Evolved Virtual Data Center Reserved Resource Pools.

Evolved Virtual Data CenterReserved Resource Pools

Agenda

• vServer - Pricing Reductions• Dedicated vServer Model Review• Virtual Data Center Model Explained• Pros and Cons• Customer Experience• Pricing Structure• Business Rules

vServer Pricing Reductions

vServer – Pricing ChangesProduct Product Code Description MRC NRC

vServer VMHOSTWIN03VMHOSTWIN08VMHOSTRH5

Single vCPU (2.4 GHz)2 GB Memory25 GB Premium DiskWindows Server 2003, 2008 or Red Hat Linux v5

$175.00 $500.00

vServer (No OS) VMHOSTNOOS Single vCPU (2.4 GHz)2 GB Memory25 GB Premium Disk

$150.00 $500.00

vServer: Additional Memory

VMHOSTADDMEM Per GB $25.00 ---

vServer: Additional vCPU VMHOSTADDPROC Per vCPU (2.4GHz) $35.00 ---Additional Disk Options

Additional Disk Space: Premium

VMHOSTADDHD Per GB, SAS 15k or better

$0.75 ---

Additional Disk Space: Standard

VMHOSTADDHDSATA

Per GB $0.35 ---

Security and Bandwidth

Cloud Firewall: vServer Products

MSSFWVM Per Account, Includes 10Mbps Public Internet Port

$100.00 $250.00

25 Mbps Data Center Internet Port

EDCDIA25MBPS 25Mbps Public Internet Port

$375.00 ---



$600.00 ---



$1000.00 ---

Private Transfer Per Mbps: East/West Server Deployment

EDCPRIVMBPS 100Mbps minimum, Private Data Transfer between customer vServer deployments in geographically diverse Data Centers

$4.50/Mbps

---

New RAM = $25 p/GBNew vCPU = $35 p/GB

Standard Disk = $0.35 p/GB

Cloud FW = $100.00Now includes 10MB IPBandwidth

Upgrade Add-In’s forBandwidth

vServer – Pricing Changes

Original Cost New Cost % Change

vCPU $ 50.00 vCPU $ 35.00 -30%

RAM Per GB $ 35.00 RAM Per GB $ 25.00 -29%

SATA Disk $ 0.50 Standard Disk $ 0.35 -30%

Cloud Firewall with 10 MB $ 500.00 Cloud Firewall with 10 MB $ 100.00 -80%

Cloud Firewall with 25 MB $ 875.00 Cloud Firewall with 25 MB $ 475.00 -46%

Cloud Firewall with 50 MB $ 1,500.00 Cloud Firewall with 50 MB $ 700.00 -53%

Cloud Firewall with 100 MB $ 2,750.00 Cloud Firewall with 100 MB $ 1,100.00 -60%

Virtual Data CenterReserved Resource Pools

Evolve IP Now Offers Two Infrastructure Models

Dedicated vServer Virtual Data Center

Two Infrastructure Models – High Level


vServer Base (1vCPU, 2GB RAM, 25GB) +1 vCPU, 4GB RAM, 200 GB Disk

vServer Base (1vCPU, 2GB RAM, 25GB) +1 vCPU, 4GB RAM, 400 GB Disk

vServer Base (1vCPU, 2GB RAM, 25GB) +1 vCPU, 2GB RAM, 350GB Disk

vServer Base (1vCPU, 2GB RAM, 25GB) +1 vCPU, 4GB RAM, 150GB Disk

8 GHz, 20GB RAM, 1200GB Disk

NEW

Dedicated vServer - How computing is allocated?

===

• One-for-One• 1 vCPU = Equiv Physical Core (cycles) • 1GB RAM = 1GB Physical RAM• 1GB Disk = 1GB Physical Disk

• No Oversubscription; committed to each VM• Great for customers with limited IT resources• Modeled like a physical environment

• Great for customers who have not yet virtualized• Great for customers not familiar with virtualization engineering• Great for demanding workloads that need dedicated and predictable

computing resources (CPU & RAM)• Great for migrating physical environments to cloud

Computing Delivered to Customer:• 10 vCPU x 2.4GHz = 24GHz of full cycles dedicated to applications• Processing is committed at the Virtual Machine Level• 20GB RAM Dedicated to applications• 1TB of Disk – Premium (Solid State & 15K SAS) or Standard Options

Evolve IP Cloud Platform

Customer Requirements for Virtual Machines

20GB RAM 1TB Disk

vServer2 vCPU – Full 2.4GHz

4 GB RAM200GB Disk


10 GB RAM1200GB Disk


6 GB RAM800GB Disk

10 vCPU

Dedicated vServer - Example

Evolved Virtual Data Center

• Data Center; not a single VM• 2.4 GHz = 1 Physical Core• 1GB RAM = 1GB Physical RAM• 1GB Disk = 1GB Physical Disk

• Different Allocation of CPU Resources• Most systems never use processing potential• Pricing based on 1 GHz of processing, not the FULL vCPU

• 1GHz = 40% of vCPU

• Customer has ability to oversubscribe resources within their allocated Reserved Resource Pool (not on the platform) or maintain 1-to-1

• Disk cannot be oversubscribed• Great for customers existing IT resources who understand virtualization• Designed to make best use of virtualized resources

• Great for customers who know their environment and understand virtualization benefits

• Requires close watch, performance tuning

• Common compute model used by VSPP’s

2.4 ===

Virtual Data Center w/ Reserved Resource Pool - Example

Evolve IP Cloud Platform

Virtual Machine2 vCPU – over-commit

4GB RAM200GB Disk

Virtual Data Center

24 GHz/ 10 vCPU 40 GB RAM 1TB Disk

Virtual Machine2 vCPU

10GB RAM500GB Disk

Virtual Machine1 vCPU – over-commit

4GB RAM – over-commit200GB Disk

Virtual Machine2 vCPU

4GB RAM200GB Disk

Resources Reserved on the Platform

Virtual Data Center

Computing Delivered to Customer:• 24 GHz share of processing reserved for all customer Virtual

Machines• 24 GHz = 10 vCPU guaranteed in the Reserved Resource

Pool• Processing share is guaranteed on platform resources• 40GB RAM reserved for the pool; RAM can be over-

committed by customer administrator• 1TB of Disk – Premium (Solid State & 15K SAS) or Standard

Options • Virtual Machines can be built to the maximum of

available storage in the pool

Pros• vCPU and RAM resources are dedicated

to the virtual machine they are provisioned

• Performance-oriented and predictable for intensive applications and workloads

• No risk of over-subscription by Customer administrator or by the service provider


Cons• Customer needs to procure enough

dedicated compute (CPU and RAM) to cover all Virtual Machines

• No over-commitment of processing and memory resources; some cycles may go unused

• More Expensive

Pros• Permits the Customer to over-commit

vCPU and RAM resouces to Virtual Machines within their pool

• Higher density of Virtual Machines can be provisioned on top of available resources

• Less expensive• Resources are guaranteed to customer

from Evolve IP; customer controls over subscription

Cons• Performance can be impacted for

intensive applications if customer administrator over-commits resources

• Customer administrator needs to pay close attention to when the pool should be expanded; un-used resources float in the customer pool based on demand

Pros and Cons

Which Model Is Better?

Neither!They are just different…

Which Model Is Better?

• Customers still using physical boxes

• Customers with no IT admin and no time to monitor/manage resources make sense in dedicated model.

• Customers who want to migrate to a Cloud environment but still see the value of the “dedicated server” model.

• Customers who are not comfortable or cannot conceptualize capacity engineering for their environment.

• Simpler computing environments (file servers, AD servers, web servers) fit the resource model better.

• Environments with sophisticated IT administrators can make good use of the resource model and self-provisioning thru automation.

• Customers who are already “virtualized” in their on-prem/hosted environments should always be proposed this model.

• Virtual Private Cloud only opportunities


Customer Access

• ECM allows for resource pooling and Virtual Machine creation within the portal via templates

• Customer administrator will have the ability to create Virtual Machines, assign resources (CPU, RAM, DISK) or adjust based on their preferences

• Virtual Data Center(Reserved Resources) will be presented in a graphical view based on amount of compute available and amount of compute consumed.

• Once all have been assigned and consumed additional resources can be added or customer admin choose to over-subscribe

How do I sell Virtual Data Center?

Financial

Love

On Time

Alignment

TechnicalTAOLF • The cloud-based solution must align with the financial

goals of the business. Most importantly, you need to determine how this will be measured!

• All stakeholders must love the solution! Find your champion in the process and don’t underestimate the power of emotion in any critical decision

• Timing is everything! If the time is not right to implement new technology….don’t waste design time or meeting with vendors.

• For your Cloud solution to float, you will need to gain acceptance of the buying model at all levels

• A Cloud solution needs to meet the technical requirements of the business. There is no reason going through a financial exercise if the technology doesn’t fit

How do you know if this deal can FLOAT? Identify Timing First

On Time

1. Is your customer evaluating a hardware refresh?2. Do they have a technical resource who wants all the advantages of an on-

site “data center” but doesn’t want operate an on-site data center?3. Are they evaluating moving from physical from virtual?4. Is Business Continuity driving the need for “The Cloud”?5. Growth, expansion, acquisition?6. Trying to achieve the cost advantages of “efficient IT”?

…but if your comfortable with selling compute?

Total the Resources Virtual Data Center

Server 11 vCPU, 4GB RAM, 200 GB Disk

Server 21 vCPU, 4GB RAM, 400 GB Disk

Server 31 vCPU, 2GB RAM, 350GB Disk

Server 41 vCPU, 4GB RAM, 150GB Disk

8 GHz, 20GB RAM, 1200GB Disk

+ Firewall Bundle+ Additional Bandwidth

Product GuideProduct Product Code Description MRC NRCReserved Resource Pool: Per GB RAM EDCRRPCPU Per GB RAM – Reserved $25.00 ---

Reserved Resource Pool: Per GHz vCPU EDCRRPCPU Per GHz vCPU - Reserved $12.50 ---

Disk OptionsReserved Resource Pools: Premium Disk EDCRRPPREM Per GB, SAS 15k or better $0.75 ---

Reserved Resource Pools: Standard Disk EDCRRPSTAN Per GB $0.35 ---

Operating System OptionsWindows Server (2008) EDCRRPWIN08 Windows 2008 Operating System $25.00 ---

Red Hat Enterprise Linux EDCRRPRHL Red Hat Enterprise Linux Operating System (RHEL5)

$25.00 ---

Security and BandwidthCloud Firewall: vServer Products MSSFWVM Per Account, Includes 10Mbps

Public Internet Port$100.00 $250.00

25 Mbps Data Center Internet Port EDCDIA25MBPS 25Mbps Public Internet Port $375.00 ---



Private Transfer Per Mbps: East/West Server Deployment

EDCPRIVMBPS 100Mbps minimum, Private Data Transfer between customer vServer deployments in geographically diverse Data Centers

$4.50 ---

Configuration and SetupVirtual Data Center Configuration EDCCONFIG Initial configuration per Virtual

Data Center--- $500.00

Sample Quotation

Business Rules

Evolved Data Center: vServer and Reserved Resource Pool Business Rules

• Requires the following Evolved Network Services:• a WAN Port (with Evolved Office or Managed WAN) OR • a Cloud Firewall and Internet Port (10Mbps included with Cloud

Firewall)• BOTH

• Cloud Firewall: vServer Products is required at the account level. If customer is being billed for Cloud Firewall for other services, only the Cloud Firewall: vServer Products will be billed on the account level

• If customer intends to administrate the server over the Internet outside of OSSMosis Enterprise Cloud Manager console access, VPN services are required.

• Customer MAY install their own software (including MS SQL and Exchange) but is responsible for compliance with licensing terms and proper use of the software

• If Evolve IP includes MS SQL as part of the offering, customer is responsible for compliance with licensing terms.

Business Rules

Evolved Data Center: vServer and Reserved Resource Pool Business Rules (cont) • Customer receives 1 IP address per server. Additional IP addresses

available at $5 per address.• Evolve IP strongly recommends that the customer utilize Reflection DBR

services for backup. No nightly backup or restore services are included with the product.

• Customer may over-subscribe Virtual Data Center allocated computing resources (CPU & RAM) up to the maximum amount of disk available in the resource reservation pool.

• Virtual Data Center does not package server operating systems. Operating System licensing must be selected separately to be provided by Evolve IP or Customer provided.

• Evolved Desktop CPU, RAM, and Local Disk cannot be deducted from Virtual Data Center reserved resource pool. Virtual Data Center can be used in conjunction with Evolve Desktop configurations to host line of business applications.

Questions

Evolved Virtual Data Center Reserved Resource Pools.

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