBA Programme• Programme Co-Director, Stanford-NUS

Executive Programme in International Management• Director, Samsung - NUS Executive Programmes• PhD, University of Southern California, Los Angeles

Having taught in the USA as well as Singapore, Dr Shamdasani has received numerous commendationsand awards for teaching excellence. He is also very active in executive development and consulting forcorporate clients such as Caterpillar, Johnson & Johnson, L'Oreal, Nokia, Samsung, Microsoft, IBM,DuPont, Philips, Siemens, Royal Brunei Airlines, Singapore Airlines, Roche Shanghai, GlaxoSmithKline,B.Braun, Deutsche Bank, MCL Land, Daimler Chrysler, IKEA, Carrefour, Danone, Singapore Tourism Board,MINDEF, and many others.

He is also an external resource expert on marketing, branding and retailing to various companies andgovernment agencies such as IE Singapore, the Prime Minister's Office, Hagemeyer, United Parcel Service,Singapore Telecom, MobileOne, Economic Development Board and BusinessWeek's forums.

His research and teaching interests include brand management, new product marketing, retai lstrategy, relationship and cross-cultural consumer behaviour. His works have been published in leadingjournals. >>

"Conducted in a conducive learning environment,the Advanced Management Programme was well-designed and very beneficial with good coverageon contemporary challenges of businesses goingglobal, succinct discussion on value basedmarketing, strategic analysis and achievingoperational excellence."

Mr John LauChief Financial OfficerAbacus InternationalSingapore

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

BhutanChinaHong KongIndonesiaIranKoreaKuwaitMalaysiaMaldivesNigeriaPakistanSaudi ArabiaSingaporeSri Lanka

General Management Programme

16

DATES & FEES• 16 - 27 February 2009• 1 - 12 June 2009• 19 - 30 October 2009S$ 7,880 per participant(subject to prevailing GST)

Application deadline : One month beforecommencement of programme

CORE FOCUS

Strategic Frameworks & Thinking

• Formulation & Execution of Strategies

• Building Capabilities to Enhance & Protect Competitive Advantage

Marketing in Asia

• Understanding the Asian Consumer

• Strategic Marketing Management

Strategic Human Resource Management

• Leading Organisational Change & Learning

• Power, Leadership & Managing Talents

Strategic Financial Management

• Financial Analysis, Modeling & Valuation

• Financial Decision-Making & Resource Allocation

Operations Management

• Linking Operational Process to Strategy

• Managing Supply Chain for Competitive Advantage

Decision Analytics

• Analytical Tools for Decision-Making

• Resource Optimisation

WHO SHOULD ATTEND?

Managers and executives who hold senior posit ions infunctional areas, or who have recently been promoted togeneral management responsibilities.

HOW WILL YOU BENEFIT?

This two-week programme will enable you to:

• Understand how company strategy drives importantfunctional choices

• Implement problem-solv ing techniques across a l lfunctional areas

• Develop a shared knowledge of the Asian business context

• Establish networks and gain insights from the experiencesof fellow participants from diverse industries and countries

TYPICAL CLASS PROFILE

THE DYNAMICS OF MANAGEMENTWhen making the transition to a general management role, managers need to be acutely aware of how their behaviour anddecisions have an impact on key stakeholders.

This programme is designed to confer problem-solving toolkits for all functional areas, such as corporate strategy, marketing,human resources, finance, accounting, and operations. Specially designed within the Asian business context, the programmesharpens analytical skills with a powerful suite of tools that will enhance the effectiveness of decision-making and optimisethe use of resources in all managerial responsibilities. >>

PROGRAMME DIRECTOR

DR SUM SEE CHUONG• Associate Professor, NUS Business School• PhD, University of Minnesota

Dr Sum is currently Area-Coordinator of the Operations and Supply Chain Management Group in theDecision Sciences Department. He was formerly Co-Academic Director of the NUS MBA programme. Anactive consultant and executive trainer, Dr Sum has serviced private and public organisations such as SIA,IBM, Shell, IKEA, Kaifa (Shenzhen), APP (Indonesia), Singapore Confederation of Industries, Ministry ofHealth, Ministry of Defence, Chartered Institute of Transport (Singapore), and Singapore TechnologiesLogistics.

His current research interests are in the development of operations and supply chain capabilities, EnterpriseResource Planning (ERP), operations strategy, and global operations management. His research hasappeared in leading international journals such as Decision Sciences, Journal of Operations Management,IIE (Trans), European Journal of Operational Research, and Omega.

Before joining academia, Dr Sum worked as an information systems officer in a computer organisationand an engineer in an aerospace company. >>

"The NUS approach was excitingly refreshing. Thecreative use of case studies made it easy to internalisethe key learning points. The blend of theory andpractical sessions brought the classroom to the workplace with facilitators delivering not only the currentissues in the local, regional and global environment,but also projecting what to expect in the future.My expectations were met and exceeded."

Mr Emmanuel Akinola OdedinaGroup Head, Audit & Risk ManagementConsolidated Discounts LtdNigeria

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

BangladeshBhutanGermanyGhanaIndiaIndonesiaJapanKuwaitMalaysiaMaldivesNigeriaPakistanPhilippinesSingaporeSouth AfricaSri LankaTaiwanThailandVietnam

General Management Programme

16

DATES & FEES• 16 - 27 February 2009• 1 - 12 June 2009• 19 - 30 October 2009S$ 7,880 per participant(subject to prevailing GST)

Application deadline : One month beforecommencement of programme

CORE FOCUS

Strategic Frameworks & Thinking

• Formulation & Execution of Strategies

• Building Capabilities to Enhance & Protect Competitive Advantage

Marketing in Asia

• Understanding the Asian Consumer

• Strategic Marketing Management

Strategic Human Resource Management

• Leading Organisational Change & Learning

• Power, Leadership & Managing Talents

Strategic Financial Management

• Financial Analysis, Modeling & Valuation

• Financial Decision-Making & Resource Allocation

Operations Management

• Linking Operational Process to Strategy

• Managing Supply Chain for Competitive Advantage

Decision Analytics

• Analytical Tools for Decision-Making

• Resource Optimisation

WHO SHOULD ATTEND?

Managers and executives who hold senior posit ions infunctional areas, or who have recently been promoted togeneral management responsibilities.

HOW WILL YOU BENEFIT?

This two-week programme will enable you to:

• Understand how company strategy drives importantfunctional choices

• Implement problem-solv ing techniques across a l lfunctional areas

• Develop a shared knowledge of the Asian business context

• Establish networks and gain insights from the experiencesof fellow participants from diverse industries and countries

TYPICAL CLASS PROFILE

THE DYNAMICS OF MANAGEMENTWhen making the transition to a general management role, managers need to be acutely aware of how their behaviour anddecisions have an impact on key stakeholders.

This programme is designed to confer problem-solving toolkits for all functional areas, such as corporate strategy, marketing,human resources, finance, accounting, and operations. Specially designed within the Asian business context, the programmesharpens analytical skills with a powerful suite of tools that will enhance the effectiveness of decision-making and optimisethe use of resources in all managerial responsibilities. >>

PROGRAMME DIRECTOR

DR SUM SEE CHUONG• Associate Professor, NUS Business School• PhD, University of Minnesota

Dr Sum is currently Area-Coordinator of the Operations and Supply Chain Management Group in theDecision Sciences Department. He was formerly Co-Academic Director of the NUS MBA programme. Anactive consultant and executive trainer, Dr Sum has serviced private and public organisations such as SIA,IBM, Shell, IKEA, Kaifa (Shenzhen), APP (Indonesia), Singapore Confederation of Industries, Ministry ofHealth, Ministry of Defence, Chartered Institute of Transport (Singapore), and Singapore TechnologiesLogistics.

His current research interests are in the development of operations and supply chain capabilities, EnterpriseResource Planning (ERP), operations strategy, and global operations management. His research hasappeared in leading international journals such as Decision Sciences, Journal of Operations Management,IIE (Trans), European Journal of Operational Research, and Omega.

Before joining academia, Dr Sum worked as an information systems officer in a computer organisationand an engineer in an aerospace company. >>

"The NUS approach was excitingly refreshing. Thecreative use of case studies made it easy to internalisethe key learning points. The blend of theory andpractical sessions brought the classroom to the workplace with facilitators delivering not only the currentissues in the local, regional and global environment,but also projecting what to expect in the future.My expectations were met and exceeded."

Mr Emmanuel Akinola OdedinaGroup Head, Audit & Risk ManagementConsolidated Discounts LtdNigeria

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

BangladeshBhutanGermanyGhanaIndiaIndonesiaJapanKuwaitMalaysiaMaldivesNigeriaPakistanPhilippinesSingaporeSouth AfricaSri LankaTaiwanThailandVietnam

Leadership Development Programme

18

CORE FOCUS

This programme addresses the following focus areas ofleadership that will be directly applicable to the context ofeach participant:

The Evolving Roles of Leaders

• Understanding the changes in the workplace that havebeen a result of globalisation and technological advancesthat have created a demand for a new generation of leaders

Enhancing Effectiveness

• Developing leadership skills to enhance the efficiency andeffectiveness of your team in achieving the organisation'sstrategic objectives and goals

Anchoring Influence

• Developing and applying constructive and personal stylesof persuasion, which is an essential ingredient of leadingand driving initiatives

Coaching High Performance

• The importance of coaching as a leadership tool inmotivating performance and achieving results

Decision-Making

• Understanding the nature of human decision-making anddeveloping the skills for effective team decisions

Transformational Leadership

• Leading change and developing individual transformationalleadership skills

WHO SHOULD ATTEND?

• High impact middle managers who need to successfullydevelop their leadership abilities to manage teams anddrive performance while moving into a broader and morestrategic role in their organisations.

HOW WILL YOU BENEFIT?

This programme will enable you to:

• Develop a detailed understanding of your leadership styleand your impact on others

• Develop new skills to effectively negotiate and increaseyour influence in the workplace

• Motivate excellence and innovation in others

• Develop skills to manage resistance to change

• Effectively lead challenging circumstances arising fromchange

TYPICAL CLASS PROFILE

INSPIRING PERFORMANCE: DEVELOPING THE LEADER IN YOUAt the heart of all great organisations are the people who drive the organisation's purpose and it's success - the people whoneed to lead themselves and others. Combined with competitive pressures and the constant need to adapt and change, thedemands of strong leadership at every level of an organisation are essential to its strategic alignment, effectiveness andsuccess.

This programme provides exposure to a spectrum of leadership frameworks and facilitates a reflective experience for eachparticipant concerning their approach to leading and the capabilities they need to develop as leaders.

ACHIEVING SELF-AWARENESSA key differentiator of this programme is the use of a comprehensive 360 degree feedback instrument. Supporting the feedbackwill be a personality profiling tool that will measure your behavioural and working style as it relates to performance. Together,these tools will provide an assessment of your effectiveness as a leader. Professional facilitators will help interpret andintegrate the assessments and provide a personalised reflective experience, both in small group sharing sessions and one-on-one. The facilitators will also assist you in designing an action plan to develop the capabilities needed to be a more effectiveleader. >>

PROGRAMME DIRECTOR

DR AUDREY CHIA• Associate Professor, NUS Business School• PhD, University of Texas at Austin

Dr Chia teaches courses in management, organisational issues and leadership at various levels. She hasheld several positions including Vice Dean of the University Scholars Programme, Sub-Dean of NUSBusiness School, and Acting Director of the American Studies Centre.

Dr Chia has conducted Executive Education programmes, consulted for or given talks to companies suchas Asahi Glass, Astra, Bridgestone, DHL, Maersk, McDonald's, Elf Aquitane (now Total Fina Elf), Panasonic,Schenker-Bax Global, Samsung, Telenor and Royal Brunei Airlines.

Dr Chia has received university achievement awards, faculty awards and numerous commendations forexcellence in teaching, including the University Teaching Excellence Award and the Outstanding EducatorAward. Her research interests include leadership and change, diversity in organisations, internationalhuman resource management, and social and ethical issues in management. >>

"I found a lot of value in the programme as it reallyenriches the mind. It puts you through a number ofexercises that really stretch things that you knewfrom the past - the things that you probably need torevisit. The opportunity to meet a diverse group ofpeers across cultures, industries and governmentsis just fantastic. To make these types of relationshipsand to learn at the same time, you can't get any betterthan that!"

Mr Dennis W RoseVice PresidentPacific Citrix SystemsHong Kong

ChinaKuwaitMaldivesPhilippinesSri LankaSingaporeUAEVietnam

DATES & FEES13 - 17 July 2009S$ 6,880 per participant(subject to prevailing GST)

Application deadline : 13 June 2008

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

Leadership Development Programme

18

CORE FOCUS

This programme addresses the following focus areas ofleadership that will be directly applicable to the context ofeach participant:

The Evolving Roles of Leaders

• Understanding the changes in the workplace that havebeen a result of globalisation and technological advancesthat have created a demand for a new generation of leaders

Enhancing Effectiveness

• Developing leadership skills to enhance the efficiency andeffectiveness of your team in achieving the organisation'sstrategic objectives and goals

Anchoring Influence

• Developing and applying constructive and personal stylesof persuasion, which is an essential ingredient of leadingand driving initiatives

Coaching High Performance

• The importance of coaching as a leadership tool inmotivating performance and achieving results

Decision-Making

• Understanding the nature of human decision-making anddeveloping the skills for effective team decisions

Transformational Leadership

• Leading change and developing individual transformationalleadership skills

WHO SHOULD ATTEND?

• High impact middle managers who need to successfullydevelop their leadership abilities to manage teams anddrive performance while moving into a broader and morestrategic role in their organisations.

HOW WILL YOU BENEFIT?

This programme will enable you to:

• Develop a detailed understanding of your leadership styleand your impact on others

• Develop new skills to effectively negotiate and increaseyour influence in the workplace

• Motivate excellence and innovation in others

• Develop skills to manage resistance to change

• Effectively lead challenging circumstances arising fromchange

TYPICAL CLASS PROFILE

INSPIRING PERFORMANCE: DEVELOPING THE LEADER IN YOUAt the heart of all great organisations are the people who drive the organisation's purpose and it's success - the people whoneed to lead themselves and others. Combined with competitive pressures and the constant need to adapt and change, thedemands of strong leadership at every level of an organisation are essential to its strategic alignment, effectiveness andsuccess.

This programme provides exposure to a spectrum of leadership frameworks and facilitates a reflective experience for eachparticipant concerning their approach to leading and the capabilities they need to develop as leaders.

ACHIEVING SELF-AWARENESSA key differentiator of this programme is the use of a comprehensive 360 degree feedback instrument. Supporting the feedbackwill be a personality profiling tool that will measure your behavioural and working style as it relates to performance. Together,these tools will provide an assessment of your effectiveness as a leader. Professional facilitators will help interpret andintegrate the assessments and provide a personalised reflective experience, both in small group sharing sessions and one-on-one. The facilitators will also assist you in designing an action plan to develop the capabilities needed to be a more effectiveleader. >>

PROGRAMME DIRECTOR

DR AUDREY CHIA• Associate Professor, NUS Business School• PhD, University of Texas at Austin

Dr Chia teaches courses in management, organisational issues and leadership at various levels. She hasheld several positions including Vice Dean of the University Scholars Programme, Sub-Dean of NUSBusiness School, and Acting Director of the American Studies Centre.

Dr Chia has conducted Executive Education programmes, consulted for or given talks to companies suchas Asahi Glass, Astra, Bridgestone, DHL, Maersk, McDonald's, Elf Aquitane (now Total Fina Elf), Panasonic,Schenker-Bax Global, Samsung, Telenor and Royal Brunei Airlines.

Dr Chia has received university achievement awards, faculty awards and numerous commendations forexcellence in teaching, including the University Teaching Excellence Award and the Outstanding EducatorAward. Her research interests include leadership and change, diversity in organisations, internationalhuman resource management, and social and ethical issues in management. >>

"I found a lot of value in the programme as it reallyenriches the mind. It puts you through a number ofexercises that really stretch things that you knewfrom the past - the things that you probably need torevisit. The opportunity to meet a diverse group ofpeers across cultures, industries and governmentsis just fantastic. To make these types of relationshipsand to learn at the same time, you can't get any betterthan that!"

Mr Dennis W RoseVice PresidentPacific Citrix SystemsHong Kong

ChinaKuwaitMaldivesPhilippinesSri LankaSingaporeUAEVietnam

DATES & FEES13 - 17 July 2009S$ 6,880 per participant(subject to prevailing GST)

Application deadline : 13 June 2008

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

Strategic Management Programme

20

DATES & FEES• 20 - 24 April 2009• 14 - 18 September 2009S$ 5,880 per participant(subject to prevailing GST)

Application deadline : One monthbefore commencement of programme

CORE FOCUS

• Strategy Frameworks: Key Analytical Tools in StrategyFormulation

• Analysing Strategies & Competition in Various Industries

• Managing Global Strategy & Market Entry

• Ba l anced Sco reca rd : Des ign ing , D i agnos t i c s &Implementation

• Global and Regional Environment & Perspectives

• Strategies for Growth: Alliance & Joint Venture

WHO SHOULD ATTEND?

Experienced senior-level managers who currently hold or willhold responsibility for strategic planning and decision-makingin their organisations, including:

• Vice Presidents

• General Managers

• Corporate and Business Planners

• Directors of functional areas in marketing, operations,and finance

HOW WILL YOU BENEFIT?

Through discussions, group breakout and presentations, casestudies and sharing of best practices, you will:

• Acquire an in-depth understanding of the key analytical tools used in strategy formulation

• Benefit from a holistic decision-making and creativethinking process

• Understand the application of the strategic analysis toolsto the problems and issues faced within industries

• Be exposed to diverse perspectives for analysing strategicproblems

• Gain an insight into the best pract ices in strategyformulation and implementation

• Experience a visible impact in terms of creative andbreakthrough strategies

TYPICAL CLASS PROFILE

DEVELOPING & IMPLEMENTING STRATEGIES FOR THE NEW MILLENIUMThe constant evolution of today's global economy demands that businesses employ innovative strategic analysis and formulationto stay one-step ahead of the competition.

This programme adopts a practical, problem solving approach to strategic issues and challenges. It will couple the introductionof relevant concepts and analytical tools with application to real-world problems in a variety of industries and contexts.Contextualised to the Asia Pacific business environment, it explores and discusses a variety of analytical tools and strategicinitiatives that address issues of organisational performance. >>

PROGRAMME DIRECTOR

DR NITIN PANGARKAR• Associate Professor of Business Policy, NUS Business School• PhD, University of Michigan

Dr Pangarkar teaches strategy and international business courses in the BBA, MBA and Executive MBAprogrammes at the National University of Singapore. He has been a faculty member in several executivedevelopment programmes at NUS including the General Management Programme, the Strategic ManagementProgramme and the Commonwealth Top Managers Programme. Recognised by both students and fellowfaculty for his excellent work, Dr Pangarkar has been the recipient of several awards for superior teachingand service.

He has also been an invited speaker for several managerial conferences as well as a consultant to manycompanies such as Alliant Tecsystems, DuPont, IBC Asia, IQPC Worldwide and Vidarbha Chamber ofCommerce.

His research interests lie in strategic management and international business - specifically cross-borderstrategic alliances, mode of entry and global strategy. Dr Pangarkar's research has been published in theform of several international journal articles, conference proceedings, cases, and book chapters. >>

"Taking part in the NUS Business School StrategicManagement Programme has really helped me toplan and deliver work more effectively byunderstanding how different organisations haveimproved performance."

Mr Ben PhillipsSouth Asia Campaigns and Policy ManagerOxfamIndia

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

AustraliaBhutanChinaDenmarkHong kongIndiaJapanKuwaitMaldivesPhilippinesSaudi ArabiaSingaporeSri Lanka

Strategic Management Programme

20

DATES & FEES• 20 - 24 April 2009• 14 - 18 September 2009S$ 5,880 per participant(subject to prevailing GST)

Application deadline : One monthbefore commencement of programme

CORE FOCUS

• Strategy Frameworks: Key Analytical Tools in StrategyFormulation

• Analysing Strategies & Competition in Various Industries

• Managing Global Strategy & Market Entry

• Ba l anced Sco reca rd : Des ign ing , D i agnos t i c s &Implementation

• Global and Regional Environment & Perspectives

• Strategies for Growth: Alliance & Joint Venture

WHO SHOULD ATTEND?

Experienced senior-level managers who currently hold or willhold responsibility for strategic planning and decision-makingin their organisations, including:

• Vice Presidents

• General Managers

• Corporate and Business Planners

• Directors of functional areas in marketing, operations,and finance

HOW WILL YOU BENEFIT?

Through discussions, group breakout and presentations, casestudies and sharing of best practices, you will:

• Acquire an in-depth understanding of the key analytical tools used in strategy formulation

• Benefit from a holistic decision-making and creativethinking process

• Understand the application of the strategic analysis toolsto the problems and issues faced within industries

• Be exposed to diverse perspectives for analysing strategicproblems

• Gain an insight into the best pract ices in strategyformulation and implementation

• Experience a visible impact in terms of creative andbreakthrough strategies

TYPICAL CLASS PROFILE

DEVELOPING & IMPLEMENTING STRATEGIES FOR THE NEW MILLENIUMThe constant evolution of today's global economy demands that businesses employ innovative strategic analysis and formulationto stay one-step ahead of the competition.

This programme adopts a practical, problem solving approach to strategic issues and challenges. It will couple the introductionof relevant concepts and analytical tools with application to real-world problems in a variety of industries and contexts.Contextualised to the Asia Pacific business environment, it explores and discusses a variety of analytical tools and strategicinitiatives that address issues of organisational performance. >>

PROGRAMME DIRECTOR

DR NITIN PANGARKAR• Associate Professor of Business Policy, NUS Business School• PhD, University of Michigan

Dr Pangarkar teaches strategy and international business courses in the BBA, MBA and Executive MBAprogrammes at the National University of Singapore. He has been a faculty member in several executivedevelopment programmes at NUS including the General Management Programme, the Strategic ManagementProgramme and the Commonwealth Top Managers Programme. Recognised by both students and fellowfaculty for his excellent work, Dr Pangarkar has been the recipient of several awards for superior teachingand service.

He has also been an invited speaker for several managerial conferences as well as a consultant to manycompanies such as Alliant Tecsystems, DuPont, IBC Asia, IQPC Worldwide and Vidarbha Chamber ofCommerce.

His research interests lie in strategic management and international business - specifically cross-borderstrategic alliances, mode of entry and global strategy. Dr Pangarkar's research has been published in theform of several international journal articles, conference proceedings, cases, and book chapters. >>

"Taking part in the NUS Business School StrategicManagement Programme has really helped me toplan and deliver work more effectively byunderstanding how different organisations haveimproved performance."

Mr Ben PhillipsSouth Asia Campaigns and Policy ManagerOxfamIndia

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

AustraliaBhutanChinaDenmarkHong kongIndiaJapanKuwaitMaldivesPhilippinesSaudi ArabiaSingaporeSri Lanka

Accounting and Financefor Non-Financial Managers

22

DATES & FEES• 18 - 22 May 2009• 2 - 6 November 2009S$ 4,800 per participant(subject to prevailing GST)

Application deadline : One month beforecommencement of programme

CORE FOCUS

Appraise corporate investments

• Internal Rate of Return

• Net Present Value

• Payback

Equity valuation

• Balance Sheet Models

• Price Earning Ratios

Evaluate performance of managers and employees

• Benchmarks

• Performance Measures

Short-term financing

• Accruals

• Secured & Unsecured Loans

• Trade Credit

Understand and interpret financial statements:

• Accounting for Key Financial Statement Items

• Balance Sheet, Income Statement & Cash Flow Statement

• Creative Accounting

• Ratio Analysis

Use cost information for decision-makingand performance evaluation

• Breakeven Analysis

• Overhead Allocation Issues

• Types of Performance Measure

WHO SHOULD ATTEND?

Executives who make or contribute to decisions with significantfinancial implications, including:

• Managers with profit-and-loss responsibility

• Managers in marketing, operations, human resources,and engineering

• No background in finance is required

HOW WILL YOU BENEFIT?

The curriculum is designed to enable you to:

• Understand fundamental f inancial terminology andconcepts

• Understand and use the information contained in balancesheets, income statements, and cash-flow statements

• Identify and apply relevant costing information

• Learn how to perform fundamental financial analysis

• Grasp the essentials of budgeting and performanceassessment

• Acquire the financial acumen for effective decision-makingand working with financial managers

TYPICAL CLASS PROFILE

UNDERSTANDING THE ESSENTIALS OF FINANCEIncreasingly, managers in every functional area need to understand the basic principles of finance in order to improve theeffectiveness of their operations and strategy.

By empowering non-financial managers with a framework of essential financial terminology, concepts and applications, thisprogramme will enable you to analyse and interpret commonly used financial information in making business decisions andworking more effectively with the financial managers of your organisation. As the emphasis is on the application andunderstanding of financial information rather than its preparation, the programme will enable you to communicate financerelated matters more effectively, understand the performance metrics of the organisation, read and use company reports, andgrasp other managerial accounting aspects. >>

PROGRAMME DIRECTOR

DR RUTH TAN• Associate Professor of Finance, NUS Business School• PhD (Finance), University of Washington• Certified Public Accountant

Dr Tan teaches business finance, personal finance, corporate finance, and financial markets. She receivedthe Faculty Outstanding Educator Award in 2003, and Recognition for Excellence as Outstanding Educatorin 2004. She was also listed as an excellent teacher in the "The NUS Undergraduate Student Feedback2002/2003".

She is currently serving on the Board of Management of the NUS Academic Staff Provident Fund. In 2002,she held the post of Vice Dean of Finance and Administration in the School. She also does consulting andconducts in-house training programmes for various multinational organisations.

Her research interests include privatisation and policy risk, mergers and acquisitions and seasoned equityofferings. Dr Tan's research articles have been published in numerous international academic andprofessional journals. She frequently serves as a reviewer for international journals and was the AssociateEditor of the Asian Case Research Journal from 1997 to 2003. >>

"The programme has helped me tounderstand fundamental financial conceptsand has enabled me to perform effectivefinancial analysis. The mix of participantsfrom different professions and countriesadds depth and provides a practicalperspective".

Mr Kenneth LimSenior Vice President, Market Operations,IT Energy Market CompanySingapore

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

AustraliaNetherlandsFranceIndonesiaMaldivesMexicoPhilippinesSaudi ArabiaSingapore

Accounting and Financefor Non-Financial Managers

22

DATES & FEES• 18 - 22 May 2009• 2 - 6 November 2009S$ 4,800 per participant(subject to prevailing GST)

Application deadline : One month beforecommencement of programme

CORE FOCUS

Appraise corporate investments

• Internal Rate of Return

• Net Present Value

• Payback

Equity valuation

• Balance Sheet Models

• Price Earning Ratios

Evaluate performance of managers and employees

• Benchmarks

• Performance Measures

Short-term financing

• Accruals

• Secured & Unsecured Loans

• Trade Credit

Understand and interpret financial statements:

• Accounting for Key Financial Statement Items

• Balance Sheet, Income Statement & Cash Flow Statement

• Creative Accounting

• Ratio Analysis

Use cost information for decision-makingand performance evaluation

• Breakeven Analysis

• Overhead Allocation Issues

• Types of Performance Measure

WHO SHOULD ATTEND?

Executives who make or contribute to decisions with significantfinancial implications, including:

• Managers with profit-and-loss responsibility

• Managers in marketing, operations, human resources,and engineering

• No background in finance is required

HOW WILL YOU BENEFIT?

The curriculum is designed to enable you to:

• Understand fundamental f inancial terminology andconcepts

• Understand and use the information contained in balancesheets, income statements, and cash-flow statements

• Identify and apply relevant costing information

• Learn how to perform fundamental financial analysis

• Grasp the essentials of budgeting and performanceassessment

• Acquire the financial acumen for effective decision-makingand working with financial managers

TYPICAL CLASS PROFILE

UNDERSTANDING THE ESSENTIALS OF FINANCEIncreasingly, managers in every functional area need to understand the basic principles of finance in order to improve theeffectiveness of their operations and strategy.

By empowering non-financial managers with a framework of essential financial terminology, concepts and applications, thisprogramme will enable you to analyse and interpret commonly used financial information in making business decisions andworking more effectively with the financial managers of your organisation. As the emphasis is on the application andunderstanding of financial information rather than its preparation, the programme will enable you to communicate financerelated matters more effectively, understand the performance metrics of the organisation, read and use company reports, andgrasp other managerial accounting aspects. >>

PROGRAMME DIRECTOR

DR RUTH TAN• Associate Professor of Finance, NUS Business School• PhD (Finance), University of Washington• Certified Public Accountant

Dr Tan teaches business finance, personal finance, corporate finance, and financial markets. She receivedthe Faculty Outstanding Educator Award in 2003, and Recognition for Excellence as Outstanding Educatorin 2004. She was also listed as an excellent teacher in the "The NUS Undergraduate Student Feedback2002/2003".

She is currently serving on the Board of Management of the NUS Academic Staff Provident Fund. In 2002,she held the post of Vice Dean of Finance and Administration in the School. She also does consulting andconducts in-house training programmes for various multinational organisations.

Her research interests include privatisation and policy risk, mergers and acquisitions and seasoned equityofferings. Dr Tan's research articles have been published in numerous international academic andprofessional journals. She frequently serves as a reviewer for international journals and was the AssociateEditor of the Asian Case Research Journal from 1997 to 2003. >>

"The programme has helped me tounderstand fundamental financial conceptsand has enabled me to perform effectivefinancial analysis. The mix of participantsfrom different professions and countriesadds depth and provides a practicalperspective".

Mr Kenneth LimSenior Vice President, Market Operations,IT Energy Market CompanySingapore

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

AustraliaNetherlandsFranceIndonesiaMaldivesMexicoPhilippinesSaudi ArabiaSingapore

Strategic Human Resource Management

24

CORE FOCUS

• Competitive Strategy & HRM Models

• Current Trends & Issues in Human Capital Management

• Human Capital Management

• Leadership, Change & Knowledge Management

• Performance Management Systems & Approaches

• Planning & Strategising Training

• Talent Management: Issues & Challenges

WHO SHOULD ATTEND?

Individuals from organisations of any size and in any industry,including:

• Human Resource Professionals

• General Managers

• Other functional executives with management experienceand an interest in human capital management

HOW WILL YOU BENEFIT?

In this intensive five-day programme, you will:

• Learn to develop human resource practices that areconsonant with the organisation's corporate and businessstrategy

• Acquire knowledge of frameworks and conceptual toolsthat will enable you to strategically manage human capitalin your company

• Learn about best practices from the professors and fellowparticipants

• Engage with professors and participants in intellectually-challenging discussions over issues and challenges inmanaging human capital in a knowledge-intensive economy

TYPICAL CLASS PROFILE

DATES & FEES29 June - 4 July 2009S$ 4,800 per participant(subject to prevailing GST)

Application deadline : 29 May 2009

MANAGING HUMAN CAPITAL TO DRIVE BUSINESS STRATEGYManagers today must juggle the tasks of monitoring current performance, managing incremental innovation, and leadingrevolutionary or discontinuous change efforts. A clear understanding of the drivers of performance, innovation and changeis required to manage human capital in today's competitive environment.

This programme defines the means of ensuring this delicate balance that aligns human resource strategy with the overallbusiness strategy. As human capital moves to assume a pivotal role in helping organisations achieve competitive advantagein the knowledge-based economy, the human resource function is increasingly being called upon to assume a more strategicorientation to drive success. This re-orientation of the human resource function toward corporate and business strategy hasmultiple impacts upon the role of every class of manager in the organisation, not least of which is the human resourceprofessional. >>

PROGRAMME DIRECTOR

MR LOWE JOO YONG• Lecturer, Human Resource Management Unit,

NUS Business School

Mr Lowe teaches human resource management, employee management, career management and talentmanagement at different levels, including in various leadership and executive programmes that are popularwith public sector organisations as well as leading private sector companies.

Prior to joining NUS Business School, Mr Lowe had a distinguished career in a variety of industriesincluding stock broking, reinsurance, engineering, and hospitality. The highlight of his career was theopportunity to travel extensively in the region, conducting executive courses for managers in the hospitalityindustry for organisations such as the Malaysian Association of Hotels, Hotel & Restaurant Associationof the Philippines, Myanmar's Ministry of Hotels & Tourism, Services of Tourism in Ho Chi Minh City,Thailand's Dusit Thani College, and Indonesia's Acacia Group of Hotels. >>

"The case studies presented were appropriateand relevant. I now understand better thecurrent trends and issues in managing humancapital in a knowledge-intensive economy.Through the interactive sessions with theprofessors and a diverse group of participants,I gained new insights on the best HRpractitioners from different industries. I amdefinitely a fan of NUS Business School!"

Mr Shahriar Akbar ChowdhuryHead of HR DevelopmentGrameenphone LtdIndia

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

ChinaHong KongIndonesiaMalaysiaMaldivesSingaporeSri Lanka

Strategic Human Resource Management

24

CORE FOCUS

• Competitive Strategy & HRM Models

• Current Trends & Issues in Human Capital Management

• Human Capital Management

• Leadership, Change & Knowledge Management

• Performance Management Systems & Approaches

• Planning & Strategising Training

• Talent Management: Issues & Challenges

WHO SHOULD ATTEND?

Individuals from organisations of any size and in any industry,including:

• Human Resource Professionals

• General Managers

• Other functional executives with management experienceand an interest in human capital management

HOW WILL YOU BENEFIT?

In this intensive five-day programme, you will:

• Learn to develop human resource practices that areconsonant with the organisation's corporate and businessstrategy

• Acquire knowledge of frameworks and conceptual toolsthat will enable you to strategically manage human capitalin your company

• Learn about best practices from the professors and fellowparticipants

• Engage with professors and participants in intellectually-challenging discussions over issues and challenges inmanaging human capital in a knowledge-intensive economy

TYPICAL CLASS PROFILE

DATES & FEES29 June - 4 July 2009S$ 4,800 per participant(subject to prevailing GST)

Application deadline : 29 May 2009

MANAGING HUMAN CAPITAL TO DRIVE BUSINESS STRATEGYManagers today must juggle the tasks of monitoring current performance, managing incremental innovation, and leadingrevolutionary or discontinuous change efforts. A clear understanding of the drivers of performance, innovation and changeis required to manage human capital in today's competitive environment.

This programme defines the means of ensuring this delicate balance that aligns human resource strategy with the overallbusiness strategy. As human capital moves to assume a pivotal role in helping organisations achieve competitive advantagein the knowledge-based economy, the human resource function is increasingly being called upon to assume a more strategicorientation to drive success. This re-orientation of the human resource function toward corporate and business strategy hasmultiple impacts upon the role of every class of manager in the organisation, not least of which is the human resourceprofessional. >>

PROGRAMME DIRECTOR

MR LOWE JOO YONG• Lecturer, Human Resource Management Unit,

NUS Business School

Mr Lowe teaches human resource management, employee management, career management and talentmanagement at different levels, including in various leadership and executive programmes that are popularwith public sector organisations as well as leading private sector companies.

Prior to joining NUS Business School, Mr Lowe had a distinguished career in a variety of industriesincluding stock broking, reinsurance, engineering, and hospitality. The highlight of his career was theopportunity to travel extensively in the region, conducting executive courses for managers in the hospitalityindustry for organisations such as the Malaysian Association of Hotels, Hotel & Restaurant Associationof the Philippines, Myanmar's Ministry of Hotels & Tourism, Services of Tourism in Ho Chi Minh City,Thailand's Dusit Thani College, and Indonesia's Acacia Group of Hotels. >>

"The case studies presented were appropriateand relevant. I now understand better thecurrent trends and issues in managing humancapital in a knowledge-intensive economy.Through the interactive sessions with theprofessors and a diverse group of participants,I gained new insights on the best HRpractitioners from different industries. I amdefinitely a fan of NUS Business School!"

Mr Shahriar Akbar ChowdhuryHead of HR DevelopmentGrameenphone LtdIndia

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

ChinaHong KongIndonesiaMalaysiaMaldivesSingaporeSri Lanka

Negotiation and Influence

26

CORE FOCUS

• Negotiating to Create Value

• Negotiation Strategies and Skills

• Negotiation - The Interest-Based Approach

WHO SHOULD ATTEND?

Senior executives and professionals actively engaged in keyactivities, such as:

• Senior Procurement Managers

• CEOs of Start Ups

• Human Resource Directors

• Country Managers of Asian Subsidiaries

• Legal Directors

HOW WILL YOU BENEFIT?

This programme will enable you to:

• Negotiate, build and sustain effective deals and workingrelationships

• Enhance your mental effectiveness by learning the keysto rational thinking, as well as the barriers that keep youfrom optimal decision-making

• Develop confidence in the negotiation process as aneffective means for resolving conflict

• Understand the nature of negotiations and gain a broadintellectual understanding of the central concepts innegotiation

• Experience the negotiation process, learning how toevaluate costs and benefits from alternative actions

• Improve your analytical abilities and capacity to understandand predict the behaviour of individuals, groups andorganisations in a competitive process

• Develop a toolkit of useful and practical negotiation skills,strategies and approaches

• Develop an understanding of the dynamics of negotiationsin Asia

TYPICAL CLASS PROFILE

NAVIGATING THE INTRICACIES OF NEGOTIATIONSNegotiation is the art and science of securing agreement and creating value between two or more parties. In today's globaland cross-cultural marketplace, negotiation and influence plays a critical role in managing interdependent relationships,securing successful business deals, and ensuring informed decision making. Although people negotiate all the time,understanding the strategy and psychology of effective negotiations is an invaluable asset in a globally interdependentenvironment.

This innovative programme brings together the models developed by Harvard and Kellogg. This blend consists of understandingthe process of negotiations and influencing, the cultural and behavioural aspects that parties bring to the process that definesthe dynamics of a negotiation. Through lectures, discussions, analysis and multi-party negotiation exercises, you will acquirethe conceptual framework and tools to refine your critical thinking, negotiation skills and decision making. >>

PROGRAMME DIRECTOR

DR CHIA HO BENG• Senior Lecturer, NUS Business School• PhD, University of British Columbia

Dr Chia teaches leadership, coaching for change, creative problem solving, human resource management,negotiations, mediation, and conflict resolution at all levels. He was awarded the Outstanding EducatorAward in 2001 and 2002 and made the list of the top six percent of educators at NUS in 2003.

Dr Chia is also an adjunct feedback coach with the Center of Creative Leadership, and serves on variousmediation and dispute resolution committees in Singapore. He is part of a research group at the SingaporeMediation Centre, and served on the management committee of the Centre for Corporate Social Responsibility.In 2006, Dr Chia was awarded the Outstanding Community Service Award by NUS Business School.

Prior to his academic career, he worked in both the financial and manufacturing sectors. His work experienceincludes managing corporate accounts, turnaround management, managing in merger transitions,and problem loans management. Dr Chia brings to the classroom a blend of theory and practicalexperience. >>

"The curriculum is very well structured.I can relate every single topic and sessionto the industry and day-to-day work that Ido. So I really appreciate the programme.I will highly recommend it to anyone of mypeers and colleagues."

Mr Yu YangChief Representative - ChinaGrosvenor LimitedChina

IndonesiaMaldivesPapua New GuineaPhilippinesSingaporeSwitzerland

DATES & FEES• 29 - 31 July 2009• 21 - 23 October 2009S$ 3,800 per participant(subject to prevailing GST)

Application deadline : One month beforecommencement of programme

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

Negotiation and Influence

26

CORE FOCUS

• Negotiating to Create Value

• Negotiation Strategies and Skills

• Negotiation - The Interest-Based Approach

WHO SHOULD ATTEND?

Senior executives and professionals actively engaged in keyactivities, such as:

• Senior Procurement Managers

• CEOs of Start Ups

• Human Resource Directors

• Country Managers of Asian Subsidiaries

• Legal Directors

HOW WILL YOU BENEFIT?

This programme will enable you to:

• Negotiate, build and sustain effective deals and workingrelationships

• Enhance your mental effectiveness by learning the keysto rational thinking, as well as the barriers that keep youfrom optimal decision-making

• Develop confidence in the negotiation process as aneffective means for resolving conflict

• Understand the nature of negotiations and gain a broadintellectual understanding of the central concepts innegotiation

• Experience the negotiation process, learning how toevaluate costs and benefits from alternative actions

• Improve your analytical abilities and capacity to understandand predict the behaviour of individuals, groups andorganisations in a competitive process

• Develop a toolkit of useful and practical negotiation skills,strategies and approaches

• Develop an understanding of the dynamics of negotiationsin Asia

TYPICAL CLASS PROFILE

NAVIGATING THE INTRICACIES OF NEGOTIATIONSNegotiation is the art and science of securing agreement and creating value between two or more parties. In today's globaland cross-cultural marketplace, negotiation and influence plays a critical role in managing interdependent relationships,securing successful business deals, and ensuring informed decision making. Although people negotiate all the time,understanding the strategy and psychology of effective negotiations is an invaluable asset in a globally interdependentenvironment.

This innovative programme brings together the models developed by Harvard and Kellogg. This blend consists of understandingthe process of negotiations and influencing, the cultural and behavioural aspects that parties bring to the process that definesthe dynamics of a negotiation. Through lectures, discussions, analysis and multi-party negotiation exercises, you will acquirethe conceptual framework and tools to refine your critical thinking, negotiation skills and decision making. >>

PROGRAMME DIRECTOR

DR CHIA HO BENG• Senior Lecturer, NUS Business School• PhD, University of British Columbia

Dr Chia teaches leadership, coaching for change, creative problem solving, human resource management,negotiations, mediation, and conflict resolution at all levels. He was awarded the Outstanding EducatorAward in 2001 and 2002 and made the list of the top six percent of educators at NUS in 2003.

Dr Chia is also an adjunct feedback coach with the Center of Creative Leadership, and serves on variousmediation and dispute resolution committees in Singapore. He is part of a research group at the SingaporeMediation Centre, and served on the management committee of the Centre for Corporate Social Responsibility.In 2006, Dr Chia was awarded the Outstanding Community Service Award by NUS Business School.

Prior to his academic career, he worked in both the financial and manufacturing sectors. His work experienceincludes managing corporate accounts, turnaround management, managing in merger transitions,and problem loans management. Dr Chia brings to the classroom a blend of theory and practicalexperience. >>

"The curriculum is very well structured.I can relate every single topic and sessionto the industry and day-to-day work that Ido. So I really appreciate the programme.I will highly recommend it to anyone of mypeers and colleagues."

Mr Yu YangChief Representative - ChinaGrosvenor LimitedChina

IndonesiaMaldivesPapua New GuineaPhilippinesSingaporeSwitzerland

DATES & FEES• 29 - 31 July 2009• 21 - 23 October 2009S$ 3,800 per participant(subject to prevailing GST)

Application deadline : One month beforecommencement of programme

Participants are strongly encouraged to applyat least two months in advance. Applicationsreceived after deadline will be considered onspace availability.

Customised Management ProgrammesNUS Business School's mission is to shape leaders through strengthening their managerial knowledgeand skills to effectively handle real management challenges. Our customised Executive Educationprogrammes are designed and delivered with our client's objectives and goals in mind. We aim tocreate a more targeted learning process that directly impacts individuals, teams and the organisationas a whole.

From design to delivery, our customised programmes are grounded in the world-class expertise ofNUS Business School's faculty. As educators, consultants and researchers based in Asia, our internationalfaculty harness the best management practices in the West, and offer innovative solutions of howthese practices are adapted and applied in the Asian context with the specific organisation and industryin mind. This wealth of international experience has enabled us to deliver tailored programmes toblue-chip global companies from across the globe and Asia, and in cities such as Singapore, KualaLumpur, Bangkok, Jakarta, Manila, Colombo, Shanghai, Beijing, Tokyo, Sydney, Wellington andBangalore. Participants benefit from the most relevant research and consulting about the new modelsdriving today's business value.

28

As an integrated learning partner, NUS Business Schoolwill work with you to transfer knowledge across yourbusinesses to enhance your capabilities, and enable yourorganisation to leverage on cutting edge managementpractices to scale new heights. >>

THE MAIN FOCUS AREASOF OUR PROGRAMMES CAN INCLUDE:• Leadership and Building Teams

in a Globalised Economy• Innovation as an Organisational Competence• Management of Technology• Change Management• Strategy• Decision Making• Negotiation & Influencing Skills• Performance Management & Talent Development• Strategic Branding Paradigms• Services Marketing & Management• Cash-Flow, Valuation & Risk Management• Mergers & Acquisitions• International Project & Investment Analysis• Supply Chain & Strategic Operations• Wealth Management• Coaching 360˚ Assessment Tools

"NUS Business School was able toincorporate our business philosophy andunique corporate issues into the contentof the programme, thereby making learningaligned to our operational needs andcorporate culture. I enjoyed working withthe Professors and staff of NUS BusinessSchool. Their professionalism and positiveattitude is very commendable. "

Mr Lim Chee HooGeneral ManagerPanasonic Regional Training CenterPanasonic Asia PacificSingapore

Our instructional design process begins with acquiringan in-depth knowledge of the corporation's organisationand culture, business objectives and strategic direction.With this understanding, we develop a customisedcurriculum to meet specif ic learning objectives forsustained impact. We utilise case studies, experientialexercises, group projects, cross-cultural sharing, lectures,assessment tools, and external facilitators to add varyingdimensions to the learning experience and sustain impact.The content addresses the current marketplace realitiesas well as future requirements and trends that can affectcompetitive advantage.

Customised Management ProgrammesNUS Business School's mission is to shape leaders through strengthening their managerial knowledgeand skills to effectively handle real management challenges. Our customised Executive Educationprogrammes are designed and delivered with our client's objectives and goals in mind. We aim tocreate a more targeted learning process that directly impacts individuals, teams and the organisationas a whole.

From design to delivery, our customised programmes are grounded in the world-class expertise ofNUS Business School's faculty. As educators, consultants and researchers based in Asia, our internationalfaculty harness the best management practices in the West, and offer innovative solutions of howthese practices are adapted and applied in the Asian context with the specific organisation and industryin mind. This wealth of international experience has enabled us to deliver tailored programmes toblue-chip global companies from across the globe and Asia, and in cities such as Singapore, KualaLumpur, Bangkok, Jakarta, Manila, Colombo, Shanghai, Beijing, Tokyo, Sydney, Wellington andBangalore. Participants benefit from the most relevant research and consulting about the new modelsdriving today's business value.

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As an integrated learning partner, NUS Business Schoolwill work with you to transfer knowledge across yourbusinesses to enhance your capabilities, and enable yourorganisation to leverage on cutting edge managementpractices to scale new heights. >>

THE MAIN FOCUS AREASOF OUR PROGRAMMES CAN INCLUDE:• Leadership and Building Teams

in a Globalised Economy• Innovation as an Organisational Competence• Management of Technology• Change Management• Strategy• Decision Making• Negotiation & Influencing Skills• Performance Management & Talent Development• Strategic Branding Paradigms• Services Marketing & Management• Cash-Flow, Valuation & Risk Management• Mergers & Acquisitions• International Project & Investment Analysis• Supply Chain & Strategic Operations• Wealth Management• Coaching 360˚ Assessment Tools

"NUS Business School was able toincorporate our business philosophy andunique corporate issues into the contentof the programme, thereby making learningaligned to our operational needs andcorporate culture. I enjoyed working withthe Professors and staff of NUS BusinessSchool. Their professionalism and positiveattitude is very commendable. "

Mr Lim Chee HooGeneral ManagerPanasonic Regional Training CenterPanasonic Asia PacificSingapore

Our instructional design process begins with acquiringan in-depth knowledge of the corporation's organisationand culture, business objectives and strategic direction.With this understanding, we develop a customisedcurriculum to meet specif ic learning objectives forsustained impact. We utilise case studies, experientialexercises, group projects, cross-cultural sharing, lectures,assessment tools, and external facilitators to add varyingdimensions to the learning experience and sustain impact.The content addresses the current marketplace realitiesas well as future requirements and trends that can affectcompetitive advantage.

• Adelaide Bank (Australia)• Agilent Technologies (USA, Taiwan)• Al-Khafji Joint Operations (Saudi Arabia)• Al-Rajhi Bank (Saudi Arabia)• American Express (Singapore)• AP Moller-Maersk (Denmark)• Arab Bank (Australia, South Korea, Singapore)• Asahi Glass (Japan)• Asian Development Bank (Philippines)• Astra International (Indonesia)• Baker Norton Asia (Hong Kong)• BP (China, Malaysia, Singapore)• Bhutan Power Corporation (Bhutan)• Caltex (Philippines)• Colgate-Palmolive (Hong Kong, Malaysia)• Coopers Brewery (Australia)

Participating CompaniesNUS Business School's Executive Education programmesattract senior executives across a diverse range ofcountries, industries and organisations. Our participantsare from leading global corporations’ government bodiesand international organisations, including:

• Datacraft (India, Singapore)• David Pieris Motor (Sri Lanka)• Deutsche Bank AG (Singapore)• Dow Corning (Japan)• DPSC (India)• Employers' Federation of Ceylon (Sri Lanka)• First Atlantic Merchant Bank (Ghana)• Fujitsu (Japan)• Hewlett-Packard

(Singapore, Malaysia, Germany, USA, China)• Hong Kong Housing Authority (Hong Kong)• Land Transport Authority (Singapore)• Indus Motor Company (Pakistan)• Intel Products (Indonesia)• Johnson & Johnson K.K. Consumer (Japan)• Kuwait Petroleum Corporation (Kuwait)• Land Transport Authority (Singapore)• Lucent Technologies (China, Singapore, Taiwan)• MAS Holdings (Sri Lanka)• Mattel Asia Pacific (Hong Kong)• Ministry of Health (New Zealand)• Motorola (Singapore)• National Semiconductor

(Korea, Japan, Singapore, Hong Kong)• National Social Security Fund (Tanzania)• National Sun Yat-Sen University (Taiwan)• PETRONAS (Malaysia)• PFIZER (India)• Philips Electronics (Singapore)• Pico Art International (Singapore)• Samsung Asia (South Korea)• SK Group (South Korea)• Saudi ORIX Leasing Company (Saudi Arabia)• Seagate Technology (Singapore)• Siemens (Germany, Singapore, China)• Sinclair Knight Merz (New Zealand)• Singapore Technologies (Singapore)• Sumitomo Corporation (Japan)• Telstra Corporation (Australia)• Texas Instruments (Taiwan, Korea, Philippines)• Texmaco Group (Indonesia)• The Boeing Company (USA)• Union Bank of Nigeria (Nigeria)• United Overseas Bank (Singapore)• Worldbank (Thailand)

EXECUTIVEEDUCATION

General Information

HOW TO APPLYApplicants may send in the attached application form via email,fax or mail, or apply online at execed.nus.edu

Applicants are encouraged to send in their applications as earlyas two months before the start of the programme. An AdmissionCommittee reviews the applications to ensure quality participantsin terms of professional background and expectations, in orderto provide a fulfilling and rewarding educational experience.Final admission is subject to the approval of the AdmissionsCommittee. To achieve maximum benefit from a programme,applicants should be fluent in the language of instruction.

Applicants will receive an acknowledgement on their applicationwithin five working days. Admission status will be sent toapplicants within one month.

DISCOUNT SCHEMES1. Any alumni of NUS will be entitled to a 10% discount on

course fees.

2. For every five participants from an organisation enrolled inthe same programme, the organisation will be entitled toone free enrollment in the same programme run or one oflesser value. This offer must be utilised within the sameyear.

NOTE: Scheme 1 and 2 DO NOT apply in conjunction and they are NOT applicable to the fol lowing programmes:• Stanford-NUS Execut ive Programme in Internat ional

Management• Advanced Management Programme

PAYMENT PROCEDURESPayment is due upon notif ication of acceptance into theprogramme from our office. The programme fees include tuition,course materials, books (if any), lunches, refreshments andsome dinners. Accommodation is not included. Payment canbe made by:• Cheque or Bank draft• Visa / Master Card• Telegraphic Transfer

CANCELLATION / WITHDRAWALThe cancellation charges are as follows:- 45 to 15 days notice: 50% of programme fee- 14 days or less: 100% of programme fee- Non-attendance: 100% of programme feeNote:- Programme dates and fees listed in programme brochures

and calendars, and the Office of Executive Education websiteare subject to change.

- NUS Business School reserves the right to postpone or cancela programme by giving at least 21 days notice.

- Upon acceptance into the programme, payment is due within30 days of the date the invoice is issued.

- All cancellations, substitutions, transfers and postponementsmust be confirmed in writing via email, fax or mail.

- Cancellations must be made in writing more than 45 daysbefore the start of the programme to receive a full refund.

- Qualified substitutes can replace participants who are unableto attend, and requests for substitutions must be made inwriting.

- Postponed registrants are still required to make paymentwithin 30 days of the invoice date. Postponed registrants mustattend the next available programme, failing which the tuitionfees will be forfeited. Postponed registrants are required topay fee increases, if any.

- The date of the cancellation will be taken as the date of receiptby the Office of Executive Education, and will be acknowledgedin writing within five working days.

APPLICATION FORADMISSIONS 2009

B U S I N E S SS C HOO L

For more information onNUS Business School'sExecutive Education programmes,please contact:

OFFICE OF EXECUTIVE EDUCATIONNUS BUSINESS SCHOOLBIZ 2 BuildingNational University of Singapore1 Business LinkTel: (65) 6516 7872Fax: (65) 6872 0041Email: exec_edu@nus.edu.sgWebsite: execed.nus.edu

H. EDUCATION:College / University Degree Granted / Majors Year Granted

I. PROFESSIONAL EDUCATION: (other schools and programmes attended)Name Of Institution Date of Attendance

J. PLEASE INDICATE HOW YOU LEARNT ABOUT THIS PROGRAMME: Please tick as appropriate.

1.NEWSPAPERS:Asian Wall Street Journal

Business Times (Singapore)

Wall Street Journal Europe

China Daily (China)

China Post (Taiwan)

Financial Times

L' Express (Mauritius)

South China Morning Post (Hong Kong)

Straits Times (Singapore)

Sunday Observer (Sri Lanka)

The Edge (Singapore)

The Edge (Malaysia)

Business India

International Herald Tribune

Others (please specify)

2.MAGAZINESAlumnus

Asia Inc

Business Week (Asia Edition)

Business Week (Atlantic Edition)

CFO Asia

Fortune Asia

The Economist

Human Resources Magazine

The Graduate

Top Execed Guide

Newsweek Asia

Others (please specify)

3.ONLINE RESOURCESGoogle

NUS B-School Website

HR Magazine Online Site

Newsweek Showcase Online

Newsweek.com

Political Perspective

Others (please specify)

4. OTHER SOURCES:Through Company's HR Dept

Colleague / Friend

Through one of our Past Participant(s)

NUS B-School e-Advertisement

NUS B-School Direct Email

NUS B-School Direct Mail

The following must be dated and signed in order to validate application.

I confirm that all information provided is accurate and complete and that I have read and accepted NUS Business School Officeof Executive Education's cancellation policy.

Name of Applicant

Date Signature of Applicant

I confirm that my organisation is sponsoring the above named executive for the programme indicated in the application form. Ialso confirm that I have read and accepted NUS Business School Office of Executive Education's cancellation policy.

Name of HR Personnel

Date Company Stamp / Signature of HR Personnel

Selection of participants is based upon years of significant management experience, level within organisation, and industrial andgeographical diversity. Thank you for your participation. We will get in touch with you shortly.

JUL

STRATEGICMANAGEMENT PROGRAMME

APR20 - 24

SEP14 - 18

ACCOUNTING ANDFINANCE FOR NON-FINANCIALMANAGERS

MAY18 - 22

NOV2 - 6

STANFORD-NUSEXECUTIVE PROGRAMME ININTERNATIONAL MANAGEMENT

ADVANCEDMANAGEMENT PROGRAMME

STRATEGICHUMAN RESOURCEMANAGEMENT PROGRAMME

29 JUN - 3 JUL

AUG15 - 29

GENERALMANAGEMENT PROGRAMME

FEB16 - 27

JUN1 - 12

OCT19 - 30

NEGOTIATIONAND INFLUENCE

JUL29 - 31

OCT21 - 23

NOV2 - 13

FEB APR MAY JUN AUG SEP OCT NOV

LEADERSHIPDEVELOPMENT PROGRAMME

JUL13 - 17

2009 OPEN ENROLLMENT PROGRAMMES

ASIA’S GLOBAL BUSINESS SCHOOL

EXECUTIVEEDUCATION

execed.nus.edu

EXECUTIVEPROGRAMMES 2009

B U S I N E S SS C HOO L

"We had an excellent session in Singapore withpeople coming from diversified backgrounds andplenty of opportunities to share our experiences witheach other. The content of the programme and thefaculty were exceptional!"

Mr Imran MahmoodHead, Manufacturing BusinessDescon Engineering LtdPakistan