Executive Briefing Gary Robinson Resmed
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Transcript of Executive Briefing Gary Robinson Resmed
Global leaders in sleep and respiratory medicine1 © ResMed CeBIT Conference 20101 © ResMed CeBIT Conference 2010
Born Global - Delivery on Export Excellence Across Global Markets
Global leaders in sleep and respiratory medicine
Gary RobinsonVP – Supplier Alliance
Global leaders in sleep and respiratory medicine2 © ResMed CeBIT Conference 2010
Agenda
• ResMed overview
• Sleep-disordered breathing
• Market growth drivers
• Product innovation
• Strategic alliances
• Global integration
• Global strengths
Global leaders in sleep and respiratory medicine3 © ResMed CeBIT Conference 2010
What Does ResMed Do?
Global leading developer, manufacturer and marketer of medical devices to treat sleep-disordered breathing (SDB) and other respiratory conditions
Global leaders in sleep and respiratory medicine4 © ResMed CeBIT Conference 2010
ResMed – Global Operations
• Operate in 70 countries through wholly owned subsidiaries and independent distributors
• Excellent leadership and a team of 3,000 personnel in direct offices in 18 countries
• Continuing innovation– 2,100 patents, 1,100 design registrations granted
and pending – June 2009
• Manufacturing in Australia, US and Europe, and Singapore
NYSE: RMDASX: RMD.AX
Global leaders in sleep and respiratory medicine5 © ResMed CeBIT Conference 2010
ResMed – Global Opportunity
The sleep-disordered breathing (SDB) market
• Global market size approximately $2.5 billion
• Market growth in US estimated at 15-20%
• Market growth in OUS estimated at 10-15%
• Market <10% penetrated
Global leaders in sleep and respiratory medicine6 © ResMed CeBIT Conference 2010
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Strong Sales Performance - Quarterly
Trailing 12 Months Revenue:
$1.0B
US
$ (M
illio
n) FY 2009 EPS $1.90
20% CAGR
Global leaders in sleep and respiratory medicine7 © ResMed CeBIT Conference 2010
Global Sales by Region & Product
Q2 2010
Americas 54%
Europe 38%
Asia-Pacific 8%
Masks &Accessories
41%
Flow Generators59%
Global leaders in sleep and respiratory medicine8 © ResMed CeBIT Conference 2010
Innovation
Patent new products to address current and unmet clinical needs in both sleep disorders and respiratory insufficiency with a commitment to providing the highest quality products in the market.
Education and awarenessEffective global marketing of sleep-disordered breathing via public relations and clinical education campaigns.
Investing for global growthReinvest capital into dedicated long term resources geared toward expanding our global reach.
Global Strategy
Global leaders in sleep and respiratory medicine9 © ResMed CeBIT Conference 2010
Sleep-disordered Breathing (SBD)
Global leaders in sleep and respiratory medicine10 © ResMed CeBIT Conference 2010
Types of sleep-disordered breathing (SDB):
• Obstructive sleep apnea (OSA)The most common type of sleep apnea.
It occurs when the upper airway closes but efforts to breathe continue.
• Central sleep apnea (CSA)This affects only 5-10% of the sleep apnea population. It occurs when
the muscles of respiration fail to act, though the airway remains open.
• Complex and mixed apnea (CompSA)
A combination of OSA and CSA.
Healthy upper airway:
Obstructed upper airway:
Partially obstructed upper airway:
What is Sleep-Disordered Breathing?
Global leaders in sleep and respiratory medicine11 © ResMed CeBIT Conference 2010
Treatment for Sleep Apnea
• CPAP - Continuous Positive Airway Pressure
• OSA treatment first described in 1981 by Sullivan (Lancet)
• Works as an air splint to keep upper airway open during sleep
• Prevents upper airway collapse and associated physiologic responses
• Most effective non-invasive therapy
Global leaders in sleep and respiratory medicine12 © ResMed CeBIT Conference 2010
Externally
• Choking arousals• Fragmented sleep• Nocturia• Unrefreshed on wakening• Morning headaches• Impaired concentration• Daytime sleepiness• Fatigue related industrial and automotive accidents
Internally
• Hypoxemia
• Hypercapnia
• Sympathetic activation
• Endothelial dysfunction
• Metabolic dysregulation
• Hypertension
• Arrhythmias
• Myocardial infarction
• Stroke
SDB
Global leaders in sleep and respiratory medicine13 © ResMed CeBIT Conference 2010
Metabolic Syndrome
• Sleep-disordered breathing is at the center of Metabolic Syndrome
• Treating SDB improves all major co-morbidities
Global leaders in sleep and respiratory medicine14 © ResMed CeBIT Conference 2010
Market Growth Driver
Global leaders in sleep and respiratory medicine15 © ResMed CeBIT Conference 2010
How Will the Market Grow?
OccupationalHealth & Safety
Healthcare Practice
Guidelines
Healthcare Economics
Reimbursements
MedicalAwareness
PublicAwareness
Co-morbidities & Demographics
Global leaders in sleep and respiratory medicine16 © ResMed CeBIT Conference 2010
Obesity Trends* Among U.S. Adults
1990 1998
No Data <10% 10%–14% 15%–19% 20%–24% 2 5%–29% ≥30%
(*BMI 30, or about 30 lbs. overweight for 5’4” person)
2008
Journal of Sleep: CDC Behavior Risk Factor Surveillance Survey (BRFSS)
Global leaders in sleep and respiratory medicine17 © ResMed CeBIT Conference 2010
Growth in SDB Publications
Global leaders in sleep and respiratory medicine18 © ResMed CeBIT Conference 2010
Product Innovation
Global leaders in sleep and respiratory medicine19 © ResMed CeBIT Conference 2010
• 6-7% spending on R&D – 2010
• Innovative culture (2,100) patients
• Market position of high end products
• Valued internally (P.Farrell Innovation Awards)
• Clinical Research group
• Close alliance with leading external research establishments
Drivers
Global leaders in sleep and respiratory medicine20 © ResMed CeBIT Conference 2010
Global leaders in sleep and respiratory medicine21 © ResMed CeBIT Conference 2010
Product Quality & Innovation
Global leaders in sleep and respiratory medicine22 © ResMed CeBIT Conference 2010
It’s all about... More. Comfort.
S9™ Series
Global leaders in sleep and respiratory medicine23 © ResMed CeBIT Conference 2010
Home Testing
• In 2008, Home Sleep Testing (HST) was approved by Medicare and all 5 of the major commercial payers
• Over 50% of US adult population has access to HST
Sleep Lab Home Sleep Testing
Global leaders in sleep and respiratory medicine24 © ResMed CeBIT Conference 2010
* New products includes all products that were launched in the last 12 months of each quarter
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USD
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Total Revenue YOY CC Revenue Growth New Products as % of Total Revenue
Innovation Metrics
Global leaders in sleep and respiratory medicine25 © ResMed CeBIT Conference 2010
Strategic Alliances
Global leaders in sleep and respiratory medicine26 © ResMed CeBIT Conference 2010
Market Creation through Distribution Agreements
• Careful selection of distributors in new markets
• Exclusive arrangements
• Internal development of market
• Acquisition of long term distributors
• Direct presence confirmed
• Integrated into Corporate structure
Global leaders in sleep and respiratory medicine27 © ResMed CeBIT Conference 2010
• ResMed sales subsidiaries in key healthcare markets:
– USA
– Europe ResMed: Germany, France, UK, Sweden, Switzerland, Spain, Finland, The Netherlands, Norway, Austria
– Asia Pacific: Japan, India, China, Australia, NZ
• ResMed controls the sales and marketing focus
• Distributors in the other ~40 countries
International Distribution
Global leaders in sleep and respiratory medicine28 © ResMed CeBIT Conference 2010
Global Integration
Global leaders in sleep and respiratory medicine29 © ResMed CeBIT Conference 2010
Business Evolution
• Start-up – one location, independent distributors
• Organic growth – one location, distribution network
• Acquisitions – multiple specialized operations
• Global – multiple design and manufacturing sites
Current Gap
Global leaders in sleep and respiratory medicine30 © ResMed CeBIT Conference 2010
1. Organizational change
• Establishment of CEO (Non-Founder)
• Customer focused business units (Sleep, Patient Interface, Ventillation)
2. Cultural Change
• “One ResMed”
• Continuous Improvement (Lean, Six Sigma)
• Learning Centre
• “Voice” Climate Survey
Bridging the Gap
Global leaders in sleep and respiratory medicine31 © ResMed CeBIT Conference 2010
Bridging the Gap
3. Systems Development
• Oracle is the Global Platform
• Local variations if justified
• ResMed Quality Management System
• Global Learning Management System
• Global IT Organisation
Global leaders in sleep and respiratory medicine32 © ResMed CeBIT Conference 2010
Bridging the Gap
All functions being challenged
• Global consistency
• KPI driven
• Eliminate waste
Global leaders in sleep and respiratory medicine33 © ResMed CeBIT Conference 2010
Changing role of IT in the organisation
Global leaders in sleep and respiratory medicine34 © ResMed CeBIT Conference 2010
Global Strengths
1. Global footprint
• Established by distributor acquisition
2. Global workforce
• Mobile
• Multicultural
3. Global Systems
• Current focus
Global leaders in sleep and respiratory medicine35 © ResMed CeBIT Conference 2010
Global Supply Chain Footprint
China –Supplier Alliance Team
-Component Suppliers
EuropePD, Ventilation Manufacturing
Service
AustraliaManufacturing, PD
& R&D
West USAPD, Logistics & Service CentreSingapore
PD, Purchasing &Manufacturing
East USALogistics
West USAMotor Manufacturing
Global leaders in sleep and respiratory medicine36 © ResMed CeBIT Conference 2010
Conclusion
• ResMed was born global
• Product innovation has driven global sales
• Now completing construction of a global business
Global leaders in sleep and respiratory medicine37 © ResMed 2009
You are not healthy unless your sleep is
healthy
Global leaders in sleep and respiratory medicine38 © ResMed CeBIT Conference 2010