Exceeding Your Expectations. Achieving ResultsExplore the Capabilities of Rockwell Automation

EXCEEDINGYOUR EXPECTATIONS.

The manufacturing and business challenges you

face every day would test anyone. Increasing

productivity. Outsourcing. Global expansion.

Cutting costs. Downsizing. Can an automation

supplier help? Absolutely. If that partner is

Rockwell Automation.

When it comes to automation, your requirements

are unique. So are our solutions. We listen to

you, then apply our resources to build cost-

effective, results-based solutions. It could be a

single, powerful component, an information or

asset management solution, or a multi-plant

integrated system.

Whatever your automation requirements, you

can be assured that our solutions will focus on

your business objectives – whether it’s achieving

a faster time to market, lowering your total cost

of ownership, improving asset management or

minimizing your manufacturing risks.

Not what you’d expect from an automation

supplier? Exactly what you get from

Rockwell Automation.

People who listen, think and solve.

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YOU NEED MORE THAN JUST A PRODUCT.YOU NEED A PARTNER WITH MANY SOLUTIONS.

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AT A GLANCE

Annual Sales:About $5.7 billion

World Headquarters:Milwaukee, Wisconsin, USA

Trading Symbol:

NYSE: ROK

Employees:About 20,000

Serving customers in morethan 80 countries.

®

Companies striving to achieve a competitive advantage in the global marketplace recognize the enormous potential on their plant floor. However, the exact path to higher productivity and greater profits is not always obvious.

Leveraging experiences of the past 100 years, Rockwell Automation has developed the knowledge to help your business succeed. With industry and application expertise built on the best engineering practices business has to offer, our organization can help you deploy automation and information technologies to improve plant-wide capabilities.

Whether a stand-alone application or a corporate wide engineering program, Rockwell Automation delivers the solutions you need to maximize plant-floor productivity.

EnablingCOMPETiTivE ADvANTAgE ON YOUR PlANT flOOR.

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Optimize Your Operation

Whether it’s automation, power, control or

information solutions, or the services and support

behind them, our capabilities are designed to

improve your processes through every stage of

your manufacturing cycle:

• IntegratedArchitecturebridgescontroland

information across your enterprise by combining

the power of the logix control platform with

the factoryTalk® integrated production and

performance software suite.

• IntelligentMotorControlhelpsmaximizemotor

performance and protects your investment

by linking leading-edge motor control and

protection devices with the capabilities of

theIntegratedArchitecture.

• EssentialComponentsdeliverexceptional

value to your application with best-in-class

products including sensing and switching, safety,

connectivity, logic, operator interface and

power components.

• Services&Supportacceleratethereturnonyour

investment through predictive, preventive and

reactive maintenance.

• Ourglobalnetworkofprofessionalsstandsready

to meet your local service needs.

Backed by more than a century of industry and application experience, our global team empowers

our customers to exceed their business goals.

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BENEfiTiNg fROM A TRACK RECORD Of SUCCESS.

When you choose Rockwell Automation, you engage a team of experts who have helped streamline processes in a wide range of industries around the world. For example:

Consumer-Driven industries

Consumer-driven industries, such as life sciences, food and beverage, and automotive, depend on our solutions to help manage demand variability, rapid system reconfiguration and regulatory compliance.

Heavy, Resource-Driven industries

Heavy resource-driven industries, for instance, mining, oil and gas, and metals, rely on our power and energy management solutions and advanced condition monitoring technology to improve efficiency and keep critical assets up and running.

Machine/Equipment Builders

Machine builders routinely engage our expertise to make their equipment easier to design, build, integrate and maintain.

Our team stands ready to apply this broad knowledge to your specific requirements. Because of our experience, we ask the right questions, to help us better understand your issues, needs and goals. Then, we utilize our proven project methodology to achieve your specific company or site objectives.

PARTNERiNg fOR SOlUTiONS.

You know that simply buying products is not enough. Partnering produces the best results. By engaging Rockwell Automation, you have access to the resources of a major technology and systems engineering company – one of the most comprehensive, single source providers of automation products, application solutions and support services available.

You want peak performance from your operation. But if you’re using a variety of control architectures to get the functionality you need, that goal may be hard to achieve.

Multipleprogrammingpackages,networksandvisualization systems make integration difficult – and rarely seamless. The development and training costs alone can impact your bottom line. And despite your best efforts, your system may not provide you with the information you need to make critical decisions.

TheRockwellAutomationIntegratedArchitecture™system – the only truly integrated control and information system that runs discrete, motion, process, batch, drive and safety applications – enables peak performance. And extends your performance gains with open, real-time information exchange across your enterprise.

With the integrated Architecture, you can use a single, integrated system for the entire range of control and production disciplines.

Integrated archItecture

ENABliNg TECHNOlOgiES iMPROvE PERfORMANCE.

Whatever your application, we can help you improve productivity and reduce costs. The Rockwell Automation Integrated Architecture provides unparalleled functionality, flexibility and scalability. Using sophisticated control, networking, visualization and information technologies, the Integrated Architecture helps you reduce development time and cost, respond more quickly to customer or market demands, reduce maintenance costs and downtime – and easily access actionable plant and production information to improve management and decision-making.

Unlike conventional architectures, the Integrated Architecture provides you with a fully integrated, scalable solution for the complete range of automation disciplines including discrete, motion, process, batch, safety and drive applications through a single control platform. The Logix control platform provides this functionality using a single development environment and a single, open communication protocol.

The Integrated Architecture also addresses your plant information needs with the FactoryTalk production and performance software suite. This software suite provides control and information functionality including design and configuration, production management, data management, quality and compliance, asset management and performance and visibility.

By emphasizing third party connectivity, interoperability and use of today’s open industry standards, the Integrated Architecture provides seamless integration with the rest of your site or enterprise.

The Rockwell Automation Integrated Architecture provides unparalleled functionality, flexibility and scalability.

bRiDgingCONTROl & iNfORMATiON ACROSS YOUR ENTERPRiSE.

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The Rockwell Automation Integrated Architecture provides unparalleled functionality, flexibility and scalability.

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The integrated Architecture is a production control and information system that combines the power of our logix control platform with our factoryTalk

software suite to enable a seamless flow of information.

DRiviNg YOUR PRODUCTiviTY WiTH iNTEgRATED CONTROl.

To be competitive in today’s marketplace, you need every control application in your plant to drive productivity. That’s a given.

Whether your applications are simple or complex, the Logix control platform drives your plant’s productivity by providing the functionality, flexibility and scalability your applications demand. The platform integrates control, visualization, network and information technologies to provide fully integrated solutions for the complete range of applications – from discrete, motion and process to batch, safety, and drive control.

One easy-to-use programming and configuration software package spans all control disciplines and all Logix family controllers. With one development environment, configuration and programming are consistent, allowing you to streamline your application development, training and maintenance. You can also easily reuse engineering designs and practices for all your control applications – and save even more time and money while maintaining consistency.

What’s more, the Logix control platform is scalable. Logix programmable automation controllers are available in a range of sizes and functionality, so you can choose the right controller for your application.

BUilD YOUR SYSTEM NOW. EXPAND CONfiDENTlY lATER.

The Integrated Architecture is designed to help protect your control system investment. How? With proven equipment quality. With interoperability based on open and accepted industry standards. With the industry’s most complete technology migration programs. Simply, with the Logix control platform, you are assured that the integrated solution you build today will reap benefits well into the future.

Integrated archItecture

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FlexLogix™

Distribute control while maintaining high adaptability

SoftLogix™

Logix capabilities in an industrial computer package DriveLogix™

Reap the control of the Logix engine in a drive

CompactLogix™

Powerful control for smaller applications

ControlLogix®

Control your whole plant with one universal platform

Our multidisciplined, scalable logix family is designed to meet the broadest range of application requirements.

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Motion

Motion control integrates sequential, motion, power and mechanics into a single platform for a seamless, high performance solution that provides a simplified method for governing the precise position and velocity of machinery.

Process

Designed to improve your productivity, quality, consistency and flexibility, while enabling regulatory compliance, process control runs high-availability systems based on continuous processes applied to raw materials.

Batch

built to drive your productivity and quality, provide flexibility, and help ensure consistency and regulatory compliance, batch control runs systems based on discontinuous steps applied to raw materials.

Safety

To improve both safety and productivity, these systems are used for hazardous applications where protection of people, the environment or plant equipment is required and use the same platform and development software as our standard control systems.

Drives

built to minimize energy costs, extend equipment life and improve throughput, drive control is used to accelerate and run a load at a required rate, and determine the braking forces needed to stop it.

Control PlatformThe Logix control platform integrates control, visualization, network and information technologies to provide fully integrated solutions for a complete range of applications – from discrete, motion and process to batch, safety and drive control.

Logix

Discrete

built for reliability and ease of use, discrete control runs complex systems of digital inputs and outputs used in the manufacturing of individual products and sub-systems.

Integrated archItecture

RUNNiNg YOUR BUSiNESS iN REAl TiME.

With the right information at the right time, you can make better decisions. Your plant floor holds a wealth of critical information that can guide your efforts to improve responsiveness, increase agility and productivity, reduce costs and assure regulatory compliance.

And the right time to turn that information into action is real time – as the process is occurring.

Our integrated suite of software applications, FactoryTalk, enables real-time exchange of information between manufacturing and the rest of your organization. Part of our Integrated Architecture, FactoryTalk software seamlessly links with our Logix control platform – and is interoperable with a host of other manufacturing, business and legacy systems – to close the gap between your enterprise and plant floor.

So you get accurate information to improve your operations and respond rapidly to changes in your manufacturing environment – to make business decisions that get results.

TAKiNg YOUR AUTOMATiON OPERATiONS TO THE NEXT lEvEl.

Our scalable and modular FactoryTalk suite is positioned to integrate your automation operations with the enterprise and beyond, thanks to a common set of services and capabilities shared among FactoryTalk applications.

The result? Tight integration. Plus the assurance that each software application is designed to work in concert with others. In short, your operations will be simplified at each step of the process – from system design to production to quality.

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FactoryTalk Services

OurembeddedFactoryTalkservicesensureseamlessintegration

and help eliminate duplication, centralize information, and

improve performance and troubleshooting throughout

yoursystem.FactoryTalkservices'compatibilitywithother

commerciallyavailableServiceOrientedArchitecture(SOA)

applications,suchasIBM®WebSphere®,SAP®NetWeaver™and

Microsoft®BizTalk®,improvesplanttoenterpriseconnectivity.

FactoryTalkservicesenable:

• Commonaddressbookofplantresources

• Centralizedsecurityauthorityforcomponentsinthesystem

• Enterprise-wideaccesstoreal-timeinformation

• Centrallocationforinformation,warningsanderrors

• Comprehensiverecordofanychangesmadetothesystem

• Commonsoftwarelicensemanagementforallproducts

Our integrated, scalable and modular FactoryTalk suite is positioned to take your automation operations to the enterprise and beyond.

Design & Configuration

integrated software environments for creating, modeling and programming your production processes.

Production Management

applications that enable real-time coordination across your plant-wide production processes.

Data Management

Tools and methods for collecting, transforming and integrating production information.

Quality & Compliance

Software designed to ensure operational processes and procedures meet standards or specifications.

Asset Management

Tools that optimize maintenance and plant operations to improve your resource availability.

Performance & visibility

Software that provides a window into the process so you can make better decisions.

Integrated Production & Performance SuiteOurFactoryTalksuiteencompassessixproductiondisciplines,eachwithits own comprehensive and complementary set of easy-to-use software applications. SincetheFactoryTalksuiteisscalableandmodular,youcanpurchaseexactlywhatyou need now and expand your integrated system in the future.

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Every day, you’re being asked to do more with less. Capital investment budgets are limited. Energy costs are spiraling. Resource utilization is critical. To be sure, the demands of “just in time” production are a way of life in today’s business environment.

That’s why you must get the most productivity from every automation investment you make. And why you have to protect that investment from unnecessary wear and tear.

OurIntelligentMotorControlsolutionswillhelpyouroperation be more cost-effective than ever before. With a wide range of motor control technologies that seamlesslyconnectwiththeIntegratedArchitecture, you can safeguard your equipment, increase energy efficiency, streamline production – and lower your total cost of ownership.

More efficiency. less waste. Now that’s a concept you can live with.

IntellIgent motor control

MOTORS WORK BEST WiTH iNTElligENT CONTROl.

Our Intelligent Motor Control solutions combine motor control and protection devices with the advanced networking and diagnostic capabilities of the Rockwell Automation Integrated Architecture. This integrated approach is designed to simplify start-up, reduce installed cost – and provide you with the plant and production data you need.

How? With electronic overload protection relays featuring DeviceNet™ communications that allow immediate access to status information, motor performance data and diagnostics. Through soft starters that minimize mechanical wear resulting from full-voltage starting. With variable speed AC drives that precisely match motor speed to load requirements – and save you time and money with energy efficient operation. With motor control centers featuring flexible packaging options that save on installation wiring time and troubleshooting.

But that’s just the beginning. From stand-alone components to complete turnkey systems, our scalable solutions are designed to assure the optimal level of intelligent motor control for your application.

MaXiMiZingMOTOR PERfORMANCE, PROTECTiNg YOUR iNvESTMENT.

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Maximize Your Energy Savings

Take an integrated approach to energy management by

leveragingthepowerofourLogixcontrollers,PowerFlex®

AC drives and advanced energy management software.

Ourenergymonitoringandmanagementtoolscan:

• Definetheuseofeachtypeofenergyvariable

in your system

• Assigncoststoindividualprocesses

• Identifyandhelpreducewaste

• Enableyoutonegotiatebetterrateswithutilities

intelligent Motor Control optimizes plant performance with leading-edge motor control and protection featuring the advanced

communication capabilities of the integrated Architecture.

Unprecedented Levels of Efficiency.

Powerful Performance.

WithIntelligentMotorControlsolutionsfrom

Rockwell Automation, you’ll achieve new levels of

operational and energy efficiency. You will be positioned to:

• Increaseaccesstoinformation,enhanceprotection

and speed troubleshooting with electronic overload

protection relays.

• Decreasemechanicalwearandincreasecontrol

functionality with soft starters.

•Reduceenergyconsumptionandimproveprocess

performance with variable speed drives.

• Increaseproductivityanddecreaseriskwithcomplete

packaged and pre-engineered solutions.

• Accessmanufacturing,engineeringandcommissioning

expertise anywhere you need it with our turnkey motor

control solutions.

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DEliVERingEXCEPTiONAl vAlUE TO YOUR APPliCATiON.

essentIal components

QUAliTY & PRODUCT BREADTH MATCHED TO YOUR NEEDS.

Whether your application is simple or complex, you can match our technology to your requirements.

From circuit breakers and terminal blocks to I/O systems and operator interface devices, through Rockwell Automation you have access to one of the broadest ranges of industrial components available anywhere. Our offerings include:

• Power: Circuit breakers, disconnect switches, contactors and starters, motor protection, distributed motor control, solid-state motor control and AC drives.

• Connectivity: Terminal blocks, wiring systems, distributed I/O, cordsets, DeviceNet media and through-panel connection systems.

• logic: Relays, timers, temperature controllers, small controllers, control circuit and load protection, control circuit transformers and power supplies.

• Sensing and Switching: Photoelectric sensors, limit switches and proximity sensors.

• Operator interface: Push buttons, signals and alarms, and electronic operator interfaces.

• Safety: Safety contactors and control relays, interlock switches, presence sensing safety devices and emergency stop devices.

Intoday’sever-changingindustrialclimate,yourbusiness is continuously competing to build manufacturing solutions that reduce costs, increase product quality, and improve productivity. You need a breadth of flexible products to fit your specific needs.

What’s more, your applications require proper selection, coordination and installation of a multitude of individual automation components, from simple push buttons, sensors and contactors to drives, communication networks and controllers.

No doubt, you’re faced with an abundance of component choices.

But not all components are equal. Quality, reliability and ease of integration can mean the difference between machine uptime and lost revenue. But often, it’s difficult to measure component value until it’s too late. To be successful, you need a quality component supplier that has a reputation for industry-leading results, intuitive product selection and configuration – and fast delivery. Rockwell Automation provides the value you need.

Quality components increase functionality and last longer – saving you time and money.

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SERviCES & SUPPORT – WHEN & WHERE YOU NEED iT.

Not only do we deliver one of the widest selections of quality components in the industry – we deliver products right when you need them. Our global network of employees and distributors provide support for Allen-Bradley® products in more than 80 countries. You can rely on our field service engineers for on-site support and maintenance services to meet your immediate needs and future goals.

fAST DElivERY, HASSlE-fREE ORDERiNg, fAiR PRiCE.

When you need components, you want the highest quality at a fair price. Product selection and installation should be intuitive, not complicated. You should be able to order components configured and factory-assembled, not in do-it-yourself kits. Even the configured products should meet quick turnaround and prompt delivery requirements. That’s what you get from Rockwell Automation. And when you select Rockwell Automation for your component needs, you can expect competitive pricing and local services and support – to keep your projects on budget and on schedule.

THE BOTTOM liNE.

True value is measured only by examining all costs and benefits. Through Rockwell Automation, you have access to component engineering, selection tools and support that provide exceptional value – value that can help you compete more profitably.

Reduce Costs & Boost Reliability with On-Machine™ Solutions

What’s one of the best ways to reduce installation and maintenance costs – and optimize plant floor space? AnOn-Machinesolution.

By moving industrial controls and components closer to your application,ourOn-Machinesolutionsdramaticallydecreasepanel space requirements and reduce system wiring by up to30percent.AndourOn-Machinesolutionsarebuiltwithcomponents featuring modular designs and plug-and-play electronic capabilities.

The result? faster installation. Simpler system design and testing. Streamlined maintenance. And lower costs.

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Rockwell Automation offers one of the broadest ranges of industrial components anywhere.

servIces & support

OPTiMiZingTHE PERfORMANCE Of YOUR AUTOMATiON ASSETS.

Marketleadersdemandmorethanefficiencyandreliability from their manufacturing environment.

They look to their plant floor assets to drive top and bottom- lineresults.It’sasimplesuccessformula:Lesscost.More output.Moreprofits.Morerevenue.Thekeytosuccessisrecognizing where those profit drivers reside inside your manufacturing facility.

Maintenanceisoneofthosedrivers.However,tomeettoday’smore demanding production and business goals, you can no longer take an “a la carte” approach to maintenance.

instead, a strategic approach is the most effective way to maximize your success.

Strategicmaintenanceincludesacomprehensiveplanthat identifies maintenance-related issues across every organizational function within your company – and then specifies and implements an integrated system architecture and the right combination of predictive, preventive and reactive maintenance methods to meet your needs and objectives. By implementing the right architecture and maintenance methods, you can obtain the following benefits:

• Reducedowntime

• Operatetospecifications

• Improvespeedtochange

• Strengthenfinancialperformance

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HElPiNg YOU MEET YOUR PRODUCTiON & BUSiNESS gOAlS.

Through our broad services and support portfolio, you can develop and implement the maintenance strategy that will help you meet your production and business goals. Our automation, industry and application professionals will apply their expertise to identify maintenance issues across your organization. We will then help you implement the strategy that will successfully resolve those issues.

The result? You optimize the performance and utilization of your automation assets – and transform maintenance from an expense into a profit center.

Pred

ict R

eact

Rockwell Automation® Services & Support Portfolio

Assessment Services

baseline evaluations of plant floor technical skills,

procedures, equipment operation, spare parts

inventory, risk, safety, security as well as other

automation-related assessments.

Condition Monitoring

Predictive maintenance products and services

for rotating equipment.

Asset Management Services

Maintenance Repair Operations (MRO) process and

spare parts management for automation assets.

Remote Support Services

Real-time troubleshooting and monitoring* of automation

equipment and systems by off-site automation specialists.

Network & Security Services

Design, evaluation and security policy development/

deployment for control networks.

Training Services

instructor-led training, self-paced training and

competency testing on automation and related topics.

OnSite Support Services

Troubleshooting, repair and maintenance of automation

equipment and systems by Rockwell automation field

support engineers.

Repair Services & Renewal Parts

Remanufacturing and exchange services and custom

order legacy automation products.

*System monitoring not available at all service levels

Strengthen your financial performance by reducing downtime, operating equipment to

specifications and improving speed to change.

Preven

t

MEETingYOUR lOCAl NEEDS.

global netWorK

Wherever you do business around the world, time is your most valuable asset. And whether you have a new project start-up or simply a technical question, you can rely on Rockwell Automation to provide the help you need, when you need it.

Our global network of sales professionals, services and support resources, and independent distribution partners will work to ensure your success no matter what the scope of your project.

Fromdesigningandmaintainingaplant-widesystemtospecifying the right component, you can rely on our team for the local project coordination and post-sale support you need.

READY TO SERvE YOU.

• Morethan200phonesupportspecialistsprovidereal-timetechnicalassistance24/7in13languages.

• 17remanufacturingdepotsand9exchangehubsproviderepair services for Rockwell Automation and other products.

• Professionalinstructorswithanaverageofmorethan20yearsinthe automation industry teach over 3,500 classes at 650 global locations.

• Over400fieldsupportengineers,withanaverageof13+yearsof automation experience, are available for dispatch from more than 100 field offices in 50 countries.

• Thousandsofindependentdistributionpartnersprovidelocalsales and expertise.

for more information, visit us at: www.rockwellautomation.com

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Publication 5058-BR006E-EN-P – June 2009 Copyright © 2009 Rockwell Automation, Inc. All Rights Reserved. Printed in USA.Supercedes Publication 5058-BR006D-EN-P – September 2008

Allen-Bradley, CompactLogix, ControlLogix, DriveLogix, FactoryTalk, FlexLogix, Integrated Architecture, On-Machine, PowerFlex, Rockwell Automation and SoftLogix are trademarks of Rockwell Automation, Inc.

DeviceNet is a trademark of the Open DeviceNet Vendor Association. IBM and WebSphere are registered trademarks of International Business Machines Corporation. SAP and NetWeaver are trademarks of SAP AG. Microsoft and BizTalk are registered trademarks of Microsoft Corporation.