Evolving 8K-VR/AR/MR media technology and promised...
Transcript of Evolving 8K-VR/AR/MR media technology and promised...
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Evolving 8K-VR/AR/MR media technology and promised business in Japan
1 August 2016 Ver 4
Corporate Direction Japan, Inc.
Partner Fumitaka Okumura
Corporate direction Public & Technology
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0 About Corporate Direction
CDI is 100% Japan capital 31 years history strategic & technology consulting.
We work with Japanese government & major media.
perform project management by coordination with many Japanese organization
2015/01/27
Corporate Directions work partnership image
Since 1986
http://www.arib.or.jp/index.htmlhttp://jpn.nec.com/
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0 About Corporate Direction
Profile of Fumitaka Okumura Corporate direction partner
Technology-business and ICT industry consultant in Japan
http://www.cdi-japan.co.jp/column/ppp/pdf/CDIPPP5_EN.pdf
Master of Business Administration Keio universityMBAMaster of Finance
Strategic & policy consulting company Corporate direction Public &
Technology partner 2010-
Advisory member of Ministry of Welfare &Labor, Ministry of internal affaires &
communication
Japan ICT infrastructure technologies and business promotion project
ISDB-T Digital broadcasting system promotion for south-America,
Philippine, Africa (MIC 2010-16)
ISDB-T multi-media Digital broadcasting system for mobile promotion
for Taiwan, (MIC 2012-15)
Web & TV Hybrid cast technology standardization (MIC 2013-16)
Asia-disaster information system for Indonesia &Thailand (JAIF 2012-16)
Oversea direct assistance government program
Indonesia: procurement system & digital authorization technology
FS(METI,JETRO2004-8)
Egypt: digital museum architecture & operation design FS (METI,JETRO
2008)
Presentation of ICT economy
United Nation, ICTDR in Cairo Egypt (2005 JICA)
e-government session for EU country (2004 JETRO)
Other more than 250 global transnational works
http://www.cdi-japan.co.jp/column/ppp/pdf/CDIPPP5_EN.pdfhttp://www.cdi-japan.co.jp/column/ppp/pdf/CDIPPP5_EN.pdfhttp://www.cdi-japan.co.jp/column/ppp/pdf/CDIPPP5_EN.pdf
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1. update
1-1. History
1-2. structure
1-3.Remarkable Difference
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1-1. History
Ministry of Internal Affairs and Communications announced ahead their schedule more than 2 years, 8K service
start 2018
the satellite broadcasting started experimental broadcast of 4K" in 2014. and "8K" in 2016..
Broadcast of 4K" and "8K" will spread completely in 2020, and will viewing and listening becomes possible on commercial
TV set.
NHK announced that the super high-vision became an international standard of the TV set by ITU-R recommendation the
2012 year August 23.
NHK also develop service of the "Hybrid cast on 8K which the TV set and the internet cooperate.
124/128
CS
+ 110
CS
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BS
4k8k loadmap
Source: Ministry of Internal Affairs and Communications
Tokyo Olympic Rio Olympic
8K terrestrial experimental
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4k 3840 pixel
1920pixel
.1 What is 4k8k 1-2. structure
8K is the technical standard and performance in the photography of a pictorial image and a Video/Film, the
transmit, the reproduction, Editing, and reclamation which have 16.000 time - a quantity of information
compared with a high-vision (2K)
960pixel
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1. What is 4k8k 1-2. structure
Full HDTV is 2K. 8K UHDTV is 16 times pixels. It cover 100 inch screen
Around 2B pixels
1,9201,080
2,073,600Around
Around 8.3B pixels
3,8402,160
8,294,400
Around 33B pixels
7,6804,320
33,177,600
38 inch
60 inch
Start stellite service
in 2014,
cable in 2015
Experimental in 2016
Start satellite 2018(TBD)
Expand in 2020
Start terrestrial
service in 2003
16
Around2,000 = 2K 30
60FPS
Around4,000 = 4K
60FPS
Around8,000 = 8K 120FPS
100 inch
HD2K
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resolution & frame late PS TV screen size Status
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Source: Ministry of Internal Affairs and Communications
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The mass transmit and the signal processing serve as the basis of structure of technology.
By adopting a new modulation technique, It expand the quantity of information.
1. What is 4k8k 1-2. Structures
22.2 Multi channel
& Compress
technology
6G No compress
2835M
8M16.8M
(16QAM-64QAM)
H.265 HVC
(advance)
MPG-2/4
Transmit volume
24G No compress
400M bps MPEG-4
150-200M bps
H.265 HEVC
75M with MIMO
MPEG-2 AAC
Sound
MPEG-2 AAC
5.1ch surround
Around500kbps
QPSK (Quadrature Phase
Shift Keying)
8PSK (8-ary Phase Shift
Keying)
16APSK (16-ary Amplitude
and Phase Shift Keying)
mass transmit
QPSK
8PSK
16APSK
HD2K
8
4 1 B
Color, a grey-scale
representation
1,600M
More than
1B
Source: Ministry of Internal Affairs and Communications
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1 . What is 4k8k 1-3.Remarkable Difference
UHD,120fps,HDR wide color range are difference
HD 30 flames
8k 120 flames
HD 35%
K 75% UP
HD 4K 8K (75%)
(35%)
Around200M pixels Around800M pixels Around3,300M pixels
Very smooth color scale
Wide color rangeHDR) Ultra high resolution
High speed flame
120 P
60
Match for 100 inch screen
HD 1,6M
K 1Billion
Source: Ministry of Internal Affairs and Communications
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2. VR/AR/MR on 8K
2-1 Technology development masterplan
2-2 World wide trends
2-3 Market forecast
2-4 VR/AR/MR
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2. VR/AR/MR on 8K 2- technology development masterplan
8k technology is going to develop rapidly, terrestrial service can be realize in technology aspect.
UHD
N-generation
wireless
Beyond 8K
4G
5G
HEVC
MMT (key MR technology)
2016 2017 2018 2019 2020 2021
2020 Tokyo
stellate
trial
cable
internet
Time synchronous Trial
New frequency belt
1G/bps
2018 Pyreog Chang
Trial 8k
In Rio
2016 Brazil
stellate
8k+
4k 30Mbps 4k 15Mbps 8k 75Mbps
Business
Business
Business
Source: CDI edited based on Ministry of Internal Affairs and Communications
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2. VR/AR/MR on 8K 2--2 The major big Topic about VR/AR/MR in Japan
VR start as product in 2007, after 2010 AR, 2015 MR has coming out.
VR
AR
2004 2010 2014 2015 2016 July 2016 Oct
SONY PS4 VR
Audi
Audi Argument vision
Medical 3G Workstation
8K medical mapping
NTT
Advanced MMT
Kirari!
Linden Lab
Offered Second life
KDDI
Sekai-camera Nintendo & Niantic Labs
Pokmon GO!
NHK Hybridcast 2.0 MR
SONY The Eyes of
Judgment VR in PS3
4 cases are introduced in this presentation.
major big Topic about VR/AR/MR in Japan and world wide
2007
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2. VR/AR/MR on 8K 2-2 World wide trends
More than 20 countries, 4K is on service or going to start by satellite or cable, internet.
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2. VR/AR/MR on 8K 2-3 Market forecast
1000unit
Source 2008-2014 JETTA 2015 -2021 CDI
UHD TV shipment is expected to will exceed normal flat TV in 2017
0
500
1000
1500
2000
2500
3000
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Flat TV / UHD TV shipment forecast in Japan
flat TV UHD TV
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We can find many AR/VR business case worldwide also Japan. Today, I had like to discuss future possibility of
Mixed reality (MR) based on 8K technology.
2- 4. AR/VR/MR
Augmented Reality (AR)
Augmented reality (AR) is a live, view of a physical, real-
world environment. Computer graphics elements are
augmented, supplemented by wireless systems sensory
input such as sound, video, graphics..
It is an overlay of content on the real world.
Google Glass was a first attempt, a lot of company had de
from Google to bring augmented reality to consumer.
Mixed reality (MR)
Mixed reality (MR)is the merging of real and virtual worlds to produce new
service where physical and digital world co-exist and interact in real time.
The key characteristic of MR is that the synthetic content and the real-world
content are able to work with each other in real time.
Japan lead to develop a MR products as the Immersive technology
Virtual reality (VR)
Virtual reality (VR) is the technology with highly deigned
Computer graphics which based on immersive multimedia or
computer-simulated experiences reality, replicates an
environment that simulates a physical presence in places in the
real world or an imagined world,
Using head-mounted displays (HMDs), SONY will launch PS4 VR
in this October
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2- 4. AR/VR market estimation - DIGI-CAPITAL
DIGI-CAPITAL predicted that an AR/VR market will be a 150 billion-dollar it1 in total by 2020.
AR is a 120 billion-dollar it1 and VR is a 30 billion-dollar it1.
DIGI-CAPITAL Augmented/Virtual Reality to hit $150 billion disrupting mobile by 2020
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2- 4. AR/VR market estimation - Fields
The market size according to activity field of VR is predicted to be a Many in order of Games, hardware, movie,
and theme park.
field of AR is predicted estimated to be a Many in order of a hardware, the commerce ,data
DIGI-CAPITAL Augmented/Virtual Reality to hit $150 billion disrupting mobile by 2020
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2- 4. AR/VR market estimation Goldman Sachs estimation
Goldman Sachs estimates if it accelerates most, market may become exceed 110 billion dollars (about 13 1
trillion yen) and 99 billion dollars (about 12 1 trillion yen) of a TV set.
prediction with 15 billion dollars by a Slow case most and base prediction with 45 billion dollars.
Bloomberg January 14, 2016
base
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2- 4. AR/VR market estimation Fields 2025
As a use fields in the 2025, Videogames will become with 11,600 million dollars, the live events of 4,100 million
dollars and health care will become with 5,100 million dollars.
Bloomberg January 14, 2016
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3. Core technology 3-2 MMT
adopt the H.265 [ newest ] (HEVC) as a Video/Film encoding method
compare with present MPEG-2 and H.264 (MPEG-4 AVC),compression encoding efficient scheme which speed.
Video/Film play supported basic services the 22.2 audio channel
(AAC: Advanced Audio Coding) ] an introduction about MPEG-4 AAC which realizes the high-quality sound and a high
presence service of a maximum of 22.2 ch
ForLossless (there is no failure from original sound) high-quality sound service In introductory (adaptive-least-square-
method: Audio Lossless Coding)
adopt MMT (mpeg Media Transport) as a new multiplexing scheme, and possible in a Future and more flexible broadcast
newly international standardized. More flexible and advanced in IP-base.
Adoption of H.265, the activity of MMT, and the 22.2CH Supported for high definition and for high-quality sound in 8K.
MMT is expected as a key technology more fexible and high speed connection
30 Mbps
90 Mbps
120 Mbps
(1) use multi transmission lines-like in one.
Combine multi air pipeline for
limitless connection
Support broadcast base on-demand
(2) Input and display synchronous
support Multi screen
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4. promised business use-case
4-1 Medical
4-2 Science and education
4-3 Digital cinema / Home entertainment / media
4-4 Culture, education with MMT
4-5 8k hybrid cast
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4. advanced use-case
CDI analyzed high potential use-case and market
Medical is most big potential
Digital signage is key platform diffusion of 8K service
MR will become a part of the elemental technology of 8K service
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4. promised business 1 medical
Making world's first successes operation implementation by 8K endoscope, our country
has a preceding in the application of 8K high-resolution image.
photo: NHK Institute Open Lab 2016
World's first endoscopic surgery using the
Cameras of overly high definition "8K" was
performed the 2014 Nov 10 in Kyorin
University Hospital (Mitaka-City, Tokyo).
it come to be able to perform a more
detailed work by a validation of by high-
resolution image
For utilization, which must be offered much
smaller and at a low price
https://www.youtube.com/watch?v=b9W3p9-PiFA
https://www.youtube.com/watch?v=b9W3p9-PiFAhttps://www.youtube.com/watch?v=b9W3p9-PiFAhttps://www.youtube.com/watch?v=b9W3p9-PiFA
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4. promised business 2 advertising/Digital Signage
NHK has developed flexible organic light-emitting diodeOLEDdisplays for large-screen
sheet-type TV receivers.
photo: NHK Institute Open Lab 2016
An experimental model is a
thing using organic EL, and
making it into four sheets and
the shape of a tiled with 8K
Displays combining the 65
mode 4K Displays made from
LG.
NHK and Astrodesign
developed a driving circuit, an
Interfaces, etc. Thinness is
about 1 mm and shows 8.000K
Video/Film of 7,680x4,320 dots
by 60.00fps.
Since organic EL is used, a
back-light can make
unnecessarily and thinly and
presupposes that can perform
carrying in into a house easily.
https://www.youtube.com/watch?v=xAmABcMxgZk
https://www.youtube.com/watch?v=xAmABcMxgZk
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4. promised business VR Digital cinema / Home entertainment / media
businesswire The New York Times Launches NYT VRNBC FOR IMMEDIATE RELEASE, June 30th, 2016playstation
NBC Olympic announces broadcasting the RIO Olympic Games as
a VR program.
The program total time is pleaned to reach up to 85 hours.
It make possible to view and listen using Gear VR and the app
of "NBC Sports."
New York Times, sends Google Cardboard to a subscriber more
than an one-million stand, and it is a full entry to VR journalism.
VR contents can be experienced using the "NTY VR" app
united and distributed.
NBC Olympic
New York Times
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4. promised business 4-4 Culture, education 8K MR
Aiming to "distribute not only the inside of Japan but also a Olympic game studio to the world in real time for the
whole place",
promote a research and development of the transmit technology "immersive telepresence-technology Kirari" which
leads to an unprecedented very quantity presence using Advanced MMT technology
NTT is creating the further very immersive telepresence presence technology in very high definition and very
high-quality sound towards 2020
https://www.youtube.com/watch?v=HQfwt0I374E
https://www.youtube.com/watch?v=qmF8qW7k08g
http://www.ntt.co.jp/news2015/1502/150218b.html
https://www.youtube.com/watch?v=HQfwt0I374Ehttps://www.youtube.com/watch?v=qmF8qW7k08ghttp://www.ntt.co.jp/news2015/1502/150218b.html
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NHK develops Hybrid cast common application standardization. It Enables regardless of a
manufacture/broadcast station. As a Hybrid cast-related new Movement of broadcast-communication
cooperation, they introduce "a common companion application (common CA)"
See game as you are a coach
Through multi screen Detail sub information seeking along video work
8K changes use-case of Hybrid cast which NHK has been developed for fine collaboration with broadcasting
and internet. Newly, hybrid cast application are going to be prepared.
4. promised business 8K Hybrid cast VR-Hybrid
https://www.youtube.com/watch?v=ThrOv2NqI00
photo: NHK Institute Open Lab 2016
https://www.youtube.com/watch?v=ThrOv2NqI00