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A+Marketing

777 Center Lane, Suite 107

South Beach, FL 33138

305-898-3337

www.aplusmarketing.com

November 4, 2012

Mr.JackSkipWalker

SkipperCharterAirline

777CenterLane,Suite107

SouthBeach,FL33138

Dear Mr. Walker:

A+ Marketing appreciates the opportunity to respond to your request for proposals by

designing and marketing a tri-fold brochure to attract new clients to your company. The

attached proposal describes information about our company as well as the narrative of

our proposed brochure design, layout, and marketing services.

A+ Marketing is excited about this project and looks forward to hearing from you to

further discuss the proposal.

Thank you for the chance to present this proposal. Our proposal comes with a satisfaction

guarantee for all design and direct mail marketing services.

Sincerely,

Jo Ann M. Bamdas, Ph.D. Christian Berry

Jo Ann M. Bamdas, President // Christian Berry, Vice President

Attached: proposal

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PROPOSAL:BROCHUREDESIGNFORSKIPPERCHARTERAIRLINE

A+Marketingproposestoplananddesignatri-foldbrochurethatwilltargettwonew

audiencesleisureandsomebusinessclienteleforSkipperCharterAirline.This

proposalcontainsanarrativeonthecontentoftheproposedbrochure,ourscheduleto

completethisproject,andourqualificationstodesignahighqualityfinishedbrochure.

1.Companyinformation:A+MarketingislocatedinSouthBeach,Florida,andhasbeen

inbusinesssince2000.Ourfirmemploysthreefull-timegraphicdesigners.Our

professionalcutting-edgeservicesincludebrochuredesign,handbookdesign,logo

design,anddirectmarketingservices.Ourmissionservesyoubestbyproviding

customizedmarketingsolutionsthatexpandyourbusinessandgiveourcustomersthe

personalservicetheydeserve.Weareexpertsatprofessionalmarketingdesignand

directmailmarketingcampaigns.

2.Experienceandreferences:Althoughourfirmisrelativelyyoung,theco-ownershaveover30yearsexperienceinvariousdesignandmarketingproductsandservices.A+

Marketinghasahistoryofexemplarybrochuredesignmeetingtheneedsofspecific

audiences.Whilewehaveawide-rangingclientbasethatincludesleisureresorts,travel

agencies,andothersmallbusinesscompanies,wespecializeinmarketingforcharter

airlinecompaniesinFlorida,theBahamas,andtheCaribbean.Whileresumesand

referencesareavailableuponrequest,werecommendcontactingthetopthreecharter

airlinecompanyclientswhohaverecommendedourservicesconsistentlyoverthepast

12yearsare:

FloridaCoastalairways:http://flyfca.net/ AirKeyWest:http://www.airkeywest.com/index.html AirStarExecutiveAirways:http://airstarair.com/.

3.Targetaudience:Weproposeabrochuredesignfocusingontwonewaudiencesthat

untilrecentlyhavenotbeentargeted.Onesuchgroupistheso-calledYuppies(Young

UrbanProfessionals).AccordingtoBusinessKnowledgeSource.com,Yuppieshave

hecticlivesbecausetheyhavesuchadesiretosucceed,sotheyspendmuchoftheir

livesatwork.Consequently,theyareverybusypeoplewhowilloftenpayjustabit

extratohavetheconveniencethatmightsavethemsometime.Theso-called

YuppiesareaprimemarketforSkipperCharterAirlinesservicesbecausetheseyoung

careerprofessionalsbothmaleandfemalehavelittletimetoenjoythefruitsoftheirlaborsbyhavingtimeforthemselvesorwiththeirfamilies,totakepleasureinthe

climatewhichFloridaandtheBahamashaveincommontheair,sun,andsea.

Oursecondaudienceisinternationaltouristsinthetouristmeccaoftheworld,Orlando.

AccordingtoYahooTravelGuideforOrlando,Florida,Orlandonowishosttomore

touriststhananyotherplaceinthestate.ManyloveFloridainthewinterandlookfor

waystoseekmultiplevacationdestinationsinOrlando,buthereliestheproblem.Also,

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accordingtoSun-kissedOrlandoHolidays,mosttouristscometoOrlandoduringschool

holidays,especiallyduringEaster,summer,andChristmas,makingtheBahamasthe

vacationdestinationalternative.Besidesthecrowds,manyOrlandotouristsplanshave

beenruinedbecauseofinclementweather.SkipperCharterAirlinesservicesprovidean

optionthatthisaudiencemaynothaveconsideredpreviouslyinordertoescapethe

hustleandbustleandoccasionalbadweatherthatmakevacationinginOrlandodifficultatbest.

4.Suggestedprojectapproach:WeenvisionSkipperCharterAirlineashavingavoice

thatembedsitselfintoallareasofthebrochure.Wefeelthatthevoiceofyourcompany

reflectsaneasy-to-bookservicethatisprofessional,yetinformal.WeseeSkipper

CharterAirlineofferingfirst-classservicetotheBahamas,alongwithapersonalizedand

aflexiblegetawaywhen,where,andwithwhomtheyoungprofessionalortourist

wants.Therefore,weproposetousetheYouviewpointextensivelytoplacethe

interestsofthesetwonewaudiencesforemostthroughoutthebrochure.Accordingto

englishforums.com,peoplewhofinishedhighschoolreadon7

th

gradelevel.Sowewillusethislevelofreadabilitythroughoutthebrochurewithfrequentuseoftheimperative

mood.Finally,webelievethatSkipperCharterAirlineneedstomarketthebrochure

withamemorable,meaningful,andconcisestatementcapturingtheessenceof

Skippersbrand.

BrochureDescription.Thefollowingdescribeshowthetri-foldbrochurewillbe

designed.Manyvisualssuchaspicturesandmapswillbeusedtoenticetheaudienceto

leavetheoffice,jumponaSkippercharteredplane,andarriveintheBahamasina

matterofminutes.IllustrationswillincludeSkipperCharterAirlinesplanes,Yamaha

WaveRunners,scubadiving,andavarietyofpeoplehavingfunrelaxinginparadise.

I.Coverpanel:

A.Startingwiththecover,thepictureofyourplaneflyingoverwaterwiththe

title,Whereyouwant,WhenyouwantintheBahamasandkeepingtextata

minimum,exemplifiesSkipperCharterAirlinesvoiceandmission.

II.Firstinsidepanel:Targetedaudiences

A. ThetitleinboldfaceheadingGetawaytotheBahamasfliesacrossthe

topofthefirsttwoinsidepanelsinasunsetcolored,tropicallooking,and

relaxedSeriffontlikeayuthayaorskia.

a. Thereareatotaloffivepicturesontheentireinteriorofthe

brochure.

i. OneisshowingaYuppiefamilyonYamahaWaveRunners

motoringacrosssee-throughcyan-coloredwaterwithpalm

treesandthetropicsclosebythesurroundingthebeach.

ii. Anotherisshowingacoupleloungingonthebeachwithapool

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nexttothem;thewatermimickingthecoloroftheocean.

iii. Thethirdpictureisofasmilingcouplesteppingoffoneofyour

waterplanesontothebeach.

iv. Anotherisofamanswingingagolfclubonagolffairway

whileawomanwatcheshimfromacomfortablechairnextto

atablewithdrinksandhordoeuvres.v. Thelastpictureshowsluxuryresortaccommodationsandone

ofyourcharterplanes.

Secondinsidepanel:Targetedaudiences

B. Theboldfacesubtitle,FlytotheBahamasinlessthananhour,is

placedunderthefirstpictureonthesecondpanel.

C. Therewillbeatotaloffivesloganswithsubtitlesinboldfaceplaced

throughouttheinteriorofthebrochure.OnesetofslogansisfortheYuppieaudience(singlemaleandfemaleYuppieorYuppieswith

families).Theseslogansarefollowedbytext,capturingandconveyingthe

appealoftheslogan:

1. TheArtofBalanceHecticlife?RunfromyourofficetoSkipperCharterAirlinefortheallureofaBahamianislandgetaway.

2. TheArtofRelaxationandFunItstimetogetoutsideandenjoyrunningonthosewaves.Whenyouonlyhaveacoupleofdaysfor

fun,flyingwithSkippermakesyourdayeasier.

Thirdinsidepanel:Targetedaudiences

Thesecondsetofsloganswithsubtitles;D. OrlandoTourists

3.Tiredofwaitinginlinesallday?Disneylines;Attractionlines;

Restaurantlines;Trafficlines;Airportlines.Skipperhasnolines.

4.CometotherealpleasureislandsSpendendlesshoursonthe

whitesandybeaches,fishinginthegentlewaters,snorkelingorscubadivingjustoffyourbackdoor,takingiteasyonBahamasbeautifulgolf

courses.

5.FromOrlandototheworldstropicalparadiseinlessthananhour-

Landinyourownbackyard.Letusflyyourighttoyourbackdoor.

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III.Backpanel:theremainingtwopanels.

Assoonasthecoverisopened,youwillviewamapoftheBahamaszoomingintothe

majorattractions.Thepanelincludessamplepricesandanexplanation.

ThefinalpanelandbackcovercarryabrieftextaboutthehistoryofSkipperCharterAirlinealongwithtestimonialsfromfivepreviousclients,aswellascontactinformation,

includinglinkstoFacebookandTwitter.

5.Personnelandrolesinvolvedintheproject:AsCo-Owners,PresidentJoAnnBamdas

headscreativecontrolandadministrationwhileVicePresident,ChristianBerry,isour

SeniorProjectManagerandHeadGraphicDesigner.EarlBrownoffersoffice

managementexpertise,part-timedesign,andeditingservices.

6.OperationsandQualityControl:A+Marketingsoperationsstrategyistoproduce

qualitydesignandbrandingthatmeetsandexceedstheexpectationsofourclients.TheLayoutandDesignteamcreatesallourdesignandplanningworkandourDistribution

teammaintainschannelsforourclients'productstoreachthelargestpossibleaudience.

Bothusestate-of-the-artequipment,conductcompetitorevaluation,andfollowstrict

marketingplansandqualitycontrolprocesses.Becauseourpersonnelworkallprojects

together,qualityiscontrolled.Ourcompanywillwrite,edit,andcorrectanyerrors

foundintheinitialdraftorinlaterdrafts.Thequalitycontrolincludesimprovingthe

productsforreadingcomprehensionasrequestedbyyourtechnicalstaffand

developers.

7.EmploymentPractices:A+Marketingisanequalopportunityemployer.Weemploy

highlytalentedpeoplewithdiversebackgroundstomakeourbusinessflourish.Wefocusondevelopinglong-term,team-minded,andcareer-orientedindividualsthrough

ourwiderangeofprojects.WepromoteopencommunicationamongourteamatA+

Marketing,holdingopenmeetingsthatencourageconcernsandquestions.

8.ProjectManagementPractices:ProjectManagementisessentialtoourbusiness.To

ensurebestresults,wefollowaprojectplanthatisagreedtobyeverymemberofour

team.Theprojectplanoutlinesthestepsforconstructingthedeliverable(s),andhow

wewillgoaboutmanagingtheproject,takingintoaccountimportantelementslike

creativity,schedule,andbudget.Throughouttheprojectplan,wehavestrategically

placedcheckpointstoidentifyandcontinuallyassesspotentialrisks,resolvingissuesasquicklyaspossible.

9.ProjectSuccess:Aprojectisasuccesswhenwehavemetthedesiredoutcomes

withintheprojectplan,withinthespecifictimeframeandbudget,andhavesatisfied

youwiththeresults.A+Marketingprovidesyouwithasatisfactionguaranteeforall

designanddirectmailmarketingservices.

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10.Professionalfeeestimate:Designandartservicesofplanningthebrochuredesign

aswellasthedirectmarketingplanequal$5,000budgetedbySkipper.Wecanprovide

amock-upofthisbrochureforyourreviewandapprovalwithinfourweeks.Themain

costisthetimeinvolvedincreatingartandadesignforthetri-foldbrochurethat

reachestwotypesofaudiences,namely,YoungUrbanProfessionals(careerandleisure-

oriented)andOrlandointernationaltourists.Thesecondcosttheartselectionvisuallyreachingouttothesetwonewaudiencesmustimmediatelyengageand

encouragethetargetedaudience.

A+Marketing

777 Center Lane, Suite 107

South Beach, FL 33138305-898-3337

www.aplusmarketing.com

DATE: November 4, 2012

PROJECT: Annual Marketing Brochure

HARD COSTS:

Paper $1,255

Ink 850

Printer fees 850

Import Master 645

TOTAL SOFTWARE $3,600

PROFESSIONAL FEE ESTIMATE:

Design and Art Services $5,000

PRODUCTION FEE ESTIMATE: HOURS

Planning 9

Printer Set Up 5

Printing 9

Fold and Sort 9

Shipping 9

QA 18

PRODUCTION FEES $6,930

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References

BusinessKnowledgeResource.5keystomarketingtoyuppies.Retrieved2Nov.,

2012,fromhttp://www.businessknowledgesource.com/marketing/

5_keys_to_marketing_to_yuppies_0224566.html

EnglishForums.(2012)Mediacet,Ltd.Web.Retrieved3Nov.,2012,from

englishforums.com

Google.Images.(n.d.)Retrieved29Oct.,2012,fromimages.google.com

SunkissedOrlandoHolidays.SunkissedOrlandoholidaysyourentirefamilywill

love!Retrieved3Nov.,2012,fromhttp://www.sunkissed-orlando-

holidays.com

Yahoo.com.Orlando,Florida.TravelGuides.Web.Retrieved3Nov.,2012,from http://travel.yahoo.com/p-travelguide-191501911-orlando_vacations-

i;_ylt=AqyNiP4GoxtD4cUd75mXsnn8xmoA