EVP (Employment Value Proposition)

EVP EVP

((Employment Value PropositionEmployment Value Proposition))

www.jdooley.comwww.jdooley.com

Define the Employment Value Define the Employment Value Proposition (EVP). Proposition (EVP).

A complete understanding of the job is A complete understanding of the job is essential and the EVP must clearly essential and the EVP must clearly describe real needs and clarify job describe real needs and clarify job

expectations. expectations.

Here are questions that must be Here are questions that must be answered before starting any answered before starting any

sourcing approach…sourcing approach…


1. 1.

Why would someone who is good at Why would someone who is good at this type of work want this this type of work want this

particular job? particular job?

What does this job offer that is unique What does this job offer that is unique or makes it most attractive to a or makes it most attractive to a

potential candidate? potential candidate?


2. 2.

What does the person need to do in What does the person need to do in the job to be considered the job to be considered

outstanding?outstanding?


3. 3.

What will the person learn and become What will the person learn and become with this job?with this job?


4.4.

Why is doing this job at your company Why is doing this job at your company better than doing the same job at a better than doing the same job at a

competitor?competitor?


5. 5.

Why do people come to work at your Why do people come to work at your company and why do they stay? Is it company and why do they stay? Is it

leading edge technology? Fast leading edge technology? Fast growth? growth?

Industry reputation? Industry reputation?

Work/life balance? How does it Work/life balance? How does it differentiate you from your primary differentiate you from your primary

competitors? competitors? www.jdooley.comwww.jdooley.com

A good EVP summarizes the A good EVP summarizes the challenges, projects, growth challenges, projects, growth

opportunities, learning experiences, opportunities, learning experiences, and the type of work that needs to and the type of work that needs to

be done.be done.


The written form of this should be so The written form of this should be so interesting that just reading it interesting that just reading it

compels the candidate to apply. All compels the candidate to apply. All good sourcing activities require deep good sourcing activities require deep job knowledge to attract top talent. job knowledge to attract top talent.


Your ability to create a compelling Your ability to create a compelling pitch or convince a candidate who's pitch or convince a candidate who's

on the fence to move forward all on the fence to move forward all comes from job knowledge.comes from job knowledge.


Job knowledge also allows the Job knowledge also allows the headhunter to understand what the headhunter to understand what the benefits are for the candidate (i.e., benefits are for the candidate (i.e.,

opportunity, growth, stretch). opportunity, growth, stretch). Otherwise, all you have left is Otherwise, all you have left is

compensation and benefits, and in compensation and benefits, and in this market, that's not nearly this market, that's not nearly

enough.enough.


Getting everyone on the Getting everyone on the interviewing team to agree to this interviewing team to agree to this

job summary establishes a job summary establishes a common framework to assess common framework to assess

competency, motivation, and fit.competency, motivation, and fit.


EVP (Employment Value Proposition)

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Transcript of EVP (Employment Value Proposition)