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RETAILING IN

INDIA

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TRADITION

AL

FORMATS

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ITINERANT SALESMAN

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ITINERANT SALESMAN

Direct Selling / door-to-door selling

Mostly catering to te daily needs

o! te society"Used in r#ral areas

Egs$ Mil% Man& Vegeta'le (endors&

etc"

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HAATS & MELAS

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)AATS * MELAS

Uni+#e e,a.le o! traditional allsin India"

Dierent sellers sell dierent ites"

So#rces o! entertainent are also.resent"

0icnic c# .#rcasing 1one in r#ral

and sei-#r'an areas"0eriodic ar%ets& eg 2 3ee%ly"

Nearly 45666 aats are organi1ed ino#r co#ntry"

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ESTA7LIS)

ED

FORMATS

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8IOS8S

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8IOS8S

Sall !ree standing .a(ilion/stall

Generally o.en !ro one orore sides"

Use!#l !or .ro(iding in!oration* ence sales"

0laced near so..ing centre !orattracting cons#ers"

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8IRANA

STORES/ MOM* 0O0 STORES

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8IRANA STORES/ MOM * 0O0STORES

Most .o.#lar !orat o! retailing in India"

So.s 3it a sall area"

Liited range o! .rod#cts"

Mostly o.erated 'y te o3ner isel!"

9ons#er !ailiarity r#ns !rogeneration to generation"

So.s are located close to .eo.leresidence"

Facilities oered incl#de$ Tele.onicorders& 9redit !acilities& oe deli(ery"

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SU0ERMAR8ETS

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SU0ER MAR8ETS

Large sel!-ser(ice stores"

Sell a (ariety o! .rod#cts atdisco#nted .rices"

Located in %ey residential ar%ets"

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DE0ARTMENTAL STORE

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DE0ARTMENTAL STORE

Large store .riarily sell non-!oodites"

Stoc% #lti.le 'rands across

.rod#ct categories"Ma:or !oc#s is on teir store la'els"

Located on ig streets/ so..ing

alls"

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S0E9IALT;

9)AINS

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S0E9IALT; 9)AINS

Foc#s on a .artic#lar 'rand as a.rod#ct category"

Us#ally non-!ood ites"

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9ONVENIEN9E STORE

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9ONVENIEN9E STORE

0rie e.asis on .ro(iding acon(enient location to .#'lic"

Us#ally o.en !or < days a 3ee% ore,tended o#rs"