The Evolving Role of the Compliance Officer in the Age of Accountable Care
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Evolving Government Communications in the Social Media Age Cameron Satterfield Communications Manager King County Department of Executive Services June 20, 2017
Transcript of Evolving Government Communications in the Social Media Age › sites › default ›...
Evolving
Government Communications
in the Social Media Age
Cameron SatterfieldCommunications Manager
King County Department of Executive Services
June 20, 2017
About MeBackground
Journalism and mass communications degree
TV news producer and director
PIO and communications manager
Role Oversee media relations, internal employee
communications, and social media
Provide strategic direction and coaching
for communications team
Who Said It?
"What's this 'Twitter' thing? You
can't tell a whole story in 140
characters! It'll be gone soon."
Who Said It?
"What's this 'Twitter' thing? You
can't tell a whole story in 140
characters! It'll be gone soon."
Cameron Satterfield
2007
Fast Forward: 2017
Twitter is top social media
channel for King County
Continuous monitoring via
Hootsuite
Often our first indication of
emerging issues
Recent Example
Flashback: 2009
H1N1 "swine" flu pandemic 59 million infected
265,000 hospitalized
12,000 diedSource: CDC
FightTheFluMO
Coordinated statewide
social media campaign Facebook
Blog
YouTube
FightTheFluMO
Lessons Learned
Consistent message very powerful
Still allows for customization
No media filter
Easy to coordinate and collaborate
Cheap (i.e. FREE)
Go West!
Then and Now
2011 2017
■ Media relations
■ Internal
communications
■ Other duties
■ Social media
Social at King County
200+ social media channels 360,000 followers
Second-largest social media
presence of any U.S. county
35 blogs 1 million page views
Social at King County
Top 5 on Twitter @kcmetrobus - 97,100
@kcnews - 63,000
@kccouncil - 13,600
@kingcosopio - 13,100
@kcexec - 10,900
Why Twitter?
Instant, unfiltered* reach
More followers
Better suited to our
audience(s)
Threading and hashtags
Fail Forward
November 2010 snowstorm
"@kcnews is for news
releases, @kcalerts is for
emergency info"
What Happened?
Residents and media didn't
follow @kcalerts, missed vital
information
Had to retweet from
@kcnews anyway
What Happened?
January 2012 snowstorm Emergency Management
"takes over" @kcnews
@kcnews now primary source
for "all" information
Much more efficient!
Continuous ImprovementMay 2017 Severe Storms
Continuous Improvement
Another ImprovementSocial Media Action Plan (SMAP) How social media fits into overall
communications strategy
Why a specific channel is best
Objectives, goals, and metrics
Target audience(s)
Resources needed
Equity and social justice considerations
What's Next?
Boost public feedback Peak Democracy
Multi-language outreach
Use public feedback Integrate learnings into reports
and strategic plans
What's Next?
New channels? Snapchat
Yelp
_______________
Live video Facebook Live
Twitter/Periscope
Experimenting
Experimenting
What's Next?Live Updates from the
Emergency Coordination Center
What's Next?Alert and Warning System
The Power of Social
The Power of Social
The Power of Social
The Power of Social
2,000 blog views
450 Facebook shares
50 adoption inquiries
One new home for Robin
The Power of Social
Even a
"throwaway"
post can
have impact!
The Power of Social
Right people
Right information
Right time
Right decision
The Power of Social
"We don't have a choice
on whether we do social
media. The question is how
well we do it."Erik Qualman
Communications Professor
Author of "Socialnomics"
Your Turn
