Evolution of two wheelers in india
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Transcript of Evolution of two wheelers in india
A Lesson in History
• The first world war was 1914-18
• The Second was 1939 – 1945
Triumph World War –II Model
STEVE MCQUEEN –THE GREAT ESCAPE
WORLD WAR –II
WORLD WAR –II
Triumph World War –II Model
Royal Enfield Bullet
Post Indian Independence This vehicle captured a huge market in Defence and Civilian sectors
Late 60’s –Early 70’s
VESPA BAJAJ 150
SHOLAY 1975 -2015
JAI AUR VEERU SE TAKKAR …….KABHI NAHIN
BAJAJ SCOOTERS HAD MONOPOLY IN 70’S
Early 70’s to Mid 70’s
SUVEGA LUNA WERE THE PREFERRED CHOICES
LAMBRETTA IN 70’S
LAMBRETTA IN 70’S
VIJAI PUSHPAK AND ALLWYN PUSHPAK
1973 SAW RELEASE OF RAJ KAPOORS TEENAGE LOVE STORY BOBBY - LAUNCHED THIS BIKE
RAJDOOT – HERO JACKIE SHROFF
FASHION ICONS OF MEN IN LATE 70’S
KING OF SCOOTERS IN 70’S – BAJAJ CHETAK
KING OF SCOOTERS IN 70’S – BAJAJ CHETAK
DURING LATE 70’S , PEOPLE USED TO GET ALLOCATION LETTER TO PURCHASE CHETAK AND HAD TO WAIT FOR AT LEAST 9 -10 MONTHS TO GET THE DELIVERY .GETTING AN ALLOCATION LETTER WAS CELEBRATED WITH DISTRIBUTION OF SWEETS .THAT WAS THE WAITING JOY
KING OF SCOOTERS IN 70’S – BAJAJ CHETAK
BAJAJ WAS THE KING DURING MID 70’S . YOU CAN SAFELY SAY A MONOPOLY OF SORTS
LUNA AND TVS entered re-modified
Other Players
GIRNAR 150 LEO CREATED A MINI SENSATION
LATER THIS WAS BOUGHT OVER BY BAJAJ AND CLOSE DOWN COMPETITION
MARKET RESEARCH BY LML
MARKET RESEARCH BY LML
MARKET RESEARCH BY LML
LML TEAM DID THEIR MARKET RESEARCH &FOUND OUT THE DISSATIFICATION OF CHETAK USERS
1.FRONT SEAT SPRING ACTION LED TO BACK PAIN 2.PETROL WAS BEING STOLEN 3.ON APPLYING BRAKES CHETAK DUE TO SIDE ENGINE USED TO SKID OFTEN 4.STEPNY WAS BLOCKING5.NO INDICATORS 6.LADIES FOUND IT INCONVENIENT 7.TOO LONG A WAITING PERIOD 8.MILEAGE WAS OK , SERVICE COST WAS LOW
CHETAK LML
MARKET RESEARCH BY LML
LML TEAM DID THEIR MARKET RESEARCH &FOUND OUT THE DISSATIFICATION OF CHETAK USERS
1.LML CREATED CUSHIONED SEAT WITH WIDE BACK 2.PETROL LOST WAS COVERED BY SEAT COVER 3.ON APPLYING BRAKES LML PUT STEPNY ON SIDE TO BALANCE THE VEHICLE ENGINE 4.BACK SUPPORT WAS PROVIDED 5.MUSICAL INDICATORS WERE FANCY 6.LADIES FOUND IT VERY COMFORTABLE DUE TO HEAVY BACK 7.NO WAITING PERIOD , CASH N CARRY AFTER A DEMO RIDE 8.MILEAGE WAS BETTER THAN CHETAK , SERVICE COST WAS LOW 9.NEW BRAND NEW EXPERIENCE WAS CREATED
ENTER THE FIRST INDO JAPANESE COLLABORATION – IND SUZUKI
LATER THIS BECAME TVS SUZUKI
ENTER HERO HONDA – THE SENSATION CREATOR WITH 81 KMPL
NO PRIZES FOR GUESSING WHO THE FIRST BRAND AMBASSDOR WAS ?
ENTER HERO HONDA – THE SENSATION CREATOR WITH 81 KMPL
ENTER HERO HONDA – THE SENSATION CREATOR WITH 81 KMPL
ENTER HERO HONDA – THE SENSATION CREATOR WITH 81 KMPL
ENTER HERO HONDA – THE SENSATION CREATOR WITH 81 KMPL
THE HERO VS HONDA SPLIT
my first owned bike in 1992-93 JJWS
FOR THE SHORT N SWEET N TOUGH
YOU CAN CARRY IT UNDER YOUR ARMS ….HA HA
YAMAHA RX 100 –THE YOUTH BIKE
YOUTH OF 90’S BIKE
ENDORSED BY SUNIL GAVASKAR
BAJAJ – KAWASAKI 4S
HERO HONDA SLEEK – A FAILURE
HONDA SHINE
BOLE THO …
LML FREEDOM
MY BIKE- MY FAVOURITE
TRUST ME …I WILL BE BACK
MY DREAM
THIS PRESENTATION CERTIFIED BY
U KNOW WHO ….GERMANY HAS DECLARED WAR ON THE JONES BOYS
JAI AUR VEERU …and
HOPE YOU ENJOYED THE RIDE
• THANKS TO INTERNET
• THANKS TO ALL TWO WHEELER COMPANIES
• K.ASHWIN KUMAR• [email protected]• 9849194366• http://www.freewebs.com/s9consulting
