Excellent Communication

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RED © RED 2014 Keynote Speech Excellent Communication Stuttgart, May 19th Michael Mazanec, CEO Agency RED Karsten Klepper, Brand Consultant, Agency RED

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Transcript of Excellent Communication

Page 1: Excellent Communication

RED

© RED 2014

Keynote Speech

Excellent Communication !!Stuttgart, May 19thMichael Mazanec, CEO Agency RED Karsten Klepper, Brand Consultant, Agency RED

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What makes communication excellent ?

Excellent communication

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Excellent communication is always made of:

What makes up the majority of excellent communication

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Simplicity

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Wir wollen heute auf zwei Themen fokussieren:

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Subliminal signals

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© RED 2014 18Juli. 25 2008

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Emotions

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Emotions

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REDThe feeling behind?

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Visible Quality !

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REDRED für GROB | Agenturvorstellung

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Smartness

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Consistency

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Layouts!

Wir hatten ein Ziel vor Augen …

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Layouts!

Wir hatten ein Ziel vor Augen …

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Humor

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Wir wollen heute auf zwei Themen fokussieren:

Smartness

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Flexibility

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Excellent communication is – if you smash your brand…

…still something that exists.

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Wir wollen heute auf zwei Themen fokussieren:

Sympathy

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Metaphor

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Holistic approach

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Common Idea

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Excellence

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Excellent Communication

Anything else that makes communication excellent?

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Thank you for your excellent attention.

RED Branding, Design, Communication Talangerstraße 3 82152 Krailling Tel. +49 89 895622-0 !www.red.de


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