Examples of Public Relations Projects

7/29/2019 Examples of Public Relations Projects

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EXAMPLES OF PUBLIC RELATIONS PROJECTSThis list may spark some other ideas that would work well at RadfordUniversity. Just choose an idea and go for it!I. The University Community

A. Administration and Faculty

1. Host monthly faculty dinner nights.2. Print book covers with Greek information on it.3. Volunteer to collect data for a university project. Science Department,Psychology Department. These departments often have severalopportunities for questionnaires, surveys, experiments. This issomething simple to do; going to the Department Chair andvolunteering 30 men for any project would be beneficial andsomething that they can have in their back pocket. It also showsthat Delta Chi are interested in academics. This could also land a

potential tutor or additional help/support in areas of weakness fromsome of the brothers.

4. Sponsor a university blood drive. American Red Cross does thesepretty frequently on campus. The honor fraternities usually sponsorit, but why not help sponsor it too? There are a lot of things tomove in and out and it would be impressive if a group of guysalleviated that task for them. Also, if they are not looking foradditional sponsors then DONATE! That is a huge communityservice and a really big deal if 30 men donate. Do the math; youwould save at least 90 lives! Pretty impactful.

5. Send congratulatory notes to faculty or administrators for theiroutstanding work(See Section VI). The Dedmon Award is given to faculty for theirachievements throughout the scholastic year. Write a letter to therecipients of these awards. Write a congratulatory letter for aprofessor that got a book published something extraordinary. Whynot sponsor a faculty member? Get your name out there andnominate everyone who has positively impacted you as well as RU!It isnt hard and it gets you ready for the future by filling out formsand writing letters, etc.

6. Sponsor a faculty appreciation day (e.g. Host an open house). Seeabove.

7. Sponsor an event for faculty children. (E.g. Easter egg hunt.) Awesomeidea! Do it at Bisset; do it at Dedmonwherever! This is a greatway to do a good deed. Take donations or collect cans for


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admission into the egg patch and donate them to a charity. Win win situation all around.

8. Sponsor an Outstanding Professor contest. Nah

9. Donate books to the campus library. Better yet, why not donatebooks to the local library? Old textbooks? Books that you wouldhave to buy for classes, novels, political, theory, etcif you cantsell them back and get $5 donate them! You can write it off on yourtaxes too!

10. Serve as tour guides for the university. You should do this. Itdoesnt take too longonly 2 tours a week or something like that.You get a free shirt and have meetings with great food too! It alsois a resume booster and a great way to recruit a bit too. Whatbetter way to keep tabs on possible brothers? Check in on them

and weed them out!

11. Distribute flowers to secretaries in the administration building onSecretarys Day. Take them to the Presidents officethe one over inMartin Hall. Have flowers (white carnations of course) for all of theladies there. It is such a nice and small gesture which is impactful.A local florist may donate them or cut you a deal if you tell themwhat you are doing!

12. Sponsor an on campus lecture series on current issues. With Dr.

Burke on your side you are set up for success. Maybe he gives alecture or presentation about campus violence in wake of the April16 tragedy at Virginia Tech? Take donations at the door and donatethem to the Hokies Spirit Fund. Get other groups, fraternities,sororities, etc. to participate. Maybe a whole day of fun. Have acookout, a presentation, a kickball war, etc

13. Sponsor a fraternity/faculty athletic competition with mixed teams (playsoftball,volleyball, etc). See above14. Sponsor a tea or reception for faculty wives; present each with a white

carnation.15. Work with your admissions office in student recruitment (e.g. visit highschools; participate in a phone-a-thon, etc.). This is seriously a goodgig. All you need to do is contact the Foundation or the AlumniAssociation (Lucas Hall) and tell them that Delta Chi will call forsome nights. This is the good part you get paid and you get freefood. HA! Isnt that awesome? If you want to be even moredistinguished and lock in this gig, give back the money you receive


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as pay and if it is enough set up a fund or donate it to the Jimmy Vor cystic fibrosiswhatever, but make them aware that is what youintend to do because maybe they will match it!

16. Organize an annual campus beautification project. The campus is

always beautiful, but do those individuals get recognized? Probablynot. Go ask and see if they have a huge project that they needsome help with and volunteer your time one day.

17. Go Christmas caroling to university administrators homes. I dontknow how or if you sing, but you could pair up with the musicfraternity, Phi Mu Alpha (Camm is an alum) or Sigma Alpha Iota andget them with you to do the majority of the singing. Those groupsneed good publicity so help them out!

18. Sponsor a reception to introduce the Greek Advisor to chapter members.

You should be doing this at the beginning of the semester tointroduce yourself to him/her. It also puts in good light of who youare and what you are about as well as getting on the same page ofhis/her expectations. Also you should do this for Dr. Burke to thechapter and for the associate members.

19. Present an annual gift to the university. Do this when there ismoney to blow. This isnt ever! But you could replace money with acommunity project. It is still a gift, right?

B. Non - Greek Students

1. Provide students with a calendar or desk blotter with Greek information onit. IFC

2. Encourage student groups to meet in your chapter house; it shows themthat Delta Chi has their support. Only if the House is CLEAN! Firstimpressions go a long way.

3. Print an insert about Delta Chi for the campus newspaper. You shouldbegin to write a recap of what Delta Chi has been doing at leastonce a month. Try to get it published in the Tartan. Send it and

send it. Even if it doesnt get published you are making the effort.At the end of the semester take all of the articles and make anewsletter with it and send it to the alumni, parents, HQ potentialRUSHs and RU administration. Make them aware that Delta Chi isbenefitting the school and vice versa. Journalism majors anyone?!?!4. Assist with residence hall move-in during the first week of school. Youcan combine this and the following one


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5. Set up a campus orientation booth during the first week of school. Seeabove

6. Provide care packages for students during finals (send advertisements toparents). Nah, the school already does it. You could send it to the

presidents of the sororities though.

7. Invite residence hall leaders over for dinner to talk about how Delta Chican help them inanyway. - Better yet, why not join NRHA? Be an RA, etc.

8. Advertise Delta Chi with banners at football games. HA HA! But youcould do this for soccer games and basketball games. EXPOSURE!

9. Sponsor an all-university scholarship for a needy student.

10. Sponsor an all-university scholarship for a foreign student.11. Sponsor an all-university athletic competition or tournament.12. Sponsoran Outstanding Student Athlete award contest and present thetrophy during homecoming. These 3 have to take into considerationfinances

13. Assist handicapped students in class (e.g. read to the blind, take notesfor a person with a broken hand, etc.). Even if it is not accepted put theoffer out there! Better exposure and it is good solid press.Remember that people are watching and judging you all of the time!

14. Co-sponsor a pep rally with the student activities board prior to a homegame. RU Sports Do a demonstration sort of live Air Bands or dosomething during halftimes.

15. Foster campus spirit with flyers which say, Delta Chi backs the (insertyour teams name). Delta Chi backs RU Sports is a great shirt.Get some sponsors that support you, Rileys, Spinnakers, RUCriminal Justice, SGA, etcthis can really boost school spirit.

16. Encourage a chapter letter day on a regular basis (it shows pride in DeltaChi). Unis or Red/Buff days. Should be doing this already.

17. Host a recognition reception for ALL students on the Deans list (not justGreeks).

C. Greeks Delta Chi is doing the majority of the things in theGreek section. So there is no use to fix something that isntbroke. However you could clean it up a bit. Who documents whatyou do? Is there a Historian? There should be something that


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signifies your time period and be proud of. Also there needs to besome spirit in how Delta Chi got to where it is right now. You shouldoften remember that and let the alumni know that and tell themwhat is going on!

1. Promote pride in being Greek.2. Encourage IFC participation and cooperation.3. Participate in intramurals, interfraternity games and projects.4. Host an open house for other Greeks.5. Send sororities Christmas cards, notes of congratulation or appreciationand flowers on their Founders Days (See Section XI).6. Provide assistance during emergencies (e.g. assist members of a chapterwhose house burned down).7. Sponsor seminars, workshops, or retreats on topics. Of mutual interest orbenefit.8. Publish newsletters, press releases, etc.

9. Participate in sorority exchanges, serenades, etc.10. Positive and cooperative attitude at IFC meetings and functions.11. Show class when dealing with sororities; class is ALWAYS in style. (E.g.serenades: coat and tie, flowers, no drinking songs, etc. - see Section XI).12. Display congratulatory banners or signs wishing other chapters good luckon their finals, rush, Greek Week, etc.13. Sponsor a Greek tutoring program.14. Take balloons, candy, or flowers to sororities before rush to wish themluck.15. Carve pumpkins for sororities at Halloween.16. Make door decorations for sororities on St. Valentines Day, St. Patricks

Day, etc.17. Host fraternity officer roundtables to meet and discuss ideas, concerns,etc. (tables are divided by chapter offices).18. Support other Greek philanthropies with a small donation.19. Host a Greek barbecue.

II. City

A. Neighbors

1. Initiate a neighbor who has been helpful in neighborhood relations.

Alumni Initiations! You need to have at least 4 per year! This isgood because you have no clue to what this person can bring to thetable.

2. Organize a public service weekend where the chapter does odd jobs (cleanups, rake or mow lawns, etc.) for neighbors, then host a dinner. Thiswould work if there are families living around the house, but do notdo it for college students. This is imperative for people who will


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appreciate the gesture. You could set up a table on a side road oron the yard and have people walking have some water or whatnot.

3. Schedule an open house for neighbors. Back to the HouseCleanliness!

4. Provide ample off-street parking for all functions. EVERY college town hasa shortage of parking. The chapter which does this will win friends. Isthere even parking at the House? Dont shoot yourself in the foot.

5. Send letters to neighbors before a social event (see Section VIII). Watch ityou are going to play with fire and might get burned here!

6. Keep the areas around the chapter house clean at all times. YES! Thisis imperative because you are Delta Chi. Delta Chi are gentlemen.Gentlemen keep their shit clean! You could also adopt a highway.

This would be a great way to recruit alumni initiates and be aproducer in the community. Once you commit though, you need toDO it without hesitation.

7. Participate actively in neighborhood associations you are taxpayers andhave a vested interest in the future of your neighborhood.8. Attend city council meetings regularly, not just when problems occur. One member of Exec should be attending the City Council meetingsand be an active participant of it. This not only will help thefraternity out, but will educate the brother about local governmentand be in a good eye of the elected officials of Radford

9. Send thank you notes, Christmas cards, etc. This is easy to do...buyreally cheap ones at the beginning of the year from Hallmark whenthey mark things down. The send them the next year. You shouldsend them to City Council, the Radford Delegate and the StateSenator of the area as well as the University Administration.Perfect gentleman gesture!

10. Welcome new neighbors to the neighborhood. I think everyonearound you will know who you are and where they are living, butthis is good to be a good neighbor. Sit in the year in chairs and

wave to everyone, be friendly.

11. Make door decorations for neighbors during holiday seasons. NO

12. Develop a Neighborhood Watch Program Team up with anothersorority and watch a specific neighborhood on Halloween. This is agood idea or you take a local group of children around. Somechildrens parents may not have cars and their child therefore


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misses out. You could contact the local Social Service and tell themwhat you want to do and they should be able to utilize your help.This is great community service.

13. Sponsor an Easter Egg Hunt for the neighborhood kids. See above

where this is mentioned for facultys children. Incorporate thecommunity.

B. Public

1. Participate in city volunteer programs. COACH a little league soccer,basketball, football, etc. team. This is an awesome idea and it givesyou a chance to be seen in a good light and be a hero and a mentorfor todays youth.

2. Join the local chamber of commerce. It expresses interest in the future of

the community. When attending meetings, GO TO LEARN! There will beplenty of time to share your wisdom later in life.3. Visit orphanages or retirement homes. There is one in Fairlawnbehind the McDonalds. This is a great service for the residents.This could be a great service project for the associate members.

4. Have members speak at local clubs and organizations about fraternity life. NO

5. Provide manpower for a community project. Boy Scout Eagle Projects.There are several brothers who are Eagle Scouts or were in scouts.

Contact the local 4-H extension office in Montgomery County

6. Sponsor a youth athletic time in a local league (e.g. YMCA, Boys Club,Little League Baseball, etc.). See ABOVE

7. Sponsor an all-city or all-campus basketball tournament with entry feesdonated to charity.8. Sponsor an all-sports day for underprivileged children.9. Sponsor an on-going big brother program for underprivileged children.10. Assist Special Olympics in your area.11. Sponsor an underprivileged child overseas (e.g. Christian Childrens

Fund, Inc.).12. Organize a campus/city raffle for a trip, motorcycle, TV, etc. Get the prizeto be raffled donated and give the proceeds to charity. These 6 were allcovered earlier13. Have a charity sale Light bulbs, candy, flowers, art prints, etc. withproceeds going to charity. You could do this as a fraternity/sororityproject in the Quad for the public. A huge Yard Sale. The universityshould sponsor something like this or at least Greek Life.


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14. Assist in a Toys for Tots campaign collect toys for local underprivilegedchildren at Christmas or Easter.YES15. Sponsor a food basket program collect canned foods for distribution inspecial holiday baskets to local underprivileged families.YES

16. Sponsor parties for local underprivileged children around Christmas,Easter, Halloween, and St. Valentines Day. -YES17. Sponsor a walk-a-thon, bike-a-thon, or lift-a-thon for charity. YES18. Run concessions or booths at local fairs (exhibitions, carnivals, etc.) forcharity.YES19. Sponsor a Haunted House in the chapter house for campus andcommunity during Halloween, with admission proceeds going to charity. This is something the chapter needs to do.

20. Participate in local elections: The following are great examples ofbeing visible in the community as well as being informed citizens of

Radford. How many things do you really know about what isdecided? This is your way for a VOICE. With a voice comes power!a. Register chapter members to vote in your college town; local officials aremorelikely to be concerned about a chapter of local voters than students who areregistered in other communities.b. Drive senior citizens to the polls. This is really cool. Contact theRegistrar and the Political Science Department. Put out flyers inRadford and surrounding areas. You might even get commended forthis by the city and that is a huge honor.

c. Assist with voter registration of senior citizens, the handicapped, andcollege students. Set up a table in Heth; help the CollegeRepublicans or Democrats raise awareness about this. There aremany students who do not vote. Give them easy access to absenteeforms. There is a Presidential election coming up too and this ishuge. Begin working on this ASAP!

21. Sponsor a recycling drive for the community and campus. This isalready done, but you could recycle all of those cans, soda cans.

22. Adopt a set of grandparents (senior citizens in the area). Have them

come to the house for dinner, take them shopping, etc. Another greatidea to feel good about yourself. You might even get put in a will.

23. Organize a charity car wash. Should be doing this already

24. Teach swimming and/or arts & crafts to handicapped children. If youcan this would be great! Contact the Waldron College for info or aresource


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C. Police

1. Initiate a local police officer who has been helpful in neighborhood

relations. This is very important. Get Dr. Burke to help with thisapproach. Keep them as allies.

2. Present police chief or city officials with complimentary tickets to acampus event.3. Invite the police chief or mayor to dinner.4. Sponsor a You and the Law program using lawyers, judges, and police toprovide information on the law. This is an excellent programopportunity. Maybe this would eradicate a lot of misconceptionswith the local laws. You could have a brother who is a criminaljustice major be the mediator.

5. Sponsor sports competition with the police or fire department. This isjust like intramurals; see if they want to play a pickup basketball,flag football game. They would probably get a kick out of it. Youwould probably get well deserved respect

6. Sponsor a car safety check inspection. Another good idea. This couldbe done on campus or in the old K-Mart parking lot next toMcDonalds. Maybe Bisset Park as well.

7. Provide a summer list of contacts (officers and alumni) in case something

happens to the house over the summer (broken windows, vandalism, etc. -see Section VIII)

D. City Hall These are self explanatory

1. Initiate a city administrator who has been helpful in neighborhoodrelations.2. Sponsor a voter awareness program.3. Organize and participate in a city-wide cleanup project.4. Assist with a city beautification project.5. Sponsor legislators for a campus visit to speak on a current issue.

E. Business These are self explanatory

1. Pay chapter bills on time.2. Initiate a local businessman who has been especially helpful to thechapter. Preferably a realtor or lawyer. Keep knowledgeable menclose


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3. Organize and distribute a coupon book that recommends local businesses.NAH, keep this one for the high schools

4. Send Christmas cards to firms with whom the chapter does business. YES

III. Delta Chi

A. Current Members The following ideas are good ones if they areutilized. Yes you have meetings but what does it benefit? It usuallybenefits the fraternity, not its members as much. Being in afraternity is about utilizing the experiences you have in order to bea gentleman. If you agree, which you should, then do the following.

Schedule people to come in at the 30 minute point of your meetingsafter business is taken care of. This is imperative for learning newskills that you may otherwise not learn.

1. Sponsor a Safe Ride program so that intoxicated brothers and/or guestshave a safe ride home. Check with SGA and maybe it could besomething that you all can collaborate on2. Arrange for a central press release service for associates, officers, andnew initiates of your chapter (see Section IX).3. Have a dinner exchange program with sororities.4. Develop an awards program for outstanding achievements of members.

5. Sponsor study skills sessions.6. Invite local businessmen to speak with seniors about the job market.7. Hold a chapter retreat at the beginning of each term.8. Invite the campus placement service to the chapter to instruct memberson interviewing skills, resume writing, etc.9. Invite a local financial manager to talk to the members about savingmoney, credit cards, budgeting skills, etc.10. Hold a seminar in income tax preparation for the members.11. Invite a local insurance man to speak in general terms about what to lookfor in buying insurance.12. Hold workshops by university resource people on time and stress

management, motivation, etc.

B. Alumni The following NEEDS to get completed and stayed on topof. Seriously.

1. Develop a chapter alumni directory.2. Send out an alumni newsletter (See the Alumni Newsletter BRIEF).


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3. Use computer generated mailing labels (available through the Delta ChiHeadquarters)4. Invite prominent Delta Chi alumni to campus to speak about theirprofession.5. Invite a representative from the alumni office on campus to talk about

alumni programming.6. Offer to host an alumni chapter meeting at your chapter house.7. Attend alumni association meetings on a regular basis.8. Plan an appreciation dinner for all the alumni who assist your chapter

during the year.

Good Luck!

Examples of Public Relations Projects

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