Eachan FletcherChristopher Lynch

Rob DeFeoExpedia Affiliate Network

what does a robot uprising

have to do with how I plan my

holidays?

the end of the world is here[content]

^

machines are secretly training you

“cats” AND “hats”

show me funny pictures of cats wearing hats

site_____

People who ring that number you put on your website convert at about

30% on Average

N

P

L

atural

anguage

rocessing

“I want to visit Paris ”(PRP) (VBP) (TO) (VB) (NNP)

“for a weekend”(IN) (DT) (NN)

I want to visit Paris for a romantic weekend.

Paris

romantic

weekend

Location

Theme

Temporal

Build profile

DetectionDiscrete

hypothesisCombined

theory

“I want to visit Paris for a Romantic weekend”

romantic

weekend

Paris

London

2 weeks time

2 adults

Theme

Temporal

Destination

Location

Departure

Occupancy

More filters = less results

Location

Amenities

Price

Deals

Trends

Scoring, grouping and weighting

oPeople communicate in human language

o People like to describe their wants and needs in wordso Computers should “understand” and respond with intelligent and

meaningful results

oCurrent travel interfaces are limiting

o Computers are dumb, but exceptionally obediento Computers need to understand the human interface

oOffline sales agents convert lookers into bookers exceptionally well

o What happens when online has some of the same capabilities that are so well proven to convert offline?

EAN (I)ntelligent(Q)uery

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