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Exceptional Homes Listing Presentation
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Transcript of Exceptional Homes Listing Presentation
Luxury Meets Lifestyle
Heritage
From a single ofce in 1931, John L. Scott has built one of
the most respected real estate companies in the nation.
Serving Clients and Communities for over 80 Years
Supporting Children’s Healthcare
Supporting Children’s Healthcare
Each year, the John L. Scott Foundation helps sponsor events that raise
millions of dollars for children’s healthcare.
Reaching Local and Global Buyers
Consumers of both influence and Affluence
Partnering with over 230 local, national, and international corporations, John L. Scott assists some of the most afuent buyers relocating to the Northwest.
The Corporate Network
Microsoft
Amazon
Nordstrom
Samsung
T-Mobile
Nike
Starbucks
Boeing
Coca-Cola
Apple
Cricket CommunicationsDaimlerDairy Farmers of AmericaDarden RestaurantsDayton SuperiorDel MonteDellDellDeloitteDelta AirlinesDepartment of DefenseDick’s Sporting goodsDirecTVDisabled American VeteransDisneyDisneyDow Corning DuponteBayEcoLabEMC CorporationEricssonExpediaExpediaFacebookFarmers Insurance GroupFederal Bueau of InvestigationFidelity Investments Fred MeyerFreightlinerGameStopGameStopGapGeneral ElectricGEICOGenCorp - Aerojet RocketdyneGenentechGeneral MillsGeneral MotorsGeneral MotorsGenuine Parts CompanyGoogleGulfstream AerospaceH&R BlockHarry and DavidHeinzHertzHertzHewlett-PackardHexcelHome DepotHondaHoneywell
HyattIBMIKEAIntelInternational PaperIntuitIRSIRSJ.C. PenneyJP Morgan Chase & Co.Kaiser AluminumKapstoneKimberly-Clark Global SalesKodakLam ResearchLam ResearchLiberty Mutual InsuranceLife Technologies - CAN/USLiilly GlobalLockheed MartinLongview FibreLowe’s Home ImprovementMacyMacy’sMcdonald’sMcLane Company, IncMetLifeMicron TechnologyMicrosoftMillerCoorsMotorola MobilityMotorola MobilityNationwide InsuranceNestleNew York LifeNikeNissanNokiaNordstromNordstromOReilly Automotive, Inc.Owens CorningPacicCorpPayless ShoeSourcePayPalPeace HealthPenford CorporationPenford CorporationPenskePepsiPet SmartPG&E CorporationPotlatch Forest HoldingsProcter & Gamble CompanyProgressiveProgressiveProvidence
QualcommQuanex CorporationREIRolls RoyceSafewaySamsungSanDisk CorporationSanDisk CorporationSC JohnsonSeimensShell Oil CompanySheratonSherwin WilliamsSouthwest AirlinesSt. Jude Medical IncSt. Jude Medical IncStaplesStarbucksStatefarm InsuranceSymantecSyngenta SeedsSysco CorporationT MobileT MobileTargetTE ConnectivityTeck AmericaTerra PowerTesoro PetroleumTJ MaxxTToyota Motor CorporationToys“R”UsTwitterTyson FoodsUniGroupUnited AirlinesUnited Parcel ServiceUS Dept of EnergyUS Dept of EnergyValsparVerizon WirelessVMwareWalgreensWalmartWells Fargo WWesteldWestinWeyerhauserWhirlpoolWilliams-SonomaXeroxYahoo
Activision Blizzard, Inc.ADPAir Liquide USA LLCAirGasAlbertsons LLCAlcoa IncAllstateAllstateAltria Group DistributionAmazonAmerigroupAmgenAmica InsuranceAnheuser BuschAppleAppleAT&T Mobility LLCAudiBalfour Beatty ConstructionBaneldBMWBNSF Railway CompanyBoeingBoeingBonneville PowerBoston ScienticBP America IncBridgestoneCambia Health SolutionsCapital OneCaterpillarCaterpillarCenturyLinkCharles SchwabChaseChevroletChevronChryslerCiscoCiscoCitrixClearwater Paper CorporationCoca-ColaComcastConocoPhillipsContinental Mills, Corp.Con-way FreightCon-way FreightCooper IndustriesCoreMarkCovington & Burling LLPCraft Brew AllianceCrestron Electronics
ADDITIONAL CORPORATIONS INCLUDE
John L. Scott strategically collaborates with the top real estate expertswho specialize in the luxury market.
The Local Network
John L. Scott
Coldwell Banker
Windermere
RE/MAX
Sotheby’s
KW
Berkshire Hathaway
Hasson
John L. Scott is also a founding member of the international real estate network, Leading Real Estate Companies of the World. Their luxury division, Luxury Portfolio International, enhances the visibility of your home to luxury
The Global Network
$272
$200$188
$126 $119$107
$53$37
$23 $17 $11
MORE HOME SALES VOLUME THANANY OTHER
REAL ESTATE BRAND
Leading Real Estate
Companies of the World
Coldwell Banker
RE/MAX
Prudential
Keller Williams
Century 21
Sotheby’s
Real Living
ERA
Realty Executives
Better Homes
& Gardens
*volume shown in billions of dollarsSource: Leading RE
We utilize a unique combination of marketing tools designed to specically target afuent buyers and provide maximum exposure for your home.
Strategic Positioning
Online Partnerships to showcase your home including:
With a network that spans 200 countries and territories, luxuryportfolio.com is the denitive resource for some of the nest luxury property listings in the world.
luxuryportfolio.com
TOSCANA ON THE BAY US $5,495,000 SEE IT >Luxury Homes from Leading Real Estate Companies of the World ©
As the number one Chinese property portal website in China, juwai.com is one of the few websites that have been granted access behind China’s Great Firewall,
resulting in over 1.5 million visits from buyers each month.
juwai.com
As a trusted and recognized brand in the Pacic Northwest, johnlscott.com receives millions of visits each month from prospective home buyers and sellers.
WWW.JOHNLSCOTT.COM
An Award winning website
Registered users receive instant notication of newly listed homes when it matches their search criteria.
Property Tracker®Property Tracker
Built for today's technology savvy consumers, your home will be found on the John L. Scott GPS Home Search App, which offers the features and functionality of a full website on a mobile device.
Enhanced Mobile Experience
The Exceptional Homes Luxury Listing Launch program strategically involves the neighborhood and local community to get networking exposure for your home.
®Luxury Listing Launch
Establishing a negotiation strategy ahead of time is crucial to reaching our goal.
Negotiating the Offer
1. Mutual Agreement
2. Title & Escrow
3. The Home Inspection
4. Contingencies & Reviews
5. Appraisal
6. Loan Commitment
7. Week of Closing
8. Closing Day
The Transaction Process
Professional Photographyand Staging
Image is Everything
Professional photography is of the utmost importancein creating a rst and lasting impression.
Standard Photography
ProfessionalHDR
VHT Studios
Services offered: Residential Photography, Virtual Staging, Virtual Floorplans, Community Lifestyle, and HDR.
Amaryllis Lockhart
Amaryllis has over 7 years of professional
photography experience. Her focus is on
real estate, weddings and portraits. She
has a degree in Fine Art from the
University of Washington.
Tony Greenheck
Tony started his real estate photography
business two years ago. He loves to travel
and capture the landscape and local cultures
of the world. Tony studied Business at
the University of Washington.
Kristen Josart
Kristin has concentrated on architecture and
real estate photography for over 18 years. She
stays on top of the trends in photography and
surrounds herself with great team members to
ensure that her clients’ needs are met. Kristin
enjoys spending time with her husband, three
kids, and two dogs.
Ilya’s Photography
Services Offered: Residential Photography and HDR.
Ilya Moshenskiy
Over the past 35 years, photography has been a dening factor
of Ilya’s life and his camera has surely become a permanent
extension of his arm. Now specializing in luxury real estate
photography, Ilya has developed an unparalleled style through
his manipulation of lighting, color, and space, allowing him to
capture the most stunning images.
He rst took an interest in photography at the age of 17 when he
purchased his rst camera and built a dark room in his bathroom.
He decided to pursue a degree in Photo Journalism from the Kiev
Institute of Culture and soon after founded Ilya’s Photography.
HHe brought Ilya’s Photography to Seattle in 1993 when he
relocated to the area with his family. His vast knowledge of
photographic technique and wide array of equipment produces
the highest quality real estate images.
Michael Walmsley
Services Offered: Residential Photography, HDR, Aerial Photography, Residential Video
Michael Walmsley
Michael Walmsley Photography was created in
Bellevue in 1975. Michael specializes in both
residential and commercial real estate, with
an emphasis on architecture. His knowledge of
architectural styles enables him to take unique
photos of each property as well as draw attention
to some of the ner details of the home.
Michael’s clients include real estate agents,
builders, architects and developers from around
the world.
Capturing a unique “bird’s eye” view
Aerial Photography
Showcasing your home in the best light to get the best price.
Staging
Before Virtual Staging
Marketing Strategy
A customized Exceptional Homes website and domain name will be created specically for your property. The website will showcase the home’s distinctive features through the professional photographs, video, and descriptions.
Customized Luxury Website
A professional video of the home will be created and set to music and/or narration, creating an instant emotional connection with prospective buyers.
EXCEPTIONAL HOMES PRESENTS
Professional Property Video
An oversized 23.5” x 10.14” tri-fold brochure that details the home’s distinctive features while showcasing the professional photography. The enhanced brochure includea community section to give buyers a true feel for the surrounding area.
Exceptional Homes Brochure
The Exceptional Homes Brochure is also available in a fully translated Chinese version.
Fully Translated Chinese Brochure
All of the home’s digital marketing materials, including the professional photography and video, will be uploaded to a leather-encased Exceptional Homes Flash Drive.
Property Flash Drives
Exceptional Homes offers a wide variety of local and international print advertising publications to reach buyers everywhere.
Print Advertising
Your home will be featured in the Distinctive Homes section of the Puget Sound Business Journal, a local news source distributed to business professionals
throughout Western Washington.
Puget Sound Business Journal
Demographics
Circulation – 18,132, over 135,750 monthly readers
-56% of subscribers have a household net worth
in excess of $1 million
-96% of subscribers own their own home
-Average Value of household investment portfolio
is $1.7 million is $1.7 million
-Average household income is $259,000
23% own a vacation or weekend home
Island Beach Home
Jordan Kingston 555-555-5555www.johnlscott.com/jordankingston
Jordan 555-5555
Reaching the inuential Chinese community, Epoch Times is the number one Chinese language newspaper in Washington and outside of mainland China. It is the largest
distribution in the Greater Seattle area with over 180 distribution points.
Epoch Times
Readership Demographics
-83% immigrated from Mainland China
-59% Settled in the U.S. less than 10 years ago
-Between ages of 25-54
-79% with post graduate degree
-50% Strong senior/professional/bussiness owner occupations owner occupations
-Average Value of household investment portfolio is $1.7 million
An over-sized “coffee table” magazine that showcases luxury properties in Puget Sound.
Luxury Home Magazine
Circulation and Distribution
-27,000+ magazines printed each issue
-80,000+ readers each and every issue
-18,000+ magazines are direct mailed to the area’s
most inuentual residents including professional
athletes, celebrities, CEO’s & dignitaries.
-5,000+ distributed to high end venues and -5,000+ distributed to high end venues and
upscale businesses
-3,000+ magazines are distributed and maintained
in the top real estate ofces throughout the area
Distributed to over 100,000 high-net-worth consumers throughout the world, the magazine features a variety of content, property features, and design trends. It is distributed to Luxury Portfolio members and via direct mail, domestic and international news stands, and airline lounges in over 30 countries.
Luxury Portfolio International Magazine
Nationwide, New York, Europe, & Asia.As one of the world’s most recognizable and trusted news sources, your home will be featured alongside luxury properties throughout the world in a full-page, co-branded Luxury Portfolio ad.
The Wall Street Journal
Demographics: Nationwide US and New York
-Average Age: 57
-Average Household Income: $257,000
-Average Household Net Worth: $2,616,000
-Taken action as result of Journal Advertising: 68%
Circulation - National: 1,566,027
Demographics: AsiaDemographics: Asia
-Average Age: 47
-Average Household Income: $334,000
-Average Household Net Worth: $2,733,000
-Taken action as a result of Journal Advertising: 74%
Circulation - Asia: 83,004
Demographics: Europe
--Average Age: 49
-Average Household Income: $335,000
-Average Household Net Worth: $2,743,000
-Taken action as a result of Journal Advertising: 63%
Circulation - Europe: 66,552
Unique Homes reaches an afuent audience throughout the US and in more than 80 countries. They now offer a Chinese edition that is distributed directly in China and
features luxury homes throughout the world.
Unique Homes & Unique Homes China
Demographics Unique Homes
-Average Age: 41
-Average Household Net Worth: $4,525,000
-Readers that own 2+ properties: 40%
-Average Real Estate Holdings: $3.5+ million
Circulation: 40,000
Distribution Unique Homes ChinaDistribution Unique Homes China
8,000 copies distrubted to a select list of afuent Chinese
individuals in major cities including Beijing, Shangai, Hong
Kong, Taiwan and Macau.
Direct mailed to high-net-worth individuals, airport and
high-speed-train lounges, high-end membership clubs, bank
VIP suites and luxury car shops.
Curated for the afuent, sophisticated homeowner, Luxe Interiors + Design Magazine is the only luxury publication that offers access to the local design and architecture scene
while also covering national design news and trends.
Luxe Interiors + Design
Demographics
-Average Age: 53
-Average Household Income: $388,000
-Average Houshold Net Worth: $11.7 Million
-Readers that own 2+ Properties: 44%
-Average Home Value: $1.5+ Million
Circulation - 485,000Circulation - 485,000
Showcasing luxury properties throughout the world, Country Life International provides the latest property news while also featuring in-depth editorials on
travel, lifestyle, and dining.
Country Life International
Demographics
-Average Household Income: $208,000
-Global Reach: Readership of 227,000 in 62 countries
(Strong international presence in the UK)
-51% of readers plan to buy an international
property within the next 3 years
-36% of readers own 2 or more properties-36% of readers own 2 or more properties
Circulation: 37,206
CityJet’s award-winning in-ight magazine
Velocity
Distribution
Distributed on 300 CityJet ights per week going to 20
destinations in Europe from London City Airport, over fty
of London’s most stylish hotels, Houses of Parliament,
Chelsea Football Club, selected private members clubs,
private health clubs of city corporations.
DestinationsDestinations
Demographics
-Age: 56% are between 35-55 years old
-Occupation: 47% are CEO, Directors, and Senior Managment
Eindhoven
Florence
London City
Luxembourg
Milan
Muster/Osnabruck
NantesNantes
Paris
Pau
Rotterdam
Amsterdam
Antwerp
Avignon
Brest Brest
Brive
Deauville
Dublin
Dundee
Edinburgh
Toulon