Page 1 of 13

Executive Director Update

In the past month… March 12, 2015- April 13, 2015

Bike Week, by all indications, was a good one and we were all busy staffing the tent and making our

visitors feel welcome. We kicked off the hype for the 75th during this year’s event. With the Ocean Center

and hotel partners, we worked the DMAI Foundation Dinner and Destination Showcase in DC on 3/24-

25/15. Also, was appointed to the STS board and attended the Spring Meeting in Charlotte 3/29-4/1/15.

The folks in Charlotte are under the mistaken impression that NASCAR was founded there; we did our

best to set them straight. The NASCAR Hall of fame is nice but is only getting about 200,000 visitors

a year.

Finance is analyzing all of our contracts and seeing where we can cancel to move to a more economical

service as well as having established an on-line payment procedure to cut down on the number of hard

checks we produce.

PR was cranking with Bike Week and Spring Family Beach Break. Tonya and Greg made two trips to the

beach with the GoPro to show all the beach fun being had by families. They were posted to our website to

show us as the true Spring family beach break that we are. Work continues on our May 8, 2015 Tourism

Day event. Facebook 89,012, Twitter 5,770 and 515 on Instagram for our Spring family beach break

photo contest.

Market Development is already working on the media campaign for 75th Bike Week, working on second TV

spot, Have placements for summer secured and filling in the gaps, working on new Visitors Guide, taking

the necessary steps to move from Jackrabbit to Regatta. Visitors Centers Yulee-7 days in month of

March, 590 VG’s distributed, DIS-Fl., PA., IN., the three most popular states that visited the center

Canada, Germany and Brazil were international most popular, and Destination Daytona- Fl., Mi., Pa. were

three most popular origin states and Canada and Germany top International destinations. Consumer

Shows in DC, Philly and The Villages were worked.

Sales had a great month with 6 sites, 11 Leads, 3 definite, 3 Ocean Center leads, and Convention

Services assisted 6 groups. Thirty six prospecting calls were completed and our Indy mission for Sports

and Fraternal produced 24 calls plus an event at a Pacers game.

Looking ahead…

Coming up we have 3 FAM’s, one travel FAM, National Tourism Week event, Helms Briscoe ABC

conference, Independent Planner Conference, FSAE activities, NYC sales mission prior to RTO in May, IPW

POW-WOW. We have to keep our momentum growing.

Page 2 of 13

Tom’s Meetings

March 12th- Chamber Leadership Reception

March 14th- Bike Week Parade

March 17th- Lunch with James Moore

March 20th- Meet with Prospective Paradise

Representative

March 24th-25th- DMAI Destination Showcase

March 29th-April 1st- STS Spring Meeting

April 8th- Visited the Destination Daytona

Visitors Center

April 9th- Met with Paradise

Administration Tom Caradonio

Tom held bi-weekly staff meetings

Lisa prepared monthly STR report

Tom attended Sports Committee

Tom attended ACHT Committee

Tom attended Meetings & Conventions Committee

Lisa created the monthly Executive Director Report

Lisa prepared the staff monthly calendar

Lisa coordinated Tom’s daily schedule

Tom and Lisa attended initial budget meeting

Lisa began creation of 2015/16 Marketing Plan

Tom attended Rotary every Monday

Tom attended HLA Meeting

Lisa attended seminar for Executive Assistants

Lisa completed public records request

Lisa worked with CareerSource for reimbursement of training costs

Tom attended Eggs & Issues

Finance Trish Ruffino Analyzed contracts in place and prepared spreadsheet, working with department managers to

get accurate information on agreements with suppliers and vendors

Set up Amber Tischler to assist Gwen with invoice entry in Sage 100 ERP

Completed uploading financial documentation and backup for current fiscal year monthly closings

to server storage

Volunteered at Bike Week tent

Establish on-line payment procedure so we can pay credit cards electronically

Phone service analysis – continuing to refine quote data and contract term issues (Windstream

contract was sent to County legal for review to see if there’s an out)

Contacted insurance company and determined we did not file an insurance claim for last year’s

server crash due to a lightning strike in April 2014. Claim was filed on 04/03/15 with Liberty

Mutual

Met with Greg and Vann Data to review IT tech support services, onsite and offsite data

storage. Followed up with all HAAA employees to ensure every computer has a battery backup in

place

Page 3 of 13

Initial budget meeting with Tom and senior staff

Researched report access in TriNet Passport for spreadsheets on payroll to use for budget

purposes

Gwen sent notices to partners on aged receivables

Provided detail backup of March spending to department heads for their review

Prepared financials for March and reconciled asset and liability accounts

Processed payroll, vendor and credit card payments

Public Relations Lori Campbell Baker

Media Relations

LCB sent a Bike Week update and image to Rides & Culture Motorcycle magazine

LCB connected with Maggie Brown re: MagsOnTheMove blog re: a trip to Daytona Beach

LCB reached out to journalist Marcia Frost re: covering the area

LCB reached out to journalist Lori Brown re: a Daytona Beach feature

LCB worked with NASCAR Illustrated’s John Knecht re: a destination showcase piece

LCB priced out airfare for the April 29-May 2 Media FAM participants

LCB worked with WFTV’s Blaine Tolinson re: Bike Week results and Spring Family Beach Break

focus

LCB connected with Visit Florida re: Paul Phipps’ presentation during National Travel & Tourism

Week

Tonya and LCB approved editorial copy and sent photos to Allegiant Airlines’ Sunseeker magazine

LCB set a meeting with videographer Alin Jacobs and Greg Price re: a potential drone video

shoot

LCB worked with Monica Storch of Macaroni Kids blog re: her Daytona Beach visit

Tonya and LCB edited copy for the Waterways Guide

LCB verified guests’ attendance for the Big Talk by Big John radio show on WELE-AM

LCB forwarded a pay-to-play offer from CBS12 “Road Trippin’” to Paradise for consideration

Tonya and LCB participated in a meeting for the Daytona Beach Half-Marathon

LCB participated a building vulnerability assessment visit with the Chamber and Volusia County

Emergency Services

Tonya and LCB wrote and distributed a media release on the USA TODAY 10Best Spring Family

Beach Break ranking

LCB did an interview with WNDB-AM Radio re: Spring Family Beach Break

LCB provided information on the Jeep Beach event to the Butler Eagle Newspaper in western PA

LCB coordinated with Atlanta’s Star 94FM re: a cross-promotional opportunity

LCB coordinated with Daytona Beach News-Journal journalist Lacey McLaughlin re: a new travel

segment and content sharing

Tonya and LCB sent information and photos to Estetic, an Italian motorcycle pub based in New

York

Tonya and LCB provided information and images to Orlando Magazine

Tonya and LCB met with Daytona Lagoon on current initiatives and upcoming events

LCB followed up with Peggy Kennedy from Harley-Davidson re: Bike Week numbers

Tonya and LCB confirmed details for the destination’s hosting of travel writers from India, as

part of a Visit Florida initiative

Page 4 of 13

Tonya and LCB helped a writer from Maine Antique Digest to rework his upcoming itinerary

around a visit to the Cici and Hyatt Brown Museum of Art

Tonya and LCB continued to revise the Spring Media FAM itinerary and logistics, and began

booking travel for all participants

Tonya provided LMA Communications (Visit Florida’s Canadian rep) with PR materials for a media

meet up in Ottawa

Tonya provided updates to “Along Florida’s Expressways” guide

LCB attended the Southeast Tourism Society Spring Symposium and Media Meet-Up event in

Charlotte, NC – and met with approximately 30 key journalists from that area

A Sampling of Media Clippings

Palm Beach Post – http://bit.ly/1DjG3cb

o Spring Family Beach Break in Daytona Beach

USA Today – http://bit.ly/1HQjtrj

o Daytona Beach Named Top 10 Spring Break Destination

Abundant Journeys Blog – http://bit.ly/1CxQGGC

o “I’m headed to Daytona Beach! It’s been years!”

New York Times – http://nyti.ms/1AMn5Vu

o Cici & Hyatt Brown Museum of Art, Celebrating Images of a Long Gone Florida

Orlando Sentinel – http://bit.ly/1FihITw

o Emeril’s Florida, Featuring Cultural Gem in Daytona Beach

Examiner.Com – http://exm.nr/18bYdjE

o Best Restaurant List for Restaurants during Bike Week

Orlando Business Journal – http://bit.ly/1H4eqoW

o Beyond Bike Week – Daytona’s Year-Round Biker Businesses Run on Reliability

Cleveland Jewish News - http://bit.ly/1CUyTcG

o Daytona Beach - Sun, Fun in the Spring & Year-round

Radio & TV Clippings summary via TV Eyes

For the month of March, there were 5,900 mentions of Daytona Beach across all US Cable

Channels, major markets in the United States, and a select few Canadian and UK stations. The

US Cable Channels alone represent 51 broadcast companies from Al Jazeera America to VH1,

including all major news outlets as well as Golf, Travel Channel and The Weather Channel.

Total International Viewership (USA, Canada, UK): 11,819,189

Total International Publicity Value: $942,214.76

Total Local Viewership (Orlando/Daytona Beach DMA): 46,944,663

Total Local Market Publicity Value: $3,075,547.32

Partial Publicity Value of Select CVB Events, Properties, Broadcasts: $18,509.36

Select Mentions Here includes stories broadcast on:

o CBS Sports Network – Endurocross at Ocean Center, http://bit.ly/1DJGmyX

o The Weather Channel – Spring Break, http://bit.ly/1GLaV6v

o Today Show – Al Roker, http://bit.ly/1DKdKFQ

o Central FL News 13 – Riverfront Festival of the Arts, http://bit.ly/1Jp45Df

Sales Support

LCB attended the Tourist Development Council’s quarterly meeting

LCB provided the Florida Outdoor Writers Association with a copy blurb for its upcoming

membership directory

Page 5 of 13

LCB acquired b-roll from North Avenue Studios from our recent video project, to be used to

attract cultural visitors

LCB coordinated with Bethune-Cookman University re: the possibility of hosting a public relations

intern during the next semester

Tonya provided images for the DAY Destination Resource Guide

Tonya provided content for a Collaborate Destination Sponsored Post and assisted with the

Collaborate Pre-FAM itinerary, June 9-11 2015.

Tonya wrote and press releases for Shriners, Florida Federation of Colorguard Circuit, Parachute

Industry Association and distributed announcements on behalf of Miss Teen Dream Florida

State Pageant and P1AquaX Jet Ski Competition

Tonya assisted National Cheerleading Association and Mayor Derrick Henry with a video shoot

for their April event

Tonya continues to support the sales group’s social media efforts: created Facebook posts to

engage with reunion groups and tweets to announce groups in market or CVB-sponsored events

Marketing & Digital Communications

Tonya and LCB participated in the Arts & Culture Committee meeting

Tonya, Greg and LCB worked with Social HUB on the look of its widget onto our site

Tonya wrote monthly Beach Blast,

Tonya wrote Consumer Eblasts for Spring Family Beach Break and Golf

LCB worked with Trish Ruffino to organize the PR budget into an easy-to-monitor checkbook

format

Tonya and LCB provided information and images to Visit Florida

Tonya and LCB wrote copy for the CVB ‘s summer newsletter

Tonya assisted Greg with a video shoot for Spring Family Beach Break

Community Relations

LCB worked with local partners – including local media – in planning for the 2015 National Travel

& Tourism Week festivities, scheduled for May 8 at the Ocean Center

LCB continued to coordinate with West Volusia, SE Volusia and the Ocean Center re: Tourism

Week festivities

LCB and Shawn confirmed Tourism Week media sponsorships

Tonya and LCB proofed Tourism Week ads and a media release

LCB participated in the Daytona Beach Rotary club weekly meetings

LCB made an appearance on Big John’s WELE-1380AM radio show re: Tourism Week and other

CVB initiatives

LCB participated in the Habitat for Humanity Board of Directors meeting

LCB participated in United Way Board of Directors meetings

LCB confirmed the CVB’s contributions to the Daytona Beach Rotary Club golf tournament

Tonya and LCB

Tonya participated in the Daytona Ad Federation board meeting and submitted an Education

Achievement Book to the national organization for award consideration

Tonya continues to coordinate and share information with Joanne Magley,

Community Information Manager, Volusia County, on Ocean Center press releases

Tonya met with Chris Kirby of the Richard Petty Driving Experience

Tonya coordinated with the Daytona Chamber of Commerce and consolidated media lists for the

biker market

Page 6 of 13

Social Media

CVB Facebook Twitter Instagram

89,012 Facebook updated the way it measures how many people like a Page and indicated pages may see a decrease after March 12 when they remove inactive Facebook accounts. 3,385 inactive accounts were removed. Top Posts New Arts & Culture Video, 35K reach; Spring Family Beach Break photo 18,2K and Take A Virtual Beach Drive video with 12.7K.

5,770 Twitter fan base steadily increasing, 300 in last month. Top Tweets 1513 impressions Can you guess? #TheCellar in #DaytonaBeach will air on whose show 3/8? BAM! bit.ly/1M9ZOTW via @objupdate

1103 impressions Happy first day of #spring from Daytona Beach! #springfamilybeachbreak pic.twitter.com/2aYKzAs1uE

515 Instagram fan base grew by 200 during the Spring Family Beach Break photo contest

promotion during the month of March. There were 44

photos with 780 likes tagged #familyfundaytonabeach entered into the contest. A family from Altamonte

Springs won a $100 gift card and Daytona Beach goodies. They were visiting Daytona Beach for the first time for Spring Family Beach Break.

Tonya participated in a “Weddings & Honeymoons” Visit Florida Twitter Chat:

Page 7 of 13

Destination Sales Linda McMahon

Meetings/Conventions

March 12- April 13, 2015

Site visits:

Social:

2nd hotel visits with Stephanie Teague –Koralis Entertainment

Military:

Walter Baker of Silver Wing Fraternity

Religious:

Ladies First Summit/Karen Clark – Sheard Ministries 3/31 to 4/ 3

MTG Creative Services (3rd Party Planner) Lisa Law & Associate to tour destination

September 2015

Sports:

Quidditch Worlds and QuidCom

Branch Gymnastics

Meetings:

*Department staff: Skillpath organizational, time management seminar

*Meetings & Convention Advisory Committee Meeting

*Sports Advisory Committee Meeting

Fraternal:

Meeting with Gary Bergenske, 2017 Ladies Luncheon, Hilton

Religious:

David Wright-VP of Partner Relations RCMA

Sports:

Conference Call Athletx and Traveling Teams

Daytona Beach ½ Maratho

Meeting with City of NSB Meeting with Ormond Beach Sports Complex re: Quidditch

Worlds

DME facility walk through

NCA Client Dinner

Nomination of Gerry Pitchford with Ormond Beach Leisure Services Excellence in

SportTourism Award for Florida Recreation and Park Departments. Nomination of Larry

Kelly Municipal Stadium for Venue of the Year and Event of the Year NAIA National

Football Championship Nomination is through the Florida Sports Foundation.

Leads issued:

Corporate: 2

State Association/Government: 1

Social:

Military: 1

Educational:

Fraternal: 2

Religious:

Sports: 5

Definite: Fraternal: 1

Sports: 2

Page 8 of 13

Ocean Center Leads:

National Association: 2

Fraternal: 2

Religious: 1

Convention Services assists:

Corporate:

Parachute Industry Asson. March 26-4/1/2015

Mincron Users Group, finalizing area activities for pre/post conference and convention services

State Association/Government:

Florida Society of Oncology Social Workers (Hilton)

Sports:

National Cheerleading Association

Branch Gymnastics (LOC) USAG JO Nationals

NAIA Golf Championship Logistics

Prospecting calls:

National Association:

Joann Hoffman, Account Manager, Experient

Theresa Alfaro, Director of Meetings, Volunteers of America

William Kilburg, CFO HPN Global

Carol Freysinger, Vice President, Kellen Company

Lisa C. Williams, CMP, CEM Director of Corporate Outreach,APRO

Diane Ruddy, Lead Meeting Planner, American Chemical Company

Annarae Steele, Director Conferences & Events, Seneca Nation of Indians & Embassy Of Tribal

Nations

State Association/Government:

Florida Floodplain Mgr. Association

Florida Optometric Association,

Florida Alcohol & Drug Association

Florida Association of Counties

Florida Dietary Managers

Fl. Festivals & Events

Florida Diagnostic & Learning Resources System

Social:

Barbershop Sunshine District

Pokémon Regional Championship Feb 2017

Military:

173rd Airborne Brigade Association

All Navy Women's National Alliance, Inc

Page 9 of 13

Prospecting 401st/834th Supply Squadron for Oct ’16,

Fighting 44th APS reunion in 2016,

USS INGERSOLL, OV-1

Mohawk Association,

ANGLICO Association,

USS San Marcos

Educational:

FAME-Florida Chapter of the American Chemical Society

American Mensa Inc,

Fraternal:

International Masons and Order of Eastern Stars

Sigma Beta Fraternity

International Legal Honor Society of Phi Delta Phi

Sports:

American College of Sports Medicine

FHSAA Girls Volleyball Championship

Laxpalooza Lacrosse

Adrenaline Lacrosse, Electric Music Festival Event

Land O Magic Basketball Tournament

Play top Gun Sport

Nations Baseball

Shows/events attended:

National Association:

3/23 to 3/26: Destination Showcase, qualifying (2) RFP’s & 2 Future Site Visits

3/24 Sales Calls: Kellen Company –Deliver Breakfast to Staff

Client Lunch: 3/24 11:45am Reservations for (8) guests, including CVB staff & hotel partners

3/24 DMAI Foundation Dinner—DBACVB Table Sponsor –Washington Convention Center

Table of (10)—CVB Staff/ Hotel Partners/ HPN 3rd Party CEO & Planner/ Conference Director for

Volunteers of America/Experient Planner

Sales mission: (March 11 – April 10)

Fraternal:

Indianapolis Sales Call & Fieldhouse Arena pacers vs Rockets Game

Jessica Seitz of Alpha Kappa Psi

Justin Kirk of Delta Upsilon

Lindsay Eichelman of Alpha Xi Delta

Gretchen Stephens of Alpha Tau Omega

Michelle Foley of Delta Sigma Phi

Sidney Dunn of Fraternal Executive Association

Phi Sigma Kappa Fraternity

Lambda Chi Alpha Fraternity

Delta Tau Delta

Alpha Chi Omega

Page 10 of 13

Sports:

Indianapolis Sales Mission 10 rights holders/NGB’s attended the Client event at Fieldhouse Arena for

Pacers vs. Rockets Game

USAG Planning Meeting

National Federation of State High School Associations meeting

USA Track and Field, USA Swimming

American College of Sports Medicine

Shows/events upcoming:

State Association/Government:

Florida Society of Associates Executives Central Florida Luncheon May 8th in Tampa

Corporate:

Independent Planner Education Conference April 19-22, Las Vegas, CVB registration sponsor,

Appointments open April 13, 2015

Religious:

Christian Meetings & Conference Assn.(CMCA) appointment show and CVB sponsored lunch

program May 5-7, Jacksonville,

Sports:

Rock Hill for Quidditch World event 2015 and Charlotte sales calls

Client Event/FAM: upcoming/planning stages

Religious:

Christian Meetings & Conference Assn.(CMCA), post show – FAM (Spiritual Beach Retreat) May

8-9, host hotel Hilton( per planners request). Industry partner night to be scheduled May 8. 20

Faith-based meeting planners to attend.

Military:

Planning for Your Military Reunion Connection, October 28-31, 2015

Association/Corporate:

Bid for Meeting Masters Golf Championship November 2015

3rd party/Independent meeting planner development

Attendance at the Helmsbriscoe ABC Conference May 18 -20, 2015

Planning for Florida HelmsBriscoe Orlando and Tampa sales mission prior to the fiscal year end.

Tour & Travel

Site Visit: (March 11 – April 10)

Meetings:

The Tour & Travel department completed 32 meetings for potential / booked business with

Orlando based receptive and tour operators

Tour & Travel Advisory Committee Meeting

Leads/tourism inquiries issued:

Shows/Events attended:

Shows/Events/Sales missions upcoming:

Page 11 of 13

New York City Sales Mission prior to RTO Summit May 4-5, Confirmed appointment with City

Tours, Team American, Allied T Pro, fair share to be offered to partners

RTO Summit with sales calls prior to show May 4-7

Ongoing USTA PowWow (IPW) show, ongoing appointment selection, finalized requesting 100

appointments for Pow Wow, 30 buyers requested Daytona Beach Convention and Visitors

Bureau and FAM planning Show - May 29 – June 4 FAM June 4 – June 6

Canadian Sales Mission, ongoing planning for a September/October mission, training and joint

sales mission for Air Canada in Toronto and Montreal, Marketplace for Travel Brands

AAA sales mission and potential North Carolina Motorcoach mission in initial planning stages

Market Development Shawn Abbatessa

Shawn Abbatessa, Director of Market Development:

Held weekly staff meeting with team

Reviewed website Analytics on a weekly basis

Attended Senior Staff meeting on 3/16

Met with Helen Riger, CODB regarding December to Remember 2016 on 3/16

Had conference call with Sturgis regarding 75th Bike Week advertising on 3/16

Met with Paradise to review consumer plan on 3/17

Attended HAAA meeting on 3/17

Had conference call with NBC regarding NASCAR 2015 July kick-off race on 3/18

Attended Daytona Leadership Class on 3/20

Attended Summer Newsletter meeting on 3/23

Attended 2015 National Lifeguard Championship funding request meeting on 3/25

Had monthly Simpleview conference call on 3/26

Met with Charles Lewis from Collinson to discuss opportunities on 3/26

Attended Leadership Daytona Class on 3/27

Met with Paradise new employee, Carrie Clarke 3/30

Attended YPG Board meeting on 4/1

Attended Meeting with Cedar and team from Paradise on 4/2

Attended first 15/16 Budget meeting with senior staff on 4/2

Attended Leadership CEO Challenge Meeting on 4/2

Met with Paradise and Tom on 4/6

Attended Tourism Showcase meeting on 4/6

Met with organizers of Comic Con and Tom on 4/9

Attended Daytona Leadership class on 4/10

Attended Eggs & Issues on 4/14

Greg Price, Digital Services Manager:

Created Virtual Beach Drive, and Spring Family Beach Break videos for PR

Working with Regatta booking engine to plan for the change over from Jack Rabbit

Updates to Shriners Imperial2017.com website

Created and sent out a Post Bike Week survey

Worked on many different aspects of the creative for National Travel & Tourism Week

DaytonaBeach.com updates and adding new pages

Analytics and stats

Page 12 of 13

Assorted postcards for Meetings & Conventions

Consumer eBlasts

Beach Blasts

BikerBeach.com updates and improvements

Added more video to our Daytona Beach Roku channel

Coordinated with Simpleview on:

Adwords reporting

SEO changes and additions regarding DaytonaBeach.com

New responsive website migration

Other additions and training

Jennifer Kies, Market Development & Data Base Coordinator:

Sent Consumer Co-Op Deck to all Industry Partners

Sent Sports & Meetings Co-Op Deck to all Industry Partners

Assisted Meetings & Conventions on their Sports & Meetings Co-Op Deck.

Had a monthly phone conference on March 18th with Mark Rubenstein at Simpleview.

Attended Summer Newsletter meeting on March 23rd

Sent out a bid request for printing of the Summer Newsletter

Collected all partner information for the Summer Newsletter and sent to Kay Galloway

Attended the Ad Federation Luncheon on March 26th

Met with Trish with Career Source on April 1st

Spoke with Robert Page and Kim Wright with the News Journal to discuss mail processing and

inventory

Attended a Tourism Showcase meeting.

Continuing to update our Consumer Database

Processed and deposited incoming checks for deposit

Imported all inquiries received by reader service, phone, email and letters into the database for

travel information request mailings

Sent all travel information requests to DME for fulfillment

Added and updated new member partners in Simpleview

Roxanne Olsen, Manager of Special Markets & Partner Programs:

I-95 Welcome Center

The CVB exhibited at Yulee welcome center 7 days in the month of March. 590 Visitor Guides were

distributed along with nine hotel partner brochures. 43 email addresses were collected.

Visitor Information Center (VIC) – Daytona International Speedway

In this reporting period this location reported the most popular visitor states of origin were Florida,

Pennsylvania and Indiana. International visitors that signed the guest register included Canada,

Germany and Brazil. 52 email addresses were collected.

Visitor Information Center (VIC) – Destination Daytona

This location reported that Florida, Michigan and Pennsylvania were the most popular states of origin

with visitors that signed the guest register. International visitors included Canada and Germany. 33

email addresses were collected from the visitor log.

Page 13 of 13

Consumer Promotions

Travel & Adventure Show – Washington DC – March 7 – 8. The first hour of this busy two day show is

reserved for trade and media representatives to chat one-on-one booth representatives and Olsen

collected business cards from 12 interested travel/tour agents. The booth featured a register to win

opportunity with a three night stay donated by the Bahama House. Over 300 attendees registered up

for the giveaway. 500 Visitor Guides and consumer show brochures were distributed. Many of the

attendees mentioned they were interested in visiting Florida this summer with the Orlando area topping

the list.

Travel & Adventure Show – Philadelphia – March 21 – 22. This brand new show location was a huge

success! The first hour of this show was also reserved for tour and travel reps and Olsen collected 7

travel/tour business cards. Many of the attendees that visited the Daytona Beach booth mentioned

they had heard that Daytona Beach was no longer the most popular destination with college students

and any were also aware of the many new hotel projects underway as well as Daytona Rising. 480 Visitor

Guides were distributed and over 400 attendees signed up for a chance to win a three night stay

donated by the Best Western Aku Tiki.

Discover Travel Expo – The Villages – March 25, 2015. This one day show was moved back from May to

March to target the many snow birds that make their annual trek back to their northern homes in early

May. Olsen fielded several questions from folks who have recently moved to The Villages from as far away

as San Diego! We are a favorite destination for our flea market, dog track and many seafood

restaurants. Olsen noted that she met many folks who spoke fondly about their favorite hotels.

500 Visitor Guides were distributed in seven hours!

CVB Outreach

In this reporting period Olsen met with the new sales team at Holiday Inn LPGA and met April Cahalane,

the owner of Oceans Luxury Rentals. Visitor Guides were delivered to the Ormond Beach Chamber of

Commerce and the Ocean Center per request.

Sharon Bernhard, Advertising Coordinator:

Advertising:

Worked on Ad Committee minutes for March 10, 2015 Ad Committee meeting.

Working with Shawn to make sure production cost stay on track.

Code invoices for projects, making sure proper back-up is obtained.

Sent out Ad Committee meeting notice on April 7, 2015 for Ad Committee meeting on April

16, 2015.

Miscellaneous:

Placed 2 Office Depot orders