JENNIFER C. JONES | SPECIALISTInternational Licensing & AlliancesNational Geographic Society1145 17th Street, NWWashington, DC 20036-4688 U.S.A.

TELEPHONE +1 202.862.8686FAX +1 202.775.6716EMAIL jejones@ngs.org

Become a part of the NATIONAL GEOGRAPHIC FAMILY!

Become a part of the NATIONAL GEOGRAPHIC FAMILY!

EXCITING LICENSING OPPORTUNITY!EXCITING LICENSING OPPORTUNITY!

WHAT MEMBERS

OF THE FAMILY ARE SAYING ABOUT

NATIONAL GEOGRAPHIC KIDS

WHAT MEMBERS

OF THE FAMILY ARE SAYING ABOUT

NATIONAL GEOGRAPHIC KIDS

“With NG Junior we try to imprint

the National Geographic brand in the

minds of students to learn about

the world we live in.”

—ERIC BLOK, PUBLISHER

G+J NETHERLANDS

“With NG Junior we try to imprint

the National Geographic brand in the

minds of students to learn about

the world we live in.”

—ERIC BLOK, PUBLISHER

G+J NETHERLANDS

NATIONAL GEOGRAPHIC SOCIETYThe National Geographic Society is the world’s largest nonprofit scientific and educational organization. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission today is to inspire people to care about the planet. Since 1890, the Society has awarded over 9,000 grants globally, investing in the world’s best scientists, explorers, researchers and storytellers. These experts are often celebrated in our global media, reaching over 400 million people per month.

INTERNATIONAL LICENSING & ALLIANCESInternational Licensing & Alliances has been in operation since 1995. We are a global media licensing group, business development team, content management center and creative solutions provider. Through our assets we reach 30+ million people in 55 countries, through 50+ partners in 30+ languages on 5 continents.

“Despite recent entrants in South Africa’s children’s market, NG KIDS has been the market leader since launch, which is a testament to the strength of the National Geographic brand and the exciting and relevant content of the magazine.” —CHARLENE BEUKES, GENERAL MANAGER,

MEDIA 24 MAGAZINES - LIFESTYLE

“Despite recent entrants in South Africa’s children’s market, NG KIDS has been the market leader since launch, which is a testament to the strength of the National Geographic brand and the exciting and relevant content of the magazine.” —CHARLENE BEUKES, GENERAL MANAGER,

MEDIA 24 MAGAZINES - LIFESTYLE

“Since launching in 2006, NG KIDS has

become one of the best-selling children’s

magazines in the British Isles. Readers can’t

get enough of the fun stories, puzzles and facts,

whilst parents trust NG KIDS’ unique

editorial content that both educates

and entertains.

—LAUREN JARVIS, EDITORIAL DIRECTOR,

ATTIC BRAND MEDIA

“Since launching in 2006, NG KIDS has

become one of the best-selling children’s

magazines in the British Isles. Readers can’t

get enough of the fun stories, puzzles and facts,

whilst parents trust NG KIDS’ unique

editorial content that both educates

and entertains.

—LAUREN JARVIS, EDITORIAL DIRECTOR,

ATTIC BRAND MEDIA

BROCHURE MADE FROM 55% RECYCLED PAPER WITH 30% POST CONSUMER CONTENT

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PRODUCT/ LICENSING

AMAZING ANIMALS Extraordinary stories and accomplishments of animals.

GUINNESS WORLD RECORDS Partnership with Guinness World Records that kids love.

FUNSTUFFInteractive department with games, puzzles, funny fill-ins and more.

ENTERTAINMENT Behind the scenes features about pop-culture, movies and video games.

INTERACTIVE WEBSITEINTERACTIVE WEBSITE

GLOBAL ACCOMPLISHMENTSGLOBAL ACCOMPLISHMENTS

1,500 SUBSCRIBERS serve on an advisory board and contribute their ideas to the planning of the magazine. Before and after publication, readers complete surveys to provide feedback directly to the editorial staff.Just like their children, parents understand that National Geographic is a brand like no other. They trust NG KIDS to deliver content that is educational, highly credible and entertaining for their children.

Our website is a place for children to explore their world. Featuring extraordinary wildlife videos, photography and games, kids.nationalgeographic.com lets kids play, learn and share in a safe and informative environment.

Our U.S. and international editions are frequently recognized in the industry for editorial content. Our Awards list includes:

Association of Educational Publishers (AEP) Periodical of the YearAEP Golden Lamp AwardFolio: Editorial Excellence AwardGerman Record Industry Award

Golden Cyclops AwardGolden Sparrow AwardOzzie Award for Design ExcellenceParents’ Choice Gold MedalParent’s Guide Children’s Media Award

Pressmart Bronze AwardSappi PICA Awards Highly Commended for Best Youth MagazineSilver Dragon AwardWebby Award

THE MISSIONTo entertain children while educating and exciting them about their world.

NG KIDSNG KIDS AWARD WINNING CONTENT AWARD WINNING CONTENT

JUST FOR KIDS: POPULAR DEPARTMENTS YOU CAN EXPECT IN THE MAGAZINEJUST FOR KIDS: POPULAR DEPARTMENTS YOU CAN EXPECT IN THE MAGAZINE

The National Geographic Society—the world’s largest nonprofit scientific and educational organization—is pleased to announce an opportunity to license a local language edition of our top-selling National Geographic KIDS Magazine. NG KIDS brings to you:

* More than 120 years of expertise in education, research, exploration and conservation

* Outstanding photography

* Unparalleled editorial content

* An interactive website

* Editorial training at NGS headquarters

* A community of editorial and marketing staff committed to making your magazine a success

* A biennial international editorial and marketing seminar

* A cost-effective model to launch a new magazine

* Additional NG KIDS revenue streams through ancillary products

For more than 15 years we have been reaching National Geographic readers in their own languages. Through our children’s magazines we are able to foster a lifelong interest in the Society’s educational goals in a way that makes learning fun!

Interested in becoming a licensee? Contact Jennifer Jones (email: jejones@ngs.org), propose a business plan, negotiate terms, and in a few months you will be launching your edition of NG KIDS. We look forward to welcoming you as part of our National Geographic KIDS Family!

WELCOME!WELCOME! KID-TESTED AND PARENT-APPROVEDKID-TESTED AND PARENT-APPROVED

54

U.S. MAGAZINE SPECIFICATIONSNumber of Pages: 36

Number of Issues: 10/year

Dimensions: 20.32 cm X 26.67 cm

Newsstand: $4.99

Subscription: $24.95

National Geographic’s brand name, worldwide presence and assets strengthen the business model of our NG KIDS local language editions.National Geographic’s brand name, worldwide presence and assets strengthen the business model of our NG KIDS local language editions.

INCLUDED OPPORTUNITIESINCLUDED OPPORTUNITIES

POPULAR LOCAL COVERSPOPULAR LOCAL COVERS

UNITED KINGDOM NETHERLANDS

GERMANY TURKEY

LOCAL LANGUAGE EDITIONSLOCAL LANGUAGE EDITIONS19 international editions and growing! Our licensees include giants in the business such as Egmont, Gruner+Jahr, Media24, Sanoma and others.

BUSINESS BENEFITS BUSINESS BENEFITS

NG KIDSNG KIDS

PREMIUMSNG KIDS magazines offer subscription premiums such as: slipcases to hold issues of the magazine, NG branded t-shirts, photo-driven calendars, inflatable beach ball globes and other toys.

COVER MOUNTS Fun extras bundled with the magazine focus on educationally driven products that relate to our mission. Examples include: maps, posters, collector cards and stickers.

SPECIAL ISSUESSpecial themed issues, supplements and summer editions can be sold and supported by advertising or sponsorship.

CROSS-PROMOTIONOther NGS properties in your market, such as National Geographic Magazine, National Geographic DVDs or National Geographic Channels International, provide a platform for cross promotion of NG KIDS and the NGS brand.

DIGITAL EDITIONSNG KIDS is published electronically as both a replica PDF issue and an interactive edition through various platforms including app stores, iTunes and Zinio.

CHILDREN’S BOOKSCapitalizing on the success of popular NG KIDS departments like Weird But True and Amazing Animals, National Geographic children’s books feature the dynamic style and captivating content that children love from the magazine.

EVENTSEngage readers by participating in global NG KIDS events including the annual International Photography Contest for Kids and Guinness World Records.

LOCALIZING YOUR MAGAZINEFlexibility in choosing your edition’s cover treatment enables you to maximize local market positioning. Licensees are also encouraged to incorporate locally created content into their magazines.

BULGARIA CHINA EGYPT GERMANY GREECE HUNGARYINDONESIAISRAEL ITALYLITHUANIA

NG KIDS EDITIONS

NETHERLANDSROMANIARUSSIASLOVENIASOUTH AFRICA AFRIKAANSSOUTH AFRICA ENGLISHSPAINTURKEYUNITED KINGDOM

RANKINGRANKING #1 U.S. magazine for children ages 6-14

CIRCULATIONCIRCULATION500,000 local language copies

1.1 million U.S. copies 1.6 million worldwide+ =

OUR LICENSING MODEL TRADEMARK: The right to use the NG KIDS proprietary name and trademarks in the territory. COPYRIGHT: The right and license to translate NG KIDS editorial content and associated cartographic materials.

OUR LICENSING MODEL

Whether a stand-alone edition or a supplement to family and parenting magazines, National Geographic Little Kids turns playtime into learning for children ages 3 to 6.

Our NG KIDS brand lends itself to sponsorship and partnerships with companies whose mission of educating and entertaining kids is closely aligned with our magazine.

CONSUMER PROGRAMSCONSUMER PROGRAMS

LICENSING PROGRAMSLICENSING PROGRAMS

FAMILY-ORIENTED PROGRAMSFAMILY-ORIENTED PROGRAMS

In partnership with NG KIDS’ “Hands-On Explorer Challenge,” tourism boards, airlines and camera companies sponsor a short essay and photo contest. Winners have been sent on expeditions to the Galapagos Islands, Australia, South Africa, Peru and the Cayman Islands.

Subway, a popular fast-food sandwich chain with stores worldwide, licensed NG KIDS “best of” content to attract kids and moms to their restaurants. NG KIDS content is featured on reusable kids meal bags, on in-store displays and on Subway’s website.

To promote their “Future Friendly” environmental initiative, P&G partnered with National Geographic to launch the “Find Your Footprint” contest. Students

submitted proposals for reducing consumption in their school. The class with the best idea received 5 interactive whiteboards, National

Geographic books and NG KIDS magazine subscriptions.

Hyatt hotels leveraged the NG KIDS brand to strengthen their “Camp Hyatt” offerings for children and encourage family reservations. Featuring NG KIDS content prominently, Camp Hyatt offers supervised activities that focus on the culture, history and environment surrounding each of their hotel destinations.

EDUCATIONAL PROGRAMSEDUCATIONAL PROGRAMS

CONTESTSNG KIDS is the perfect platform for recognizing the achievements of young people worldwide. In South Africa, kids are invited to show off their talents in a series of sponsored contests including the Young Conservationists, Young Chefs, Young Photographers and Young Artists Competitions.

LOYALTY PROGRAMSMembership cards help build brand loyalty, and are popular in

Slovenia and Turkey. Participating advertisers offer discounts, additional value or free services at

local movie theaters, stores and museums.

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NG KIDSNG KIDS ADVERTISING ADVANTAGES ADVERTISING ADVANTAGES

A MAGAZINE FOR PRESCHOOLERS

MORE FROM NG KIDS

Whether a stand-alone edition or a supplement to family and parenting magazines, National Geographic Little Kids turns playtime into learning for children ages 3 to 6.

FROM THE SAME EXPERT EDITORIAL TEAM that produces NG KIDS, National Geographic Little Kids is an award winning magazine for the youngest explorer in the family.Lively photographs and engaging stories develop early reading skills. Interactive picture games and puzzles teach logic and counting. Children and parents get excited about their world while discovering it together.

POPULAR LITTLE KIDS COVERS

A MAGAZINE FOR PRESCHOOLERS

MORE FROM NG KIDS

STORIES AND GAMES

POPULAR LITTLE KIDS COVERS

U.S. MAGAZINE SPECIFICATIONSNumber of Pages: 24

Number of Issues: 6/year

Dimensions: 16.5 cm X 18 cm

Newsstand: $3.99

Subscription: $17.95

CREATIVE NG KIDS ADVERTISING CAMPAIGNS in the U.S. and abroad have won distinguished awards including the Media Industry News (MIN) Most Engaged Brand Media Award, Creative Circle Ad of the Year, Clio Bronze Award and the Cannes Bronze Lion.

Our NG KIDS brand lends itself to sponsorship and partnerships with companies whose mission of educating and entertaining kids is closely aligned with our magazine.

LOCAL CAMPAIGNSLOCAL CAMPAIGNS

STORIES AND GAMES

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